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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

This is according to a study by the American Marketing Association. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Your goal is Brand ROI. That’s what effective infographics are all about. It brings life to the writing.