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OCTOBER 19, 2011 Creating Great Digital User Experiences for Your Next Wave of Customers
Specifically, according to Forrester Research, by next year “half of all consumer purchases will be either transacted online or digitally driven in some way—influenced by search, social media, or emerging digital platforms.” Shapiro makes three main points: Online commerce will affect more than half of all consumer purchases by 2012.
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JULY 30, 2012 Human Availability & Website Visitors = Great Investment
Forrester Research estimated that for every $100 spent on driving traffic to websites, companies spend only $1 converting that traffic into business. The Internet has made buyers much more sophisticated. According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. Many consumers will investigate multiple sources in the process, from websites that feature product reviews to social media such as Facebook and Twitter. Many visitors now expect real-time engagement when they visit your website. bounce" or "abandonment").
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