Forrester - B2B Marketing Zone

WHAT WORKS - WHAT DOESN'T SEPTEMBER 7, 2010 It's Official: Forrester Says B2B Buyers Hate Confusing Jargon Now, it’s official – or at least corroborated by a Forrester Research Inc. Only 15% of the exec surveyed by Forrester felt their meetings with salespeople are valuable and live up to their expectations, and only seven percent usually accept a follow-on meeting. I’ve been yelling for years that technical jargon in marketing content turns off B2B business buyers. report. My emphasis.). MORE >>	WHAT WORKS - WHAT DOESN'T SEPTEMBER 30, 2010 Finding the Mythical C-Level Exec But, as Forrester Research points out in a recent report , “.no Like the unicorn , whose horn was said to cure illnesses and neutralize poison, the C-level executive is a mythical creature, though long hunted by IT sales rep looking for a cure to their late-quarter sales slump. but no generic “C-level executive.”. Hoping to find the CFO? Looking for the CSO? Does this take time and money? MORE >>	RECENT POSTS SEPTEMBER 30, 2010 \| WHAT WORKS - WHAT DOESN'T Finding the Mythical C-Level Exec SEPTEMBER 7, 2010 \| WHAT WORKS - WHAT DOESN'T It's Official: Forrester Says B2B Buyers Hate Confusing Jargon
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