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The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Participants in Forrester's study for the most part thought they had achieved these goals, although building brand loyalty was the most difficult to measure: 28% of respondents had no idea whether or not they had accomplished this. All groups benefited from the effort, however.

Forrester on Blogging

WebMarketCentral

While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading. Blogs have been highly popular and widely read within specific communities (for example, IT, marketing, and politics) for considerably longer. Companies, particularly public companies, should, at a minimum, monitor what is being said about them on blogs. This seems like obvious advice -- companies should monitor their coverage across all media -- but it is commonly ignored. That certainly makes sense; one could say the same things about Web surfing or company email usage.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Sure, online video is hot, but how you optimize video assets? Social Tagging

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

Minor Miracles And Major Feats of First-Page Rankings by MediaPost Search Insider David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that " Videos are 53 times more likely to appear on the first page of search results than text pages." He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Michael VanDeMar Social Media Today Crystal King Forrester survey company blogs JupiterResearch/BuzzLogic Conversation Marketing Ian Lurie Remarkablogger Michael Martine del.icio.us Generate more comments? The most promising?

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Further Reading Forrester's Laura Ramos provided an excellent summary of what she broadly termed lead automation management in August of this year, though it seems a bit odd to place Hubspot (inbound marketing / website optimization), Leadlander (site visitor tracking) and Zoominfo (an online directory / database) in the same group. lead automation management vendors. Was that you?

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette.

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more? Use social media to enhance your SEO efforts and build your business?

New B2B Lead Generation Report from RainToday

WebMarketCentral

There's much more, from Stefan Tornquist and Sean Donahue of MarketingSherpa ; Laura Ramos, VP of Marketing at Forrester Research ; Roy Young and Ann Handley of MarketingProfs ; and other B2B lead generation gurus. The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation.

How to get a Bigger SEM Budget

WebMarketCentral

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." In a recent Search Insider post , Gord Hotchkiss asks the question: "Will Agencies Get Search?" Search is measurable. Search is utilitarian. TV or print), it may not be apparent.

The 9 Must-Have Qualities of a User-Focused B2B Website Design

WebMarketCentral

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Fixing branding problems According to Forrester principal analyst and report author Ron Rogowski , “Common Brand Action problems included poor text legibility, confusing category names, and missing or buried content. Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Are they appropriate for our industry/market? At different resolutions?

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

That’s what Forrester Vice President and Principal Analyst Laura Ramos  has found in  a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime.  . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value. Advocate marketing creates value for B2B brands.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. That hardly seems consistent with the characterization of marketers “struggling” to get results.

4 Key Marketing Technology Takeaways From A Forrester Wave

It's All About Revenue

Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc. The vendor web site is an important first impression engagement forum.

Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. Many companies have marketing mixes that are fairly set in stone. But has spending? Get the Report.

Forrester Research Names Oracle Marketing Cloud a Leader

It's All About Revenue

That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. The need for simplicity in the digital marketing landscape is urgent. Product New

Death of a Salesman? Forrester says Yes.

The ROI Guy

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. The main culprit for the decline is a move to self-service. So what can you do about the shift?

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” Forrester’s recommendation: Extend and elevate your existing retention efforts. After all, B2B buyers don’t respond to reward points and coupons.

High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester

Vidyard

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and  B2B messaging. B2B buying has changed. Get the Report.

Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. The post Video Marketing Success Starts with Distribution, says Forrester appeared first on Vidyard.

Forrester Shows Marketing Needs to be More Helpful, Handy, and Human

Vidyard

And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. The post Forrester Shows Marketing Needs to be More Helpful, Handy, and Human appeared first on Vidyard. They care about results! Get the Report.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

It's All About Revenue

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor. Take Alaska Airlines as an example.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

It's All About Revenue

Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com. At best, marketers lose a revenue opportunity. At worst, they send one to your competitor. Take Alaska Airlines as an example.

No marketing tactic works well Forrester says, it’s all about strong content

Vidyard

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Content marketing has cut itself a lion’s share in the marketing world. Most tactics received a thumbs up from 30% or fewer of those surveyed.”

Forrester Weighs in on the Top Video Platforms for Marketing and Sales

Vidyard

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. An online video platform, according to Forrester, is a critical part of your video technology strategy and you need one to support the customer life cycle. Get the Report.

Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers

Vidyard

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless. Getting to the Root of the Problem. And this needs to change.

New from Forrester: Building a Predictable Lead-To-Revenue System

Vidyard

Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. The post New from Forrester: Building a Predictable Lead-To-Revenue System appeared first on Vidyard.

B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

ViewPoint

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. Does that figure depend on the type of solution?

Forrester: How Can B2B Sellers Meet Today’s Buyer Expectations?

Brainshark

Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled

Fearless Competitor

AUSTIN, Texas —May 21, 2013—VisionEdge Marketing (VEM), ITSMA, and Forrester, organizations committed to helping marketers improve their effectiveness, released the findings from their 2013 Marketing Performance Management (MPM) Survey. About Forrester: A global research and advisory firm, Forrester serves professionals in 13 key roles across three distinct client segments.

3 Key Metrics that Will Have a Profound Impact - a Report from Forrester’s Sales Enablement Forum

The ROI Guy

T his week, leading sales enablement professionals met to share issues, best practices and success stories at the Forrester Sales Enablement Forum. The Bottom-Line Your customers continue to be impacted by what Forrester termed the “Do More With Less Economy”. Status-Quo Bias Sales Enablement Forrester Pisello Alinean Value Selling Outcome-Based Selling

Sales Enablement Takeaways from Forrester’s Forum

Sales Intelligence View

At Forrester’s Forum For Sales Enablement Professionals […]. Events forrester sales research Marketing Strategy sales enablement sales marketing alignment

Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)

Fathom

It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. Figure 3  in the Forrester  breaks down the investment categories for a L2RM program by size of firm and type of cost.

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill,  Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. And it’s the focus of this 2-part series where we’ll share key takeaways from the Forrester report. The post Forrester Research, Inc. First things first:  what’s a “top performer”?

Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap

Fearless Competitor

Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. According to Forrester’s survey, the top 3 excuses for failing to achieve alignment were given as: “Marketing thinks long-term, sales thinks short-term”. Forrester and SiriusDecisions aren’t the only organisations to highlight the need for alignment – it’s been a consistent theme in the research by CSO Insights and many others. Bob Apollo.

Forrester: How Can B2B Sales Leaders Engage with Millennials? [Video]

Brainshark

Forrester Report: 3 Pillars of B2B Marketing’s New Mission

6sense

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. As B2B customers increasingly demand a smooth buying experience the Forrester report notes that marketers will have to “engage deeper into the funnel” to provide content and experiences that accelerate the buying process. B2B marketing voice will become consultative and helpful.

MQL 16

New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2

Marketing Action

But as a result, according to a new Forrester Research, Inc. It’s the focus of today’s post, the second part of a 2-part series where we share key takeaways from Forrester’s December 2013 report, Gauging Your Progress and Success , written by Peter O’Neill and other leading analysts, that benchmarks what top-performing marketers do. Last hired, first fired. So let’s find out how.

Learn Why 2,000 B2B Leaders Agree That Sales-Marketing Alignment is a Hot Topic!

Sales Intelligence View

On June 3rd we hosted a terrific webinar with Forrester […]. Marketing Sales forrester research forrester tips tricks forrester webinar laura ramos laura ramos webinar marketing tips tricks sales marketing alignment sales marketing collaboration sales marketing leadership sales marketing relationship sales tips tricks