WebMarketCentral

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability.

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Forrester on Blogging

WebMarketCentral

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.

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The 9 Must-Have Qualities of a User-Focused B2B Website Design

WebMarketCentral

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Fixing branding problems According to Forrester principal analyst and report author Ron Rogowski , “Common Brand Action problems included poor text legibility, confusing category names, and missing or buried content.

Design 20
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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing. Knowing buyers' behavior lets marketers set the most effective social media strategy instead of blindly trying every new technology that comes along."

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Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Michael VanDeMar Social Media Today Crystal King Forrester survey company blogs JupiterResearch/BuzzLogic Conversation Marketing Ian Lurie Remarkablogger Michael Martine del.icio.us

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Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

He also quotes a finding from Nate Elliot of Forrester that there are "an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."

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