| | | ViewPoint | |  Forrester | 4 articles |
| Page 1 of 1 | Previous | Next | VIEWPOINT MARCH 12, 2013 B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. Does that figure depend on the type of solution? | VIEWPOINT APRIL 10, 2012  PowerViews with Jonathan Farrington: Stay Focused The next PowerViews will be with Jeff Ernst of Forrester Research. I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. He is based in London and Paris. 2011 Marketing and Sales Trends Successes and Failures. Sales Trends Companies Should be Looking At. | | | | | |
| VIEWPOINT APRIL 13, 2012  PowerViews with Jeff Ernst: Marketing & Sales Must Work Together In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Jeff Ernst's blog at Forrester. Stay Tuned | VIEWPOINT MARCH 6, 2012  CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table As Forrester Research analyst Kerry Bodine said , “Once the customer journey is truly understood, CMOs need to help their teams take an honest look at how they influence each touch-point along the way…In addition to understanding their own roles, marketers also need to understand how other internal employees and external partners influence the customer experience.” | |
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