Forrester - B2B Marketing Zone

THE POINT MAY 14, 2012 New Report Confirms Immaturity of Most Marketing Automation Deployments A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell). MORE >>	THE POINT APRIL 23, 2013 2 Email Campaigns Show How (and How Not) to “Sell” Content Note the sub-head (“Forrester Research, Inc. 'Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. Unfortunately, the main body copy lets down the side completely. MORE >>	RECENT POSTS APRIL 23, 2013 \| THE POINT 2 Email Campaigns Show How (and How Not) to “Sell” Content MAY 14, 2012 \| THE POINT New Report Confirms Immaturity of Most Marketing Automation Deployments
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