| || |
|Page 1 of 1 || Previous | Next |
| | THE POINT
MAY 14, 2012 [Forrester] New Report Confirms Immaturity of Most Marketing Automation Deployments
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell).
| | THE POINT
APRIL 23, 2013 [Forrester] 2 Email Campaigns Show How (and How Not) to “Sell” Content
Note the sub-head (“Forrester Research, Inc. 'Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. Unfortunately, the main body copy lets down the side completely.
APRIL 23, 2013 | THE POINT
[Forrester] 2 Email Campaigns Show How (and How Not) to “Sell” Content
MAY 14, 2012 | THE POINT
[Forrester] New Report Confirms Immaturity of Most Marketing Automation Deployments
| || || |
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.