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| | THE POINT
MAY 14, 2012 New Report Confirms Immaturity of Most Marketing Automation Deployments
A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell).
| | THE POINT
APRIL 23, 2013 2 Email Campaigns Show How (and How Not) to “Sell” Content
Note the sub-head (“Forrester Research, Inc. 'Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. Unfortunately, the main body copy lets down the side completely.
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