| | | The Effective Marketer | |  Forrester | 8 articles |
| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER NOVEMBER 3, 2011 Are You Spending Enough on Online Marketing? Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. According to Forrester, you should take a look at the following: Annual interactive marketing budget : this involves branching out from the pure email marketing tactic and looking at mobile, tablets, and the like. It’s worth trying out: Forrester Benchmarking Tool. Five Benchmarks. Comparing Your Numbers. ” don’t despair. | THE EFFECTIVE MARKETER FEBRUARY 16, 2011 Marketing Automation Catching On Fire Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. Keep going! | | | | | |
| THE EFFECTIVE MARKETER JUNE 14, 2011  Email Adoption High But Lacking Best Practices A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Best Practices in Email Marketing. Mobile (ads, applications, MMS, SMS). | THE EFFECTIVE MARKETER FEBRUARY 3, 2011 Upcoming Marketing Conferences « The Effective Marketer The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Also, the earlier you register usually the better deal you can get. Check them out, pick a couple and start planning! United States License. | THE EFFECTIVE MARKETER MAY 9, 2011  The Rise of the Content Marketer « The Effective Marketer The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. And scary? | THE EFFECTIVE MARKETER MARCH 9, 2010  Email Design Review Gallery « The Effective Marketer What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Too confusing. | | | | | | | |
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THE EFFECTIVE MARKETER | TUESDAY, MAY 3, 2011 The Challenges in Adoption of Marketing Technology « The Effective.
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind. MORE >> -
THE EFFECTIVE MARKETER | SUNDAY, JULY 5, 2009  copywriting that sells: powerful copy is easier than you think
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Writing powerful, attention grabbing copy that will help you sell is another story. usually Copywriting that sells. This is your goal. overcomplicate, think too much, duplicate sentences without realizing it and end up having to start from scratch. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. then read on. MORE >>
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