SnapApp

JANUARY 15, 2019

As we discuss in Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples), “Both Forrester and Gartner predict that by 2020, 80 percent of the buying process will occur without any human contact. Most marketers do know that most of the modern buyer’s journey now happens before anyone talks to the sales team.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

JANUARY 4, 2017

But you can also start with the research report to get inspiration for upcoming content campaigns. Some good sources for research reports that will inspire your content campaigns are: MarketingProfs. Content Marketing Institute. Pew Research Center. Demand Gen Report. Looking for even more sources? Now – Go Research That Killer Campaign Idea!

Research 61

Research Campaigns Tips Content 61

SnapApp

JULY 10, 2018

Forrester B2B Marketing Forum. Forrester’s B2B Marketing Conference gives marketers the opportunity to network with some of the brightest minds in the industry while learning actionable ways to enhance their demand gen strategies.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

AUGUST 24, 2016

Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. What you might not know is that an ROI calculator can actually boost your sales in three ways. Help Customers Calculate the Value of Your Solution.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

SnapApp

JULY 10, 2018

Forrester B2B Marketing Forum. Forrester’s B2B Marketing Conference gives marketers the opportunity to network with some of the brightest minds in the industry while learning actionable ways to enhance their demand gen strategies.

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

NOVEMBER 1, 2016

Forrester data shows that more than one-third of all time spent online is devoted to consuming video content. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. As online video viewership continues to climb, YouTube is another lucrative advertising medium that allows marketers to get in front of an active audience.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

SnapApp

NOVEMBER 3, 2016

Well, it depends, but according to Forrester research, interactive videos are found to have a 90% completion rate. Creating an end result for the video experience that delivers a personalized outcome to the viewer is the ultimate way to increase your completion and conversion rates. How much increase?

Interactive Marketing 48

Interactive Marketing Video Marketing Top of Funnel Planning 48

SnapApp

MAY 29, 2018

Forrester research indicates that 74% of business buyers conduct more than half of their research online. There has been a pendulum shift – the buyer now has the power in the sales process. This emphasizes the importance of content marketing , sales enablement, and lead nurturing campaigns.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

AUGUST 29, 2019

According to Forrester , marketers see an average 20 percent increase in sales opportunities from nurtured vs. non-nurtured leads. The Problem with Old School Nurture Streams. Research shows that nurturing leads is an effective way to take top-of-the-funnel prospects from warm leads to customers.

Buyer Intent 59

Buyer Intent Top of Funnel Intent Campaigns 59

SnapApp

JUNE 5, 2018

According to Forrester research, only 8% of B2B companies have sales and marketing departments that are tightly aligned. Forrester Research via HubSpot). Takeaway : Up until recent years, the traditional selling process looked like this: Marketing would collect leads and hand them over to the sales team.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

SnapApp

AUGUST 14, 2018

With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today. This digital library has a catalog of esteemed journals, magazines, and books.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

SnapApp

MAY 4, 2016

Forrester. . - MarketingSherpa. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. MarketingSherpa. Effective sales funnels generate 50% more bottom of the funnel leads at 33% lower cost. Companies with mature lead generation and management practices have a 9.3% CSO Insights.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

SnapApp

AUGUST 14, 2018

With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today. This digital library has a catalog of esteemed journals, magazines, and books.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

SnapApp

NOVEMBER 5, 2015

We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? Companies are doing sales and marketing wrong. We are selling and marketing the wrong way because we aren’t taking the time to truly understand our customers.

RFP 48

RFP Multi-Channel Paid Search Agency Budget Programs 48

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APRIL 25, 2018

Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Why the shift? It all hinges upon Customer Experience (CX). When growth slows, CEOs look to CMOs to fix it – and if they can’t, they’ll find someone who can: A Growth Marketer. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Why the shift? It all hinges upon Customer Experience (CX). When growth slows, CEOs look to CMOs to fix it – and if they can’t, they’ll find someone who can: A Growth Marketer.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. According to Forrester , 100% of business decision-makers use social media for work purposes. What challenges do marketers face when implementing demand generation strategies? Empowered Buyers. Social Media. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

DECEMBER 4, 2017

87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . On average, just 0.98% of traffic to websites from social media converts into leads, but LinkedIn’s 2.74% makes it a platform you should focus on optimizing. . . #33.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. . Source ). . . This is the death of one-size-fits-all email blasts.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

MARCH 20, 2014

Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. . At SnapApp, for example, our own Integrated Engagement Strategy white paper alone generated over 500 new leads in less than a month.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers. At SnapApp, for example, our own Integrated Engagement Strategy white paper alone generated over 500 new leads in less than a month.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

JUNE 6, 2017

According to Forrester Research , 74% of business buyers conduct more than half of their research online before making an offline purchase. . According to a recent report from Forrester , the successful salesperson today has these 6 skills: Embraces technology. Source: Think with Google ). . Shares new ideas. Seeks collaboration.

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

SEPTEMBER 18, 2014

According to Forrester Research, buyers are 90% of the way through their buying journey before they ever talk to sales. We prefer to research, plan, and book travel ourselves using the tools available to explore ideas, review other's opinions, identify options and compare prices. That has huge implications for marketers.

Top of Funnel 48

Top of Funnel Buyer's Journey Forrester Content 48

SnapApp

DECEMBER 14, 2016

This Forrester report on The Rise of Intelligent Agents is a good primer.). Intelligent agents : B2C companies are learning how to use bots and intelligent agents like Alexa and Siri to reach customers (to the exclusion of their competitors) at key moments. B2B businesses will start to explore this emerging technology in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62