| | | Savvy B2B Marketing | |  Forrester | 14 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING MARCH 31, 2010  Buyer Personas: How to Deliver Relevant Content to B2B Buyers Take this example from research conducted by Forrester. New research from Frost & Sullivan, the Growth Partnership Company, and demand-generation agency Bulldog Solutions confirms that even high-performing marketers struggle to consistently produce compelling content. One point really caught my eye. In the table below, you can see what the three CIO roles were focusing on in 2009. | SAVVY B2B MARKETING FEBRUARY 7, 2011  Four Things That Cause Marketing & Sales Misalignment and How to Fix Them Just last week, Forrester released a report showing that only 8% of organizations claim tight alignment between marketing and sales. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. Read on for his prescription of how to fix the ails plaguing sales and marketing. Marketing and sales alignment continues to be a major challenge for B2B organizations. | | | | | |
| SAVVY B2B MARKETING FEBRUARY 13, 2012  Three Tips to Get Manufacturers Started with Social Media According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The Forrester report found that only 30 percent of global manufacturers thought they would increase social media spending in 2012. Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. | SAVVY B2B MARKETING JUNE 20, 2012  Thought Leadership: The Most Misused Term in B2B Marketing? Check out this one-hour on-demand webinar presented by DemandGen Report and featuring Jeff Ernst of Forrester Research. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. In my work developing content for technology companies, the topic of “thought leadership” comes up often. Share your finds and thoughts! | SAVVY B2B MARKETING JANUARY 8, 2010  Savvy Week in Review - January 8 by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Looking for ways to kick-start 2010? The posts below should get your brain humming. Happy New Year! -- The Savvy Sisters It's Not About the Money! Interesting and worthy of discussion. Get Out Your Dancing Shoes - It's Time to Blog! | SAVVY B2B MARKETING OCTOBER 16, 2009  Savvy Week in Review - October 16 by @lauraramos Laura Ramos of Forrester explains how salespeople can use PeopleMaps, a tool from 7 Degrees, to prioritize which leads to pursue and mine relationships that can make warm introductions to prospective buyers. Looking for some good reads to close out your week? We've listed a few here that should get you going. Enjoy! PeopleMap: A Real Tool for Sales Enablement? Just really bad. | | | | | | | |
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SAVVY B2B MARKETING | FRIDAY, NOVEMBER 30, 2012  Week in Review - Nov 30th
The Forrest Gump Guide to Attracting Readers and Becoming a Legend by @PushingSocial. Here in the states, the turkey is behind us and we're moving into full swing on all manner of holiday, winter, and end-of-year insanity. believe all six Savvy Sisters are accounted for post Black Friday and Cyber Monday, and - though we haven't got much shopping done yet - we've all still been happily consuming our share of blog posts from around the B2B blogosphere and beyond. Here are this weeks top picks for your enjoyment. Have a great weekend and we'll see you on Monday! MORE >> -
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 19, 2011 Confronting the Trust Barrier
And Forrester Research found that just 15% of executives believe sales meetings meet their expectations. We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Read on for his insightful thoughts on what it takes to earn the trust of prospective buyers. Trust is essential to successful selling, particularly if you are engaged in a high impact sale. But here’s the problem. Trust is now trading at a higher premium than ever. MORE >> -
SAVVY B2B MARKETING | TUESDAY, APRIL 19, 2011  Savvy Toolkit - Take a B2B Demand Gen Survey
One of the Keynote presenters, Jeff Ernst - Principal Analyst at Forrester Research is conducting a survey of marketers and will present his findings at the conference. You may have noticed on the home page of our blog is a little badge advertising that I am a speaker at the upcoming DemandCon conference. The conference organizers have done a great job of doing some advance of event networking with the various speakers so we can meet and discuss our presentations ahead of time. will in turn be reporting them here to you! MORE >> -
SAVVY B2B MARKETING | FRIDAY, APRIL 29, 2011  Savvy Week in Review: April 29th
My Three Takeaways From Intel CMO’s Keynote At Forrester Marketing Forum via @ forrester. Daniel Klein of Forrester shares insights he gleaned from Intel's forward-thinking approach to marketing. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Mother Nature has been back pedaling into some Seattle-ish weather (gray and drizzly), but we're bracing ourselves for a sudden jump into the 80's. Crazy. Good stuff. MORE >> -
SAVVY B2B MARKETING | FRIDAY, NOVEMBER 6, 2009  Savvy Week in Review - November 6
by @ forrester via @btobmagazine This comprehensive summary of a new Forrester Research study exposes the disconnect between what B2B marketers claim is their commitment to one-to-one relationships and what they actually do. Is it really November?! It's hard to believe we're headed into the heart of winter (an especially chilling thought for those of us in New England). Ah well -- perhaps like us you can find escape in these thought-provoking posts from the blogosphere. Look no further. Customer-centricity: Do marketers really get it? Here it is. Galen DeYoung shares 35 ideas. MORE >>
- Week in Review: April 5 SAVVY B2B MARKETING | FRIDAY, APRIL 5, 2013
- Are You Reaching the Right CIO? SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009
- Are You Reaching the Right CIO? SAVVY B2B MARKETING | WEDNESDAY, AUGUST 12, 2009
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