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OCTOBER 25, 2010 Is sales enablement dead?
Forrester's upcoming forum is a great example.). Tags: Collaboration Creating Demand Marketing Sales Strategy B2B enablement Forrester IDC ISBM ITSMA marketing Neil Rackam sales sales cycle sales enablement sales support SAVO solutions Sales Enablement is a huge topic in B2B these days. The activity makes sense. And this isn't just talk. Sales enablement is a big area for investment.
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