| | | Paul Gillin | |  Forrester | 4 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN AUGUST 4, 2011  Facebook Can Work for B2B Marketers, But You Gotta Know the Rules I’m personally not a big fan of tracking page likes as a measure of success, particularly since Forrester has estimated that less than 15% of people who click that button ever return. In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Let’s look at some examples of what they do well. SAP plays inline videos. million likes*. | PAUL GILLIN JANUARY 25, 2012  Five Facebook Tips for Small Businesses Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. That’s the herd mentality at work. Tip #3: Keep it simple. | | | | | |
| PAUL GILLIN DECEMBER 1, 2010  Five Lessons From the Web 2.0 Summit Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. </strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. I had a chance to attend the recent Web 2.0 and Twitter. Here are five key insights I took away. Consider item 1 above. | PAUL GILLIN MAY 31, 2010  Great Events This Week New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. can’t wait to hear about his next book. | |
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