Paul Gillin

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Great Events This Week

Paul Gillin

New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. MITX has done a lot to nurture New England technology talent and get entrepreneurs the recognition they deserve.

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Five Facebook Tips for Small Businesses

Paul Gillin

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

I’m personally not a big fan of tracking page likes as a measure of success, particularly since Forrester has estimated that less than 15% of people who click that button ever return. Something as simple as asking people what they plan to do for the weekend can create interaction. *

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. </strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. It’s the only way to get prospects to pay attention. <strong>2.

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