| | | MI6 Marketing Agency | |  Forrester | 14 articles |
| Page 1 of 1 | Previous | Next | MI6 MARKETING AGENCY JANUARY 10, 2011 Twitter for B2B Marketing Forrester has set a great example for Twitter use. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Learn more here ). Therefore, opportunities like these #B2Bchat sessions are valuable. The Q&A stream can get cluttered and key nuggets can be missed. | MI6 MARKETING AGENCY NOVEMBER 18, 2010  Twitter for B2B Marketing Forrester has set a great example for Twitter use. Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Learn more here ). | | | | | |
| MI6 MARKETING AGENCY SEPTEMBER 23, 2010  Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. This briefing took place on September 22nd and was presented in partnership with Leadformix an Mi6 partner. What this Brief Covered. | MI6 MARKETING AGENCY MAY 27, 2010  Mi6 Briefing #1: Inside the Mind of the B2B Tech Buyer This briefing condensed research from Forrester, IDG, Information Technology Services Marketing Association (ITSMA) and The Society for New Communications Research (supported in part by SAP). Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. Presentation. Slide Shift. | MI6 MARKETING AGENCY DECEMBER 15, 2010  The Mi6 Chart Toppers, November 2010 They are Forrester’s POST methodology and Marketing Sherpa’s ROAD map for Social Marketing strategy. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month I share charts from various sources with my network. The Mi6 Chart Toppers List is a top 10 list of the most popular charts based on # of views during a specific month. Brand recall? | MI6 MARKETING AGENCY SEPTEMBER 21, 2011  Canadian Companies Use of Social Media Consider using Forrester’s POST framework. Here’s a post on Forrester’s POST method entitled: Strategies for Tapping the Groundswell. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. tweet charts regularly via my Twitter stream which are archived on my Posterous site here. | | | | | | | |
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MI6 MARKETING AGENCY | WEDNESDAY, OCTOBER 20, 2010 The Mi6 Tweekly: Week of October 11, 2010
Social Technographics Profile, Sep 2010 update (Source: @ forrester). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Canadian Thanksgiving. Chart: Internet TV penetration in US 2009 to 2014 (Source: iSuppli via/@eMarketer). Tuesday. Chart: Fastest Growing Mobile Apps in US, Apr 2009 vs Apr 2010 (Source: comScore via/@eMarketer). The Rise of Blogging. Wednesday. MORE >> -
MI6 MARKETING AGENCY | SATURDAY, AUGUST 20, 2011 Our Favourite Posts, Week of August 15th
peek inside Forrester’s enterprise social rollout. Source: Forrester) | Read the annotated post here. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Here’s the posts he read, annotated and shared last week. Merchants Split on Groupon Satisfaction. MORE >> -
MI6 MARKETING AGENCY | TUESDAY, AUGUST 3, 2010 The Mi6 Tweekly: Week of July 26, 2010
According to Forrester: 59% of online U.S. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Build Your Own Interactive Charts! Find Out if Your Target Audience is Using SocMed & How (Source:@ExactTarget). Interesting post about B2B Social Media for Pharma and Medical Devices. Chart: What Pages Linkedin Referral Traffic Visit When Going to Your Site (source: @Leadforce1). Tuesday. Thursday. MORE >> -
MI6 MARKETING AGENCY | TUESDAY, JULY 13, 2010  Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell
tags: li forrester ). Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Chapter 4: Strategies for tapping the groundswell. The POST method: people, objectives, strategy, technologies. The five objectives: listening, talking, energizing, supporting, embracing. FriendFeed Room: Chapter Four reference links and case studies from the book. Join the room and start a conversation. Feature Presentation: Presentation on Groundswell POST Process, Barbara Nixon. MORE >> -
MI6 MARKETING AGENCY | SUNDAY, OCTOBER 24, 2010 The Mi6 Tweekly: Week of October 18, 2010
Chart: Social Media Participation Stalls (Source: Forrester via/@mi6agency). Chart: Forrester’s Social Technographics Profile Roles Defined (Source: Forrester via/@mi6agency). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Marketers see distinction between social media popularity vs influence (Source: Vocus/Solis via/@eMarketer). Tuesday. MORE >>
- 7/4/11: Top Posts This Week MI6 MARKETING AGENCY | WEDNESDAY, JULY 13, 2011
- Our Fav Posts, Week of August 22 MI6 MARKETING AGENCY | SATURDAY, AUGUST 27, 2011
- The Mi6 Tweekly: Week of September 27, 2010 MI6 MARKETING AGENCY | TUESDAY, OCTOBER 5, 2010
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