| | | Marketing to Business Executives Blog | |  Forrester | 2 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 22, 2011  Games as Content in B2B Marketing I found a few short posts ( Tom Grant of Forrester , Howard Sewell of Spear Marketing and The Crocodile ) and a good video on the subject. I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. Turns out games have been used in B2B several (many?) times, Must be some serious B2B buyers among those playing games. I’m sold. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 28, 2011 7 not 3… actions for marketing automation implemenation success Jeff Ernst from Forrester has just come out with a new report, “B2B Marketers must Prepare Better for Marketing Automation,&# that raises a critical issue but doesn’t go far enough. The five steps that the Forrester report didn’t mention are critical to success. He points out that marketers, “… need to prepare for the use of the technology by having 1) a lead-to-revenue process model to automate; 2) content to support the message and responses; and 3) a marketing organization that is ready to support the technology.&# . But there is more. | | | | | |
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