| | | Marketing Genius Blog | |  Forrester | 7 articles |
| Page 1 of 1 | Previous | Next | MARKETING GENIUS BLOG MAY 21, 2010 New Focus Needed for B2B Marketers This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer. Forrester’s numbers from the same survey confirm the surge toward social where 85% of B2B buyers are using social to help make decisions. Forrester points out it’s a bit of a mismatch. Tags: Community Genius.com best practices inbound marketing social marketing social marketing automation social media community marketing focus.com forrester genius.com.The Focus launch via Twitter. | MARKETING GENIUS BLOG APRIL 29, 2010 6 Social CRM Thought Leaders Ray Wang is a partner at Altimeter Group, and – before that – headed up the CRM practice at Forrester Research. Social CRM is a big shift in the way companies interact with their customers. Rather than simply responding to customer’s requests, Social CRM is about creating a two-way social interaction with your customers, while creating value for both yourself and your customers. In a previous post I briefly talked about Social CRM and how it relates to Social Media and Marketing Automation. These six people are my personal favorites. Paul Greenberg ( @pgreenbe ). | | | | | |
| MARKETING GENIUS BLOG MAY 12, 2010 Chart of the Week: What do Marketers Measure? This finding is supported by Forrester’s 2010 Global Marketing Leadership Online Survey which showed 32% of B2B marketers indicated that marketing was seen as (ranked number one) a revenue generator with the company. Tags: Genius.com Metrics marketing analytics b2b data forrester marketer skills survey roi success metrics survey This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. What do Marketer's Measure? Tweet This! Share this on Linkedin. Digg this! | | MARKETING GENIUS BLOG FEBRUARY 15, 2010 Monday Marketing Term: Lead Management While sometimes used as synonym for demand creation, demand generation and lead generation it’s actually less about acquisition and more about, as Forrester’s Laura Ramos puts it, “managing the customer lifecycle.&# Lead Management is a term that is getting a lot more attention recently. Lead management starts after a minimum of | MARKETING GENIUS BLOG JANUARY 25, 2010 Email, Lead Nurturing & Social Media: Sherpa Event Wrap-up He talked a lot about segmentation (much like Forrester’s Technographics Ladder ) for communicating effectively. Coming from San Francisco’s thunder showers, it was obviously a delight to be sent to Miami last minute for the Marketing Sherpa Email Marketing Summit ( #sherpaemail ). There were a lot of great speakers, and discussions going on. was impressed and inspired by most of the keynote speakers, and the breakout sessions were also very informative and relevant (lots of case studies). Marketing Sherpa. Lead Nurturing with Brain Carroll. Here are four things to think about. | | | | | | | |
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MARKETING GENIUS BLOG | THURSDAY, JUNE 25, 2009 Lead Management Introduction
First some pointers: Forrester’s Laura Ramos has written about it , Adam Needles wrote about it as part of his graduate research, and I’ve also covered it on the LeadSloth blog. In a previous blog post, Parker introduced me as a new blogger on the B2B Marketing for Faster Sales blog. I’m really excited about that and I’m looking forward to establish a dialog with the readers here. In my posts I will write about email marketing and marketing automation. will focus on best practices and practical examples. Let’s start with the basics: what is Lead Management MORE >>
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