| | | Loopfuse | |  Forrester | 13 articles |
| Page 1 of 1 | Previous | Next | LOOPFUSE JUNE 30, 2010  Why Free? Why Now? Zenith Optimedia reports in their Advertising Expenditure Forecasts that online advertising spend has doubled in the past 4 years and Forrester’s data indicates that it will likely double again in the next 4-5 years. Why Free? Why Now? The decision to take LoopFuse freemium was made almost a year ago and we have spent much of that time preparing for this launch. Why Now? Why Free? | LOOPFUSE JULY 6, 2010  The Value in Free Marketing Automation The Value to Marketers While most in the industry often reference a Forrester report claiming 5% penetration in the Marketing Automation sector, the unusual thing is that no one seems to wonder (publicly) why the rate of growth isn’t much higher given the value Marketing Automation provides. So allow me to rain on the price-gouging parade. Forever. Pinging is currently not allowed. | | | | | |
| LOOPFUSE FEBRUARY 22, 2010 Summary of 5 Ways Marketing Automation Provides Job Security for. Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January : The rules of engagement are changing, but the rules of marketing accountability are changing more quickly. Measurement and analytics bring job security to the marketing function; particularly when traditional antiquated thinking and manual systems are failing to deliver a competitive advantage in any economy. The question every marketer should be asking is “How do I maximize my value to the organization?” LoopFuse ,Inc. | LOOPFUSE FEBRUARY 24, 2010 Q&A with Laura Ramos of Forrester Research – Part 1: Defining the. Q&A with Laura Ramos of Forrester Research - Part 1: Defining the Market February 24th, 2010 by Sean Dwyer Without question, Laura Ramos of Forrester Research ( blog ) is an expert in the marketing automation space with a specific focus on the best practices in lead management. Ramos: As part of Forrester’s research team that serves the marketing professional, I agree that the term Marketing Automation is bandied about ambiguously. While I did not actually meet Laura in person until late 2009, I have certainly known that she is a thought leader in the industry. | LOOPFUSE NOVEMBER 12, 2009 Easy gets Easier with the SalesForce.com Wizard Sorry, no posts matched your criteria. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Report Email Abuse © 2010. LoopFuse ,Inc. All Rights Reserved | LOOPFUSE DECEMBER 10, 2009 Easy gets Easier with the SalesForce.com Wizard Easy gets Easier with the SalesForce.com Wizard December 10th, 2009 by Roy Russo A recent Forrester report on Marketing Automation vendors places total marketing penetration somewhere between 2-5%. The report and its estimates point to several problems that contribute to lower adoption rates, including a lack of “ innovation and easy-to-use features “ This is not something that has gone unnoticed by LoopFuse and other vendors in the industry; yet the vendor reponse to the problem is often worlds apart. Certainly this Enterprise 1.0 way of conducting business (i.e. | | | | | | | |
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LOOPFUSE | MONDAY, FEBRUARY 22, 2010 Summary of 5 Ways Marketing Automation Provides Job Security for.
Summary of 5 Ways Marketing Automation Provides Job Security for Marketers February 22nd, 2010 by Sean Dwyer And to summarize from my original post in January : The rules of engagement are changing, but the rules of marketing accountability are changing more quickly. Measurement and analytics bring job security to the marketing function; particularly when traditional antiquated thinking and manual systems are failing to deliver a competitive advantage in any economy. The question every marketer should be asking is “How do I maximize my value to the organization?” LoopFuse ,Inc. MORE >> -
LOOPFUSE | WEDNESDAY, FEBRUARY 24, 2010 Q&A with Laura Ramos of Forrester Research - Part 1: Defining the.
Q&A with Laura Ramos of Forrester Research - Part 1: Defining the Market February 24th, 2010 by Sean Dwyer Without question, Laura Ramos of Forrester Research ( blog ) is an expert in the marketing automation space with a specific focus on the best practices in lead management. Ramos: As part of Forrester’s research team that serves the marketing professional, I agree that the term Marketing Automation is bandied about ambiguously. While I did not actually meet Laura in person until late 2009, I have certainly known that she is a thought leader in the industry. MORE >> -
LOOPFUSE | THURSDAY, MARCH 4, 2010 Q&A with Laura Ramos of Forrester Research - Part 2: Market Momentum
Q&A with Laura Ramos of Forrester Research - Part 2: Market Momentum March 4th, 2010 by Sean Dwyer Following up on my post last week , I am releasing the second part of my interview with Laura Ramos of Forrester Research ( blog ). « Previous Post Q&A with Laura Ramos of Forrester Research - Part 1: Defining the Market Next Post » Loopfuse Welcomes Marcus Tewksbury! Part 2: Market Momentum 4. Dwyer: What key trends drive adoption of Lead Management Automation (LMA) today? Both experience different issues and challenges. 2) Better qualified leads. MORE >> -
LOOPFUSE | THURSDAY, MARCH 4, 2010 Q&A with Laura Ramos of Forrester Research – Part 2: Market Momentum
Q&A with Laura Ramos of Forrester Research - Part 2: Market Momentum March 4th, 2010 by Sean Dwyer Following up on my post last week , I am releasing the second part of my interview with Laura Ramos of Forrester Research ( blog ). « Previous Post Q&A with Laura Ramos of Forrester Research - Part 1: Defining the Market Next Post » Loopfuse Welcomes Marcus Tewksbury! Part 2: Market Momentum 4. Dwyer: What key trends drive adoption of Lead Management Automation (LMA) today? Both experience different issues and challenges. 2) Better qualified leads. MORE >> -
LOOPFUSE | THURSDAY, MARCH 25, 2010 Loopfuse Welcomes Marcus Tewksbury!
Loopfuse Welcomes Marcus Tewksbury! March 25th, 2010 by Sean Dwyer I would like to welcome Marcus Tewksbury to the Loopfuse team. Last week, we formally announced that Marcus joined our advisory board but Marcus has been good friend of the Loopfuse team for about a year. By way of introduction, he is an expert on how companies can turbocharge their inbound marketing efforts, select and implement successful social media marketing strategies, and drive customer engagement. We are very excited to have him join LoopFuse’s advisory board and contribute to our next stage of growth and success. MORE >>
- Loopfuse Welcomes Marcus Tewksbury! LOOPFUSE | THURSDAY, MARCH 25, 2010
- Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
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