LeadSloth

SEPTEMBER 8, 2010

Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Microsoft Dynamics CRM Online and Oracle CRM On Demand are both on-demand solutions, and both are in the Leaders section of the Forrester report.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

OCTOBER 15, 2010

Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

APRIL 24, 2009

Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing. Jame is an experienced demand gen practitioner, who really understands metrics-based lead generation. Laura Ramos ‘ B2B Marketing posts ( @lauraramos ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100