| | | LeadSloth | |  Forrester | 4 articles |
| Page 1 of 1 | Previous | Next | LEADSLOTH APRIL 24, 2009 Top-10 Marketing Automation Blogs Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing. A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. oops, that’s 11 blogs). | LEADSLOTH SEPTEMBER 8, 2010  Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle? Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Microsoft Dynamics CRM Online and Oracle CRM On Demand are both on-demand solutions, and both are in the Leaders section of the Forrester report. What if you’re choosing a CRM system today? Register now ». | | | | | |
| LEADSLOTH OCTOBER 15, 2010 Impressive Marketo User Summit Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Summarizing. | LEADSLOTH OCTOBER 16, 2009 Why Are Marketing Automation Managers So Hard to Find? According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that. But that’s for web analysts. | |
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