Forrester - B2B Marketing Zone

LEAD VIEWS AUGUST 16, 2010 The Giants in the Marketing Technology Landscape Suresh Vittal and Joe Stanhope from Forrester in a recent blog post on this acquisition commented, that Unica’s purchase reinforces IBM’s assertion that they are committing to marketing solutions and the CMO. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million. MORE >>	LEAD VIEWS AUGUST 16, 2010 The Giants in the Marketing Technology Landscape Suresh Vittal and Joe Stanhope from Forrester in a recent blog post on this acquisition commented, that Unica’s purchase reinforces IBM’s assertion that they are committing to marketing solutions and the CMO. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million. MORE >>	RECENT POSTS AUGUST 16, 2010 \| LEAD VIEWS The Giants in the Marketing Technology Landscape AUGUST 16, 2010 \| LEAD VIEWS The Giants in the Marketing Technology Landscape
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