Lattice

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Lattice is a Leader in the Forrester Wave™

Lattice

Marketers “will find Lattice to be a proven solution” and that Lattice has “the most consistent performance” across all of the vendors they evaluated.

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Leader in AI, Strong Performer in ABM

Lattice

Lattice recently earned a Strong Performer rating in The Forrester New Wave™: ABM Platforms, Q2 2018. Learn what Forrester had to say.

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Straight Talk from CMOs Sales and Marketing Alignment

Lattice

Improving Marketing Effectiveness: Marketing And Sales Alignment According to Forrester Research, 92 percent of B2B organizations struggle with.

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Marketing’s Role in the Age of the Customer

Lattice

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.

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Why Scaling Account-Based Marketing is So Important

Lattice

ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business.

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Enriching Your Account Universe: Turn Data into Revenue

Lattice

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers …

Forrester 100
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Why Shared Data is Leading to Better Marketing and Sales Experiences

Lattice

Watch this video to learn why Forrester analyst Laura Ramos says believes it’s not just about throwing data over the wall at sales, that marketing needs to make sure sales understands what action can be taken, based on the data.

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