Forrester reports that 45% of mobile users would use their smartphone to purchase products if they knew their number would be kept private, and 44% claimed they would if mobile payment services were more secure. 1 "Forrester Research Mobile Commerce Forecast, 2011 To 2016 (US)" June 16, 2011. Although mobile commerce is expected to reach some $31 billion by 2016, at a compounded annual growth rate of 39% 1 , the channel remains a huge missed opportunity for most brands. Incorporate these, and you'll already be ahead of the majority of the competition: 1.  Endnotes. April 26, 2011. MORE >>

A month ago, I had the pleasure of participating in a Webinar with Fatemeh Khatibloo , a senior analyst at Forrester Research. Rather than an old, staid presentation-style Web event, we approached this one as more of a coffee klatch - a bit of back and forth, more of a discussion.  You're more than welcome to view the replay. We opened the Webinar on the topic of new and emerging opportunities for CI professionals, in light of the increased complexities associated with their role.   Exabytes.as in 18 zeros.  Now imagine having to store, sift through and make sense of that data. MORE >>

I hope you will join me and Fatemeh Khatibloo , Senior Analyst at Forrester Research on February 28th at 1pm ET, for an informative webinar to introduce Fatemeh's newest research on Customer Intelligence (CI) Services. We'll discuss the challenges CI professionals face as their business becomes increasingly more complicated and Fatemeh will share the four key trends - Indemnification, Engagement Selectivity, Risk & Revenue Sharing and Marketing Safe Havens - that will change the way CI professionals evaluate and select vendors. hope you'll join us for this exciting event. MORE >>

A few weeks ago Forrester released a case study on our efforts with client ESPN to maximize their audience data to drive marketing revenue.  That prompted a post  outlining what we believe to be the four fundamental drivers of value in the media industry, categorically (1) data volume, quality and value (2) targeted ad packages that are easy to sell (3) value models that prioritize your CRM efforts, and of course (4) the right supporting infrastructure. . The most critical advice we can give is, do not be overwhelmed by the amount or distributed nature of your data. You But how? MORE >>

I loved the theme of the Forrester Marketing Leadership & Customer Intelligence Forums last week in LA and believe the Forrester team delivered.  It’s not an easy job for Forrester, and more importantly not an easy job for a marketer given the competing demands within an organization, the lack of unlimited funds, and the ever changing landscape of channels and technology. . As I review my notes, I gravitate to a comment made by Cristina Bondolowski from The Coca-Cola Company.  Keeping customer strategy oriented and driven  from the top of the company. MORE >>