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AUGUST 14, 2012 VMAIL is the new EMAIL
According to an August 2011 Forrester Research survey: 50% of interactive marketers believed that marketing’s effectiveness will increase with online video over the next 3 years; while 43% said it would with E-mail marketing. According to David Daniels, former VP and Principal Analyst for Forrester Research, “Video in email can increase click-through rates as much as 2x-3x.”
| | INBLURBS
APRIL 12, 2013 5 Jobs for Tomorrow’s Customer Service Team
Forrester released a report earlier this showing customers increasing usage of communities by as much as 25 percent, live chat by 24 percent and self-service by 12 percent. 'Last summer, I wrote an article for InBlurbs called “ 5 Jobs for Tomorrow’s Marketing Team ” that explored how trends in marketing will affect recruiting and staffing in the future.
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