| | | grow - Practical Marketing Solutions | |  Forrester | 8 articles |
| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 2, 2012  The New Market for Social Media Consultants Last year, Forrester Research predicted that the enterprise social software market would grow to $6.4 Forrester has identified four critical attributes of an innovative culture. By Neicole Crepeau, Contibuting {grow} Columnist. To date, most social media consultants have focused on helping organizations use social networks for marketing and customer service. Think Yammer. Tweet. | GROW - PRACTICAL MARKETING SOLUTIONS SEPTEMBER 22, 2011  Three reasons social media marketing favors small businesses For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. Coca-Cola. Here’s an example. | | | | | |
| GROW - PRACTICAL MARKETING SOLUTIONS JUNE 19, 2012  7 social media lies the gurus want you to swallow As Forrester explains, it is important to understand that ROI is not as simple as “the return on a short-term financial investment” (“does my action lead directly to increased sales?”); By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. The social web is free . | GROW - PRACTICAL MARKETING SOLUTIONS JULY 25, 2010  The clash of the social media know-nothings “You can’t walk out your house without bumping into a social-media expert today, said Forrester Analyst Sean Corcoran in a WSJ article. &# The reality is the space is still very much a Wild West.&#. The know-nothings. You know who I’m talking about right? Social media “marketers&# who have never practiced marketing. Enough has been written about that. billion. Every | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 18, 2011  Ascent of the social media climbers: Klout goes mainstream Even as the low scorers complain about unfairness, Augie Ray, a senior analyst with Forrester Research , predicts an increase in both the number of firms doing social measuring and the number of places where one’s ranking will matter. I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}. think this is significant. | GROW - PRACTICAL MARKETING SOLUTIONS MARCH 11, 2012 SXSW dispatch Day Two Also got to catch a glimpse of actors Forrest Whittaker and Rainn Wilson (of The Office). Day Two was another soggy, soggy event but the weather broke by the end of the day to unleash some joyous street celebrations! SXSW is all about serendipity and I certainly had my share. Spent some quality time in the Samsung Blogger’s Lounge ans met Mashable Editor In Chief Lance Ulanoff. Interview forthcoming. Had an amazing discussion with NY-based VC John Frankel who taught me a lot about VC strategy. Met and interviewed fellow McGraw-Hill author Dave Kerpan of Likeable Social Media fame. | | | | | | | |
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 Social media influence in the workplace may be relatively small
Forrester study released yeseterday reported that all Internet activity among conusmers has leveled off at about 12 hours/week. If you're a brand trying to influence key business contacts through social media, it may not be happening during business hours. and it may not be happening at all, according to new findings by WorkPlace Media. While more than half (55%) of office workers with Web access have at least one social networking account, only 43% use it at work (for less than 30 minutes per day), according to the just-released survey. Do the trends differ by industry? MORE >> -
 Why B2B's MUST adopt social media strategies
According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment. I've been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and no patience for fluff. But after spending a few weeks assessing the state of social media among industrial companies, I'm changing my mind. and maybe a few retirements. MORE >>
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