[Forrester] Marketing Strategy: Too Broad, Too Narrow or Just Right?
Another marketing CMO focused all of his efforts on winning plaudits from big-time analysts like Gartner and Forrester, but there was no effective strategy in place for generating leads when this approbation didn’t materialize. Getting your marketing strategy just right is critical for B2B marketing success. The company’s core position changed with every potential new partner.
JULY 19, 2011
GREAT B2B MARKETING [Forrester] Marketing Strategy: Too Broad, Too Narrow or Just Right?