| || |
|Page 1 of 1 || Previous | Next |
| | FUNNEL FOCUS
MAY 26, 2010 Four Reasons for Marketing and Sales to Collaborate
few research examples include: A Forrester Research survey into buyers’ perspectives about salespeople found that: Only 34% of buyers said salespeople understand their role and responsibilities. Last week there was a discussion in a LinkedIn group about marketers creating ineffective sales collateral. Most of the people involved in the discussion were salespeople and thought that marketers should be put through sales training so they’d understand the sales process. While not a bad idea, the reverse is also true. Lack of a business value proposition. Lack of proof of ROI.
| | FUNNEL FOCUS
FEBRUARY 18, 2013 The Final Solution: Lead-to-Revenue Management
If you are looking for more information on building or adjusting a successful lead-to-revenue management process, two great resources to look at are: The November 2012 Forrest Research Inc. Report: Pinpoint the Actions and Outcomes that Elevate Leads to Revenue by Principle Forrester Analyst, Lori Wizdo. Past Problem : Buyers took control. It just makes a bad process run faster.”
| || ||
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.