Crimson Marketing

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The 7 Biggest Misconceptions of Successful B2B Marketing

Crimson Marketing

Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. Business marketers need to stick to delivering a message to businesspeople within a business environment. Businesspeople always want personalized marketing. What others would you add to the list?

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Online Video is The Future of Content Marketing

Crimson Marketing

million, so say Forrester’s researchers. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” ” “If a picture paints 1,000 words then one minute of video is worth 1.8

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Business in 2015: How the CMO and CIO Will Determine the Future

Crimson Marketing

Forrester predicts that 60% of companies will experience a data breach in 2015, “with the worst and most-publicized examples destroying years of brand value.” Source: Forrester. Customer-focused projects require real-time responsiveness and cloud architectures. Image: Courtesy of Virgin Media.

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How To Compete In An Omni-Channel World

Crimson Marketing

Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales. Reports of retail’s impending death are, however, greatly exaggerated. Meanwhile, innovative new store formulas are flourishing.