Forrester - B2B Marketing Zone

CONVERSIONATION APRIL 24, 2013 Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration? And, guess what: that’s what employees expect from IT as this recent blog post by Forrester indicates. 'Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. In the social era we have started calling this the audiences of audiences of audiences, etc. An open letter to the CxO. in mind. MORE >>	CONVERSIONATION JUNE 20, 2012 Social Business: the Essence of Collaboration and Purpose Let the Forrester’s of this world come up with the new flags we can all follow. The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. However, the words don’t matter. What drives collaboration? There is hope. MORE >>	RECENT POSTS APRIL 24, 2013 \| CONVERSIONATION Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration? JUNE 20, 2012 \| CONVERSIONATION Social Business: the Essence of Collaboration and Purpose
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