| | | Content Marketing for BI | |  Forrester | 4 articles |
| Page 1 of 1 | Previous | Next | CONTENT MARKETING FOR BI APRIL 13, 2010  Will Social Media Replace Traditional Marketing? Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. | CONTENT MARKETING FOR BI DECEMBER 28, 2009  A Decade of BI: Technology Advances Faster Than Adoption Forrester’s Boris Evelson has some thoughts in his, Forrester BI Maturity Survey Results Are In post. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That made me wonder how much (or how little) BI changed over the last decade. Real-time BI. | | | | | |
| CONTENT MARKETING FOR BI DECEMBER 28, 2009  A Decade of BI: Technology Advances Faster Than Adoption Forrester’s Boris Evelson has some thoughts in his, Forrester BI Maturity Survey Results Are In post. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. Fortunately, that really didn’t happen though a lot of other historic things did. That made me wonder how much (or how little) BI changed over the last decade. Real-time BI. | CONTENT MARKETING FOR BI MARCH 17, 2009  The Buzz about Social Media Marketing His post looked at the study done by Forrester that was in response to the question, Which of the following sources of information impact your decision making process? ”. So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. And here are the answers: Peers and colleagues – 84%. | |
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