| | | Connect the Docs | |  Forrester | 13 articles |
| Page 1 of 1 | Previous | Next | CONNECT THE DOCS APRIL 29, 2010  The Content Marketing Question: To Gate or Not To Gate? Forrester Blog for Interactive Marketing Professionals. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. " Give to Get – Yes, it works. " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip. Patsi Krakoff. | CONNECT THE DOCS MAY 27, 2010  B2B Content Marketing - Less is the New More? Forrester Blog for Interactive Marketing Professionals. Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? Blogs. | | | | | |
| CONNECT THE DOCS AUGUST 27, 2010  How should B2B content differ for Business and Technical Decision Maker? Forrester Blog for Interactive Marketing Professionals. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee's Tip. Tom Pick. | CONNECT THE DOCS MARCH 18, 2010  How to put the "Viral" in B2B Marketing Viral Campaigns? Forrester Blog for Interactive Marketing Professionals. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee's Tip. | CONNECT THE DOCS NOVEMBER 12, 2010  How to measure ROI on creating and marketing content? Forrester Blog for Interactive Marketing Professionals. Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Share one example of ROI tool/strategy that has worked either for you or your client." " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Maria Pergolino. | CONNECT THE DOCS FEBRUARY 18, 2010  Does 'Being Findable' mean 'Being Everywhere'? Forrester Blog for Interactive Marketing Professionals. "Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Does this mean cross-media, low-volume campaign all year long? Read on to get their insights. | | | | | | | |
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CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009  ClickInsights: How to make marketing messages memorable?
Forrester Blog for Interactive Marketing Professionals. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Here is an interview about with Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die - Making B2B Marketing Messages More Memorable. Define one or more (no more than 3) characteristics of a memorable marketing message. " Read on to get their insights. MORE >> -
CONNECT THE DOCS | THURSDAY, JANUARY 21, 2010  ClickInsights: Biggest roadblock to converting marketing leads
Forrester Blog for Interactive Marketing Professionals. One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? " Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Blogs. MORE >> -
CONNECT THE DOCS | THURSDAY, SEPTEMBER 17, 2009  ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
Forrester Blog for Interactive Marketing Professionals. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Blogs. Books. Others. MORE >> -
CONNECT THE DOCS | THURSDAY, JULY 22, 2010  Does your B2B Marketing have Consistent Messages?
Forrester Blog for Interactive Marketing Professionals. B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? " Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Must Be Driven by an Umbrella Strategy" Ardath Albee's Bio. Ardath Albee's Tip. MORE >> -
CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009  ClickInsights: What was your "Aha" moment in 2009? - Part 2
Forrester Blog for Interactive Marketing Professionals. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte). Books. MORE >>
- ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
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