| | | Client Bridge | |  Forrester | 3 articles |
| Page 1 of 1 | Previous | Next | CLIENT BRIDGE SEPTEMBER 24, 2010 4 Persuasive Lead Nurturing Statistics Forrester Research report highlights that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". While this process doesn't have to be automated, much of it's power comes from the ability to make lead follow up "systematic". These numbers are significant. | CLIENT BRIDGE FEBRUARY 9, 2011 Five Habits of Adaptive Marketers Forrester Research interviewed global marketing leaders with demonstrated success in the digital age. Through these interviews, they identified the following habits: Accept change. Flexibility prepares an organization for the unexpected. Dare the status quo to encourage innovation. Act continuously to avoid indecision. Participate personally to avoid detachment from customer experience. Tear down boundaries to encourage knowledge sharing. Download CMO Mandate: Adapt or Perish | | | | | |
| CLIENT BRIDGE FEBRUARY 23, 2011 Integrating Email with Search Marketing Forrester Research explains the benefits and strategies of integrating email with search, two to the most commonly used interactive channels. Download Forrester Research ReportDoing so provides a simple, low-risk introduction to integrated marketing. Why Integrate Email and Search? 90% of marketers already use these tools. In most firms, interactive is managed by one or a few colleagues, making planning easier. Because email is cheap, coordinating email with search may improve overall cost efficiencies. How to Integrate Email and Search? Coordinate messaging in both channels. | |
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