Chris Koch

article thumbnail

2011: The year of personal brands

Chris Koch

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. First you found Forrester, and then you found Owyang.

article thumbnail

How to squander your leadership in social media

Chris Koch

That’s why a change in the policies of perhaps the leading voice for social media, Forrester , has bigger implications than it may seem. The most powerful example of one of these personally branded blogs is Web Strategy by Jeremiah, by Jeremiah Owyang , an analyst who left Forrester prior to the policy change.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. It means understanding different CIO roles, skills, aspirations, and business contexts.

Planning 100
article thumbnail

Why your marketing to CIOs may be irrelevant—and what to do about it

Chris Koch

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. It means understanding different CIO roles, skills, aspirations, and business contexts.

Planning 100