| | | Buyerology | |  Forrester | 3 articles |
| Page 1 of 1 | Previous | Next | BUYEROLOGY MARCH 4, 2012  3 Ways To Connect With Today’s B2B Buyers Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions. Image via Wikipedia. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today. Follow @tonyzambito. | BUYEROLOGY JANUARY 5, 2011  The Importance of Buyer Personas to Lead-to-Revenue Management When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation. Image by nicolasnova via Flickr. tough assignment for B2B marketers today is getting a handle on how buyers progress through the buying and selling cycles. | | | | | |
| BUYEROLOGY JANUARY 5, 2010 The Origin of Buyer Personas Both Pragmatic Marketing and Forrester Research solicited from several people at Cooper, including myself and Alan, information on personas. Personas have become a staple component of Pragmatic Marketing’s course offerings while Forrester has used personas extensively in its web design analysis offerings.) After the dot com bust that took place in the early 2000’s as well as the after affects of 9/11, Cooper Interaction Design was not immune to the need to scale back considerably and go into survival mode. Next: The future of buyer personas | |
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