| | | B2BMarketingSmarts | |  Forrester | 2 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS FEBRUARY 2, 2010  Advice to most B2B marketers: “Don’t sweat the big stuff.” Why did a Forrester Research growth forecast for 2009 predict that online sales would make up only 7% of overall retail revenue, compared with 6% last year? Among the several dozen opt-in emails I got today was a warning from iMedia Connection. The email was an intro to a blog post by Adam Kleinberg , CEO of Traction , titled “ 5 Marketing Megatrends You Can’t Ignore.&#. | B2BMARKETINGSMARTS OCTOBER 27, 2009  When using comparison charts hurts sales. That’s why it’s such a big boost for smaller firms when they are mentioned by Forrester, Gartner, etc. Being in marketing, one would think that I’m an adversary of sales. There is, of course, a traditional conflict between marketing and sales. But I love salespeople. What are their pains? What are their objections? What product features get their attention? The Little Guys. | | | | | |
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