| | | B2Bbloggers | |  Forrester | 4 articles |
| Page 1 of 1 | Previous | Next | B2BBLOGGERS JUNE 10, 2010  B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in. And because of the connections they are making online, your customers are using social media now more than ever to make business decisions, according to this report from Forrester. In the report, Chris condenses research from Forrester, IDG, and others on the influence of social media on B2B buyers. The good news is that you are not alone! Step 1: Help them see the new reality. | B2BBLOGGERS JULY 21, 2010  5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social. More on B2B budget trends from former Forrester Research analyst, Laura Ramos. B2B Social media marketing has evolved into a pattern of five P’s based on what I’ve seen from client work and networking with other B2B marcom professionals. Kirk Maltais wrote a helpful article on government social media policies ( 8 Essential Elements for Crafting a Social Media Policy ). Patience! Or Does It? | | | | | |
| B2BBLOGGERS SEPTEMBER 19, 2012 Follow The Money To The CMO Forrester Research recently recommended establishing an “office of marketing technology” to deal with all the technologies in marketing. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding. And follow they did. It started with Adobe’s purchase of web analytics company Omniture in 2009. So began the gold rush…. | B2BBLOGGERS MAY 19, 2010  Search Engine Marketing and B2B – #B2BChat The amount of money companies spend on Search is forecast to double within five years, from $16bn to $32bn between 2009 and 2014, based on a recent study by Forrester Research. And according to a survey by Sapient Interactive, 33% of CMO’s and senior marketing professionals state that Search campaigns deliver the best results, ahead of email (23%) and display advertising (14%). | |
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