Forrester - B2B Marketing Zone

B2B WEB STRATEGY JULY 8, 2010 Stymied by seeming roadblocks to social media? …try this Rx Tags: B2B Web Strategy Social Media team lack personalization use real team members contributors tap passionate community and activate passionate digitally unsavvy team according business purposes these similar data led forrester’s josh bernoff it’s establish social media goals responsibilities a team inconsistent participation companies brand fictitious persona forge relationships listening engagement data paralysis data MORE >>	B2B WEB STRATEGY MARCH 30, 2010 B2B online marketing spending set to double by 2014 – Forrester B2Bs will double their online marketing spending between now and 2014, according to Forrester research summarized in a recent BtoBonline article. Last year, interactive marketing spending totaled $2.3 billion; it’s projected to reach $4.8 billion by 2014. Many observers have noted that the current recession has greatly accelerated a shift that’s been underway for some time, [.]. MORE >>	RECENT POSTS JULY 8, 2010 \| B2B WEB STRATEGY Stymied by seeming roadblocks to social media? …try this Rx MARCH 30, 2010 \| B2B WEB STRATEGY B2B online marketing spending set to double by 2014 – Forrester
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