| | | B2B Voices | |  Forrester | 9 articles |
| Page 1 of 1 | Previous | Next | B2B VOICES JANUARY 16, 2012  Around the World in Social Media Mashable writes about a Forrester Research poll of 100,000 consumers in Asia, Latin America and North America in the second and third quarters of 2011. Application Discussion Resources Toolbox Busron Marsteller Comscore Edelman Digital Forrester Research InSites Consulting mashable Penn Olson Social media Asia social media Europe social media Latin America SynthesioOrkut ? Renren ? | B2B VOICES SEPTEMBER 5, 2011 Business Tech Buyers Are Using Social Media, But Twitter? Not So Much I’m at least a month late in reviewing Forrester’s annual 2011 Social Technographics for Business Technology Buyers report, by Kim Celestre ( @kcelestre ). Forrester has conducted this survey for three years running and for those of us looking for the impact of social and digital media on B2B tech, this is about as good a study as we have available to us. Here’s Forrester’s blog post. Forrester also looked at the sources of information these business technology buyers use, and guess what? As I was last year. :-) It’s still worth doing. Where are they, though? | | | | | |
| B2B VOICES OCTOBER 28, 2010  Integrating Social Media With Corporate Website: How Far Can We Take This? was talking with Laura Ramos, another former Forrester analyst now at Xerox, afterwards and she pointed out that for many B2B companies where the audience target is known and small, the highest priority may not be seeing how advanced you can get with this eight-stage framework. For what it’s worth, I did not see a lot of large agencies represented. agree. social strategy objective of 2011. | B2B VOICES JUNE 3, 2010  Research Firm Updates Business Technology Buyers Report: Social Media On the Rise I’m a little slow on the uptake with this one but I wanted to flag Forrester’s report, “ Social Technographics: Business Technology Buyers ,” which came out about a month ago (April 28) and looks at the social media habits of business technology decision-makers. Good quantitative research into B2B social media usage is fairly thin. If you have access to the full report, it’s worth a review. | B2B VOICES JUNE 7, 2011  Social Business? I Have Just the Award for You Ray” Wang, who managed to make it cool to be an enterprise software analyst at Forrester Research, before joining Altimeter and now leading Constellation. Constellation Research announced its new Constellation SuperNova Awards yesterday, and yours truly is the PR agency lead and on the judging panel for the Social Business category. I’d love for you to submit your work! The site: Here. | B2B VOICES APRIL 11, 2011  Book Review: Empowered Is More Than Empty Words Forrester’s Josh Bernoff and Ted Schadler’s New Book Is a Practical Guide for Unleashing Social Innovation by Employees. have one more book review post for a while – this one being Empowered , by Forrester Research ’s Josh Bernoff and Ted Schadler. Let’s get right to it: I highly recommend this book. It’s the best one I’ve read in a while. | | | | | | | |
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B2B VOICES | MONDAY, DECEMBER 5, 2011  Digital on the Rise in B2B, But Audience Engagement Lags
Recent research from Forrester has good news and bad news, from my perspective. According to Forrester’s research, which I would treat as directional rather than quantitative because of its small sample size, more than half of B2B marketing leaders see an economic recovery in their industry next year, compared to less than a third of B2C marketing leaders. On the one hand, Tracy Stokes, in “ Marketing Budgets for 2012 Expose a Fear of Commitment ,” notes that B2B marketers are moving to digital even faster than their B2C counterparts. First, the good news. Wow, right? MORE >> -
B2B VOICES | MONDAY, OCTOBER 25, 2010 Almost Live from SocialTech 2010
Laura Ramos, now at Xerox, drove Forrester’s Technographics research into B2B technology buyers (this year’s report here for subscribers). Well I’m on my way to SocialTech 2010 in San Jose, a conference put on by MarketingProfs. promise a couple posts, possibly a video if the opportunity presents itself. The focus of the conference is B2B social media in the high tech industry, which is rather specific but the speaker line-up is good. While Guy Kawasaki, Jeremiah Owyang and Robert Scoble are the headliners, I’m particularly interested in hear the thoughts of a few others down the list. MORE >> -
B2B VOICES | THURSDAY, MAY 31, 2012  Live from BMA International Conference: Tapping Into P2P Side of B2B
He shared another stat, this one from Forrester Research. I’ve been at the Business Marketing Association’s annual conference this week in Chicago with several hundred other B2B marketing professionals. It’s been a lot of fun and the speakers have been quite interesting. One of the overarching themes that has come through is the degree to which B2B is about P2P (people to people, right?). And that fact has a lot of implications for us. The biggest one is that there is a lot of emotion involved in becoming a customer, even in a business buy. Sell them on that vision. MORE >>
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