| | | B2B Marketing Unplugged | |  Forrester | 3 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED JULY 1, 2010 Why Most Executives Should Stay Clear of Social Media Even Forrester has jumped on the CEOs-Must-Join-the-Party party. . Social Media bizmarketer blognocracy blognocrats blogocratic boctaoe corporate communications Elizabeth Williams facebook Forrester foursquare Google. The other day I had the opportunity to listen to a presentation by a social media guru on the cheese-moving, game-changing, power-shifting, balance-restoring, granny-empowering, field-levelling opportunities of our age. And then began the Ritual Disemboweling of myopic Palm-toting dinosaur executives who just “don’t get it”. What are these people thinking? enough. | B2B MARKETING UNPLUGGED JULY 19, 2010 When Good Things Happen to Good Research Gartner, Forrester and pretty much everyone else studies UC to death and has done for years. I found this email rolling around at the bottom of my Inbox the other day and it reminded me that I think sponsored research is quite a nifty thing, especially in the B2B technology space. . Basically, you go out and conduct a survey in your area of interest or expertise and publish the results. Bank of America has an annual CFO survey, Deloitte serves up a holiday survey each fall, and Staples has been taking the temperature of small business in recent years. Do a credible job. Lather. | | | | | |
| B2B MARKETING UNPLUGGED SEPTEMBER 3, 2010 A Manifesto for Us Frogs If you want a more sedate explanation of this archetype, Forrester guys Josh Beroff and Ted Schadler call them people Highly Empowered Resource Operatives (HEROes) (get it?) I like to think the story about frogs isn’t true but I sort of suspect it might be. It goes like this: if you put a frog in boiling water it will jump out, but if you put it in cool water which you slowly heat to boiling, the frog will keep adapting until it’s an entrée. Linchpin , Seth Godin’s newest book, is for the GenX frogs. And they are rotting away in their cubicles waiting for some kind of payoff. | |
| | |
| |
|
| |
