| | | B2B Lead Blog | |  Forrester | 6 articles |
| Page 1 of 1 | Previous | Next | B2B LEAD BLOG FEBRUARY 26, 2013  Sales Operations Instant Lead Routing Technology Advances In her recent post, Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey , Forrester Analyst Lori Wizdo, notes that buyers may be up to 90 percent of the way through their product journey before raising a hand to sales. A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. About ReachForce. | B2B LEAD BLOG FEBRUARY 23, 2011 What Exactly is a Nurture Campaign…? According to Andre Pino over at Forrester Research, Lead nurturing is Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn't and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. | | | | | |
| B2B LEAD BLOG APRIL 26, 2012 The Care and Feeding of Your Marketing Automation Engine Not long ago I found a piece of research from Forrester regarding marketing automation best practices and one nugget caught my attention. Consider the following: “Marketing leaders typically don’t appreciate that automation makes them a database marketing business, and database marketing requires a continuous effort to run campaigns and maintain an | B2B LEAD BLOG MAY 8, 2013 Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers The top 6 pain points of B2B Marketers surveyed by Forrester Research were: Reaching decision-makers. 'This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. It provides a framework for integrating your marketing lead generation programs with sales execution processes to drive growth and profitability. Be sure to read Step 1: Mapping Your Marketing and Sales Funnel. Step 2: Filling Your Funnel with Qualified Buyers. Improving lead quality. | B2B LEAD BLOG MAY 8, 2013 Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers The top 6 pain points of B2B Marketers surveyed by Forrester Research were: Reaching decision-makers. 'This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. It provides a framework for integrating your marketing lead generation programs with sales execution processes to drive growth and profitability. Be sure to read Step 1: Mapping Your Marketing and Sales Funnel. Step 2: Filling Your Funnel with Qualified Buyers. Improving lead quality. | B2B LEAD BLOG FEBRUARY 26, 2013 Sales Operations Instant Lead Routing Technology Advances In her recent post, Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey , Forrester Analyst Lori Wizdo, notes that buyers may be up to 90 percent of the way through their product journey before raising a hand to sales. 'A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities. About ReachForce. | | | | | | | |
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