| | | Anything Goes Marketing | |  Forrester | 3 articles |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING NOVEMBER 19, 2006 Improve how you use White Papers for Lead Generation - Part II One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!). Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. His big tip is that you should consider providing a large chunk of the white paper for free before you ask for a web visitor to register for it. People are scared when they see it. | ANYTHING GOES MARKETING MARCH 11, 2007 Email Tools and Forrester's Best & Worst of Email Marketing then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. In B2B, the average score for the Forrester Email Evaluation Scorecard was -0.8 Tags: email marketing , accountability of marketers , Forrester , email ROI calculator. Are you looking at different ways to evaluate your email effectiveness? Is my email design appropriate? | | | | | |
| ANYTHING GOES MARKETING SEPTEMBER 29, 2007  Looking for Ideas to Generate More Leads? Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial. If your company is generating enough leads already, please stop reading right there. Still here? Did I mention it was free? Nice work RainToday. Happy reading! Chad H. | |
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