Anything Goes Marketing

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Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. Is my email design appropriate?

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Looking for Ideas to Generate More Leads?

Anything Goes Marketing

Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial. Here are some highlights: Suzanne Lowe includes some tactics on measuring the effectiveness of your lead generation efforts.

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Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!). This gives your company and products the credibility it needs to get people to consider you.

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