| | | Annuitas Group | |  Forrester | 5 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP MARCH 12, 2012 In Defense of the Funnel At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”. Needless to say this was fuel for quite a bit of conversation in the days that followed. And since then many have jumped on the “death to the funnel” bandwagon. The last salvo came from Tony Zambito , Founder and Principal of Buyerology, in his article Slow Death of the Funnel: Why Buyer Choice Matters to Revenue. . The point here is well taken. Lead Management Process Lead Planning | ANNUITAS GROUP SEPTEMBER 21, 2010  What’s Worth More? However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. Forrester does a great job at showing the difference between the two approaches: Lead Generation Approach Where Leads Leak. This statement got me thinking. The Lead Management Framework TM. | | | | | |
| ANNUITAS GROUP JULY 17, 2012 The Sales Perspective – An Interview with Jill Rowley of Eloqua I must also be that resource that helps connects them to relevant influencers whether that is analysts like Sirius Decisions, IDC, Forrester, Aberdeen and Gartner; consultants and other thought leaders like The Annuitas Group; an industry association like Marketing Sherpa, the MAI or B2B Online or even a customer who has been successful in utilizing our product. We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation. We would like to thank her for taking the time to talk with us. | ANNUITAS GROUP MARCH 19, 2013 You Don’t Know the Buyer, JACK! Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. Use secondary research from groups like Forrester and Aberdeen, as well as research that focuses on your industry. If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! You don’t know the buyer JACK”! Recent research as well as the collective experience at ANNUITAS indicates that Si would be right. . What does the buyer look like? | ANNUITAS GROUP JULY 17, 2012 The Sales Perspective – An Interview with Jill Rowley of Eloqua I must also be that resource that helps connects them to relevant influencers whether that is analysts like Sirius Decisions, IDC, Forrester, Aberdeen and Gartner; consultants and other thought leaders like The Annuitas Group; an industry association like Marketing Sherpa, the MAI or B2B Online or even a customer who has been successful in utilizing our product. We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation. We would like to thank her for taking the time to talk with us. | |
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