| | | Acquiring Minds | |  Forrester | 5 articles |
| Page 1 of 1 | Previous | Next | ACQUIRING MINDS SEPTEMBER 2, 2010  The Moment of Truth for Sales In IDC ‘s 2010 IT Customer Experience study, over 50% of IT sales reps are showing up to their prospect and customer meetings ‘unprepared’ Forrester Research reports that only 15% of executives believe that sales meetings live up to expectations. The moment of truth arrives when a prospect is engaged in a meaningful interaction with your organization. Related Posts. | ACQUIRING MINDS JULY 30, 2008 Top 10 Reasons Small Businesses Excel at Social Media Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. survey of 189 Forrester customers revealed the number of blogs started by these B2B organizations `plummeted` in 2007 from 2006 as the results from these blogs did not meet expectations. Tags: new media Forrester blogs social media Web 2.0 The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. Are there any other reasons? | | | | | |
| ACQUIRING MINDS AUGUST 5, 2008 More Reasons that Small Businesses Excel at Social Media Before we take a closer look at some of the comments, I wanted to share with you the question that I asked during the Forrester webinar and Laura Ramos` interesting response. After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. At the same time, Ann Handley was a welcome visitor to ye old blog. surprise for me: all of the comments were positive and relevant (except for the guy trying to sell me on doing business on Costa Rica). Is this showing up in the data? If yes, why? | ACQUIRING MINDS MARCH 9, 2009 Networking & Photos from the Sales 2.0 Conference During the reception it was great to catch-up with two Forrester analysts who I had not spoken to in a while: I last met Laura Ramos , VP, Principal Analyst at Forrester Research and blogger when I presented at the MarketingProfs ' B2B Summit 2008 in Boston and Scott Santucci , Senior Analyst at Forrester in San Francisco where I spoke at a MarketingSherpa B2B Summit a few years back (Laura and Scott posed for this photo that I took). Tags: Forrester Sales 2.0 The Sales 2.0 Garth and I spoke for a few minutes on best practices in using Jigsaw. world. Conference | ACQUIRING MINDS JUNE 24, 2009 Having a blast with B2B email? Laura is VP / Principal Analyst, Forrester Research. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers. In the early days of email marketing, two powerful types of email were unavailable to B2B marketers: 1to1 Sales emails that allow sales reps to automate, personalize and track emails. But all that is changing as. Image copyright - Fox Media. | |
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