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4 Articles match "Forrester"
See all articles with
"Forrester"
The Latest from Acquiring Minds
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Wednesday, June 24, 2009
Laura is VP / Principal Analyst, Forrester Research. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers.
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Monday, March 9, 2009
Tags: Forrester Sales 2.0
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Tuesday, August 5, 2008
Before we take a closer look at some of the comments, I wanted to share with you the question that I asked during the Forrester webinar and Laura Ramos` interesting response. After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. Is this showing up in the data?
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The Best from Acquiring Minds
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Monday, March 9, 2009
Tags: Forrester Sales 2.0
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Wednesday, July 30, 2008
Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. Tags: new media Forrester blogs social media Web 2.0 Laura attributes part of this to using `warmed-over press releases` on blogs.
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Tuesday, August 5, 2008
Before we take a closer look at some of the comments, I wanted to share with you the question that I asked during the Forrester webinar and Laura Ramos` interesting response. After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. Is this showing up in the data?
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Wednesday, June 24, 2009
Laura is VP / Principal Analyst, Forrester Research. When you think email, do you think email blasts? You know - a humongous email broadcast - the digital equivalent of a large mail drop. Otherwise known as Batch & Blast email, B2B marketers have viewed this type of email as best for retention marketing, rather than acquiring customers.
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The Latest from the B2B Marketing Community
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Wednesday, September 1, 2010
It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Summary: So you want some hard numbers to prove the value of marketing automation?
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Sunday, August 29, 2010
This reality is evidenced by findings in Forrester Research's Technology Buyer Insight Study: Are Salespeople Prepared for Executive Conversations? There's a growing divide between buyer expectations and sales conversations. quot; [emphasis mine]. The research points to some key factors that contribute to this result.
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Friday, August 27, 2010
Forrester Blog for Interactive Marketing Professionals. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip. Blogs.
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The Best from the B2B Marketing Community
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Tuesday, August 21, 2007
Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Total ROI varied from 70% to 500%.
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Monday, May 1, 2006
Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.
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Sunday, March 11, 2007
then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. Can I improve my "from address" and subject lines?
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Friday, June 27, 2008
Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.
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Sunday, February 7, 2010
On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for.
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