I’ve been doing social marketing since early 2000 before there was such a term (see my interview with Jeremiah Owyang, Forrester Analyst and thought leader in social computing). In answer to the question in my blog title, I would contend that Enterprises have adopted social media and in fact could be considered an early adopter in some sense. Now before we get into an up-roaring debate about this, let me explain my theory. Back then conversation was taking place on directories and boards asking the end user what they thought of a brand, product or service. believe its the latter.