Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

JANUARY 8, 2016

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and B2B messaging.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. It only makes sense then to see companies slowly ramping up their content spend.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. ” – A Blueprint For Successful B2B Video Marketing -Forrester. ” – A Blueprint For Successful B2B Video Marketing -Forrester.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

MARCH 20, 2018

Forrester reports that social selling is no longer optional–it’s required. The latest Forrester report examines the top social selling tools for you so you can make an informed decision and start investing in the proper vendors. Select The Right Social Selling Tools.

Forrester 112

Forrester Outreach Social Networks Curation 112

Vidyard

OCTOBER 4, 2016

You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing. Forrester B2B Marketing is the event for B2B marketing and sales enablement leaders.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Vidyard

NOVEMBER 20, 2017

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Luckily, Forrester is here to help marketers adapt before it’s too late. In an exclusive new Forrester report , the research firm cites three ways most marketers mess it up: They over-complicate video production.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Vidyard

JULY 28, 2016

But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. These four myths have led to bad habits in content marketing, according to Forrester. And that’s why Forrester elected to research this topic and provide tangible recommendations. source=blog”].

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., But as sales teams head into 2021, the importance of embracing video as a new way to sell cannot be understated.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

AUGUST 2, 2017

As Forrester points out in their new report, B2B Consultant Sellers Reign In The 21st Century , top sellers are master storytellers, empathetic partners, and focused on advocacy rather than closing the deal. Changing the Attitude and Activity of Sales. On the other hand, attitude only gets you so far, and actions speak louder than words.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

JULY 20, 2016

But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. These four myths have led to bad habits in content marketing, according to Forrester. And that’s why Forrester elected to research this topic and provide tangible recommendations. Get the Report. Get the Report.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., But as sales teams head into 2021, the importance of embracing video as a new way to sell cannot be understated.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

FEBRUARY 7, 2017

Recent research from Forrester found that 80% of marketers report their relationship with sales is “good” and 60% of sales people said the same. According to Forrester, companies that don’t fix this issue are going to be left behind. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales.

Planning 50

Planning Forrester Account Based Marketing Marketing & Strategy 50

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Vidyard

OCTOBER 4, 2016

Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”

Conference 51

Conference Forrester Best Practices B2B Sales 51

Vidyard

NOVEMBER 30, 2018

According to Forrester, video allows financial services companies to showcase their brand’s unique value proposition. See why Financial Services needs to adopt video in the latest report from Forrester Personal bankers who send short videos featuring a prospect’s name make a human connection that apps can’t match.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Vidyard

MARCH 13, 2018

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences, March 2018 Forrester blog post. press@vidyard.com.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Co-Registration 50

Vidyard

OCTOBER 19, 2016

Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Co-Registration 50

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. The future is bright, loud, and interactive, what does the next generation of B2B buyers love?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

APRIL 19, 2017

According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. To this end, customer support videos can do more to improve the cost-per-quality of your support, educate them with less effort, and retain them better than any other support tool.

Video Marketing 105

Video Marketing Emarketing Multi-Channel Forrester 105

Vidyard

JANUARY 8, 2021

In her 2021 Predictions for B2B Sales , Forrester Research principal analyst Mary Shea notes that B2B sellers will become experts at creating and engaging with video , going on to say that sales reps need to become adept at both live video calls and using DIY video tools to record and share asynchronous video messages.

Training 141

Training Top of Funnel Resources Work Management 141

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. By 2025 they’ll account for 75 percent of the workforce (read: buyers) and they’re about to upend your marketing like a digital native hurricane. Gen Xers: 58%. Baby Boomers: 54%.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

APRIL 28, 2017

On-boarding is the key to retaining successful, long-term customers and videos are the best way to do it: According to Forrester , a one-minute video is worth as many as 1.8 Begin with a solid sequence of customer on-boarding videos. million words.

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

Vidyard

MARCH 20, 2018

Select The Right Social Selling Tools Forrester reports that social selling is no longer optional–it’s required. It’s personalized, tailored content like this that will help you stand out from your competitors and get you that much sought-after meeting for a pitch.

Outreach 65

Outreach Forrester Social Networks Curation 65

Vidyard

OCTOBER 31, 2017

At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. Lucky for you, you don’t have to answer it alone.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

JULY 16, 2019

say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands, according to research from Forrester. In fact, 46% of adults in the U.S. And let me tell you: video customer testimonials are way more believable than the standard, one-line blurb.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Vidyard

AUGUST 18, 2017

No really, that’s what Forrester concluded. The world isn’t just complicated anymore, it’s complex , and we’re limited by the information throughput of text, a centuries-old technology. But there’s a simple answer: video. If a picture is worth a thousand words, a video is worth 1.8

Video Marketing 110

Video Marketing Lock-In Forrester Youtube 110

Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Finally, 55% of search results for keyword searches in the U.S. contain at least one video, as reported by Search Metrics.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

MARCH 7, 2017

Recently, Vidyard was named a leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space.

CMO 65

CMO Linkedin Enterprise Management Press 65

Vidyard

APRIL 12, 2017

Recently, Vidyard was named a category leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant software solutions in the space.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65