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  • THE FORWARD OBSERVER  |  THURSDAY, MAY 31, 2012
    [Forrester] Why B2B Lead Nurturing Can Be The Golden Ticket to Sales Success
    According to Forrester , CSO Insights , Marketo and others, companies that excel at lead nurturing correctly: Generate 50% more sales-ready leads at 33% lower cost per lead. Leads are the lifeblood of any B2B business , and many companies are good at generating them. But is lead nurturing worth it?
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Forrester] 17 Compelling Stats That Make the Case for Smarter Site Design
    Source: Forrester Research ) ( Tweet This Stat! ). 'As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? 2) $1.1 seconds. 15) 86.6%
  • SAZBEAN  |  MONDAY, MARCH 11, 2013
    [Forrester] Managing Marketing Content Across the Customer Lifecycle
    Forrester defines the customer lifecycle as follows: “The customers’  relationship with a brand as they continue to discover new options, explore  their needs, make purchases, and engage with the product experience and their  peers.” Content delivered in the right channel at  the wrong time can be a wasted touchpoint.
  • SAZBEAN  |  SATURDAY, JULY 30, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of July 29, 2011
    Promoted Tweets: How Paid Media Fits Into Your Social Media Marketing  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of July 29, 2011… 8 Ways To Recruit Startup Talent Using Social Media  (Mashable!). Infographic: The Social Travel Revolution  (Digital Buzz). Social Times).
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 29, 2012
    [Forrester] Top Trends in Customer Intelligence - a Webinar Featuring Fatemeh Khatibloo
    A month ago, I had the pleasure of participating in a Webinar with Fatemeh Khatibloo , a senior analyst at Forrester Research. Rather than an old, staid presentation-style Web event, we approached this one as more of a coffee klatch - a bit of back and forth, more of a discussion.  You're more than welcome to view the replay. Exabytes.as
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Forrester] 7 social media lies the gurus want you to swallow
    As Forrester explains, it is important to understand that ROI is not as simple as “the return on a short-term financial investment” (“does my action lead directly to increased sales?”); By {grow} Community Member Gregory Pouy. Everything is suddenly going to be easier, faster and cheaper, right? What do you think?
  • SAZBEAN  |  THURSDAY, MARCH 15, 2012
    [Forrester] How to Tailor Lead Nurturing Content to Suit Individual Personas
    According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse’s Marketing Automation Study? News & Notes
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] The Best Marketing Conferences In 2014
    Forrester Forum For Marketing Leaders. 'Which marketing conferences are you attending this year? think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. attended a few. Spoke at a few. VIEWS.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Forrester] 28 Awesome B2B Social Media Statistics
    Forrester predicts B2B interactive marketing spending to reach $4.8 Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We We hope you enjoy digging into the numbers. If you have any other interesting stats, please add them in the comments and include the source with link.
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Forrester] 3 Steps to Building a Strong Mobile Commerce Foundation
    Forrester reports that 45% of mobile users would use their smartphone to purchase products if they knew their number would be kept private, and 44% claimed they would if mobile payment services were more secure. 1 "Forrester Research Mobile Commerce Forecast, 2011 To 2016 (US)" June 16, 2011. Optimize for various mobile browsers.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Forrester] B2B Social Media - What to Look For Before You Leap
    According to Forrester Research , 77% of B2B decision-makers are active in social media. Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Forrester] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships. Final Thoughts.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Forrester] Is Marketing Too Busy? The Forgotten Sales Professional
    As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customers problem-solving life cycle to optimize the ROI of the selling system."
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Forrester] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.].
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [Forrester] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. What this Brief Covered. Presentation. Mi6 briefing – sep 2010 v2. Slide Shift.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 5, 2012
    [Forrester] A Guide to Understanding the B2B Buying Process
    Forrester Research reports that 65% of vendors that create the buying vision during these early states get the deal. By the final decision, Forrester Research indicates that 35% of decisions involving vendor selection are made, making it more important to establish connection and engagement during the earlier phases. Awareness.
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Forrester] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.].
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Forrester] The Definitive Guide to Lead Generation
    According to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they contact the vendor, making it difficult to influence the buyer’s decisions. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Forrester] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy,  not  a fulfillment strategy.” Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. by 2050.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Forrester] Ascent of the social media climbers: Klout goes mainstream
    Even as the low scorers complain about unfairness, Augie Ray, a senior analyst with Forrester Research , predicts an increase in both the number of firms doing social measuring and the number of places where one’s ranking will matter. think this is significant. Here is Beth’s fine article: Ascent of the social-media climbers.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 29, 2009
    [Forrester] Do You Know Your Customers.Or Are You Guessing?
    According to Forrester Research , 80% of marketers asked say customer preference is a key factor for designing communications programs. In my book, eMarketing Strategies for the Complex Sale, I bestow relevance with the "King" moniker. Strangely, this point is often overlooked. This is pitiful. Really. Customers are people we know.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Forrester] The Perfect Storm in Customer Service
    It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. But the back side of those objectives is where the perfect storm lives!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [Forrester] Why Is B2B Marketing Automation Growing So Slowly?
    For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one.
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 6, 2011
    [Forrester] Turning audience data into revenue: Part I
    A few weeks ago Forrester released a case study on our efforts with client ESPN to maximize their audience data to drive marketing revenue.  The most critical advice we can give is, do not be overwhelmed by the amount or distributed nature of your data. You But how? Start with a small analytic data environment.  You have to have a roadmap. 
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [Forrester] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    The original Forrester study and commentary can be found at: [link] Posted by Tom Pisello at 9:32 AM Email This BlogThis! Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. How Do You Get Started in Content Marketing?
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Forrester] Best Twitter Tips, Tools and Tactics of 2011
    Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% Nearly 3/4 of active Twitter users are bloggers. The conclusion?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 17, 2013
    [Forrester] Driving Conversions Throughout the Customer Lifecycle
    Forrester Research suggests that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.  'Author: Stephen Frapart Conversions are part of everyday life. 45% of Stephen Curry’s 3-pointers are drained.  Barack Obama won 62% of the electoral vote in last year’s election.  Why Conversions Are Important.
  • BIZNOLOGY  |  MONDAY, JUNE 17, 2013
    [Forrester] 37 reasons that video content is king
    By the percentages:   200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. 'Image via CrunchBase. ” Here are 37 reasons why. 100% more time is spent on pages with videos on them.
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Forrester] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    Principles For Mobile Marketing Success (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Is Content More Important than Conversation?
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Forrester Blogs). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). How to Use Images in Your Blog Posts (Pro Blogger). All Facebook).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). How Are People Using Twitter? Mashable!). How Discovery Will Drive Transactions  (Tech Crunch).
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Forrester] Savvy Week in Review - January 8
    by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Looking for ways to kick-start 2010? The posts below should get your brain humming. Happy New Year! -- The Savvy Sisters It's Not About the Money! Interesting and worthy of discussion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Forrester] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. 'Posted in Innovation. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. Take, for example, a global footwear brand. Not much.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Forrester] The Simple Guide to Lead Nurturing
    Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Forrester] The Social-Shake-Up: A New Breed of Marketer is Coming
    In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. 'Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? But we’ve clearly reached a tipping point.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Forrester] Thought Leadership: The Most Misused Term in B2B Marketing?
    Check out this one-hour on-demand webinar presented by DemandGen Report and featuring Jeff Ernst of Forrester Research. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. The discussion usually goes like this: “We want to develop a thought-leadership white paper.”
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    With that being said, we’ve compiled a list of some of the best holiday marketing statistics from our friends at Forrester Research, the National Retail Federation, and Deloitte (among others). 'It’s official: We’re finally in the midst of the holiday season. Oh yeah -- and happy holidays! inbound marketing
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Forrester] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    Only 15% are well prepared to engage them , according to Forrester Research. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. call it the Ready, Aim, Fire method.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Forrester] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Forrester] The B2B Marketing Guide to Paid Content Distribution
    'Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. So what else can you do? Social Advertising. Reddit.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Forrester] Vital statistics for every B2B marketer
    Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Forrester] Louis C.K. Just Made the Only Banner Ad I've Clicked This Year
    And yet again, he figured out how to play a marketer''s game on his own terms using a banner ad, which was spotted by Slate ''s Forrest Wickman. 'Louis C.K. probably isn''t interested in being known for his marketing prowess, but. he''s kind of nailing it. He did the same when he distributed his special on his own for just $5. It''s just.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 16, 2013
    [Forrester] Marketing Illuminators Discuss The Future of Marketing
    Laura Ramos, VP and Principal Analyst, Forrester. Lori Wizdo , Principal Analyst, Forrester. 'by Dayna Rothman This year at Summit we had the privilege to speak with some of the brightest minds in marketing for a great discussion about the future of marketing. The thought leaders included: Chris Heuer , Internet Marketing Expert.
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [Forrester] Alinean Sponsors TechTarget Online ROI Summit
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 3, 2011
    [Forrester] The Aprimo Marketing Summit 2011
    had the pleasure of hosting the B2B track, such as this roundtable session with Jeff Pedowitz of the Pedowitz Group , Andre Pino of Forrester and Jonathan Block of SiriusDecisions. The President of Find New Customers , a lead generation company , just returned from the Aprimo Marketing Summit in Florida, where I was host of the B2B track.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 13, 2011
    [Forrester] 7/4/11: Top Posts This Week
    My Three Takeaways From Intel CMO’s Keynote At Forrester Marketing Forum. Source: Forrester’s Daniel Klein) | Read the annotated post here. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. All non-spam comments will be added.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 24, 2013
    [Forrester] Power Opinions - BANT is BUNK … Revisited
    Jeff Ernst (Forrester). 'BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. think you will enjoy their comments: Jill Konrath (author, consultant).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2011
    [Forrester] The Big O – Outcome Selling
    According to Scott Santucci, sales enablement analyst at Forrester, “Buyers are stratifying their suppliers into a caste system, increasingly delineating strategic vendors from commodity providers.” At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1. Commodity sales professionals are being disinter-mediated.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Forrester] Savvy Week in Review: April 29th
    My Three Takeaways From Intel CMO’s Keynote At Forrester Marketing Forum via @ forrester. Daniel Klein of Forrester shares insights he gleaned from Intel's forward-thinking approach to marketing. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? Typical. Crazy.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Forrester] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 25, 2010
    [Forrester] Can Sales Finish Marketing's Sentence?
    Forrester's research a year or so ago showed response to that situation about 3X higher. I'll bet that most of you have a best friend, spouse or assistant who can finish your sentences, or whose sentences you can finish. This happens most often through familiarity bred from shared understanding and perspectives.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Forrester] #SMX West 2013: Top Tips, Tools & Takeaways
    Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. There are sessions for everyone and the information is invaluable. Top SMX West Tips. Fetch as Googlebot. Yikes! Assign Page Values.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Forrester] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 'Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Hope you enjoy!
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 26, 2011
    [Forrester] How to create future brands
    Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept.   Brands are on a Transformational Journey. The future. Coming soon! The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers.  Engaging. Article by E. Boyd, Fast Company.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Forrester] Sales and Marketing: The technology behind CRM
    Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep. Tweet Customer relationship management (CRM) is defined a number of different ways. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Forrester] Marketing Leadership: 5 Steps To Learning Agility
    Following that conference, I  covered research  released at the show from Forrester and the Business Marketing Association that presented evidence that it is a good time to be in marketing, despite all these challenges: 88% of respondents said their peers turn to them more often for data and insight needed to strategize and plan. Strategy
  • INBOUND SALES NETWORK  |  WEDNESDAY, AUGUST 1, 2012
    [Forrester] What Quality of Leads Do You Feed Your Sales People?
    According to Forrester Research , companies using lead nurturing have closing rates 300% higher than their competitors who do not stay in touch with qualified and qualifiable leads. A good sales person is like a hungry shark circling the ocean searching for their next meal. Give them a bad lead and they will not even touch it.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [Forrester] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Frugalnomics, the focus on bottom-line value and cost savings, remains in full effect. Do White Papers Still Engage?
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Forrester] Frequency: All the time vs. at the right time
    In the Focus roundtable I participated in last week with Lisa Horner, Lauren Goldstein and Craig Rosenberg, Lisa brought up the term "perpetual denamd gen." " This concept is a paradigm shift for B2B marketers that can be a great opportunity or present fierce challenges — sometimes it's a combination of both. " Ugh.  
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [Forrester] Savvy Week in Review - November 6
    by @forrester via @btobmagazine This comprehensive summary of a new Forrester Research study exposes the disconnect between what B2B marketers claim is their commitment to one-to-one relationships and what they actually do. Is it really November?! Look no further. Customer-centricity: Do marketers really get it? Here it is.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Forrester] The Difference Between SEO & SEM
    Well, yes, because 93% of all online experiences begin with a search engine ( Forrester Research, 2006 ). Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    However, in more complex selling environments, Forrester’s Scott Santucci says it can take much longer, as much as 36 months to achieve effectiveness, particularly for technology / business service sales reps. Revenue growth is a requirement, and the primary strategy Sales Execs are executing to grow in 2014 is to add more sales reps.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Forrester] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [Forrester] Trend Micro Risk and Compliance Assessment tool (powered by Alinean)
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). They do if they are.
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [Forrester] How to Measure and Present the Effectiveness of Your Content.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). They do if they are.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 6, 2009
    [Forrester] Sales Executive Enablement Summit - Scott Santucci
    Scott Santucci , Principal Analyst with Forrester Research started off his workshop, The Business Impact of Scaling Valuable Conversations, by asking: What is the result of sales enablement? salesperson with a valuable conversation. Scott stated, "How you sell is becoming more important than what you sell." Be extremely responsive.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Forrester] Can Find New Customers help my business?
    Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Find New Customers can help you.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Content Marketing and the Forgotten Sales Professional
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. One of the most important, but often forgotten consumers of content marketing programs are sales professionals.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Forrester] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree. It blooms naturally.”.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Forrester] Week in Review - Nov 30th
    The Forrest Gump Guide to Attracting Readers and Becoming a Legend by @PushingSocial. Here in the states, the turkey is behind us and we're moving into full swing on all manner of holiday, winter, and end-of-year insanity. Here are this weeks top picks for your enjoyment. Have a great weekend and we'll see you on Monday!
  • WEBBIQUITY  |  TUESDAY, APRIL 20, 2010
    [Forrester] Best Email Marketing Strategies and Tactics of 2009
    Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Keep in mind however that Forrester’s primary audience is large enterprises; for small to midsize firms, ESPs like Constant Contact and VerticalResponse should definitely be in the consideration set.). Scott T. Why do email marketing?
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Forrester] Business Software Reviews: Recap of G2 Crowd Webinar
    If a company wants to be mentioned in a Forrester or Gartner report, that company better have a ton of cash.like $20,000 or more. 'Last Thursday we hosted a webinar with Matt Gorniak, Co-Founder of G2 Crowd. If you''re not familiar with G2 Crowd, they''re the Yelp of business software (they might not like that comparison, not sure).
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Forrester] Leaders indicate Growing Investment in Smart Digital Content
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Most important, is that the Leaders indicate the importance of a dialogue with buyers. Do White Papers Still Engage?
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  THURSDAY, APRIL 28, 2011
    [Forrester] 7 not 3… actions for marketing automation implemenation success
    Jeff Ernst from Forrester has just come out with a new report, “B2B Marketers must Prepare Better for Marketing Automation,&# that raises a critical issue but doesn’t go far enough.  The five steps that the Forrester report didn’t  mention are critical to success.  Without question this is true.  But there is more. 
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [Forrester] The Mi6 Tweekly: Week of July 26, 2010
    According to Forrester: 59% of online U.S. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Build Your Own Interactive Charts! Tuesday. Wednesday.
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Forrester] The Giants in the Marketing Technology Landscape
    Suresh Vittal and Joe Stanhope from Forrester in a recent  blog post on this acquisition commented, that Unica’s purchase reinforces IBM’s assertion that they are committing to marketing solutions and the CMO. Now let us look at Adobe, who just added Day Software in July this year along with their last year’s Omniture acquisition.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 20, 2011
    [Forrester] Gamification of the Sales Process
    According to Forrester, gamers span just about every demographic. What is Gamification? One of the trending topics in business is gamification. 65% of Xbox gamers are male. 59% of “social gamers&# (like Farmville…) are women. 23% of the “social gamers&# are Boomers between 45 and 65 years old. Gamification for Sales. Spiffs.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] Inside Sales Reps: Why Everything IS in Your Control
    Forrest Gump traveled across the country on foot and ran through a big pile of “It”… It happens. 'I use Facebook. So do you. Your dog, or one of your friend’s dogs, probably has its own account. don’t really know why I keep using it. Does anyone really know, though? My favorites are the self-pity posts. work in sales and you probably do too.
  • HUBSPOT  |  SUNDAY, AUGUST 5, 2012
    [Forrester] Who Exactly Uses Twitter and Other Marketing Stories of the Week
    From Forrester. Continuing with the infographic trend, Kate Leggett posted an excellent illustration and explanation of a collaborative content hub on the Forrester blog this week. It's a scorcher out there -- well, it is here in Boston, anyway. You know, if you're looking to make it to the C-suite one day. Hungry for more stats?
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 29, 2010
    [Forrester] 6 Social CRM Thought Leaders
    Ray Wang is a partner at Altimeter Group, and – before that – headed up the CRM practice at Forrester Research. Social CRM is a big shift in the way companies interact with their customers. In a previous post I briefly talked about  Social CRM and how it relates to Social Media and Marketing Automation. Ray Wang ( @rwang0 ).
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Online Video is The Future of Content Marketing
    million, so say Forrester’s researchers. '“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. The future of content marketing lies in the video. Share your thoughts below!
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Forrester] Top 11 Ad Agency Predictions for 2011
    As Forrester said in  March, 2010, agencies are “entering into the great race for relevance”. Madison Avenue Crystal Ball for 2011. If you think 2011 will be the same as this year, get ready to strap on an extra seat belt.  Madison Avenue pundits have been predicting the end of ad agencies for a long time.  squirrel fights ”).   Period.  
  • FUNNEL FOCUS  |  TUESDAY, SEPTEMBER 7, 2010
    [Forrester] The Business Case for Marketing Automation
    Forrester Research finds that salespeople follow up on >75% of leads in 46% of firms where marketing has developed formal lead management processes. Metrics have fostered a lot of discussion with marketers in the last year or two. Increase in the development of sales opportunities. Revenues and customer acquisition. Sales Pursuit.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 9, 2010
    [Forrester] SaaS Solutions Becoming the Standard for Marketing Solutions
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). They do if they are.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [Forrester] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Thursday, September 16, 2010 Marketing Budgets on The Rise. Sign of Economic Recovery, or Head Fake?
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [Forrester] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. How important have these challenges and content marketing become? How Do You Get Started in Content Marketing?
  • INSIGHTIQ BLOG  |  WEDNESDAY, JANUARY 11, 2012
    [Forrester] QR Codes: Why Marketers Shouldn't Slow Down
    But according to Forrester , the 5% of Americans using QR codes yields only about 14 million consumers, and these early adopters tend to be young, male and affluent. Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Forrester] Lead Nurturing Fundamentals – How to do lead nurturing
    Check out what Forrester wrote about lead nurturing. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Forrester] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    In a Forrester report last year on content marketing being the new differentiation, I described the new interaction model of need-match-engage, where the buyers now initiate the interaction and spend a major part of their buyer journey doing their own research before calling in potential suppliers. Discover and Explore. Need more details?
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Forrester] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? They do if they are.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 17, 2012
    [Forrester] Integrated Marketing Virtual Conference Recap: Get Maximum Results with Multi-Channel Marketing Messages
    The conference opened with Robert Brosnan, Forrester’s Sr. by Jessica Langensand Do you have a marketing presence across multiple channels? Are you being consistent with your brand messaging? Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 16, 2009
    [Forrester] Savvy Week in Review - October 16
    by @lauraramos Laura Ramos of Forrester explains how salespeople can use PeopleMaps, a tool from 7 Degrees, to prioritize which leads to pursue and mine relationships that can make warm introductions to prospective buyers. Looking for some good reads to close out your week? We've listed a few here that should get you going. Enjoy! Enjoy!
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Forrester] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • INBOUND SALES NETWORK  |  THURSDAY, MAY 3, 2012
    [Forrester] How “Socially Intelligent” is Your Sales Staff?
    According to Forrester , up to 70% of the customer’s buying decision is now made based on information they find online. Ever wonder how “intelligent” your sales staff is? Are they really worth the money that you are paying them? Fortunately there is a wealth of this information available online. The Bottom Line.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Forrester] Personalizing With Purpose
    While the majority of organizations appreciate the value of personalization (Forrester Research notes that organizations have wanted to personalize their Web marketing for the past 15 years), only a small minority have actually followed through. Posted in CRM eCommerce Personalization. Moreover, this year Cyber Monday sales alone hit $1.98
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [Forrester] Lack of ROI Measures Threatens Marketing Budgets
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • TOM PISELLO  |  TUESDAY, AUGUST 17, 2010
    [Forrester] Tom Pisello: The ROI Guy: Gartner reduces IT Spending Outlook for.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Forrester] Tom Pisello: The ROI Guy: Alinean Named to Inc. 5000 - Fastest.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest. The Inc.
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