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  • NUSPARK  |  FRIDAY, JUNE 24, 2011
    [Forrester] The Statistics of Lead Nurturing for B2B
    Here’s some statistics: Forrester Research Report. You know what lead nurturing is… Here’s my definition.  Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  Sirius Decisions. CSO Insights. DemandGen Report.
  • NUSPARK  |  FRIDAY, JUNE 24, 2011
    [Forrester] The Statistics of Lead Nurturing for B2B
    Here’s some statistics: Forrester Research Report. You know what lead nurturing is… Here’s my definition.  Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  Sirius Decisions. CSO Insights. DemandGen Report.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [Forrester] Stop Segmenting; Start Individualizing
    According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. First impressions are already important. But in today’s customer-centric world, every impression counts. Brands & Marketers
  • SALESFUSION  |  THURSDAY, JANUARY 9, 2014
    [Forrester] Why Do Spam Filters Hate Me?
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Forrester] 27 surprising facts about salespeople who are Social Selling
    50%-70% of the buying process happens before salespeople get involved (source:  Forrester ). Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s not a buzzword.
  • SALESFUSION  |  MONDAY, MAY 12, 2014
    [Forrester] B2B Marketing Events
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Forrester] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    We selected the 250 dead opportunities that made it furthest through the buying process to receive a direct piece of mail inviting them to check out BuyingIsScary.com , along with a printed copy of the new Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime to ease their advocate marketing worries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Forrester] The New Market for Social Media Consultants
    Last year, Forrester Research predicted  that the enterprise social software market would grow to $6.4 Forrester has identified four critical attributes of an innovative culture. By Neicole Crepeau, Contibuting {grow}  Columnist. What is social collaboration? Think Yammer. billion in 2016, as companies added tools for internal use.
  • SALESFUSION  |  THURSDAY, MARCH 6, 2014
    [Forrester] Beyond the Marketing Cliché
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  THURSDAY, JANUARY 23, 2014
    [Forrester] (Don’t) Take the Money and Run
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • ACSELLERANT  |  THURSDAY, MARCH 13, 2014
    [Forrester] Engaging Early with Video Stories
    Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals! Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 11, 2015
    [Forrester] Five Ways Marketing Can Drive Higher Online Commerce Revenue
    The bottom line in all of this is that according to Forrester, n early 70% of consumers purchase online regularly. Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. Improve Targeting By Building a Comprehensive Profile for Commerce and Marketing.
  • SALESFUSION  |  TUESDAY, MAY 6, 2014
    [Forrester] Lead Generation Recap
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Forrester] Why Content is the New Sales Call
    When Forrester Forrester Study that showed on average customers are 70%+ through the sales cycle prior to engaging a vendor, they were basically announcing a shift of massive proportion that affects nearly every company. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Content Is The New Sales Call.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [Forrester] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    The panel featured some sluggers like Richard Margetic of Dell, Bill Parkes of nFusion, Zach Hofer-Shall of Forrester Research and Michael Spataro of Visible Technologies. by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge. Brands can’t scale talking to everyone talking about you out there,” Spataro said.
  • SALESFUSION  |  MONDAY, MARCH 10, 2014
    [Forrester] Content Marketing Best Practices
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2016
    [Forrester] The Two Paths CMOs Must Pursue When Planning Their Technology Roadmap
    In a new report, Take Two Technology Roads To Digital Experience Success, Road Map: The Digital Experience Delivery Playbook , Forrester analyst Ted Schadler lays out the two paths CMOs not only must pursue when planning their technology roadmap, but do so at the same time. It is not an understatement to say this is paramount for success.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Forrester] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. Posted in Innovation. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. Take, for example, a global footwear brand. Not much.
  • THE ROI GUY  |  MONDAY, MARCH 8, 2010
    [Forrester] B2B spending on interactive marketing will double by 2014
    According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from 2009's $2.3B Forrester B2B interactive marketingtotal. Reference: [link].
  • TOM PISELLO  |  MONDAY, MARCH 8, 2010
    [Forrester] B2B spending on interactive marketing will double by 2014
    According to a report released Thursday by Forrester Research, B2B interactive spending is expected to double by 2014, reaching an anticipated $4.8B,from 2009's $2.3B Forrester B2B interactive marketingtotal. Reference: [link].
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Forrester] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Source: Forrester Research) Tweet This Stat. Many companies aren’t utilizing the full potential of their lead nurturing campaigns. They’re passing all lead nurturing responsibilities to marketing. They’re separating the lead nurturing cycle from the sales funnel. And they’re not aligning their departments for better conversions. Tweet this ).
  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Forrester] A Case for Marketing Automation
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 15, 2012
    [Forrester] Are Sales and Marketing Chatting Enough? [CHART]
    On the left hand side of this chart, you can easily see the pain experienced by the 92% of companies who responded to Forrester’s survey as being less than tightly aligned.  by Egan Cheung | Tweet this Collaboration has been a big topic for us at Eloqua lately. Are you using social tools at your company?  Tell us your stories!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Forrester] The 20 Best Marketing Conferences In 2013
    Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA. One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. Photo Source. Strategy
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Forrester] Why Most Executives Should Stay Clear of Social Media
    Even Forrester has jumped on the CEOs-Must-Join-the-Party party.  . Social Media bizmarketer blognocracy blognocrats blogocratic boctaoe corporate communications Elizabeth Williams facebook Forrester foursquare Google. And then began the Ritual Disemboweling of myopic Palm-toting dinosaur executives who just “don’t get it”.  enough. 
  • THE EFFECTIVE MARKETER  |  THURSDAY, NOVEMBER 3, 2011
    [Forrester] Are You Spending Enough on Online Marketing?
    Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. It’s worth trying out: Forrester Benchmarking Tool. Five Benchmarks. Comparing Your Numbers.
  • SALESFUSION  |  FRIDAY, JANUARY 3, 2014
    [Forrester] Three Ways Your Social Media Strategy Is Ruining Your Conversions
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • OPENTOPIC  |  SUNDAY, JULY 17, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Forrester] Social Media Marketing: It's Complicated.
    The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. I work from home part of the week. Yesterday, though, I got lucky. In a big picture sense, what are they trying to accomplish as a business? Are they B2B or B2C?
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Forrester] 52 MarTech and Marketing Ops Champions You Need to Follow
    VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast. Forrester VP analyst writing for and advising B2B CMOs | Speaker | Blogger | Passionate about marketing profession. Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Forrester] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Why Ask Why?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 6, 2016
    [Forrester] Open Lounge: The Millennial Impact
    “Right now, it’s the time of the Millennials,” said Mary Shea, Principal Analyst at Forrester Research and self-described “late Boomer,” as she kicked off the Open Lounge panel discussing the impact this new generation of workers, buyers, and sellers is having on B2B.
  • B2B MARKETING TRACTION  |  SUNDAY, JULY 12, 2009
    [Forrester] Recession Accelerates Marketing Trends Caused by Disruptive Technology
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. You can always use your Internet browser back button to return to where you were. Default Widget.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Forrester] The Top Revenue-Driving SEO Strategies for E-Commerce
    And Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.… It’s not easy to be a search-engine marketer anymore. To complicate matters, organic traffic and revenue from that traffic are increasingly at risk of penalties and increasing competition. commerce/B2C SEO iPhone 5
  • THE ROI GUY  |  WEDNESDAY, APRIL 2, 2014
    [Forrester] Mind the Value Gap - Presentation from Qvidian Connect 2014
    Alinean Financial Justification Forrester IDC Pisello Qvidian Sales Enablement Selling effectiveness SiriusDecisions Storytelling Value Gap Value Selling ValueStory visual storytelling Checkout the what we presented here: [link].
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [Forrester] B2B Marketers Need To Wake Up and Get Social
    A year ago, Forrester released their  CMO Mandate: Adapt or Perish  where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Going back to the Forrester report from over a year ago, I really like the 5 calls to action suggested by the author. Answer. Or maybe not.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Forrester] 87 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Forrester] How Marketers Can Decipher the Data Deluge
    Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. In fact, according to a report by the U.S.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [Forrester] The More B2B Marketing Changes, the More It Stays the Same
    Here’s a good recap about the Cisco Velocity event by Peter O’Neill at Forrester, “ Cisco Continues To Accelerate Its Partners’ Marketing “ I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Forrester] Top 50 B2B Marketing Influencers On Twitter
    ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.).
  • SALES ENGINE  |  MONDAY, AUGUST 24, 2015
    [Forrester] Content is the new currency—and your invitation to the dance.
    Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. Now it’s not that way. Yes, it helps you build credibility.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Forrester] The “Whom to Choose” Buying Phase
    To engage with buyers at this late buying stage, share 3rd party validation – Forrester Research, Gartner, Customer quotes, etc. B2B Lead Generation | The “Whom to Choose&# Buying Phase. Now we will address the final stage – Whom to Choose. Click the image to download this free and highly acclaimed white paper.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [Forrester] B2B Marketers Should Take Another Look at E-Commerce
    Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”. Photo credit: Wikipedia. commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Time for another look.  And a seamless experience. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Forrester] The Social-Shake-Up: A New Breed of Marketer is Coming
    In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? But we’ve clearly reached a tipping point.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Forrester] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 8, 2016
    [Forrester] Ultimate Marketing Automation Statistics and More Marketing Automation News
    According to a Forrester report, 58% of all top performing companies use marketing automation softwares to aid their marketing efforts. The term " marketing automation " is very much in vogue today among marketers the world over. So with that I give you this week's Friday Five : Marketing Automation. And for good reason, too.
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Forrester] Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Forrester] One Third of CMOs Not Integrating Within Digital Channels
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. CMO Corne
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] The Best Marketing Conferences In 2014
    Forrester Forum For Marketing Leaders. Which marketing conferences are you attending this year? think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. attended a few. Spoke at a few. VIEWS. EMBED.
  • SALESFUSION  |  THURSDAY, JANUARY 2, 2014
    [Forrester] Five New Year’s Resolutions All Marketers Should Make
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Forrester] Marketing Leadership: 5 Steps To Learning Agility
    Following that conference, I  covered research  released at the show from Forrester and the Business Marketing Association that presented evidence that it is a good time to be in marketing, despite all these challenges: 88% of respondents said their peers turn to them more often for data and insight needed to strategize and plan. Strategy
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Forrester] Content Is The Key To Social Selling Success
    Forrester research shows 90% of customers start their purchase with a search engine. Forrester reports 70% trust content provided by an individual, while 10% trust ads on websites (think about the tweets that point to the registration page). Content marketing is the key to open the door to your social selling success.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Forrester] Don’t Blink: Here Comes Ephemeral Marketing!
    You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat. Follow @chrshorton.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Forrester] 25 Jaw-Dropping Marketing Automation Stats [Data]
    Source: Forrester Research) Tweet This! 9.) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Tweet This! Tweet This!
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Forrester] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. Let’s face it—Chief Marketing Officers have it rough. It is no longer a world of focus groups and market research teams.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Forrester] Thought Leadership: The Most Misused Term in B2B Marketing?
    Check out this one-hour on-demand webinar presented by DemandGen Report and featuring Jeff Ernst of Forrester Research. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. The discussion usually goes like this: “We want to develop a thought-leadership white paper.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2016
    [Forrester] Are Three Quarters of CMOs Wrong About Customer Experience?
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. There is no denying the importance of delivering the optimal CX to every customer, every time. So Why Is This Wrong?
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Forrester] 14 Marketing Automation Benefits for 2014
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Forrester] 5 Tips For Maximizing Your Video Marketing
    picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. million words.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Forrester] 7 Keys to Successful Lead Nurturing
    According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. Look for more in this series in future months.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Online Video is The Future of Content Marketing
    million, so say Forrester’s researchers. “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. The future of content marketing lies in the video.
  • SALESFUSION  |  WEDNESDAY, MARCH 19, 2014
    [Forrester] Deep Dive into Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Forrester] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.
  • KEO MARKETING  |  THURSDAY, APRIL 30, 2015
    [Forrester] Digital Marketing: Spending Up But Confusion Common
    The analysis of the data by Forrester researchers seemed to warn that marketers trying to find their way in the digital landscape these days are susceptible to what you might call the “shiny object” syndrome. Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Forrester] 23 Outstanding Social PR Guides
    Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. Are they still important for SEO?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Forrester] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not be on the winning side of that equation. Tweet This!
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Forrester] Content Marketing for B2B Companies
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Forrester] The Benefits of a Partner Ecosystem
    ISVs in particular are very open partnerships—as per the findings of a Forrester study which showed that "66% of surveyed companies indicating that channel partners are strategically important to growing revenues from their SaaS products.” But that’s another story for another time.) Oracle Marketing Cloud
  • ANNUITAS  |  TUESDAY, DECEMBER 8, 2015
    [Forrester] 5 Things That Need to Change in B2B Marketing 2016
    Additionally, in a recent Forrester report, 96% of CMOs responded by saying that “marketing is being asked to do things it has never had to do before.”. Every year around this time, I, along with many others think about how quickly this past year went by. In the document there are over 60 different technologies that this organization owns.
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Forrester] UX vs. Marketing: Can These Opposites Attract?
    Forrester Research identifies a different set of features that define a successful branded app: Useful. Forrester''s list is utility-centered, and the focus is squarely on serving the needs of the customer. look at two branded apps, one conforming to the HBR features and one to the Forrester features, will make the differences clear.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 21, 2016
    [Forrester] You Won't Believe How Many CMOs Don't Use Testing and Personalization
    And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue. From there I knew where I needed to improve and so on. Not So Personal.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [Forrester] The More B2B Marketing Changes, the More It Stays the Same
    Here's a good recap about the Cisco Velocity event by Peter O'Neill at Forrester, " Cisco Continues To Accelerate Its Partners’ Marketing I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. It was a great experience for all of us.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    However, in more complex selling environments, Forrester’s Scott Santucci says it can take much longer, as much as 36 months to achieve effectiveness, particularly for technology / business service sales reps. Revenue growth is a requirement, and the primary strategy Sales Execs are executing to grow in 2014 is to add more sales reps.
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2011
    [Forrester] The Big O – Outcome Selling
    shift to the value outcomes, according to Forrester’s advice, requires that sales professionals and marketers move from the legacy 4Ps of sales and marketing – Product, Place, Promotion and Price, and move to a new mantra of Problem, Pattern, Path and Proof. At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Forrester] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Fast-forward to today: Buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they contact the vendor  (Forrester). Retooling Your Marketing for Exponential Growth & Profitability. You’ll walk away with a concrete plan for growing your company in the age of the self-directed buyer.
  • JUNTA 42  |  SATURDAY, OCTOBER 24, 2015
    [Forrester] This Week in Content Marketing: Can Content Save Advertising?
    also want to call attention to new research from Forrester , which says 47% of companies have raised their content marketing budgets by 20% or more. When I dug deeper, I discovered that the Forrester study was based on only 86 survey respondents – not very statistically accurate. This week’s show. Content marketing in the news.
  • SALESFUSION  |  WEDNESDAY, APRIL 30, 2014
    [Forrester] Ideas for Low Cost Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  TUESDAY, DECEMBER 3, 2013
    [Forrester] Four Ways to Screw Up Your Nurture Campaign
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Forrester] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 18, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of May 19, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 19, 2013… The Facebook Home disaster (Salon) 7 in 10 Adults Access Content From Newspaper Media Each Week (Marketing Profs) Yahoo Has Now Acquired 10 Startups Since Marissa Mayer Became CEO (Mashable) Will Facebook Go Out With A Bang? News & Notes
  • SALESFUSION  |  THURSDAY, FEBRUARY 13, 2014
    [Forrester] The Preschooler’s Guide to Customized Content
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Forrester] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. You’ve weathered Mobileggedon. Congrats! We must adapt!”.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Forrester] Get More Email Opens and Clicks Using Behavioral Targeting
    When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%.  . Examples of Behavioral Targeting . Social. Website: .
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Forrester] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Forrester Web Analytics Report for Enterprise from WebTrends. If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Forrester] Three Tips to Get Manufacturers Started with Social Media
    According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The Forrester report found that only 30 percent of global manufacturers thought they would increase social media spending in 2012. Create a Blog to Tell Your Story. Start a YouTube Channel to Enrich Content.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Forrester] Digital Marketing – What Are The Top Goals And Challenges?
    Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 10, 2016
    [Forrester] Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands
    Micro Moments In 2014, Julie Ask wrote "Micro-Moments Are the Next Frontier for Mobile" and coined the phrase "Mobile Micro-Moments” in a Forrester report : “Simple triggers spur consumers to take action, both on devices and in the real world. 80% of social media engagement happens on mobile ( comScore ).
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Forrester] How to Customize Emails Without Being Creepy
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Forrester] The Best Marketing Conferences Of 2015
    Forrester Forum for Marketing Leadership  April 14th in New York. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. know I missed a few each time. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2016
    [Forrester] How CMOs Can Make Sense of Today's Technology Landscape
    According to Forrester, 60% of all retail transactions are affected by digital interactions, including in-store transactions. Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? Overwhelming to say the least. The Shift Is Obvious. CMO Corner
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Forrester] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. The second is about the technology. We see it all around us.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 15, 2008
    [Forrester] Brands that Tweet
    There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Forrester] What The Top 4% of Account-Based Marketers Have in Common
    Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Forrester] The Simple Guide to Lead Nurturing
    Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below.
  • SYNECORE  |  FRIDAY, MAY 16, 2014
    [Forrester] Schema Markup: The Most Under-Utilized Tool for SEO
    Today, I’d like to let you in on a secret, perhaps one of the biggest secrets in marketing today. secret so impactful that it may very well change the way your customers interface with your brand. Well, it’s not really a secret, more of a grossly underutilized tool for SEO: Schema Markup. The benefits of this are obvious…. Schema Markup and SEO.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Forrester] Stop Focusing On The Sales Process, Silly!
    Forrester). Forrester). The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. They need content and contacts to help them through their journey – at their own pace. Your Customers Are Researching For Answers To Help Them Buy.
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Forrester] Content Marketing Strategy
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
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