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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Forrester] The Benefits of a Partner Ecosystem
    ISVs in particular are very open partnerships—as per the findings of a Forrester study which showed that "66% of surveyed companies indicating that channel partners are strategically important to growing revenues from their SaaS products.” But that’s another story for another time.) Oracle Marketing Cloud
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Forrester] The Best Marketing Conferences Of 2015
    Forrester Forum for Marketing Leadership  April 14th in New York. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. know I missed a few each time. Content Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Forrester] The “Whom to Choose” Buying Phase
    To engage with buyers at this late buying stage, share 3rd party validation – Forrester Research, Gartner, Customer quotes, etc. B2B Lead Generation | The “Whom to Choose&# Buying Phase. Now we will address the final stage – Whom to Choose. Click the image to download this free and highly acclaimed white paper.
  • SALESFUSION  |  WEDNESDAY, MAY 14, 2014
    [Forrester] B2B Marketing Blogs
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Forrester] Adding fuel to the fire: How important is Facebook?
    To make matters even more confusing, in 2014, nearly half of 4,517 teenagers surveyed by Forrester Research  about social media use said they used Facebook more than a year earlier. A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. How important is Facebook? teens. teens.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Why Lead Nurturing is Now Marketing’s Domain
    Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Forrester] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Source: Forrester Research) Tweet This Stat. Many companies aren’t utilizing the full potential of their lead nurturing campaigns. They’re passing all lead nurturing responsibilities to marketing. They’re separating the lead nurturing cycle from the sales funnel. And they’re not aligning their departments for better conversions. Tweet this ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 20, 2015
    [Forrester] Are marketers becoming redundant?
    Forrester projects that a quarter of the sales job will be eliminated in the next few years. Forrester projects that a quarter of the sales job will be eliminated in the next few years. There is no corporate function that has been transformed more quickly — and more dramatically — by technology than sales and marketing.
  • NUSPARK  |  FRIDAY, JUNE 24, 2011
    [Forrester] The Statistics of Lead Nurturing for B2B
    Here’s some statistics: Forrester Research Report. You know what lead nurturing is… Here’s my definition.  Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  Sirius Decisions. CSO Insights. DemandGen Report.
  • NUSPARK  |  FRIDAY, JUNE 24, 2011
    [Forrester] The Statistics of Lead Nurturing for B2B
    Here’s some statistics: Forrester Research Report. You know what lead nurturing is… Here’s my definition.  Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  Sirius Decisions. CSO Insights. DemandGen Report.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Forrester] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The impact? Retargeting.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Forrester] Why Most Executives Should Stay Clear of Social Media
    Even Forrester has jumped on the CEOs-Must-Join-the-Party party.  . Social Media bizmarketer blognocracy blognocrats blogocratic boctaoe corporate communications Elizabeth Williams facebook Forrester foursquare Google. And then began the Ritual Disemboweling of myopic Palm-toting dinosaur executives who just “don’t get it”.  enough. 
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Forrester] Stop Focusing On The Sales Process, Silly!
    Forrester). Forrester). The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. They need content and contacts to help them through their journey – at their own pace. Your Customers Are Researching For Answers To Help Them Buy.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [Forrester] B2B Marketers Should Take Another Look at E-Commerce
    Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”. Photo credit: Wikipedia. commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Time for another look.  And a seamless experience. 
  • SALESFUSION  |  THURSDAY, JANUARY 16, 2014
    [Forrester] What Funding Means to Us
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Forrester] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    by Kevin Akeroyd | Tweet this The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels. Simply put, modern marketers have to deliver the goods. Marketing Efficiency
  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Forrester] A Case for Marketing Automation
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Forrester] 8 Tips to Jump Start Your Account-based Marketing
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Ask yourself a few things before you decide about ABM.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Forrester] 25 Jaw-Dropping Marketing Automation Stats [Data]
    Source: Forrester Research) Tweet This! 9.) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Tweet This! Tweet This!
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Forrester] Deliver More Sales Qualified Leads Using Predictive Intelligence
    It’s depressing, but Forrester found that only 10% of B2B organizations said they were using data analytics effectively to improve how they market to customers. One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). Why leads aren’t qualified. How predictive can help. How does it work?
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Forrester] Content Marketing for B2B Companies
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • FATHOM  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Forrester] The Top Revenue-Driving SEO Strategies for E-Commerce
    And Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.… It’s not easy to be a search-engine marketer anymore. To complicate matters, organic traffic and revenue from that traffic are increasingly at risk of penalties and increasing competition. commerce/B2C SEO iPhone 5
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Forrester] 7 Keys to Successful Lead Nurturing
    According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. Look for more in this series in future months.
  • SALESFUSION  |  WEDNESDAY, APRIL 30, 2014
    [Forrester] Ideas for Low Cost Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • JUNTA 42  |  SATURDAY, OCTOBER 24, 2015
    [Forrester] This Week in Content Marketing: Can Content Save Advertising?
    also want to call attention to new research from Forrester , which says 47% of companies have raised their content marketing budgets by 20% or more. When I dug deeper, I discovered that the Forrester study was based on only 86 survey respondents – not very statistically accurate. This week’s show. Content marketing in the news.
  • SALESFUSION  |  MONDAY, MARCH 10, 2014
    [Forrester] Content Marketing Best Practices
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Forrester] Salesfusion Strengthens Sales Management Team, Wins New Business With Smart Marketing Automation
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  WEDNESDAY, MARCH 19, 2014
    [Forrester] Deep Dive into Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Why Lead Nurturing Is Now Marketing’s Domain
    Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch.
  • SALESFUSION  |  THURSDAY, JANUARY 2, 2014
    [Forrester] Five New Year’s Resolutions All Marketers Should Make
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • THE ROI GUY  |  WEDNESDAY, APRIL 2, 2014
    [Forrester] Mind the Value Gap - Presentation from Qvidian Connect 2014
    Alinean Financial Justification Forrester IDC Pisello Qvidian Sales Enablement Selling effectiveness SiriusDecisions Storytelling Value Gap Value Selling ValueStory visual storytelling Checkout the what we presented here: [link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 25, 2013
    [Forrester] The Social-Shake-Up: A New Breed of Marketer is Coming
    In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? But we’ve clearly reached a tipping point.
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Forrester] How to Customize Emails Without Being Creepy
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • MARKETING EDGE  |  FRIDAY, DECEMBER 7, 2007
    [Forrester] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • SALESFUSION  |  TUESDAY, JANUARY 7, 2014
    [Forrester] 14 Marketing Automation Benefits for 2014
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALES ENGINE  |  MONDAY, AUGUST 24, 2015
    [Forrester] Content is the new currency—and your invitation to the dance.
    Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. Now it’s not that way. Yes, it helps you build credibility.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Forrester] 20 Stunning Inbound Marketing Statistics
    Forrester Research) Tweet this! Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. That''s not the case with inbound marketing. Far from it. Inbound marketing is a proven methodology that is gaining widespread acceptance. Blogging. 6.)
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2016
    [Forrester] Marketing Automation Technology and What Marketers Need to Look For
    Forrester. Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. – Aberdeen Group. Rest assured there are many more such stats that support the need for marketing automation. Campaign Management.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Forrester] The Most Important Marketing Metrics
    Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Read that again!).
  • SALESFUSION  |  MONDAY, NOVEMBER 25, 2013
    [Forrester] Nine Things Sales is Thankful For
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • ACSELLERANT  |  THURSDAY, MARCH 13, 2014
    [Forrester] Engaging Early with Video Stories
    Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals! Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • MARKETING ACTION  |  MONDAY, MARCH 25, 2013
    [Forrester] Tactics for Growing Your Email Marketing Lists
    Offline events remain important, which aligns with the data we found when we commissioned a Forrester Consulting study  on how marketers were adapting through the downturn. Today we’re sharing one of Marketing Sherpa ’s excellent charts with you. Please select all that apply.”. The paper covers: Gathering email addresses in the real world.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 31, 2012
    [Forrester] Why B2B Lead Nurturing Can Be The Golden Ticket to Sales Success
    According to Forrester , CSO Insights , Marketo and others, companies that excel at lead nurturing correctly: Generate 50% more sales-ready leads at 33% lower cost per lead. Leads are the lifeblood of any B2B business , and many companies are good at generating them. But is lead nurturing worth it?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] Inside Sales Reps: Why Everything IS in Your Control
    Forrest Gump traveled across the country on foot and ran through a big pile of “It”… It happens. I use Facebook. So do you. Your dog, or one of your friend’s dogs, probably has its own account. I don’t really know why I keep using it. Does anyone really know, though? My favorites are the self-pity posts. work in sales and you probably do too.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Forrester] Needs-Based Marketing for Executive Buyers Today
    According to a Forrester research, executive buyers today are frustrated by “product-focused” salespeople. It’s no secret that the buyer’s journey has changed. There have been countless articles written in attempts to coach organizations on how to get into the decision-making process earlier and earlier.
  • VIDYARD  |  TUESDAY, MAY 17, 2016
    [Forrester] Everything You Need to Generate, Score, and Nurture Leads with Video
    In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. We know.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Forrester] Get More Email Opens and Clicks Using Behavioral Targeting
    When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%.  . Examples of Behavioral Targeting . Social. Website: .
  • SALESFUSION  |  TUESDAY, MARCH 11, 2014
    [Forrester] The New Kid in Town
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • LEADER NETWORKS  |  MONDAY, APRIL 1, 2013
    [Forrester] Avoid Online Customer Community Failure!
    recent Forrester report ( Understand Communication Channel Needs To Craft Your Customer Service Strategy , March 2013) states “Online communities and Twitter have seen increases in usage rates in the past three years. Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. Not all communities are doomed.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Forrester] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    Now because Forrester sees the business purpose of successful content marketing as assisting buyers down their journey we see the end result as “revenue acceleration”; which is why I have entitled this blog “Revenue Acceleration Through Content Marketing As an Opportunity for Marketing Service Providers”. Discover and Explore. Peter.
  • ANNUITAS  |  TUESDAY, DECEMBER 8, 2015
    [Forrester] 5 Things That Need to Change in B2B Marketing 2016
    Additionally, in a recent Forrester report, 96% of CMOs responded by saying that “marketing is being asked to do things it has never had to do before.”. Every year around this time, I, along with many others think about how quickly this past year went by. In the document there are over 60 different technologies that this organization owns.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Forrester] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. Let’s face it—Chief Marketing Officers have it rough. It is no longer a world of focus groups and market research teams.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Forrester] 23 Outstanding Social PR Guides
    Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. Are they still important for SEO?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Forrester] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. The conversations, research, presentations, and case studies focused entirely on large corporations. Coca-Cola. Pie chart! 
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Forrester] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. Forrester analyst Zachary Reiss-Davis points out several key factors in his blog post, “ In Business Everybody Uses Social Media for Work; the Question Is How ?”
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Forrester] The Simple Guide to Lead Nurturing
    Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Forrester] The Global State of the Mobile App and Push Notification Markets
    Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Direct sales. Ecommerce.
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Forrester] UX vs. Marketing: Can These Opposites Attract?
    Forrester Research identifies a different set of features that define a successful branded app: Useful. Forrester''s list is utility-centered, and the focus is squarely on serving the needs of the customer. look at two branded apps, one conforming to the HBR features and one to the Forrester features, will make the differences clear.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Forrester] Social Media Marketing: It's Complicated.
    The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. I work from home part of the week. Yesterday, though, I got lucky. In a big picture sense, what are they trying to accomplish as a business? Are they B2B or B2C?
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] User Experience
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Marketing Blo
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Online Video is The Future of Content Marketing
    million, so say Forrester’s researchers. “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. The future of content marketing lies in the video.
  • SALESFUSION  |  THURSDAY, MARCH 20, 2014
    [Forrester] Salesfusion-Sponsored Study Points to Pain in B2B Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Forrester] Don’t Blink: Here Comes Ephemeral Marketing!
    You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat. Follow @chrshorton.
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Forrester] Content Marketing Strategy
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Forrester] 5 Reasons Thought Leadership Marketing Matters
    And of those people delivering a big picture talk will be Jeff Ernst , principal analyst at Forrester Research. by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. He’s shown how social marketing can go big.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Forrester] Marketing In Real-Time – The New Trading Room Floor
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. By Brian Kardon - CMO, Lattice Engines. Together, over some delicious chicken vindaloo and naan at David’s favorite Indian restaurant, we riffed on the future of marketing.
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Forrester] Salesfusion Leaps into the World of Dynamics CRM
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Forrester] Who Survives and Thrives in the Age of the Customer? – Part 1
    So, in August of 2015, we partnered with Forrester Research to learn more about the role B2B marketing plays in propelling businesses to drive success and thrive. Forrester surveyed 300 North American B2B marketers, and, voila, we learned a lot more about how organizations can thrive in the age of the customer. Marketing Planning
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Forrester] The Expanding Role Of B2B Marketing
    Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers. Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strategy
  • SALESFUSION  |  THURSDAY, DECEMBER 5, 2013
    [Forrester] Email Tourism
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  THURSDAY, FEBRUARY 13, 2014
    [Forrester] The Preschooler’s Guide to Customized Content
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Forrester] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. You’ve weathered Mobileggedon. Congrats! We must adapt!”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Forrester] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    Only 15% are well prepared to engage them , according to Forrester Research. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. call it the Ready, Aim, Fire method. 1.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Forrester] 16 Enigmatic Business Blogging and Other Marketing Stats
    But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not. Meghan M. ClickZ ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [Forrester] Customer Service is the New Marketing
    It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
  • FEARLESS COMPETITOR  |  MONDAY, MAY 9, 2011
    [Forrester] The “Who is Best?” Buying Phase
    Gartner, Forrester, industry experts, etc. Lead Generation Companies | The “Who is Best?&# Buying Phase. If you’ve read the highly acclaimed white paper, How to Find New Customers , you’re already familiar with the customer buying process in there. Over the past few weeks, we’ve shared the buying process with you.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Forrester] Insights Drive Better Customer Experience
    During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. We recently launched an e-book on slideshare covering  The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on  #custexp.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Forrester] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [Forrester] The More B2B Marketing Changes, the More It Stays the Same
    Here’s a good recap about the Cisco Velocity event by Peter O’Neill at Forrester, “ Cisco Continues To Accelerate Its Partners’ Marketing “ I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be.
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Forrester] Put The Phone Down – I’m Not Ready
    According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. Big mistake. Does that warrant a call?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Forrester] Monitoring vs Analytics [Infographic]
    found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are the “Leaders in Social Intelligence&# – according to Forrester.  looked at dozens of dashboards, and reams of reports. Disclaimer – these are my opinions formed by my conversations with these firms).
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Forrester] 5 Ways to Improve the Quality of Your B2B Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. The number and the quality.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Forrester] FOUND the ROI of Social Media for B2B Marketers!
    Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Enter Social Customer Support …. Email this to a friend?
  • THE ROI GUY  |  TUESDAY, MARCH 15, 2011
    [Forrester] The Big O – Outcome Selling
    shift to the value outcomes, according to Forrester’s advice, requires that sales professionals and marketers move from the legacy 4Ps of sales and marketing – Product, Place, Promotion and Price, and move to a new mantra of Problem, Pattern, Path and Proof. At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Forrester] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy,  not  a fulfillment strategy.” To put that in simple terms, customers don’t think in channels; they think about the experience as a whole. According to the  U.S. by 2050.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 22, 2015
    [Forrester] 7 Elements Of Customer Understanding The C-Suite Must Master
    According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. The yield on these promises, thus far, has been lacking.
  • SALESFUSION  |  FRIDAY, MARCH 28, 2014
    [Forrester] The Sales Department’s Guide to Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Forrester] Thought Leadership: The Most Misused Term in B2B Marketing?
    Check out this one-hour on-demand webinar presented by DemandGen Report and featuring Jeff Ernst of Forrester Research. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. The discussion usually goes like this: “We want to develop a thought-leadership white paper.”
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Forrester] Inbound Marketing Blogging
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • KEO MARKETING  |  THURSDAY, APRIL 30, 2015
    [Forrester] Digital Marketing: Spending Up But Confusion Common
    The analysis of the data by Forrester researchers seemed to warn that marketers trying to find their way in the digital landscape these days are susceptible to what you might call the “shiny object” syndrome. Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Forrester] Why You Should Consider Using Twitter for B2B Leads
    Forrester , 2013. Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Whether you turn these moments of opportunity into high-quality leads is up to you. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. – Social Media Today , 2014. Connect.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Forrester] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
    There is a cost to doing nothing, but sales professionals need to be armed with the tools to quantify these costs. 3) Quantify Best Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. says Scott Santucci, Forrester analyst. Do White Papers Still Engage?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] B2B Webinar: Why Customer Retention Matters More Than Acquisition
    According to Forrester Research VP and principal analyst, Laura Ramos, the answer is “not enough” and it’s the focus of a new on-demand webinar hosted by our own CMO, Atri Chatterjee: Marketing Automation – Beyond Customer Acquisition. She follows up by providing a sneak peek at data results from an upcoming and unpublished Forrester report.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 3, 2012
    [Forrester] 6 in 10 Senior Marketers Say Social Media Key to Company Survival
    59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to  [pdf] a recently-released study commissioned by Facebook and conducted by Forrester Consulting. This article is based on a report by MarketingCharts. Read the original here.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    However, in more complex selling environments, Forrester’s Scott Santucci says it can take much longer, as much as 36 months to achieve effectiveness, particularly for technology / business service sales reps. Revenue growth is a requirement, and the primary strategy Sales Execs are executing to grow in 2014 is to add more sales reps.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Forrester] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. The second is about the technology. We see it all around us.
  • THE POINT  |  TUESDAY, APRIL 23, 2013
    [Forrester] 2 Email Campaigns Show How (and How Not) to “Sell” Content
    Note the sub-head (“Forrester Research, Inc. Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. Remember these tips: 1.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Forrester] The Pathetic State of B2B Demand Generation
    Marketo shared this post of Jeff Ernst of Forrester on Facebook. By Jeff Ernst of Forrester Research. Jeff Ernst, Principal Analyst, Forrester Research. It was so damning, I had to share it here. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. Senior executives need to wake up. generation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Forrester] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    We talked to Peter O’Neill, Vice President and Principal Analyst at Forrester Research , where he leads research on B2B demand generation and channel marketing, managing a small group of analysts and working with other analysts who serve CMOs and other marketing leaders. Peter O’Neill: Yes, that is true. But that isn’t so easy to do.
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