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  • PR MEETS MARKETING  |  SUNDAY, APRIL 18, 2010
    [Forrester] New Breed of Analysts
    In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. Embrace of Social Media.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 24, 2010
    [Forrester] 4 Persuasive Lead Nurturing Statistics
    Forrester Research report highlights that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. Below are a few statistics that demonstrate the power of lead nurturing.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [Forrester] B2B Marketers Need To Wake Up and Get Social
    A year ago, Forrester released their  CMO Mandate: Adapt or Perish  where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Going back to the Forrester report from over a year ago, I really like the 5 calls to action suggested by the author. Answer. Or maybe not.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Forrester] Social Media Marketing: It's Complicated.
    The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. I work from home part of the week. Yesterday, though, I got lucky. In a big picture sense, what are they trying to accomplish as a business? Are they B2B or B2C?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Forrester] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    We talked to Peter O’Neill, Vice President and Principal Analyst at Forrester Research , where he leads research on B2B demand generation and channel marketing, managing a small group of analysts and working with other analysts who serve CMOs and other marketing leaders. Peter O’Neill: Yes, that is true. But that isn’t so easy to do.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 3, 2011
    [Forrester] The Aprimo Marketing Summit 2011
    Then Lisa Arthur, Chief Marketing Officer, took the stage and talked with some important guests from companies such as Avaya, Bank of America and CapGemini. I had the pleasure of hosting the B2B track, such as this roundtable session with Jeff Pedowitz of the Pedowitz Group , Andre Pino of Forrester and Jonathan Block of SiriusDecisions.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 3, 2009
    [Forrester] Show Me the Numbers: Hard Data on Internet Use and Media Spend
    Forrester’s just-published The Broad Reach Of Social Technologies contains a table, available in Josh Bernoff’s Groundswell blog , shows that social media “joiners” rose from 25% to 51% of the online population in the past two years, while content “spectators” (which includes blog readers) grow from 48% to 73%. So the jury is still out.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    However, in more complex selling environments, Forrester’s Scott Santucci says it can take much longer, as much as 36 months to achieve effectiveness, particularly for technology / business service sales reps. Revenue growth is a requirement, and the primary strategy Sales Execs are executing to grow in 2014 is to add more sales reps.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Forrester] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships. Final Thoughts.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Forrester] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    According to Forrester, 85% of marketers find it hard to connect content marketing to its actual business value. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Here’s a plan taking you from post-toast to sofa-time. Catch up on content marketing blogs. 500 views?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Forrester] 2010 B2B Marketing Budgets and Mix Trends Research
    Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. " in the marketing mix. Not so.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Forrester] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy,  not  a fulfillment strategy.” To put that in simple terms, customers don’t think in channels; they think about the experience as a whole. According to the  U.S. by 2050.
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Forrester] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    Principles For Mobile Marketing Success (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Is Content More Important than Conversation?
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Forrester Blogs). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). How to Use Images in Your Blog Posts (Pro Blogger). All Facebook).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    What makes a community successful?  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). How Are People Using Twitter? Mashable!). Sysomos).
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Forrester] 3 Steps to Building a Strong Mobile Commerce Foundation
    Forrester reports that 45% of mobile users would use their smartphone to purchase products if they knew their number would be kept private, and 44% claimed they would if mobile payment services were more secure. Endnotes. 1 "Forrester Research Mobile Commerce Forecast, 2011 To 2016 (US)" June 16, 2011. Neilsenwire:" U.S.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Forrester] Can Find New Customers help my business?
    Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Find New Customers can help you.
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Forrester] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Forrester] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. Let’s face it—Chief Marketing Officers have it rough. It is no longer a world of focus groups and market research teams.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Forrester] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    Only 15% are well prepared to engage them , according to Forrester Research. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. call it the Ready, Aim, Fire method. 1.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Forrester] B2B Social Media - What to Look For Before You Leap
    According to Forrester Research , 77% of B2B decision-makers are active in social media. Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] Inside Sales Reps: Why Everything IS in Your Control
    Forrest Gump traveled across the country on foot and ran through a big pile of “It”… It happens. I use Facebook. So do you. Your dog, or one of your friend’s dogs, probably has its own account. I don’t really know why I keep using it. Does anyone really know, though? My favorites are the self-pity posts. work in sales and you probably do too.
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 11, 2011
    [Forrester] These B2B Leads Suck! Really?
    Forrester). How many times has a sales team told a marketing team that the leads they source for them suck? My guess is that this has happened more times than we want to count. And, many of those times it was for good reason. This is evidenced by: Cherry picking and leaving the rest to sit unattended. CSO Insights). CSO Insights).
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Forrester] UX vs. Marketing: Can These Opposites Attract?
    Forrester Research identifies a different set of features that define a successful branded app: Useful. Forrester''s list is utility-centered, and the focus is squarely on serving the needs of the customer. look at two branded apps, one conforming to the HBR features and one to the Forrester features, will make the differences clear.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Forrester] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. You’ve weathered Mobileggedon. Congrats! We must adapt!”.
  • ANNUITAS  |  MONDAY, MARCH 12, 2012
    [Forrester] In Defense of the Funnel
    The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”.  At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed.  The point here is well taken.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Forrester] 23 Outstanding Social PR Guides
    Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. Are they still important for SEO?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 9, 2011
    [Forrester] The “Who is Best?” Buying Phase
    Gartner, Forrester, industry experts, etc. Lead Generation Companies | The “Who is Best?&# Buying Phase. If you’ve read the highly acclaimed white paper, How to Find New Customers , you’re already familiar with the customer buying process in there. Over the past few weeks, we’ve shared the buying process with you.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Forrester] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Forrester] Social Customer Support: AT&T is doing it Right!
    It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. So I decided to give it a try. Bravo AT&T! Email this to a friend?
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 30, 2011
    [Forrester] Lead Nurturing Overview
    Check out what Forrester wrote about lead nurturing. B2B Lead Generation | Lead Nurturing. “Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate.
  • KEO MARKETING  |  THURSDAY, APRIL 30, 2015
    [Forrester] Digital Marketing: Spending Up But Confusion Common
    The analysis of the data by Forrester researchers seemed to warn that marketers trying to find their way in the digital landscape these days are susceptible to what you might call the “shiny object” syndrome. Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area.
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Forrester] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top.
  • SAZBEAN  |  THURSDAY, MARCH 15, 2012
    [Forrester] How to Tailor Lead Nurturing Content to Suit Individual Personas
    According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse’s Marketing Automation Study? News & Notes
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Forrester] Marketing Leadership: 5 Steps To Learning Agility
    Following that conference, I  covered research  released at the show from Forrester and the Business Marketing Association that presented evidence that it is a good time to be in marketing, despite all these challenges: 88% of respondents said their peers turn to them more often for data and insight needed to strategize and plan. Strategy
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Forrester] Monitoring vs Analytics [Infographic]
    found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are the “Leaders in Social Intelligence&# – according to Forrester.  looked at dozens of dashboards, and reams of reports. Disclaimer – these are my opinions formed by my conversations with these firms).
  • MARKETING ACTION  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] B2B Webinar: Why Customer Retention Matters More Than Acquisition
    According to Forrester Research VP and principal analyst, Laura Ramos, the answer is “not enough” and it’s the focus of a new on-demand webinar hosted by our own CMO, Atri Chatterjee: Marketing Automation – Beyond Customer Acquisition. She follows up by providing a sneak peek at data results from an upcoming and unpublished Forrester report.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 3, 2015
    [Forrester] 4 Must Haves For Developing a Mobile Marketing Strategy
    Forrester Research describes the intersection between mobile and the physical world a top priority. Over the past few years we’ve seen a major shift in mobile. The mobile channel is transforming all facets of how we do business. This rush is creating more urgency for marketers to be systematic about their mobile strategy.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Forrester] Increasing B2B Lead Management ROI: 4 Key Performance Indicators
    The Forrester research study and white paper about sales lead management , commissioned by Silverpop , reports that when it comes to increasing the ROI from B2B sales lead management, there are four key performance indicators (KPIs) that pay off in more qualified leads and sales. Lead scoring. Content. Nurture early-stage buyers.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Forrester] The Most Important Marketing Metrics
    Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? It is not the creatives who will delivering reports to the C-Suite. Read that again!).
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Forrester] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 10, 2012
    [Forrester] Why Social Shouldn’t Scare Email Marketers
    recent Forrester Research report suggested social media is influencing changes to email marketing in several ways, from the timing of delivery to the ability to conduct transactions within the email. by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. Wouldn’t you?
  • ANNUITAS  |  TUESDAY, MARCH 19, 2013
    [Forrester] You Don’t Know the Buyer, JACK!
    Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! You don’t know the buyer JACK”!
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Forrester] Savvy Week in Review - January 8
    Advertising Comes Last? - by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Looking for ways to kick-start 2010? The posts below should get your brain humming. Interesting and worthy of discussion. Try asking for email subscriptions.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JANUARY 11, 2012
    [Forrester] QR Codes: Why Marketers Shouldn't Slow Down
    But according to Forrester , the 5% of Americans using QR codes yields only about 14 million consumers, and these early adopters tend to be young, male and affluent. Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them.
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before. Death of a Salesman? Death of a Salesman?
  • INSIGHTIQ BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Forrester] ESPN's John Kosner: "You are what your record says you are"
    So check out a bit, a byte of how "total time" is dominating ESPN's record as part of Kosner's Forrester Consumer Forum keynote, then let me know what you think. Or perhaps more importantly, you are what you say you are. And And that is, a digital powerhouse that captures more male fans 18-34 than 39 basic cable networks. In
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Forrester] Four Keys Areas Where the CMO Must Lead
    Forrester released a report this year that showed that 96% of CMOs either agree or strongly agree that “the breadth of skills needed to succeed in marketing has increased dramatically”.  I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Alignment With Their Peers. Skill Training.
  • THE POINT  |  TUESDAY, APRIL 23, 2013
    [Forrester] 2 Email Campaigns Show How (and How Not) to “Sell” Content
    Note the sub-head (“Forrester Research, Inc. Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. Remember these tips: 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Forrester] The Perfect Storm in Customer Service
    It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. But the back side of those objectives is where the perfect storm lives!
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Forrester] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. 08, 2010 3) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 4) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Forrester] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Stay Tuned
  • MI6 MARKETING AGENCY  |  WEDNESDAY, OCTOBER 20, 2010
    [Forrester] The Mi6 Tweekly: Week of October 11, 2010
    Social Technographics Profile, Sep 2010 update (Source: @forrester). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Forrester] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    Now because Forrester sees the business purpose of successful content marketing as assisting buyers down their journey we see the end result as “revenue acceleration”; which is why I have entitled this blog “Revenue Acceleration Through Content Marketing As an Opportunity for Marketing Service Providers”. Discover and Explore. Peter.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Forrester] The Expanding Role Of B2B Marketing
    Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers. Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strategy
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Content Marketing and the Forgotten Sales Professional
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. One of the most important, but often forgotten consumers of content marketing programs are sales professionals.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 29, 2010
    [Forrester] Tech Buyers Find Salespeople Lacking
    This reality is evidenced by findings in Forrester Research's Technology Buyer Insight Study: Are Salespeople Prepared for Executive Conversations? There's a growing divide between buyer expectations and sales conversations. " [emphasis mine]. The research points to some key factors that contribute to this result.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Forrester] Personalizing With Purpose
    While the majority of organizations appreciate the value of personalization (Forrester Research notes that organizations have wanted to personalize their Web marketing for the past 15 years), only a small minority have actually followed through. Posted in CRM eCommerce Personalization. Moreover, this year Cyber Monday sales alone hit $1.98
  • SAZBEAN  |  MONDAY, MARCH 11, 2013
    [Forrester] Managing Marketing Content Across the Customer Lifecycle
    Forrester defines the customer lifecycle as follows: “The customers’  relationship with a brand as they continue to discover new options, explore  their needs, make purchases, and engage with the product experience and their  peers.” Content delivered in the right channel at  the wrong time can be a wasted touchpoint.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 30, 2012
    [Forrester] Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
    Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers. I recently gave a Web presentation comprised almost entirely of slides from different surveys. But I didn’t look carefully at how they compare.
  • BUYEROLOGY  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] The Importance of Buyer Personas to Lead-to-Revenue Management
    When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation.  Image by nicolasnova via Flickr. Every story has to have a beginning. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Forrester] Lead Nurturing Fundamentals – How to do lead nurturing
    Check out what Forrester wrote about lead nurturing. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Forrester] Sales and Marketing: The technology behind CRM
    Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep. Tweet Customer relationship management (CRM) is defined a number of different ways. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Online Video is The Future of Content Marketing
    million, so say Forrester’s researchers. “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. The future of content marketing lies in the video.
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Forrester] How To Compete In An Omni-Channel World
    Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales. With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Actually—wrong.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Forrester] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. Forrester analyst Zachary Reiss-Davis points out several key factors in his blog post, “ In Business Everybody Uses Social Media for Work; the Question Is How ?”
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [Forrester] Marketing In Real-Time – The New Trading Room Floor
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. By Brian Kardon - CMO, Lattice Engines. Together, over some delicious chicken vindaloo and naan at David’s favorite Indian restaurant, we riffed on the future of marketing.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 6, 2012
    [Forrester] Expectations and Experience are the New Competition
    43% of marketers say customers view their content as disjointed or hit and miss - Forrester Research. For years, B2B marketers have been worried about competitors' products and solutions. Online publishing is the new version of one-upping. Competitor A just published a cool infographic, we need one, too!). It will always be needed.
  • BUYEROLOGY  |  SUNDAY, MARCH 4, 2012
    [Forrester] 3 Ways To Connect With Today’s B2B Buyers
    Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions.  Image via Wikipedia. Focus On The Total Brand and Buyer Experience.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Forrester] 5 Ways to Improve the Quality of Your B2B Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. The number and the quality.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [Forrester] The Impact of Mobile Technology in B2B Companies
    According to Forrester Research mobile marketing spending will quadruple in  five years, rising from $26 million in 2009 to $106 million in 2014. “Simplicity is actually quite complicated” Today, Apple introduced its newest operating system, iOS7, with a cryptic tag line “Simplicity is actually quite complicated.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Forrester] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Hope you enjoy!
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 9, 2011
    [Forrester] Lead Nurturing Overview
    Check out what Forrester wrote about lead nurturing. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Forrester] 11 Must-Subscribe Marketing News Blogs and Websites
    The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. 4. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Connect with HubSpot
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 6, 2011
    [Forrester] 4 Key Steps to Smarter B2B Marketing: Think Like a Database Marketer
    Join me along with Jeff Ernst of Forrester Research, Inc. for We’ve all been there…diligently planning and executing Marketing campaigns to drive new opportunities and, ultimately, increase revenue. for a webinar on June 23, 2011 at 1:00 PM EST. We will discuss the Four Key Steps to Smarter B2B Marketing:   1. Become a content marketer.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Forrester] Get More Email Opens and Clicks Using Behavioral Targeting
    When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%.  . Examples of Behavioral Targeting . Social. Website: .
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 18, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of May 19, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 19, 2013… The Facebook Home disaster (Salon) 7 in 10 Adults Access Content From Newspaper Media Each Week (Marketing Profs) Yahoo Has Now Acquired 10 Startups Since Marissa Mayer Became CEO (Mashable) Will Facebook Go Out With A Bang? News & Notes
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Forrester] Seven Expert Social PR Guides and Tips
    Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. Public relations (PR) or media relations has long been treated as its own world, separate from marketing. Give them credit. Compliment them.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Forrester] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Forrester] The Difference Between SEO & SEM
    Well, yes, because 93% of all online experiences begin with a search engine ( Forrester Research, 2006 ). Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [Forrester] Savvy Week in Review - November 6
    Customer-centricity: Do marketers really get it? - by @forrester via @btobmagazine This comprehensive summary of a new Forrester Research study exposes the disconnect between what B2B marketers claim is their commitment to one-to-one relationships and what they actually do. Is it really November?! Look no further. Here it is.
  • BIZNOLOGY  |  MONDAY, JUNE 17, 2013
    [Forrester] 37 reasons that video content is king
    By the percentages:   200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. Image via CrunchBase. ” Here are 37 reasons why. 100% more time is spent on pages with videos on them.
  • MARKETING ACTION  |  MONDAY, MARCH 25, 2013
    [Forrester] Tactics for Growing Your Email Marketing Lists
    Offline events remain important, which aligns with the data we found when we commissioned a Forrester Consulting study  on how marketers were adapting through the downturn. Today we’re sharing one of Marketing Sherpa ’s excellent charts with you. Please select all that apply.”. The paper covers: Gathering email addresses in the real world.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Forrester] Don’t Blink: Here Comes Ephemeral Marketing!
    You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat. Follow @chrshorton.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Forrester] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    Further, according to Forrester, 70% of a buyer’s evaluation is complete before they reach out to a salesperson.  Author: Stephen Frapart Finals are over.  Graduation is right around the corner.  Families and friends celebrate your awesome achievements.  Woot woot!  Life is good! Then reality sets in.  You’re a Journalism or English major. 
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Forrester] Your Leads Are Annoyed With You: Here's Why [Data]
    Source: Forrester Research ). When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Probably not. The Stats. Lead Nurturing. Source: InsideSales.com ).
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Forrester] Frequency: All the time vs. at the right time
    In the Focus roundtable I participated in last week with Lisa Horner, Lauren Goldstein and Craig Rosenberg, Lisa brought up the term "perpetual denamd gen." " This concept is a paradigm shift for B2B marketers that can be a great opportunity or present fierce challenges — sometimes it's a combination of both. " Ugh.  
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Forrester] Numbers That Make Marketers Tremble
    With the desire to create multichannel customer dialogues?  I think Fatemeh Khatibloo, Senior Analyst with Forrester Research, said it best in our recent Webinar, "Intelligence - not data - will be the difference between success and failure.". There are 800 million people on Facebook. 42 hours of content is uploaded to YouTube.  Every minute.
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Forrester] Integrating Email with Search Marketing
    Forrester Research explains the benefits and strategies of integrating email with search, two to the most commonly used interactive channels. Download Forrester Research ReportDoing so provides a simple, low-risk introduction to integrated marketing. Why Integrate Email and Search? 90% of marketers already use these tools.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Analysts such as Forrester and Gartner are highlighting “consumerization&# of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization&# change, making content marketing and interactive decision support tools more important than ever before. Death of a Salesman?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Forrester] SEO is the Top Skill for Digital Marketers
    The authors–Forrester Research practice leaders in customer experience Harley Manning and Kerry Bodine–interviewed more than 100 customer experience executives from around the world. Image via CrunchBase. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Consider those Siri ads.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Forrester] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Forrester Web Analytics Report for Enterprise from WebTrends. If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 13, 2011
    [Forrester] 7/4/11: Top Posts This Week
    My Three Takeaways From Intel CMO’s Keynote At Forrester Marketing Forum. Source: Forrester’s Daniel Klein) | Read the annotated post here. 4. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. All non-spam comments will be added.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Forrester] 10 Marketing Trends for 2011
    Dave Frankland, in the aforementioned analysis by Forrester, said that “today’s firms are schizophrenic about customer segmentation.”  Kenyon Blunt. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. And this new step in the sales process is here to stay. Digg this!
  • SAZBEAN  |  SATURDAY, OCTOBER 15, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of October 16, 2011
    It’s Time To Start Thinking About Social Media Training  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). SEOMoz). Mashable!).
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Forrester] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Forrester] Week in Review - Nov 30th
    The Forrest Gump Guide to Attracting Readers and Becoming a Legend by @PushingSocial. Here in the states, the turkey is behind us and we're moving into full swing on all manner of holiday, winter, and end-of-year insanity. Here are this weeks top picks for your enjoyment. Have a great weekend and we'll see you on Monday!
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Forrester] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    Something as simple as asking people what they plan to do for the weekend can create interaction. * I’m personally not a big fan of tracking page likes as a measure of success, particularly since Forrester has estimated that less than 15% of people who click that button ever return. SAP plays inline videos. Conversation Equation. Share.
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