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  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [Forrester] The Impact of Mobile Technology in B2B Companies
    According to Forrester Research mobile marketing spending will quadruple in  five years, rising from $26 million in 2009 to $106 million in 2014. “Simplicity is actually quite complicated” Today, Apple introduced its newest operating system, iOS7, with a cryptic tag line “Simplicity is actually quite complicated.”
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Forrester] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Forrester] Hinge’s Fab Five: April 2014
    No, and Here’s Why” from Duane Forrester of Bing. By: Duanne Forrester, Search Engine Journal. Top Professional Services Marketing Content from April 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
  • LEADER NETWORKS  |  MONDAY, APRIL 1, 2013
    [Forrester] Avoid Online Customer Community Failure!
    recent Forrester report ( Understand Communication Channel Needs To Craft Your Customer Service Strategy , March 2013) states “Online communities and Twitter have seen increases in usage rates in the past three years. Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. Not all communities are doomed.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Forrester] Savvy Week in Review - January 8
    Advertising Comes Last? - by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Looking for ways to kick-start 2010? The posts below should get your brain humming. Interesting and worthy of discussion. Try asking for email subscriptions.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JANUARY 11, 2012
    [Forrester] QR Codes: Why Marketers Shouldn't Slow Down
    But according to Forrester , the 5% of Americans using QR codes yields only about 14 million consumers, and these early adopters tend to be young, male and affluent. Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Forrester] 5 Marketing Takeaways From Dreamforce 2014
    We’re in the age of the customer – “Power to the Consumer” - George Colony from Forrester Research said in his session, “technology is moving the power from institutions to customers.” The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders.
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Forrester Blogs). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). How to Use Images in Your Blog Posts (Pro Blogger). All Facebook).
  • INSIGHTIQ BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Forrester] ESPN's John Kosner: "You are what your record says you are"
    So check out a bit, a byte of how "total time" is dominating ESPN's record as part of Kosner's Forrester Consumer Forum keynote, then let me know what you think. Or perhaps more importantly, you are what you say you are. And And that is, a digital powerhouse that captures more male fans 18-34 than 39 basic cable networks. In
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Forrester] The Perfect Storm in Customer Service
    It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. But the back side of those objectives is where the perfect storm lives!
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Forrester] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. 08, 2010 3) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 4) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Forrester] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Stay Tuned
  • MI6 MARKETING AGENCY  |  WEDNESDAY, OCTOBER 20, 2010
    [Forrester] The Mi6 Tweekly: Week of October 11, 2010
    Social Technographics Profile, Sep 2010 update (Source: @forrester). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Content Marketing and the Forgotten Sales Professional
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. One of the most important, but often forgotten consumers of content marketing programs are sales professionals.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 29, 2010
    [Forrester] Tech Buyers Find Salespeople Lacking
    This reality is evidenced by findings in Forrester Research's Technology Buyer Insight Study: Are Salespeople Prepared for Executive Conversations? There's a growing divide between buyer expectations and sales conversations. " [emphasis mine]. The research points to some key factors that contribute to this result.
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Forrester] Marketing’s golden opportunity in innovation
    In a blog post this week entitled What CEOs Want from Their CMOs, Forrester’s CEO, George Colony, discusses the mandate for the CMO to keep an eye out for what’s ahead. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Forrester] The Simple Guide to Lead Nurturing
    Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [Forrester] Inbound Marketing Leads Costs Less
    Forrester: CMO Mandate: Adapt or Perish. Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Forrester] Seven Expert Social PR Guides and Tips
    Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts. Public relations (PR) or media relations has long been treated as its own world, separate from marketing. Give them credit. Compliment them.
  • THE POINT  |  TUESDAY, APRIL 23, 2013
    [Forrester] 2 Email Campaigns Show How (and How Not) to “Sell” Content
    Note the sub-head (“Forrester Research, Inc. Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. Remember these tips: 1.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Forrester] Top 50 B2B Marketing Influencers On Twitter
    ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.).
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Forrester] The 20 Best Marketing Conferences In 2013
    Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA. One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. Photo Source. Strategy
  • BIZNOLOGY  |  MONDAY, JUNE 17, 2013
    [Forrester] 37 reasons that video content is king
    By the percentages:   200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. Image via CrunchBase. ” Here are 37 reasons why. 100% more time is spent on pages with videos on them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Forrester] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy,  not  a fulfillment strategy.” To put that in simple terms, customers don’t think in channels; they think about the experience as a whole. According to the  U.S. by 2050.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 30, 2012
    [Forrester] Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success
    Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers. I recently gave a Web presentation comprised almost entirely of slides from different surveys. But I didn’t look carefully at how they compare.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Forrester] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. The second is about the technology. We see it all around us.
  • BUYEROLOGY  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] The Importance of Buyer Personas to Lead-to-Revenue Management
    When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation.  Image by nicolasnova via Flickr. Every story has to have a beginning. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Forrester] Sales and Marketing: The technology behind CRM
    Now, according to Forrester analyst Lori Wizdo , two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep. Tweet Customer relationship management (CRM) is defined a number of different ways. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Forrester] Your Leads Are Annoyed With You: Here's Why [Data]
    Source: Forrester Research ). When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Probably not. The Stats. Lead Nurturing. Source: InsideSales.com ).
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Forrester] Savvy Week in Review: April 29th
    My Three Takeaways From Intel CMO’s Keynote At Forrester Marketing Forum via @ forrester. Daniel Klein of Forrester shares insights he gleaned from Intel's forward-thinking approach to marketing. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Typical. Crazy. Have a great weekend!
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Forrester] 3 Steps to Building a Strong Mobile Commerce Foundation
    Forrester reports that 45% of mobile users would use their smartphone to purchase products if they knew their number would be kept private, and 44% claimed they would if mobile payment services were more secure. Endnotes. 1 "Forrester Research Mobile Commerce Forecast, 2011 To 2016 (US)" June 16, 2011. Neilsenwire:" U.S.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 9, 2011
    [Forrester] Monitoring vs Analytics [Infographic]
    found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They are the “Leaders in Social Intelligence&# – according to Forrester.  looked at dozens of dashboards, and reams of reports. Disclaimer – these are my opinions formed by my conversations with these firms).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 3, 2015
    [Forrester] 4 Must Haves For Developing a Mobile Marketing Strategy
    Forrester Research describes the intersection between mobile and the physical world a top priority. Over the past few years we’ve seen a major shift in mobile. The mobile channel is transforming all facets of how we do business. This rush is creating more urgency for marketers to be systematic about their mobile strategy.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Forrester] 5 Tips For Maximizing Your Video Marketing
    picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. million words.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 6, 2012
    [Forrester] Expectations and Experience are the New Competition
    43% of marketers say customers view their content as disjointed or hit and miss - Forrester Research. For years, B2B marketers have been worried about competitors' products and solutions. Online publishing is the new version of one-upping. Competitor A just published a cool infographic, we need one, too!). It will always be needed.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] The Best Marketing Conferences In 2014
    Forrester Forum For Marketing Leaders. Which marketing conferences are you attending this year? think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. attended a few. Spoke at a few. VIEWS. EMBED.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Forrester] Don’t Blink: Here Comes Ephemeral Marketing!
    You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat. Follow @chrshorton.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [Forrester] Savvy Week in Review - November 6
    Customer-centricity: Do marketers really get it? - by @forrester via @btobmagazine This comprehensive summary of a new Forrester Research study exposes the disconnect between what B2B marketers claim is their commitment to one-to-one relationships and what they actually do. Is it really November?! Look no further. Here it is.
  • INBOUND SALES NETWORK  |  FRIDAY, MAY 3, 2013
    [Forrester] 10 Reasons Why Your Company Needs Better Lead Nurturing
    Source: Forrester Research). Source: Forrester Research). When you ask a young child what they want to be when they grow up they may respond with “Doctor”, “Fireman”, “Pro Athlete”….you you never hear them say, “I want to be a salesman.” Let’s face it, sales is not an easy profession. One of the best ways is through lead nurturing.
  • SAZBEAN  |  MONDAY, MARCH 11, 2013
    [Forrester] Managing Marketing Content Across the Customer Lifecycle
    Forrester defines the customer lifecycle as follows: “The customers’  relationship with a brand as they continue to discover new options, explore  their needs, make purchases, and engage with the product experience and their  peers.” Content delivered in the right channel at  the wrong time can be a wasted touchpoint.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Forrester] 10 Marketing Trends for 2011
    Dave Frankland, in the aforementioned analysis by Forrester, said that “today’s firms are schizophrenic about customer segmentation.”  Kenyon Blunt. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. And this new step in the sales process is here to stay. Digg this!
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Forrester] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    In fact, according to Forrester Research, prospects wait until they are 65% to 90% of the way through their journey before approaching a vendor. B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. This shift in buying behavior is transforming B2B marketing. Taking the Leads. Lead Score. Action.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Forrester] Numbers That Make Marketers Tremble
    With the desire to create multichannel customer dialogues?  I think Fatemeh Khatibloo, Senior Analyst with Forrester Research, said it best in our recent Webinar, "Intelligence - not data - will be the difference between success and failure.". There are 800 million people on Facebook. 42 hours of content is uploaded to YouTube.  Every minute.
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Forrester] Integrating Email with Search Marketing
    Forrester Research explains the benefits and strategies of integrating email with search, two to the most commonly used interactive channels. Download Forrester Research ReportDoing so provides a simple, low-risk introduction to integrated marketing. Why Integrate Email and Search? 90% of marketers already use these tools.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Analysts such as Forrester and Gartner are highlighting “consumerization&# of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization&# change, making content marketing and interactive decision support tools more important than ever before. Death of a Salesman?
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Forrester] 5 Amazing Infographics to Guide Your Online B2B Marketing
    The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. 2. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 13, 2011
    [Forrester] 7/4/11: Top Posts This Week
    My Three Takeaways From Intel CMO’s Keynote At Forrester Marketing Forum. Source: Forrester’s Daniel Klein) | Read the annotated post here. 4. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. All non-spam comments will be added.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Forrester] Performance Anxiety and the Modern Marketer
    The Business Marketing Association  (BMA) and Forrester Research  released their findings about the expanding role of marketing in B2B organizations. Tie this back to the report findings from BMA and Forrester: if marketers don’t know what to do and feel insecure, how can we find and recruit top talent to join our teams? We can’t.
  • SAZBEAN  |  THURSDAY, MARCH 15, 2012
    [Forrester] How to Tailor Lead Nurturing Content to Suit Individual Personas
    According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse’s Marketing Automation Study? News & Notes
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Forrester] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Forrester] Week in Review - Nov 30th
    The Forrest Gump Guide to Attracting Readers and Becoming a Legend by @PushingSocial. Here in the states, the turkey is behind us and we're moving into full swing on all manner of holiday, winter, and end-of-year insanity. Here are this weeks top picks for your enjoyment. Have a great weekend and we'll see you on Monday!
  • ANNUITAS  |  MONDAY, MARCH 12, 2012
    [Forrester] In Defense of the Funnel
    The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”.  At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” Needless to say this was fuel for quite a bit of conversation in the days that followed.  The point here is well taken.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Forrester] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. Our topic today is marketing automation as it’s applied beyond lead-to-revenue, and our guest is Lori Wizdo, principal analyst at Forrester Researcher. An Act-On Conversation. ATRI:    Hello, everyone. Welcome, Lori. Marketing has a post-acquisition role to play.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 21, 2011
    [Forrester] Can Find New Customers help my business?
    Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Find New Customers can help you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 25, 2010
    [Forrester] The clash of the social media know-nothings
    The know-nothings. You know who I’m talking about right?  Social media “marketers&# who have never practiced marketing.  Maybe have never even had a sales job or a college-level marketing class. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. billion. Every Cash flow. Maybe.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Forrester] Courting Your Customer: Relationship Advice for Marketers
    According to a recent Forrester Consulting study, “As one of the most reliable, consistently used channels, email has an opportunity to be more than another transaction-driving medium. Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Prioritizing Customer-Centric Content.
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Forrester] The Giants in the Marketing Technology Landscape
    Suresh Vittal and Joe Stanhope from Forrester in a recent  blog post on this acquisition commented, that Unica’s purchase reinforces IBM’s assertion that they are committing to marketing solutions and the CMO. Now let us look at Adobe, who just added Day Software in July this year along with their last year’s Omniture acquisition.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Forrester] Scaling Social Intelligence Across the Enterprise
    They want to know how to use it for more than one use case. They want to know how to do it across business units. They want to know what social should be telling them besides "volume of brand mentions." They want to know how social makes a real impact on their business. Social isn't just the new shiny object that is everyone's favorite toy.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, FEBRUARY 12, 2012
    [Forrester] Manufacturers Use Evaluation Kits for Effective Lead Nurturing
    Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Still not convinced?
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [Forrester] Do you deliver more Customer Bottom-line Impact than the Competition?
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Forrester] B2B Social Media - What to Look For Before You Leap
    According to Forrester Research , 77% of B2B decision-makers are active in social media. Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Forrester] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    We talked to Peter O’Neill, Vice President and Principal Analyst at Forrester Research , where he leads research on B2B demand generation and channel marketing, managing a small group of analysts and working with other analysts who serve CMOs and other marketing leaders. Peter O’Neill: Yes, that is true. But that isn’t so easy to do.
  • HUBSPOT  |  MONDAY, MARCH 19, 2012
    [Forrester] Google's Pending Algorithm Update to Penalize Over-Optimized Content
    Marketers, business owners, and SEOs could also take a cue from Bing's Duane Forrester, who was also on the panel and addressed the attendee's question after Matt Cutts' initial response. Forrester asked. "If they do, they will amplify this. What Cutts Revealed About the New Algorithm Update. Make a site that's useful.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Forrester] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    In our latest research with Forrester, we determined that only 1 in 9 marketers are truly modern marketers. The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. ” A critical notion of digital disruption requires companies to become customer-centric.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [Forrester] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Frugalnomics, the focus on bottom-line value and cost savings, remains in full effect. Do White Papers Still Engage?
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 17, 2011
    [Forrester] ESPN: Maximizing Audience Data to Drive Revenue Growth
    Let's start with key drivers of value and Forrester's recent case study on our joint efforts. We have partnered with ESPN for over four years to build a Fan Relationship Marketing (FRM) capability and culture within the organization.  That's a tidy little sentence with a tremendous amount of team effort behind it.  Easy, right? 
  • TOM PISELLO  |  FRIDAY, OCTOBER 22, 2010
    [Forrester] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Friday, October 22, 2010 Accelerate Slow Sales Cycles with More Sales Enablement Investments? They do if they are.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Forrester] Five Facebook Tips for Small Businesses
    Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. Tip #5: Measure.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Forrester] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    According to Forrester, 85% of marketers find it hard to connect content marketing to its actual business value. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Here’s a plan taking you from post-toast to sofa-time. Catch up on content marketing blogs. 500 views?
  • THE ROI GUY  |  MONDAY, JANUARY 19, 2015
    [Forrester] Book Launch: The Frugalnomics Survival Guide
    You’ll have the opportunity to learn directly from leading analysts from SiriusDecisions, Forrester and IDC, and gain lessons from the success and pitfalls of those who have already completed the passage including: ADP, Splunk, Workday and Shoretel. Keep your eye out for the launch site and pre-order opportunity from Amazon.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    However, in more complex selling environments, Forrester’s Scott Santucci says it can take much longer, as much as 36 months to achieve effectiveness, particularly for technology / business service sales reps. Revenue growth is a requirement, and the primary strategy Sales Execs are executing to grow in 2014 is to add more sales reps.
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 1, 2012
    [Forrester] Zero-Segment Marketing: The Path to Customer-Centricity and Exceptional Marketing Results
    As Forrester Research puts it, “Legacy segmentation models are no longer relevant to the way customers interact with brands — especially as the number of customer touchpoints exponentially increases, creating a non-linear view of the customer.” 1. The more pressing question is how ? Traditional Segmentation Hits a Wall.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 29, 2011
    [Forrester] Lead Nurturing Fundamentals – How to do lead nurturing
    Check out what Forrester wrote about lead nurturing. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 16, 2009
    [Forrester] Savvy Week in Review - October 16
    PeopleMap: A Real Tool for Sales Enablement? - by @lauraramos Laura Ramos of Forrester explains how salespeople can use PeopleMaps, a tool from 7 Degrees, to prioritize which leads to pursue and mine relationships that can make warm introductions to prospective buyers. Looking for some good reads to close out your week? That’s bad.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Forrester] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. We’re all hungry for data. Marketers, we’re told, need to think like publishers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Forrester] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    Forrester Research gamifies. I've been meaning to write this blog post about gamification for a long time, and one of the reasons is because a while back in my Google Reader, a post from Forrester Research came up with the title, " Read This Blog, Win A Prize!!! ". Gamifi-wha? That's where I think most of us stand. Ready? Make sense?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] Top 10 B2B Companies on Twitter
    Forrester ( @Forrester ). 3. As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] B2B Webinar: Why Customer Retention Matters More Than Acquisition
    According to Forrester Research VP and principal analyst, Laura Ramos, the answer is “not enough” and it’s the focus of a new on-demand webinar hosted by our own CMO, Atri Chatterjee: Marketing Automation – Beyond Customer Acquisition. She follows up by providing a sneak peek at data results from an upcoming and unpublished Forrester report.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Forrester] The Difference Between SEO & SEM
    Well, yes, because 93% of all online experiences begin with a search engine ( Forrester Research, 2006 ). Originally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 29, 2009
    [Forrester] Do You Know Your Customers.Or Are You Guessing?
    According to Forrester Research , 80% of marketers asked say customer preference is a key factor for designing communications programs. Strangely, this point is often overlooked. And, once prospects become customers, we need to retain them over the long term. But the findings from the study show that guesswork is still reining supreme.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Forrester] Personalizing With Purpose
    While the majority of organizations appreciate the value of personalization (Forrester Research notes that organizations have wanted to personalize their Web marketing for the past 15 years), only a small minority have actually followed through. Posted in CRM eCommerce Personalization. Moreover, this year Cyber Monday sales alone hit $1.98
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Forrester] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Forrester Web Analytics Report for Enterprise from WebTrends. If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands.
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 6, 2011
    [Forrester] 4 Key Steps to Smarter B2B Marketing: Think Like a Database Marketer
    Join me along with Jeff Ernst of Forrester Research, Inc. for We’ve all been there…diligently planning and executing Marketing campaigns to drive new opportunities and, ultimately, increase revenue. for a webinar on June 23, 2011 at 1:00 PM EST. We will discuss the Four Key Steps to Smarter B2B Marketing:   1. Become a content marketer.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Forrester] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Read this “ How to Build and Interactive Brand Ecosystem ” blog post from Nate Elliott of Forrester Research, Inc. by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort.  Make all your engagements count but try getting creative in 6 seconds.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 7, 2011
    [Forrester] Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
    Just last week, Forrester released a report showing that only 8% of organizations claim tight alignment between marketing and sales. We're thrilled to present this guest post by Carlos Hidalgo of The Annuitas Group. Read on for his prescription of how to fix the ails plaguing sales and marketing. But it isn’t. Lack of Focus. No Process.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [Forrester] Five Lessons From the Web 2.0 Summit
    Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. You Need a Mobile Strategy, and Faster Than You Probably Thought.</strong> Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Forrester] 17 Compelling And Highly Usable B2B Marketing Statistics
    Source : Forrester Research. Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Forrester] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Make sure it’s mobile-friendly: According to Forrester , 72% of US online adults send or receive personal emails on a smartphone at least weekly. AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Marketing emails lure the leads, and sales reels them in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Forrester] 7 social media lies the gurus want you to swallow
    As Forrester explains, it is important to understand that ROI is not as simple as “the return on a short-term financial investment” (“does my action lead directly to increased sales?”); By {grow} Community Member Gregory Pouy. Everything is suddenly going to be easier, faster and cheaper, right? What do you think?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Forrester] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Reporting that “A Forrester Research study revealed that 70% of consumers trust brand recommendations from friends, only 10% trust advertising,” Ray Hiltz notes that still, “the majority of companies remain in their Mad Men rut and give no serious attention to building relationships with their market.” Simple, really.
  • TOM PISELLO  |  THURSDAY, DECEMBER 9, 2010
    [Forrester] Winning the Social Media Popularity Contest
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). They do if they are.
  • WEBBIQUITY  |  MONDAY, JANUARY 28, 2013
    [Forrester] 11 (of the) Best SEO Tools and Keyword Research Guides of 2012
    Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 2, 2010
    [Forrester] In B2B Inbound Marketing, Don't Be a Jerk
    B2B buyers who search online (93%, according to Forrester) are goal-oriented; they're always seeking research, information and recommendations. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Johnson, in the classic comedy movie “The Jerk” as he declared, “I’m somebody now!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 15, 2012
    [Forrester] Making (ALL OF) your data work for you
    Forrester Research, Inc’s May 2012 report for Customer Intelligence Professionals — “It’s Time to Bridge the Audience Data Management Divide,” by Author Srivida Sridaran, provides a comprehensive look at what is required to achieve a unified view. For more information on this topic and comprehensive customer intelligence solutions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Forrester] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    Only 15% are well prepared to engage them , according to Forrester Research. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. call it the Ready, Aim, Fire method. 1.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [Forrester] Top 20 CRM Blogs of 2009
    The Forrester Blog for Business. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Think Customers: the 1 to 1.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [Forrester] The Mi6 Tweekly: Week of July 26, 2010
    According to Forrester: 59% of online U.S. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Build Your Own Interactive Charts! Tuesday. Wednesday.
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