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  • FATHOM  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Forrester] The Top Revenue-Driving SEO Strategies for E-Commerce
    And Forrester projects that the e-commerce market as a whole will increase to $279 billion in 2015.… 'It’s not easy to be a search-engine marketer anymore. To complicate matters, organic traffic and revenue from that traffic are increasingly at risk of penalties and increasing competition. commerce/B2C SEO iPhone 5
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Forrester] The Secret To A Better Customer Experience
    SAP recently commissioned  a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement   in order to highlight the importance of personalization. More than 70% of the executives Forrester interviewed believed that personalization was of strategic importance to their business. Better conversions.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Forrester] Numbers That Make Marketers Tremble
    I think Fatemeh Khatibloo, Senior Analyst with Forrester Research, said it best in our recent Webinar, "Intelligence - not data - will be the difference between success and failure.". According to Forrester, it's "the management and analysis of customer data from all sources, used to drive marketing performance and business strategy.".
  • DIGITAL VOICES  |  FRIDAY, JULY 6, 2012
    [Forrester] Search Engine Optimization for Video Content
    According to Dr. James McQuivey of Forrester Research - watching a minute of video is the equivalent of reading 1.8 More and more marketers are realizing the importance of including video content on their websites. million words - and this translates into greater understanding of your product or service and higher conversion rates.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Forrester] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    The top 6 pain points of B2B Marketers surveyed by Forrester Research were: Reaching decision-makers. 'This is the second in a series of blog posts to present a proven method for improving your Funnelnomics by accelerating the conversion of qualified buyers into profitable customer relationships. Retaining customers, developing loyalty.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 20, 2011
    [Forrester] Our Favourite Posts, Week of August 15th
    peek inside Forrester’s enterprise social rollout. Source: Forrester) | Read the annotated post here. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Forrester] Internet Marketing Strategy Articles for the Week of March 31, 2014
    Why Every Marketer Should Use Google Plus (Forrester). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}). How the Inc.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Forrester] Introducing the Oracle Marketing Cloud
    Forrester calls it customer obsession; others go so far as to call themselves customer companies. Forrester. 'by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. But, let’s step back and look at where we really are — and how far we still have to go. CMOs face a dilemma. That’s right, nada. Accenture.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 16, 2010
    [Forrester] 5 B2B Social Media Success Stories
    The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Forrester Research is another shining star in the world of B2B social media, which seems natural since part of its business is to follow the latest social media trends and predict the growth of the social web.
  • LEADSLOTH  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Forrester] Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
    Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Microsoft Dynamics CRM Online and Oracle CRM On Demand are both on-demand solutions, and both are in the Leaders section of the Forrester report. Register now ».
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 28, 2012
    [Forrester] The U.S. Army Deploys A Mobile Strategy Fit For Your Business
    In fact, Forrester shared that over 65% of firms surveyed throughout North America and Europe planned to offer more mobile solutions in 2011 through 2012 which is a 16% increase from the previous year. Source: Forrester's Forrsights Networks And Telecommunications Survey, Q1 2011. Back in 2010, the U.S. Discuss Distribution.
  • CROSS-CHANNEL CONVERSATION  |  WEDNESDAY, MARCH 27, 2013
    [Forrester] In A Minute: Demystifying Real-Time Marketing
    This past month, Rob Brosnan, Senior Analyst at Forrester Research, Inc., [Posted by Jennifer Minko, Sr. Manager, Field Marketing, Neolane, Inc.] joined us for a webinar aimed at demystifying real-time marketing.  Given the confusion around the terminology in the marketplace, Rob outlined what the term “real-time” means for marketers.
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Forrester] The Whimsical Nature of Data Analytics
    The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S. started with the Forrester one. The one thing I did know was that I was too cheap to pony up the $499 Forrester was asking to access the full study and clarify this question. ONLINE IS THE PLACE TO BE. Now wait just a minute here….
  • MARKETING INTERACTIONS  |  TUESDAY, MAY 20, 2014
    [Forrester] B2B Marketers Must Stay In the Game to Prove Business Impact
    'I was reading an interview with Laura Ramos , VP and Principal Analyst with Forrester, and a couple of things she said caught my eye: “The ideal model for understanding how B2B buyers buy is a life cycle, not a funnel.”. The question that came up for me (and has for some time) is: Why is there a distinct handoff? There shouldn’t be a pause.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 3, 2010
    [Forrester] Customer Engagement: A New Spin on Customer Intimacy
    In fact, Jupiter Research (now part of Forrester), defines social marketing “as the practice of marketing to encourage user engagement by leveraging social media.”. Forrester Research (previously done under Jupiter Research)  www.forrester.com. Kenyon Blunt. What is Customer Intimacy? What is Customer Engagement? Tweet This! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Forrester] The New Market for Social Media Consultants
    Last year, Forrester Research predicted  that the enterprise social software market would grow to $6.4 Forrester has identified four critical attributes of an innovative culture. By Neicole Crepeau, Contibuting {grow}  Columnist. What is social collaboration? Think Yammer. billion in 2016, as companies added tools for internal use.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Forrester] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. Sick of hearing the same "the internet is changing marketing" speeches? Just want to sound smart in board meetings?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 3, 2009
    [Forrester] Show Me the Numbers: Hard Data on Internet Use and Media Spend
    Forrester’s just-published The Broad Reach Of Social Technologies contains a table, available in Josh Bernoff’s Groundswell blog , shows that social media “joiners” rose from 25% to 51% of the online population in the past two years, while content “spectators” (which includes blog readers) grow from 48% to 73%. for email. to 18.5% of total).
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, APRIL 19, 2012
    [Forrester] Are Your Facebook Fans More Likely to Purchase Your Products Or Services?
    In a recent article, Forrester took another shot at tying Facebook fanbases to consumer activity and the numbers are worth a look. The last question and probably the most significant one is that of causality. What’s your take on the issue? Is Facebook marketing directly related to increased sales? Read the full article here.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [Forrester] The 30 Best Content Curation Resources for Marketers and Business Pros
    Forrester  (@ Forrester ) – top analysts firm covering business and marketing. When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Inc Magazine  (@ Inc ).
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Forrester] 2010 B2B Marketing Budgets and Mix Trends Research
    Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. Tim Harmon will likely publish on this data.)
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 6, 2011
    [Forrester] 4 Key Steps to Smarter B2B Marketing: Think Like a Database Marketer
    Join me along with Jeff Ernst of Forrester Research, Inc. for We’ve all been there…diligently planning and executing Marketing campaigns to drive new opportunities and, ultimately, increase revenue. for a webinar on June 23, 2011 at 1:00 PM EST. We will discuss the Four Key Steps to Smarter B2B Marketing:   1. Become a content marketer.
  • INSIGHTIQ BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Forrester] ESPN's John Kosner: "You are what your record says you are"
    So check out a bit, a byte of how "total time" is dominating ESPN's record as part of Kosner's Forrester Consumer Forum keynote, then let me know what you think. Or perhaps more importantly, you are what you say you are. And And that is, a digital powerhouse that captures more male fans 18-34 than 39 basic cable networks. In
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Forrester] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Source: Forrester Research) Tweet This Stat. 'Many companies aren’t utilizing the full potential of their lead nurturing campaigns. They’re passing all lead nurturing responsibilities to marketing. They’re separating the lead nurturing cycle from the sales funnel. And they’re not aligning their departments for better conversions.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Forrester] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Forrester. Twitter Profile:  @Forrester. Why It’s Notable : Forrester is well-known  as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. 'Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. to the masses.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Forrester] Three Tips to Get Manufacturers Started with Social Media
    According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The Forrester report found that only 30 percent of global manufacturers thought they would increase social media spending in 2012. Create a Blog to Tell Your Story. Start a YouTube Channel to Enrich Content.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [Forrester] The More B2B Marketing Changes, the More It Stays the Same
    Here’s a good recap about the Cisco Velocity event by Peter O’Neill at Forrester, “ Cisco Continues To Accelerate Its Partners’ Marketing “ I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 12, 2008
    [Forrester] C Level Tweeters
    The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 24, 2010
    [Forrester] The Mi6 Tweekly: Week of October 18, 2010
    Chart: Social Media Participation Stalls (Source: Forrester via/@mi6agency). Chart: Forrester’s Social Technographics Profile Roles Defined (Source: Forrester via/@mi6agency). Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: 85% of U.S. Tuesday.
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Forrester] Case Study: Concur Travel Management and Expense System Interactive White Paper
    Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Forrester] Getting a customer is not the end goal it’s the middle
    In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Digg this!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [Forrester] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. This happens no matter how loudly analysts warn buyers not to make that mistake.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Forrester] 25 Jaw-Dropping Marketing Automation Stats [Data]
    Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! Source: Forrester Research) Tweet This! The Marketing Automation Industry. Tweet This! Tweet This!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Forrester] Social Customer Support: AT&T is doing it Right!
    It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. I have been an avid iPhone user almost since the day it came out. just had to have one and it killed me that it took a week to get one when it first hit the market. So I decided to give it a try. Bravo AT&T! Email this to a friend?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Forrester] Why Content is the New Sales Call
    When Forrester Forrester Study that showed on average customers are 70%+ through the sales cycle prior to engaging a vendor, they were basically announcing a shift of massive proportion that affects nearly every company. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Content Is The New Sales Call.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Forrester] Increasing B2B Lead Management ROI: 4 Key Performance Indicators
    The Forrester research study and white paper about sales lead management , commissioned by Silverpop , reports that when it comes to increasing the ROI from B2B sales lead management, there are four key performance indicators (KPIs) that pay off in more qualified leads and sales. Lead scoring. Content. Nurture early-stage buyers.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 31, 2010
    [Forrester] Buyer Personas: How to Deliver Relevant Content to B2B Buyers
    Take this example from research conducted by Forrester. New research from Frost & Sullivan, the Growth Partnership Company, and demand-generation agency Bulldog Solutions confirms that even high-performing marketers struggle to consistently produce compelling content. One point really caught my eye. Why does this matter?
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 3, 2010
    [Forrester] Tom Pisello: The ROI Guy: Sales Enablement Effectiveness?
    According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. 08, 2010 3) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 4) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,
  • LEADER NETWORKS  |  MONDAY, APRIL 1, 2013
    [Forrester] Avoid Online Customer Community Failure!
    recent Forrester report ( Understand Communication Channel Needs To Craft Your Customer Service Strategy , March 2013) states “Online communities and Twitter have seen increases in usage rates in the past three years. Failure. It’s not a word anyone likes. Yet it is common occurrence with innovation projects. failure with customers (Ouch!)
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [Forrester] B2B Marketers Should Take Another Look at E-Commerce
    Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”. 'Photo credit: Wikipedia. commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Time for another look.  And a seamless experience. 
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Forrester] B2B Marketers: Is Your Online Brand Working?
    'According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Forrester] 7 Keys to Successful Lead Nurturing
    According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. Look for more in this series in future months.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Forrester] 27 surprising facts about salespeople who are Social Selling
    50%-70% of the buying process happens before salespeople get involved (source:  Forrester ). 'Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s not a buzzword.
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Forrester] Marketing’s golden opportunity in innovation
    In a blog post this week entitled What CEOs Want from Their CMOs, Forrester’s CEO, George Colony, discusses the mandate for the CMO to keep an eye out for what’s ahead. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 29, 2010
    [Forrester] Tech Buyers Find Salespeople Lacking
    This reality is evidenced by findings in Forrester Research's Technology Buyer Insight Study: Are Salespeople Prepared for Executive Conversations? There's a growing divide between buyer expectations and sales conversations. " [emphasis mine]. The research points to some key factors that contribute to this result.
  • HUBSPOT  |  SUNDAY, JULY 29, 2012
    [Forrester] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
    B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. Oh man, how good does that egg look? It got me thinking. you know what would make this Sunday round-up better? If I could somehow make this a Sunday marketing brunch. Got your two eggs sunny side up?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Forrester] Needs-Based Marketing for Executive Buyers Today
    According to a Forrester research, executive buyers today are frustrated by “product-focused” salespeople. It’s no secret that the buyer’s journey has changed. There have been countless articles written in attempts to coach organizations on how to get into the decision-making process earlier and earlier. 1) Focus on the right market.
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Forrester] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Forrester] Savvy Toolkit - Take a B2B Demand Gen Survey
    One of the Keynote presenters, Jeff Ernst - Principal Analyst at Forrester Research is conducting a survey of marketers and will present his findings at the conference. You may have noticed on the home page of our blog is a little badge advertising that I am a speaker at the upcoming DemandCon conference.
  • PR MEETS MARKETING  |  SUNDAY, APRIL 18, 2010
    [Forrester] New Breed of Analysts
    In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. Embrace of Social Media.
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [Forrester] Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!
    Forrester, originally estimating worldwide IT budget increases north of 7% at the start of the year, have now revised their predictions downward, as have many other analysts. But that was then, and this is now. As 2011 unfolded, pundits’ predictions for significant IT spending growth were dashed.
  • B2B VOICES  |  MONDAY, DECEMBER 5, 2011
    [Forrester] Digital on the Rise in B2B, But Audience Engagement Lags
    Recent research from Forrester has good news and bad news, from my perspective. On the one hand, Tracy Stokes, in “ Marketing Budgets for 2012 Expose a Fear of Commitment ,” notes that B2B marketers are moving to digital even faster than their B2C counterparts. First, the good news. Are you investing in the long-term relationship? Wow, right?
  • ANNUITAS  |  TUESDAY, MARCH 19, 2013
    [Forrester] You Don’t Know the Buyer, JACK!
    Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. Use secondary research from groups like Forrester and Aberdeen, as well as research that focuses on your industry. You don’t know the buyer JACK”! This indicates that marketers have not dug deep enough to understand their buyer.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Forrester] Canadian Companies Use of Social Media
    Consider using Forrester’s POST framework. Here’s a post on Forrester’s POST method entitled: Strategies for Tapping the Groundswell. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Some Thoughts to Consider. Questions and Conversation.
  • INSIGHTIQ BLOG  |  THURSDAY, NOVEMBER 1, 2012
    [Forrester] Zero-Segment Marketing: The Path to Customer-Centricity and Exceptional Marketing Results
    As Forrester Research puts it, “Legacy segmentation models are no longer relevant to the way customers interact with brands — especially as the number of customer touchpoints exponentially increases, creating a non-linear view of the customer.” By now, it should be a no-brainer why brands should embrace 1to1 marketing. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 11, 2011
    [Forrester] The “Whom to Choose” Buying Phase
    To engage with buyers at this late buying stage, share 3rd party validation – Forrester Research, Gartner, Customer quotes, etc. B2B Lead Generation | The “Whom to Choose&# Buying Phase. Now we will address the final stage – Whom to Choose. Click the image to download this free and highly acclaimed white paper.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, OCTOBER 20, 2010
    [Forrester] The Mi6 Tweekly: Week of October 11, 2010
    Social Technographics Profile, Sep 2010 update (Source: @forrester). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday.
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 11, 2011
    [Forrester] These B2B Leads Suck! Really?
    Forrester). How many times has a sales team told a marketing team that the leads they source for them suck? My guess is that this has happened more times than we want to count. And, many of those times it was for good reason. This is evidenced by: Cherry picking and leaving the rest to sit unattended. CSO Insights). CSO Insights).
  • SAZBEAN  |  MONDAY, MARCH 11, 2013
    [Forrester] Managing Marketing Content Across the Customer Lifecycle
    Forrester defines the customer lifecycle as follows: “The customers’  relationship with a brand as they continue to discover new options, explore  their needs, make purchases, and engage with the product experience and their  peers.” Content delivered in the right channel at  the wrong time can be a wasted touchpoint.
  • SAZBEAN  |  SATURDAY, JULY 30, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of July 29, 2011
    Promoted Tweets: How Paid Media Fits Into Your Social Media Marketing  (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of July 29, 2011… 8 Ways To Recruit Startup Talent Using Social Media  (Mashable!). Infographic: The Social Travel Revolution  (Digital Buzz). Social Times).
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 29, 2012
    [Forrester] Top Trends in Customer Intelligence - a Webinar Featuring Fatemeh Khatibloo
    A month ago, I had the pleasure of participating in a Webinar with Fatemeh Khatibloo , a senior analyst at Forrester Research. Rather than an old, staid presentation-style Web event, we approached this one as more of a coffee klatch - a bit of back and forth, more of a discussion.  You're more than welcome to view the replay. Exabytes.as
  • ANNUITAS  |  MONDAY, MARCH 12, 2012
    [Forrester] In Defense of the Funnel
    At the 2011, DemandCon conference, Forrester analyst Jeff Ernst declared in his keynote that “the funnel is dead.” The last 12-18 months have proved to be a rough time for the proverbial “sales funnel”.  Needless to say this was fuel for quite a bit of conversation in the days that followed.  The point here is well taken.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Forrester] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Stay Tuned
  • SAZBEAN  |  THURSDAY, MARCH 15, 2012
    [Forrester] How to Tailor Lead Nurturing Content to Suit Individual Personas
    According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse’s Marketing Automation Study? News & Notes
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 29, 2013
    [Forrester] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    We talked to Peter O’Neill, Vice President and Principal Analyst at Forrester Research , where he leads research on B2B demand generation and channel marketing, managing a small group of analysts and working with other analysts who serve CMOs and other marketing leaders. Peter O’Neill: Yes, that is true. But that isn’t so easy to do.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Forrester] John Legend Coming to Interact 2014
    Shar VanBoskirk, VP, Principal Analyst, Forrester Research. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. To quote music industry pioneer Quincy Jones, the nine-time Grammy winner is simply “a genius.” The fun begins now. Columbia).
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Forrester] 3 Steps to Building a Strong Mobile Commerce Foundation
    Forrester reports that 45% of mobile users would use their smartphone to purchase products if they knew their number would be kept private, and 44% claimed they would if mobile payment services were more secure. 1 "Forrester Research Mobile Commerce Forecast, 2011 To 2016 (US)" June 16, 2011. Optimize for various mobile browsers.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 31, 2012
    [Forrester] Why B2B Lead Nurturing Can Be The Golden Ticket to Sales Success
    According to Forrester , CSO Insights , Marketo and others, companies that excel at lead nurturing correctly: Generate 50% more sales-ready leads at 33% lower cost per lead. Leads are the lifeblood of any B2B business , and many companies are good at generating them. But is lead nurturing worth it?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] The Best Marketing Conferences In 2014
    Forrester Forum For Marketing Leaders. 'Which marketing conferences are you attending this year? think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. attended a few. Spoke at a few. VIEWS.
  • ENGAGE  |  TUESDAY, MAY 28, 2013
    [Forrester] 10 Mobile Trends for 2013 (That Brands Need to Embrace)
    Here are 10 tips for embracing mobile from Forrester’s 2013 Mobile Trends For Marketers Report. Forrester mentions a shift from front-end development to back-end development in mobile services. 'A revolution is upon us. Okay, so maybe that’s a little dramatic, but mobile is evolving and its value is growing with it. Image: mikecogh ].
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Forrester] B2B Marketing’s Measurement Problem
    The image is Forrester’s reimagined sales funnel. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. Sweeping up late stage contacts.
  • TOM PISELLO  |  TUESDAY, SEPTEMBER 21, 2010
    [Forrester] Is Marketing Too Busy? The Forgotten Sales Professional
    As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customers problem-solving life cycle to optimize the ROI of the selling system."
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 6, 2013
    [Forrester] Why Marketing Innovation Fails
    Those are the findings of a recent Forrester report, covered by MediaPost. 'Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Let me know what you think in the comments below.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Forrester] B2B Social Media - What to Look For Before You Leap
    According to Forrester Research , 77% of B2B decision-makers are active in social media. Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships.
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Forrester] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.].
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [Forrester] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. What this Brief Covered. Presentation. Mi6 briefing – sep 2010 v2. Slide Shift.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 5, 2012
    [Forrester] A Guide to Understanding the B2B Buying Process
    Forrester Research reports that 65% of vendors that create the buying vision during these early states get the deal. By the final decision, Forrester Research indicates that 35% of decisions involving vendor selection are made, making it more important to establish connection and engagement during the earlier phases. Awareness.
  • B-TO-B LABS  |  TUESDAY, APRIL 13, 2010
    [Forrester] B2B Data is now Cool, well kind of…
    Getting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Forrester] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy,  not  a fulfillment strategy.” Related posts: It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. by 2050.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Forrester] The 20 Best Marketing Conferences In 2013
    Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA. One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. can’t wait to meet you # IRL.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Forrester] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships. Final Thoughts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Forrester] The Perfect Storm in Customer Service
    It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. But the back side of those objectives is where the perfect storm lives!
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 6, 2011
    [Forrester] Turning audience data into revenue: Part I
    A few weeks ago Forrester released a case study on our efforts with client ESPN to maximize their audience data to drive marketing revenue.  The most critical advice we can give is, do not be overwhelmed by the amount or distributed nature of your data. You But how? Start with a small analytic data environment.  You have to have a roadmap. 
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [Forrester] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    The original Forrester study and commentary can be found at: [link] Posted by Tom Pisello at 9:32 AM Email This BlogThis! Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. How Do You Get Started in Content Marketing?
  • SAZBEAN  |  SATURDAY, FEBRUARY 11, 2012
    [Forrester] Top Internet strategy, marketing and technology links for the week of February 11, 2012
    Principles For Mobile Marketing Success (The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of February 11, 2012…  . How to Handle Criticism: a Practical Guide (ProBlogger). An Easy Way to Decrease Your Unsubscribe Rate (ProBlogger). Is Content More Important than Conversation?
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Forrester Blogs). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). How to Use Images in Your Blog Posts (Pro Blogger). All Facebook).
  • SAZBEAN  |  SATURDAY, AUGUST 27, 2011
    [Forrester] Top Internet strategy, marketing and technology links for the week of August 28, 2011
    The Forrester Blog). Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches  (Marketing Profs). Review of Social Media Judo  (Small Business Trends). How Are People Using Twitter? Mashable!). How Discovery Will Drive Transactions  (Tech Crunch).
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 8, 2010
    [Forrester] Savvy Week in Review - January 8
    by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Looking for ways to kick-start 2010? The posts below should get your brain humming. Happy New Year! -- The Savvy Sisters It's Not About the Money! Interesting and worthy of discussion.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 29, 2009
    [Forrester] Do You Know Your Customers.Or Are You Guessing?
    According to Forrester Research , 80% of marketers asked say customer preference is a key factor for designing communications programs. In my book, eMarketing Strategies for the Complex Sale, I bestow relevance with the "King" moniker. Strangely, this point is often overlooked. This is pitiful. Really. Customers are people we know.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Forrester] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. 'Posted in Innovation. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. Take, for example, a global footwear brand. Not much.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 24, 2014
    [Forrester] Curiosity and Context: Keys to Engagement for B2B Buyers
    Even Forrester says so. 'Many B2B marketers have jumped on the bandwagon about answering their buyers and customers' questions. Campaigns are dead. Curiosity and Context are the fuel for engagement. And in B2B, you're going for the long-term - not the one-off. Consistency and longevity critical. So what drives engagement? Curiosity.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Forrester] The Simple Guide to Lead Nurturing
    Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Forrester] Top 50 B2B Marketing Influencers On Twitter
    ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.).
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Forrester] Thought Leadership: The Most Misused Term in B2B Marketing?
    Check out this one-hour on-demand webinar presented by DemandGen Report and featuring Jeff Ernst of Forrester Research. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. The discussion usually goes like this: “We want to develop a thought-leadership white paper.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 8, 2012
    [Forrester] How to Hit Your Sales Target Every Time (The Ready, Aim, Fire Method)
    Only 15% are well prepared to engage them , according to Forrester Research. by Shawn Cook | Tweet this With the 2012 Olympics in full force, and because The Hunger Games is still lingering in my mind, I’ve been hooked on archery. The archery competition proved to be a hot competition at the Olympics. call it the Ready, Aim, Fire method.
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [Forrester] Alinean Sponsors TechTarget Online ROI Summit
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Lack of ROI Measures Threatens Marketing Budgets Strong IT Spending Growth Predictions from Forrest.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 3, 2011
    [Forrester] The Aprimo Marketing Summit 2011
    had the pleasure of hosting the B2B track, such as this roundtable session with Jeff Pedowitz of the Pedowitz Group , Andre Pino of Forrester and Jonathan Block of SiriusDecisions. The President of Find New Customers , a lead generation company , just returned from the Aprimo Marketing Summit in Florida, where I was host of the B2B track.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 13, 2011
    [Forrester] 7/4/11: Top Posts This Week
    My Three Takeaways From Intel CMO’s Keynote At Forrester Marketing Forum. Source: Forrester’s Daniel Klein) | Read the annotated post here. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. All non-spam comments will be added.
  • ENGAGE  |  THURSDAY, OCTOBER 31, 2013
    [Forrester] Get Real: Why it Pays to Create Authentic Content
    Andrew joined other speakers from McMURRY/TMG and Forrester Research as they lead the DMA’s Content Marketing Intensive track of sessions, covering everything from consumer insights to distribution strategies to measuring “return on content.”. '“People can tell the difference.”. But I’m still stuck on the ducks. And who can blame them?
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