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  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 17, 2014
    [Forrester] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
    Forrester Research ). Forrester Research ). Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge ( Forrester Research ). Forrester Research ). Forrester Research ). June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. Gartner ). Hubspot ).
  • SALESFUSION  |  WEDNESDAY, MAY 7, 2014
    [Forrester] In This Corner – The Sales Manager
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 7, 2013
    [Forrester] Great Minds & A Great Time: Insider Summit 2013 Recap
    The second annual Insider Summit was held a couple weeks ago on May 21-22 at the InterContinental Hotel in San Francisco. We think it did a great job building off the momentum from last year’s first Summit. This year we kicked it up a notch and hosted 26 sessions, 61 industry experts, and added a new track on account management. Coincidence?
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before. Death of a Salesman? Death of a Salesman?
  • OVERGROUND  |  WEDNESDAY, JANUARY 28, 2015
    [Forrester] The CMOs Blueprint for Strategy in The Age of The Customer | Forrester Report
    Forrester’s latest research on customer experience strategy will help leading marketingIn the Age of the Customer, B2B and B2C companies are discovering the need to revolutionize customer engagement. Creating the ideal customer experience is paramount for long-term loyalty and profitable revenue.
  • LATTICE  |  TUESDAY, MAY 17, 2016
    [Forrester] Marketing’s Role in the Age of the Customer
    In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Forrester] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester ( Source ) TWEET THIS. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Dispel the myth that social media isn’t for B2B and tweet the truth.
  • THE POINT  |  TUESDAY, JANUARY 21, 2014
    [Forrester] Campaign Makeover: Simple Changes Increase Email Response by 25 Percent
    would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. What would you change?”.
  • BRAINSHARK  |  WEDNESDAY, AUGUST 24, 2016
    [Forrester] Forrester: How Can Content and Technology Empower B2B Sellers? [Video]
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2016
    [Forrester] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    10% of marketers feel they are able to fully execute mature marketing automation strategies (Forrester). 80% of B2B marketers consider it a core requirement of their jobs to understand and use marketing technology (Forrester). The time of scattershot marketing, or even broadcast marketing, is long past. We are all guilty of this one.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 28, 2016
    [Forrester] Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
    Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? believe this is giving marketing a false sense of LinkedIn success or failure. Here […].
  • SALESFUSION  |  FRIDAY, OCTOBER 23, 2015
    [Forrester] Marketing Automation 101 – Understanding the basics
    10% increase in marketing’s contribution to pipeline – Forrester 2014. According to David Raab only 10% of companies turning over $20-$500m and 5% of companies turning over $5-$20m have adopted marketing automation. higher than non-users – Aberdeen 2015. – Demand Gen Report. So why haven’t you adopted marketing automation?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Forrester] Is This The Year Of Big Data For Marketing?
    She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. What do you think? Strategy
  • SALESFUSION  |  WEDNESDAY, MARCH 26, 2014
    [Forrester] Online Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Forrester] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    According to Forrester, just 1% of leads turn into revenue for the average company. Today I’m excited to announce that Bizible’s marketing measurement and reporting solution is now available to Microsoft Dynamics customers. Now we’re bringing that same advanced understanding of marketing performance management to even more marketing teams.
  • SALESFUSION  |  TUESDAY, APRIL 29, 2014
    [Forrester] From Breezy to Blunt
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  THURSDAY, FEBRUARY 20, 2014
    [Forrester] Where the Rubber Meets the Road(map)
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • ANNUITAS  |  TUESDAY, AUGUST 5, 2014
    [Forrester] Buyers Don’t Care About Your Sales Funnel
    The 2.8% of effectiveness mentioned above notwithstanding, Forrester also highlights the alternate reality in their July 2014 Study Compare Your B2B Content Marketing Maturity that shows 51% of those surveyed rated their Content Marketing Practice as mature, yet an overwhelming 85% say it is only somewhat effective. Pretty anemic! 
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Forrester] So, The Underdog is on Top Now?
    Yesterday’s release of Forrester Research, Inc.’s Click here to read the press release about Act-On’s standing in “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014”. It enables companies to make well-informed decisions without spending months conducting their own research. Is it our technology?
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Forrester] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own –  may not be completely accurate.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Forrester] Help ITSMA with its Annual Marketing Performance Survey
    ITSMA is partnered with VisionEdge Marketing and Forrester, By completing the study below, you will help in this research and get a copy of the final results.  A Survey on Marketing Performance Management. Our friends at ITSMA are doing  their annual survey on Marketing Performance Management and they need your help. ITSMA MPM Survey.
  • SALESFUSION  |  WEDNESDAY, MAY 14, 2014
    [Forrester] B2B Marketing Blogs
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, MAY 5, 2014
    [Forrester] Lead Generation Software
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 21, 2015
    [Forrester] 3 Early Bird Tactics to Uncover New Sales Opportunities
    Research shows that one of the best ways to do this is by being an early bird: Forrester Research discovered that the first vendor to reach a prospect and set the buying vision has a 74% close rate. Want to win more sales? Then you need to do everything you can to give yourself an unfair advantage over your competitors.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [Forrester] Top 20 CRM Blogs of 2009
    The Forrester Blog for Business. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Think Customers: the 1 to 1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Forrester] Two Thirds of Marketers Cannot Measure Mobile
    Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. It's Friday Five time. This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Read the full story on Inquisitr.
  • OVERGROUND  |  TUESDAY, MARCH 10, 2015
    [Forrester] Which Kind of Digital Marketing Agency Does Your B2B Company Need?
    In conversation with Sarah Sikowitz from Forrester Research, she reviewed the landscape of the digital marketing agency world Do you need one agency? Or do you need three to tackle all of your B2B marketing efforts?
  • SALESFUSION  |  FRIDAY, MAY 2, 2014
    [Forrester] Lead Generation and Inbound Marketing
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESPREDICT  |  THURSDAY, APRIL 30, 2015
    [Forrester] Don't be Late to the Predictive Marketing Party
    According to Forrester Research, 67%-90% of the buyer's journey is complete before a prospect reaches out to you. Watch the online panel discussion on-demand. As prospects search online, they're leaving behind a wealth of data that signals their buying intent. If you don't capture this data and act on it quickly, your competitors will.
  • SALESFUSION  |  THURSDAY, FEBRUARY 20, 2014
    [Forrester] Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  WEDNESDAY, APRIL 16, 2014
    [Forrester] Creating New Business with Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  TUESDAY, MAY 13, 2014
    [Forrester] Don’t Talk Smack
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Forrester] Will Social Media Replace Traditional Marketing?
    Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Tags: Social Media Strategy and Planning budget Forrester Laura Ramos marketing mix marketing spend Should we have a Facebook page?”
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Forrester] Lead Generation Tools
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Forrester] Modern Marketing Lessons From PetRelocation [Webinar]
    To learn more about PetRelocation’s content-driven marketing strategy from Caitlin Moore, as well as benchmark research from Forrester that highlights how you can adopt these practices, join us for the upcoming webinar, Tues, Mar. “What’s the best airline for my bulldog?” Register now!
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Forrester] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Forrester. Twitter Profile:  @Forrester. Why It’s Notable : Forrester is well-known  as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. Enjoy! . 1.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Forrester] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” According There are a few benefits of focusing on “B2B Marketing” as a topic.
  • SALESFUSION  |  TUESDAY, FEBRUARY 25, 2014
    [Forrester] Who Cares About Marketing Automation?
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Forrester] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    For those looking for social engagement data, the kind that makes even the stodgiest of C-suite execs see the value of social media, data from the aforementioned Forrester report relates how engagement rates on Instagram are 58X higher than Facebook and 120X higher than Twitter. Social Media Marketing: Either Or vs And And.
  • SALESFUSION  |  TUESDAY, JANUARY 21, 2014
    [Forrester] Optimize your Email Marketing
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  MONDAY, APRIL 28, 2014
    [Forrester] Lead Generation Business Models
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] Inside Sales Reps: Why Everything IS in Your Control
    Forrest Gump traveled across the country on foot and ran through a big pile of “It”… It happens. I use Facebook. So do you. Your dog, or one of your friend’s dogs, probably has its own account. I don’t really know why I keep using it. Does anyone really know, though? My favorites are the self-pity posts. work in sales and you probably do too.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Forrester] Why B2B Companies Should Worry More About Customers Than Competitors
    According to Forrester’s research study, “ Competitive Strategy in the Age of the Customer ,” companies that become obsessed with their customers will rise above their competitors. Forrester calls customers the “sole source of sustainable competitive advantage.”. They do little that is original and tend to be also-rans.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Forrester] Savvy Toolkit - Take a B2B Demand Gen Survey
    One of the Keynote presenters, Jeff Ernst - Principal Analyst at Forrester Research is conducting a survey of marketers and will present his findings at the conference. You may have noticed on the home page of our blog is a little badge advertising that I am a speaker at the upcoming DemandCon conference.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Forrester] Needs-Based Marketing for Executive Buyers Today
    According to a Forrester research, executive buyers today are frustrated by “product-focused” salespeople. It’s no secret that the buyer’s journey has changed. There have been countless articles written in attempts to coach organizations on how to get into the decision-making process earlier and earlier.
  • SALESFUSION  |  TUESDAY, MARCH 4, 2014
    [Forrester] The Cautious Observer
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Forrester] B2B Marketing’s Measurement Problem
    The image is Forrester’s reimagined sales funnel. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. Sweeping up late stage contacts.
  • WRITESPARK  |  WEDNESDAY, FEBRUARY 18, 2009
    [Forrester] B2B Tech Buyers Like Social Media
    Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Forrester] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. This is the first in a series of three articles on a timely topic as marketers tackle synchronizing content and channels. Content needs context, and that context is the customer’s buying journey.
  • SALESFUSION  |  MONDAY, APRIL 21, 2014
    [Forrester] Lead Generation Blogging
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  FRIDAY, MAY 9, 2014
    [Forrester] B2B Marketing Strategy
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 30, 2014
    [Forrester] How Marketers Are Managing The Buyer Journey [Infographic]
    In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. Branding does indeed matter in the B2B buying process.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Forrester] Measuring the Impact of Social Media in B2B Marketing
    Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Tags: Marketing Research Social Media Marketing Augie Ray b2b marketing engagement channel Forrester Research Laura Ramos social media budget allocation top five social media platforms. Podcasts. Video.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Forrester] Savvy Week in Review: April 29th
    My Three Takeaways From Intel CMO’s Keynote At Forrester Marketing Forum via @ forrester. Daniel Klein of Forrester shares insights he gleaned from Intel's forward-thinking approach to marketing. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Typical. Crazy. Have a great weekend!
  • SALESFUSION  |  WEDNESDAY, APRIL 23, 2014
    [Forrester] Email Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopi
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [Forrester] The 30 Best Content Curation Resources for Marketers and Business Pros
    Forrester  (@ Forrester ) – top analysts firm covering business and marketing. When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Inc Magazine  (@ Inc ).
  • ACQUIRING MINDS  |  MONDAY, MARCH 9, 2009
    [Forrester] Networking & Photos from the Sales 2.0 Conference
    Tags: Forrester Sales 2.0
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Forrester] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    Also, according to Forrester , Facebook owns 13% of all time spent on mobile devices. All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies. Plus, the average U.S. But what can you do to create better post engagement?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 8, 2015
    [Forrester] Facebook Integration a Win-Win for Consumers and Marketers
    According to research by Forrester, only 16% of marketers feel they have combined traditional transactional data with contextual data about their customers in one view. As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Forrester] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Solutions Used. We’ve been covering industry news  (i.e.,
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Forrester] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Social media isn’t just for B2C marketers.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Forrester] 11 reasons SEO is a science; 14 reasons it’s an art
    If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 reason people come to your website (source:  Forrester ). You do.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Forrester] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    To gather concrete evidence about the importance, impact and usage of predictive analytics, we commissioned Forrester Consulting to establish a definitive understanding of who’s using predictive, the ROI that adopters are experiencing and the marketing decisions and outcomes that are influenced by these advanced analytics. B2B Marketing
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Forrester] The Secret To A Better Customer Experience
    SAP recently commissioned  a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement   in order to highlight the importance of personalization. More than 70% of the executives Forrester interviewed believed that personalization was of strategic importance to their business. Better conversions.
  • OVERGROUND  |  TUESDAY, MARCH 17, 2015
    [Forrester] How Would Your CEO Grade B2B Marketing’s Impact to the Business?
    Forrester report by Laura Ramos illustrates this wide disparity. When CEOs are asked how marketing impacts their organization, the results are telling in terms of who uses data in digital strategy planning. While some CMOs and CEOs have a game plan, most do not. Out of over 400
  • SALESFUSION  |  FRIDAY, MAY 16, 2014
    [Forrester] B2B Marketing Solutions
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Forrester] All the Marketers Go Tweet, Tweet, Tweet
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • VIDYARD  |  TUESDAY, OCTOBER 4, 2016
    [Forrester] You Are What You Learn: The Best Marketing Conferences to End 2016
    Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Forrester] Introducing the Oracle Marketing Cloud
    Forrester calls it customer obsession; others go so far as to call themselves customer companies. Forrester. • 70% of marketing projects don’t leverage big data and analytics. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. CMOs face a dilemma. That’s right, nada. Accenture. 2. Columbia. 3.
  • SALESFUSION  |  MONDAY, MAY 19, 2014
    [Forrester] Designing a B2B Marketing Website
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • ACQUIRING MINDS  |  THURSDAY, SEPTEMBER 2, 2010
    [Forrester] The Moment of Truth for Sales
    In IDC ‘s 2010 IT Customer Experience study, over 50% of IT sales reps are showing up to their prospect and customer meetings ‘unprepared’    Forrester Research reports that only 15% of executives believe that sales meetings live up to expectations. Buyers don’t find value in sales discussions.  Related Posts.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Forrester] 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
    Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Sorry, but someone had to break it to you.). Connect with HubSpot
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Forrester] The Simple Guide to Lead Nurturing
    Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below.
  • SALESFUSION  |  TUESDAY, FEBRUARY 11, 2014
    [Forrester] Salesfusion ranked highly in latest report by Industry analyst David Raab
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • BIZNOLOGY  |  MONDAY, JANUARY 14, 2013
    [Forrester] 21 stats show CMOs leap before they look at ROI
    source: Forrester ). source: Forrester). Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. Does longer tenure put more or less pressure on CMOs?
  • PR MEETS MARKETING  |  FRIDAY, DECEMBER 14, 2007
    [Forrester] PRMeetsMarketing Weekly Articles: December 14, 2007
    An Evolved CMO -   I found this interesting CMO research from Forrester interesting as it may help to understand what a CMO's ultimate goal is. echnorati tags: Astroturfing Blogging Buzz Bin China CMO Consumer Debbie Weil Forrester KD Paine Marketing MasterNewMedia NowIsGone Robin GoodTwitter Social Media Social Network Weekly Articles.
  • BIZIBLE  |  TUESDAY, JANUARY 5, 2016
    [Forrester] Is Account-Based Marketing the Death of Inbound?
    According to Forrester , the waterfall marketing funnel looks like this for the average company: And this works to a degree, especially for smaller deal sizes. Most B2B businesses prescribe to the waterfall approach of marketing. The common funnel. That is, a little bit of prospects drop off at each stage of the funnel. CLICK TO TWEET.
  • SALESFUSION  |  THURSDAY, FEBRUARY 27, 2014
    [Forrester] Inbound Marketing for B2B Companies
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Forrester] Mi6 Agency’s Top Charts for July 2016
    Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. “Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC.” Week of July 4th. We love this chart about charts! Sources.
  • SALESFUSION  |  WEDNESDAY, MARCH 5, 2014
    [Forrester] Salesfusion Raises Marketing Automation Bar with Predictive Lead Scoring
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 8, 2015
    [Forrester] Marketing Maturity: How Do You Stack Up?
    study conducted by Forrester Consulting revealed that most companies are in the process of evolving their marketing practices, but only 11% of those surveyed scored well enough to be considered modern marketers ? What surprises me is how often the conversation turns to something like this: “So… how are we doing?”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Forrester] The Good, The Bad and The Ugly of eCommerce
    The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. Let's cut right to the chase. The Good : Nearly 70% of consumers purchase online regularly. In other words: SILO. Yes that four letter word - literally and figuratively, is at the heart of the matter and root of the cause.
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Forrester] B2B Lead Generation
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, MARCH 17, 2014
    [Forrester] Facebook Me
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • OPENTOPIC  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Stop Segmenting; Start Individualizing
    According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. First impressions are already important. But in today’s customer-centric world, every impression counts. Brands & Marketers
  • ACQUIRING MINDS  |  WEDNESDAY, JULY 30, 2008
    [Forrester] Top 10 Reasons Small Businesses Excel at Social Media
    Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. Tags: new media Forrester blogs social media Web 2.0 Laura attributes part of this to using `warmed-over press releases` on blogs.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 6, 2013
    [Forrester] Why Marketing Innovation Fails
    Those are the findings of a recent Forrester report, covered by MediaPost. Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Let me know what you think in the comments below.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2016
    [Forrester] How to Orchestrate and Personalize the Entire Customer Experience
    As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 31, 2012
    [Forrester] Thought Leadership is the New Black for B2B Marketers
    According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Forrester created a four-step IDEA thought leadership creation model: 1.) The old way of marketing features and benefits no longer works for B2B marketing success.
  • SALESFUSION  |  MONDAY, MARCH 17, 2014
    [Forrester] Content Marketing Channels
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • HUBSPOT  |  SUNDAY, MARCH 8, 2015
    [Forrester] 1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]
    This question was the topic of Andy Hoar''s presentation at the 2015 Forrester Sales Enablement Forum. While 91% of B2B buyers in a Forrester survey said they would like to interact with a salesperson on price negotiations, Hoar said he sees "a clear trend toward software and algorithms doing more of that.". Of the 4.5
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Forrester] John Legend Coming to Interact 2014
    Shar VanBoskirk, VP, Principal Analyst, Forrester Research. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. To quote music industry pioneer Quincy Jones, the nine-time Grammy winner is simply “a genius.” The fun begins now. Columbia).
  • MARKETING EDGE  |  TUESDAY, DECEMBER 18, 2007
    [Forrester] Marketing Edge
    One Response to “Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media&# Jeremiah Owyang Says: December 19th, 2007 at 5:56 am Albert I’m grateful for having me on your show, great format, very fun and conversational. What should I do? First rule: Get up early.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Forrester] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    According to Forrester Research , on average, buyers are 90% of the way through their buying journey before they ever talk to sales. When was the last time you used a travel agent? This phenomenon – of doing our own research and evaluation without the help of an agent – is not unique to travel. Interactive content can help.
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [Forrester] Changing the Sales Conversation [PowerViews LIVE Highlights]
    Quote from Forrester Research: “Only 15% of salespeople articulate how their solution is going to solve business problems.”. On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World.
  • SALESFUSION  |  FRIDAY, APRIL 25, 2014
    [Forrester] Lead Generation Metrics
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • SALESFUSION  |  MONDAY, FEBRUARY 24, 2014
    [Forrester] Inbound Marketing Basics
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • SALESFUSION  |  THURSDAY, FEBRUARY 6, 2014
    [Forrester] So, You Want to Implement Marketing Automation…
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
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