KoMarketing Associates

JUNE 23, 2021

Alchemer and Forrester recently teamed up to conduct the “Why Customer Experience Programs Miss Their Mark” report, and statistics showed that the majority of marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

KoMarketing Associates

DECEMBER 16, 2020

Forrester and Google published “The Future of Analytics” report, and data suggested that most marketers (17%) intend to make improving their use of analytics a top priority over the next 12 months. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

KoMarketing Associates

FEBRUARY 26, 2020

Forrester and Yieldmo recently published the “Attention 2.0: Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

APRIL 21, 2020

Albert and Forrester published the “Harnessing AI’s Potential” report, and statistics suggested that just 26% of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. This is not the first batch of research to suggest that marketers have yet to unlock the full potential of AI.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

OCTOBER 29, 2020

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

KoMarketing Associates

MAY 29, 2018

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study conducted by Forrester Consulting and FPX recently found that 70 percent of B2B firms feel as if customers now have higher expectations for experiences than they did in the past.

Transparency 185

Transparency Marketing Report B2B Marketing B2B 185

KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

KoMarketing Associates

NOVEMBER 6, 2019

According to a report published by Albert and Forrester titled “Harnessing AI’s Potential,” only 26% of marketers who have fully adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

KoMarketing Associates

MAY 14, 2018

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX honed in on buyer expectations and how B2B marketers are adjusting accordingly. As the buying experience continues to evolve, previous research suggests that B2B customers now have higher expectations than they did in the past.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

KoMarketing Associates

MARCH 21, 2018

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study published by Forrester Consulting and FPX determined that 68 percent of B2B marketers believe it’s “very important” to deliver a consistent, high-quality CX. B2B marketers, in particular, remain optimistic that they can provide a memorable CX to their customers.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

KoMarketing Associates

JULY 11, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently published a report titled the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences have been at the top of marketers’ minds for the past 12 months.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

AUGUST 8, 2018

Forrester Consulting and Adobe recently conducted the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.”

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

KoMarketing Associates

JULY 17, 2018

Dun and Bradstreet recently commissioned a report by Forrester titled, “The B2B Data Activation Priority.” B2B marketers, in particular, have been struggling to utilize the data that is available to them, according to previous research. According to the study, just 50 percent of marketing and sales decisions are made using data.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

KoMarketing Associates

SEPTEMBER 26, 2018

Forrester Consulting and Adobe published the “Email Marketing Can Launch Customer Obsession” report and found that 45 percent of marketers are at least “customer aware,” while 12 percent are “customer obsessed.”. “Customer Obsessed” Marketers See More Success.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

KoMarketing Associates

AUGUST 24, 2017

In “The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study from by Forrester Consulting and FPX, 70 percent of B2B firms said their customers now have higher expectations for their buying experiences than they did in the past.

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

SEPTEMBER 28, 2017

The “Elevate Your Email Marketing with a Customized Approach” report from SendGrid and Forrester discovered that 82 percent of marketers use email, making it the most commonly used marketing channel. However, the most commonly sent types of email were those that aligned with the brand’s promotional schedule.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

KoMarketing Associates

AUGUST 3, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX discovered that 68 percent of B2B professionals believe providing a high-quality customer experience is “very important” to their sales strategy.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

JUNE 12, 2017

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital.

Customer Surveys 121

Customer Surveys Advertising Agencies Paid Search Agency Forrester 121

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. That number has significantly increased to 81 percent for 2017. The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JULY 20, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” report from Forrester Consulting and FPX recently looked at how B2B marketers are serving their customers and prospects. B2B marketers have been made aware of the growing demand for a more enhanced customer experience in recent months.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

KoMarketing Associates

JUNE 29, 2017

The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

KoMarketing Associates

JULY 3, 2017

The “Elevate Your Email Marketing With a Customized Approach” report from Sendgrid and Forrester found that 82 percent of marketers use email, making it one of the most widely used marketing tactics. Previous data has indicated that marketers are still struggling to integrate personalization tactics into their email marketing strategies.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

KoMarketing Associates

JANUARY 16, 2017

A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 “The channels of communication and technology means may vary, but it is important to keep yourself laser-focused on the ultimate goal: winning the battle for the hearts and minds of your customers.”.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

KoMarketing Associates

MARCH 24, 2014

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Followers: 247K. Standout Tactic: .

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

FEBRUARY 13, 2020

Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. About 80% said that they would spend up to 20 minutes watching video content in one sitting. Now, that’s engaging your audience!

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

OCTOBER 12, 2017

In fact, I think Duane Forrester put it the best when he noted the following: “There will always be SEO to do because people will always screw up websites.”. No, SEO is Not Dead. It’s a discussion that inevitably comes up every few months but based on what I heard at the show and what I see every day, SEO is not dead.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168

KoMarketing Associates

NOVEMBER 18, 2014

Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Why It’s Significant: Anytime marketing and SEO professionals can gain insight into Google processes it’s worth taking the time to at least review details at a high level.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MAY 30, 2017

This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Vidyard’s The Video Marketing Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

JANUARY 23, 2018

This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. We can see this even more clearly in the 2017 Content Management and Strategy Survey , also from the Content Marketing Institute. In this report, we learn that only 33 percent of marketers have customer journey maps.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275