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  • THE ROI GUY  |  TUESDAY, APRIL 14, 2015
    [Forrester] Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. increase compared to 2014. Why Your Solutions?
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Forrester] B2B Content Marketing Execution: We’re Not as Mature as We Think
    The report points out a couple of reasons, primarily that most B2B content marketers are still, what Forrester calls, “aspiring editors” rather than “content masters.”. It’s like what Forrester Analyst Jeff Ernst says: “People don’t buy your products, they buy your approach to solving their problems.”. July 16, 2014.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 10, 2010
    [Forrester] B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
    According to Forrester Research, videos properly submitted are 53 times more likely to generate first page Google rankings. Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Forrester] Content Marketing Must Focus On Customer Value
    That is according to a March 2014  report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Building audiences as a core asset.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 19, 2011
    [Forrester] When Did Automated Dialogue Trump Real Conversation?
    Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. Content Demand Generation Social Media Uncategorized #B2Bchat Crowdbooster Forrester marketing automation NetProspex relationships SAP Stanzr tweetchat twitterThis sounds like a pitch for marketing automation. Why Conversations are Valuable.
  • TOM PISELLO  |  WEDNESDAY, JANUARY 5, 2011
    [Forrester] Sales Enablement and The Economic-Buyer
    Learn more: [link] Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., TCO Calculator Sales Enablement Forrester IDC Diagnostic Selling Excecutive Assessment Tools Alinean ROI CalculatorHow Do You Fight Frugalnomics? April 2009.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Forrester] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    Peter O’Neill of Forrester kicked off the day by explaining how consumers researching products and services online and expecting a joined up customer experience across all marketing channels is driving marketing today. by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 21, 2012
    [Forrester] Are we all Investing in the Wrong Content?
    Status-Quo Bias Content Marketing Institute Forrester Value Marketing Pisello Alinean Value Selling content marketingand "Why Now?". Perhaps this is why Content Marketing Institute continues to report that >50% of content marketing programs are perceived as “less than effective”? and “Why Now?”?
  • THE ROI GUY  |  TUESDAY, JANUARY 7, 2014
    [Forrester] Top 3: Key Research to Drive Your New Year Success
    To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps More Training More Traditional Content But research from SiriusDecisions and Forrester indicate that these well intentioned investments may not deliver expected returns. link].
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 29, 2013
    [Forrester] How Are Your Marketing Efforts Impacting the Customer Experience?
    Forrester claims that  Adaptive Marketing Confederation is the trend of the future. Forrester refers to customer intelligence teams. Marketing Trends adaptive marketing confederation forrester impacting customer experience marketing efforts than impact the customer experience
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [Forrester] 3 Winning Examples of B2B Blogs Done Right
    Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy.  Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  Louis E. What is exciting about mesh and fencing?  Nothing. 
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 14, 2011
    [Forrester] Email Adoption High But Lacking Best Practices
    A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Online Video.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 28, 2012
    [Forrester] What’s Your Plan for Lead Nurturing?
    According to Forrester Research, companies that excel in lead nurturing generate 50% more sales-ready leads at 33% of the cost. Marketing Tips Social Marketing Traditional Marketing different stages of a selling cycle Forrester Research getting leads into a sales funnel lead nurturing what are you doing to nurture leads
  • TOM PISELLO  |  MONDAY, JANUARY 10, 2011
    [Forrester] Let the Good Times Roll? IT Spending on the Rise, But Executives Remain Economic-Focused
    A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on”. The news is good for worn down IT managers and IT sales professionals and marketers.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Forrester] Measuring the Impact of Social Media in B2B Marketing
    Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Tags: Marketing Research Social Media Marketing Augie Ray b2b marketing engagement channel Forrester Research Laura Ramos social media budget allocation top five social media platforms. Podcasts. Video.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Forrester] B2B Gets Yelp’d
    According to a survey of high-tech of marketing executives at B2B companies by Forrester Research, only 3% of respondents claimed marketing was the most influential business function at their company. by Jesse Noyes | Tweet this. This article originally appeared on SocialTimes on May 6. Well, now it’s the B2B industry’s turn to get Yelp’d.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Forrester] How Can Customer Intelligence Deliver the Vision?
    Two recent studies by Forrester Research highlight an interesting challenge for Customer Intelligence (CI) professionals and the business community that they support, shrinking the distance between the vision and reality. Similar to the findings in the Forrester reports, we embrace and recommend a strategy of incremental improvements
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 7, 2011
    [Forrester] Social Media Online Courses – Where are They?
    This is consistent with Forrester Research ’s recent finding that more than 45% of all companies now use social media assets for product development in addition to customer engagement (83%), and indicates a sea change in the strategic value that CMOs place on social today. Surprisingly nada.  Where should you go to study?  pleasecomment.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 7, 2013
    [Forrester] Great Minds & A Great Time: Insider Summit 2013 Recap
    The second annual Insider Summit was held a couple weeks ago on May 21-22 at the InterContinental Hotel in San Francisco. We think it did a great job building off the momentum from last year’s first Summit. This year we kicked it up a notch and hosted 26 sessions, 61 industry experts, and added a new track on account management. Coincidence?
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Forrester] Will Social Media Replace Traditional Marketing?
    Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Tags: Social Media Strategy and Planning budget Forrester Laura Ramos marketing mix marketing spend Should we have a Facebook page?”
  • ACSELLERANT  |  THURSDAY, MARCH 13, 2014
    [Forrester] Engaging Early with Video Stories
    Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals! Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 4, 2011
    [Forrester] Is Customer Intelligence Delivering?
    On a recent flight home, I had the opportunity to read a recent report by Forrester Research. The report, “CI Teams: Blocking and Tackling is Not Enough” caught my eye amongst the stack of reading that I’d brought along, and I didn’t get to the other papers. I’ll save them for another day.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 23, 2013
    [Forrester] Is It A Good Time To Be CMO?
    The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. And it was straining traditional marketing strategy. 34%  feel overwhelmed by the change occurring in B2B Marketing.
  • I-SCOOP  |  SUNDAY, FEBRUARY 24, 2013
    [Forrester] How many content sources does your buyer consult?
    B2B marketing Content marketing content marketing personas content sources Forrester Michael Gale PulsePoint Group People proactively look for information themselves. Depending on the sources, it seems that […].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Forrester] The End of Traditional Marketing
    In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. It’s about the death of traditional marketing.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Forrester] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. And lastly, the range of rankings in the Forrester survey is extremely close, and may paint a picture of marketer satisfaction that doesn’t reflect reality.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 14, 2013
    [Forrester] Industrial Marketing in the Age of the Customer
    Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Forrester] The Revenue Performance Management Bandwagon
    We hosted webinars on RPM with Forrester Research. The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. by Brian Kardon | Tweet this. Trust me.”).
  • MODERN B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Forrester] The Lead-To-Revenue Performance Framework Explained [Infographic]
    This infographic, based on independent research from Forrester, gives a visual representation of how marketers can make the most of their L2RM investments by keeping a few things in mind: be honest about your marketing process maturity, identify what capabilities you really need, and develop a marketing automation road map.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [Forrester] The Challenges in Adoption of Marketing Technology « The Effective.
    Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 13, 2011
    [Forrester] Consolidate and Coordinate your Media
    Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Forrester] So, The Underdog is on Top Now?
    Yesterday’s release of Forrester Research, Inc.’s Click here to read the press release about Act-On’s standing in “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014”. It enables companies to make well-informed decisions without spending months conducting their own research. Is it our technology?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 21, 2015
    [Forrester] 3 Early Bird Tactics to Uncover New Sales Opportunities
    Research shows that one of the best ways to do this is by being an early bird: Forrester Research discovered that the first vendor to reach a prospect and set the buying vision has a 74% close rate. Want to win more sales? Then you need to do everything you can to give yourself an unfair advantage over your competitors.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Forrester] Help ITSMA with its Annual Marketing Performance Survey
    ITSMA is partnered with VisionEdge Marketing and Forrester, By completing the study below, you will help in this research and get a copy of the final results.  A Survey on Marketing Performance Management. Our friends at ITSMA are doing  their annual survey on Marketing Performance Management and they need your help. ITSMA MPM Survey.
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Forrester] 31 Scary B2B Marketing Statistics
    majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). October 28, 2014. Stein IAS). Stein IAS).
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Forrester] Yikes.Forrester Says 'Don't Dedicate a Paid Ad Budget for Facebook'
    In a study published earlier this week, Forrester says that digital marketers should avoid buying Facebook advertising. Forrester surveyed several hundred marketing executives and asked them to rate ROI for every single digital marketing strategy. Forrester even says that Facebook has becom ".reliant Facebook came in dead last.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 20, 2012
    [Forrester] Vorsight: If You Can’t Beat ‘Em, Train ‘Em
    All of the research of Forrester, IDC, CEB, SiriusDecisions, etc. The sales trainers at Vorsight know that great customer service starts with the very first customer interaction. Understanding your customers’ needs is essential to making a sale, but understanding won’t get you far if you can’t get in the door. All told, we got 1 meeting.
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before. Death of a Salesman? Death of a Salesman?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Forrester] Is This The Year Of Big Data For Marketing?
    She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. What do you think? Strategy
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Forrester] Why B2B Companies Should Worry More About Customers Than Competitors
    According to Forrester’s research study, “ Competitive Strategy in the Age of the Customer ,” companies that become obsessed with their customers will rise above their competitors. Forrester calls customers the “sole source of sustainable competitive advantage.”. They do little that is original and tend to be also-rans.
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Forrester] The Whimsical Nature of Data Analytics
    The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S. started with the Forrester one. The one thing I did know was that I was too cheap to pony up the $499 Forrester was asking to access the full study and clarify this question. ONLINE IS THE PLACE TO BE. Now wait just a minute here….
  • FATHOM  |  TUESDAY, JANUARY 15, 2013
    [Forrester] Keep More SaaS Customers With Lead Nurturing
    It’s hard to believe when Forrester Research reported that the companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. More than half of B2B marketers have not established lead nurturing, according to MarketingSherpa. B2B Technology Industry lead nurturing SaaS
  • ANNUITAS  |  TUESDAY, FEBRUARY 4, 2014
    [Forrester] Why Organizations Should Stop Focusing on Lead Nurturing Campaigns
    The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information,  still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Clearly, not best practice. Figure 1:  Lack of Content Alignment to Buyers Purchase Pattern.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Forrester] Modern Marketing Lessons From PetRelocation [Webinar]
    To learn more about PetRelocation’s content-driven marketing strategy from Caitlin Moore, as well as benchmark research from Forrester that highlights how you can adopt these practices, join us for the upcoming webinar, Tues, Mar. “What’s the best airline for my bulldog?” Register now!
  • SOCIAL MARKETING FORUM  |  TUESDAY, MAY 10, 2011
    [Forrester] Defining & Applying Social Media Intelligence
    Yesterday I posted about how important it is to use social media to monitor the brand conversations going on out there. I’ve just been reading a whitepaper from Forrester titled: “Defining Social Media Intelligence” which lists in detail how social media intelligence can be applied in an organization.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 21, 2010
    [Forrester] New Focus Needed for B2B Marketers
    This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer. Forrester’s numbers from the same survey confirm the surge toward social where 85% of B2B buyers are using social to help make decisions. And few
  • THE POINT  |  TUESDAY, JANUARY 21, 2014
    [Forrester] Campaign Makeover: Simple Changes Increase Email Response by 25 Percent
    would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. What would you change?”.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Forrester] What Exactly is a Nurture Campaign…?
    According to Andre Pino over at Forrester Research, Lead nurturing is Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn't and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 15, 2008
    [Forrester] Brands that Tweet
    There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Forrester] Business in 2015: How the CMO and CIO Will Determine the Future
    Forrester predicts that 60% of companies will experience a data breach in 2015, “with the worst and most-publicized examples destroying years of brand value.” Source: Forrester. The two executive roles that matter most for 2015 are the CIO and the CMO. Companies can expect competition to arrive from any angle. ”  .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 30, 2014
    [Forrester] How Marketers Are Managing The Buyer Journey [Infographic]
    In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. Branding does indeed matter in the B2B buying process.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 11, 2015
    [Forrester] Five Ways Marketing Can Drive Higher Online Commerce Revenue
    The bottom line in all of this is that according to Forrester, n early 70% of consumers purchase online regularly. Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. Improve Targeting By Building a Comprehensive Profile for Commerce and Marketing.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Forrester] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    To gather concrete evidence about the importance, impact and usage of predictive analytics, we commissioned Forrester Consulting to establish a definitive understanding of who’s using predictive, the ROI that adopters are experiencing and the marketing decisions and outcomes that are influenced by these advanced analytics. B2B Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [Forrester] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    The panel featured some sluggers like Richard Margetic of Dell, Bill Parkes of nFusion, Zach Hofer-Shall of Forrester Research and Michael Spataro of Visible Technologies. by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge. Brands can’t scale talking to everyone talking about you out there,” Spataro said.
  • SALESPREDICT  |  THURSDAY, APRIL 30, 2015
    [Forrester] Don't be Late to the Predictive Marketing Party
    According to Forrester Research, 67%-90% of the buyer's journey is complete before a prospect reaches out to you. Watch the online panel discussion on-demand. As prospects search online, they're leaving behind a wealth of data that signals their buying intent. If you don't capture this data and act on it quickly, your competitors will.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 8, 2015
    [Forrester] Marketing Maturity: How Do You Stack Up?
    study conducted by Forrester Consulting revealed that most companies are in the process of evolving their marketing practices, but only 11% of those surveyed scored well enough to be considered modern marketers ? What surprises me is how often the conversation turns to something like this: “So… how are we doing?”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Forrester] Introducing the Oracle Marketing Cloud
    Forrester calls it customer obsession; others go so far as to call themselves customer companies. Forrester. • 70% of marketing projects don’t leverage big data and analytics. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. CMOs face a dilemma. That’s right, nada. Accenture. 2. Columbia. 3.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [Forrester] The 30 Best Content Curation Resources for Marketers and Business Pros
    Forrester  (@ Forrester ) – top analysts firm covering business and marketing. When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Inc Magazine  (@ Inc ).
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Forrester] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own –  may not be completely accurate.
  • E-STORM  |  MONDAY, NOVEMBER 28, 2011
    [Forrester] Social Commerce Potential in Asia
    Back in April 2011, Forrester Research declared that the “ability of the social network to drive revenue for e-commerce businesses continues to remain elusive.” ” Indeed, Forrester has placed paid search as the most effective channel while social as among the weakest. International Social Commerce Trends
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [Forrester] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. For marketers, the news is good overall.
  • ANNUITAS  |  TUESDAY, AUGUST 5, 2014
    [Forrester] Buyers Don’t Care About Your Sales Funnel
    The 2.8% of effectiveness mentioned above notwithstanding, Forrester also highlights the alternate reality in their July 2014 Study Compare Your B2B Content Marketing Maturity that shows 51% of those surveyed rated their Content Marketing Practice as mature, yet an overwhelming 85% say it is only somewhat effective. Pretty anemic! 
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Forrester] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” According There are a few benefits of focusing on “B2B Marketing” as a topic.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Forrester] The Secret To A Better Customer Experience
    SAP recently commissioned  a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement   in order to highlight the importance of personalization. More than 70% of the executives Forrester interviewed believed that personalization was of strategic importance to their business. Better conversions.
  • TONY ZAMBITO  |  FRIDAY, OCTOBER 9, 2015
    [Forrester] The Telltale 8% Drop In Content Marketing Effectiveness
    Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content.  In the Forrester report, specific to Sales Enablement surveying over 300 business and IT decision-makers, it ironically proves to be a telltale state of the union about content marketing.
  • LEADER NETWORKS  |  SUNDAY, MAY 15, 2011
    [Forrester] The Future Of Social Shopping
    recent study by Forrester and GSI Commerce states that social media marketing rarely leads directly to online purchases; less than 2% of orders among the retailers surveyed were the result of shoppers coming from a social network, according to The Purchase Path of Online Buyers report 2010, Forrester Research and GSI Commerce. Hurray!
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Forrester] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester ( Source ) TWEET THIS. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Dispel the myth that social media isn’t for B2B and tweet the truth.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Forrester] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. This is the first in a series of three articles on a timely topic as marketers tackle synchronizing content and channels. Content needs context, and that context is the customer’s buying journey.
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [Forrester] Changing the Sales Conversation [PowerViews LIVE Highlights]
    Quote from Forrester Research: “Only 15% of salespeople articulate how their solution is going to solve business problems.”. On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 1, 2010
    [Forrester] Harvesting Leads with the Sales Cornucopia
    Tags: Community social media april fools Craig Rosenberg eloqua forrester Funnelholic blog Genuis.com Laura Ramos Manticore MarketBright Marketo sales funnel Scott Mersey Sirius Decisions Xerox
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Forrester] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    Also, according to Forrester , Facebook owns 13% of all time spent on mobile devices. All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies. Plus, the average U.S. But what can you do to create better post engagement?
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Forrester] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Forrester. Twitter Profile:  @Forrester. Why It’s Notable : Forrester is well-known  as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. Enjoy! . 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Forrester] John Legend Coming to Interact 2014
    Shar VanBoskirk, VP, Principal Analyst, Forrester Research. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. To quote music industry pioneer Quincy Jones, the nine-time Grammy winner is simply “a genius.” The fun begins now. Columbia).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Forrester] The Good, The Bad and The Ugly of eCommerce
    The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. Let's cut right to the chase. The Good : Nearly 70% of consumers purchase online regularly. In other words: SILO. Yes that four letter word - literally and figuratively, is at the heart of the matter and root of the cause.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 8, 2015
    [Forrester] Facebook Integration a Win-Win for Consumers and Marketers
    According to research by Forrester, only 16% of marketers feel they have combined traditional transactional data with contextual data about their customers in one view. As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Forrester] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    According to Forrester Research , on average, buyers are 90% of the way through their buying journey before they ever talk to sales. When was the last time you used a travel agent? This phenomenon – of doing our own research and evaluation without the help of an agent – is not unique to travel. Interactive content can help.
  • INBLURBS  |  TUESDAY, AUGUST 14, 2012
    [Forrester] VMAIL is the new EMAIL
    According to an August 2011 Forrester Research survey: 50% of interactive marketers believed that marketing’s effectiveness will increase with online video over the next 3 years; while 43% said it would with E-mail marketing. 5. VMail is the new Email. Extraordinary results can be achieved using this technology. Cisco  predict –.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 6, 2013
    [Forrester] Why Marketing Innovation Fails
    Those are the findings of a recent Forrester report, covered by MediaPost. Why does marketing innovation fail? With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Let me know what you think in the comments below.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 17, 2014
    [Forrester] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
    Forrester Research ). Forrester Research ). Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge ( Forrester Research ). Forrester Research ). Forrester Research ). June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. Gartner ). Hubspot ).
  • B2B MARKETING TRACTION  |  SUNDAY, JULY 12, 2009
    [Forrester] Recession Accelerates Marketing Trends Caused by Disruptive Technology
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. You can always use your Internet browser back button to return to where you were. Default Widget.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [Forrester] How Marketers Can Decipher the Data Deluge
    Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. In fact, according to a report by the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Forrester] The New Market for Social Media Consultants
    Last year, Forrester Research predicted  that the enterprise social software market would grow to $6.4 Forrester has identified four critical attributes of an innovative culture. By Neicole Crepeau, Contibuting {grow}  Columnist. What is social collaboration? Think Yammer. billion in 2016, as companies added tools for internal use.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 2, 2013
    [Forrester] B2B Marketing’s Measurement Problem
    The image is Forrester’s reimagined sales funnel. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. Sweeping up late stage contacts.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Forrester] The 20 Best Marketing Conferences In 2013
    Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA. One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. Photo Source. Strategy
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Forrester] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    For those looking for social engagement data, the kind that makes even the stodgiest of C-suite execs see the value of social media, data from the aforementioned Forrester report relates how engagement rates on Instagram are 58X higher than Facebook and 120X higher than Twitter. Social Media Marketing: Either Or vs And And.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 15, 2012
    [Forrester] Are Sales and Marketing Chatting Enough? [CHART]
    On the left hand side of this chart, you can easily see the pain experienced by the 92% of companies who responded to Forrester’s survey as being less than tightly aligned.  by Egan Cheung | Tweet this Collaboration has been a big topic for us at Eloqua lately. Are you using social tools at your company?  Tell us your stories!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Forrester] Content Is The Key To Social Selling Success
    Forrester research shows 90% of customers start their purchase with a search engine. Forrester reports 70% trust content provided by an individual, while 10% trust ads on websites (think about the tweets that point to the registration page). Content marketing is the key to open the door to your social selling success.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Forrester] 11 reasons SEO is a science; 14 reasons it’s an art
    If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 reason people come to your website (source:  Forrester ). You do.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Forrester] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Solutions Used. We’ve been covering industry news  (i.e.,
  • BIZNOLOGY  |  MONDAY, JANUARY 14, 2013
    [Forrester] 21 stats show CMOs leap before they look at ROI
    source: Forrester ). source: Forrester). Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. Does longer tenure put more or less pressure on CMOs?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [Forrester] Top 20 CRM Blogs of 2009
    The Forrester Blog for Business. Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Think Customers: the 1 to 1.
  • HUBSPOT  |  SUNDAY, MARCH 8, 2015
    [Forrester] 1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]
    This question was the topic of Andy Hoar''s presentation at the 2015 Forrester Sales Enablement Forum. While 91% of B2B buyers in a Forrester survey said they would like to interact with a salesperson on price negotiations, Hoar said he sees "a clear trend toward software and algorithms doing more of that.". Of the 4.5
  • SALESFUSION  |  THURSDAY, APRIL 3, 2014
    [Forrester] What Can Marketing Do for You?
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Forrester] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Social media isn’t just for B2C marketers.
  • SALESFUSION  |  THURSDAY, JANUARY 30, 2014
    [Forrester] Salesfusion Acquires LoopFuse to Expand Midmarket Presence
    Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] The Best Marketing Conferences In 2014
    Forrester Forum For Marketing Leaders. Which marketing conferences are you attending this year? think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. attended a few. Spoke at a few. VIEWS. EMBED.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Forrester] Top 50 B2B Marketing Influencers On Twitter
    ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.).
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Forrester] 30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
    Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. Sorry, but someone had to break it to you.). Connect with HubSpot
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Forrester] Savvy Toolkit - Take a B2B Demand Gen Survey
    One of the Keynote presenters, Jeff Ernst - Principal Analyst at Forrester Research is conducting a survey of marketers and will present his findings at the conference. You may have noticed on the home page of our blog is a little badge advertising that I am a speaker at the upcoming DemandCon conference.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 8, 2016
    [Forrester] Ultimate Marketing Automation Statistics and More Marketing Automation News
    According to a Forrester report, 58% of all top performing companies use marketing automation softwares to aid their marketing efforts. The term " marketing automation " is very much in vogue today among marketers the world over. So with that I give you this week's Friday Five : Marketing Automation. And for good reason, too.
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