THE ROI GUY | THURSDAY, MAY 1, 2014
[Forrester] The Three E's of Boosting Sales Productivity
2) A Failure to Advance: As a result of not being able to provide valuable insight or differentiate the value of their solutions to buyers, up to 80% of marketing leads don''t advance , and only 7% of sales reps get a 2nd meeting , this according to research by Forrester.
B2B MARKETING UNPLUGGED | THURSDAY, JULY 1, 2010
[Forrester] Why Most Executives Should Stay Clear of Social Media
Even Forrester has jumped on the CEOs-Must-Join-the-Party party. . Social Media bizmarketer blognocracy blognocrats blogocratic boctaoe corporate communications Elizabeth Williams facebook Forrester foursquare Google. And then began the Ritual Disemboweling of myopic Palm-toting dinosaur executives who just “don’t get it”. enough.
WEBBIQUITY | TUESDAY, JANUARY 24, 2012
[Forrester] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. Search and Social.
THE ROI GUY | WEDNESDAY, MARCH 30, 2011
[Forrester] Spring has Sprung, and So Should New Sales and Marketing Practices
According to Forrester’s Scott Santucci, “Buyers are stratifying their suppliers into a caste system, increasingly delineating strategic vendors from commodity providers.” Spring is in the air for many of us here in the United States, and with the long Winter many have had, the change in seasons can’t come soon enough.
THE ROI GUY | MONDAY, SEPTEMBER 22, 2014
[Forrester] Your Unique Value: Solution Focused versus Challenge Centric?
whopping 76 % of the deals don’t go to the company that wins the competitive bake-off, where features make a difference, rather the win goes to the solution provider who engages early to help the buyer establish the buying agenda (Forrester). SiriusDecisions). and “Why do so now?” , way before “Why your solution?”.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 22, 2014
[Forrester] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
Jenny Wise , Mobile Marketing Analyst, Forrester Research. 'by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content , which highlight predictions from notable subject matter experts. Is 1:some actually fine?
WEBBIQUITY | WEDNESDAY, OCTOBER 27, 2010
[Forrester] Measuring the Impact of Social Media in B2B Marketing
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Tags: Marketing Research Social Media Marketing Augie Ray b2b marketing engagement channel Forrester Research Laura Ramos social media budget allocation top five social media platforms. Podcasts. Video.
FIFTH GEAR ANALYTICS | THURSDAY, JULY 26, 2012
[Forrester] How can marketers best make sense of database intelligence today?
Ray Wang, from Forrester Research , described Customer Hubs as a supply chain “ that addresses the up and downstream flow of key customer data across a range of stakeholders and business processes. ”. The buzz amongst marketers is, “How can marketers best make sense of database intelligence today?”
WEBBIQUITY | MONDAY, FEBRUARY 13, 2012
[Forrester] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing.
MUTT GROUP | THURSDAY, FEBRUARY 24, 2011
[Forrester] Measuring Customer Engagement
Personally, I have adopted my own version of Forrester Research’s take on measuring customer engagement. But, those same measures will also show that Forrester’s indicators can read maximum engagement, with no value at all. Are you using Forrester’s model or something entirely different? Fairly engaged right?
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 7, 2014
[Forrester] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
Peter O’Neill of Forrester kicked off the day by explaining how consumers researching products and services online and expecting a joined up customer experience across all marketing channels is driving marketing today. 'by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. love it.
LOOPFUSE | WEDNESDAY, FEBRUARY 24, 2010
[Forrester] Q&A with Laura Ramos of Forrester Research – Part 1: Defining the.
Q&A with Laura Ramos of Forrester Research - Part 1: Defining the Market February 24th, 2010 by Sean Dwyer Without question, Laura Ramos of Forrester Research ( blog ) is an expert in the marketing automation space with a specific focus on the best practices in lead management. Leave a Reply Click here to cancel reply.
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 28, 2012
[Forrester] What’s Your Plan for Lead Nurturing?
According to Forrester Research, companies that excel in lead nurturing generate 50% more sales-ready leads at 33% of the cost. Marketing Tips Social Marketing Traditional Marketing different stages of a selling cycle Forrester Research getting leads into a sales funnel lead nurturing what are you doing to nurture leads
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 29, 2013
[Forrester] How Are Your Marketing Efforts Impacting the Customer Experience?
Forrester claims that Adaptive Marketing Confederation is the trend of the future. Forrester refers to customer intelligence teams. Marketing Trends adaptive marketing confederation forrester impacting customer experience marketing efforts than impact the customer experience
SALES INTELLIGENCE VIEW | TUESDAY, NOVEMBER 20, 2012
[Forrester] Vorsight: If You Can’t Beat ‘Em, Train ‘Em
All of the research of Forrester, IDC, CEB, SiriusDecisions, etc. The sales trainers at Vorsight know that great customer service starts with the very first customer interaction. Understanding your customers’ needs is essential to making a sale, but understanding won’t get you far if you can’t get in the door. All told, we got 1 meeting.
TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
[Forrester] Tom Pisello: The ROI Guy: Frugalnomics Forces Changes in Sales.
3) Quantify Best Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. says Scott Santucci, Forrester analyst. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.
MARKETING GENIUS BLOG | FRIDAY, MAY 21, 2010
[Forrester] New Focus Needed for B2B Marketers
This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer. Forrester’s numbers from the same survey confirm the surge toward social where 85% of B2B buyers are using social to help make decisions. And few
TYPE A COMMUNICATIONS | WEDNESDAY, JULY 16, 2014
[Forrester] B2B Content Marketing Execution: We’re Not as Mature as We Think
Today, the Business Marketing Association (BMA), Forrester and the Online Marketing Institute released the results of a survey about the maturity of content marketing practices in business-to-business (B2B) organizations. 'July 16, 2014. Because of this, they fail to retain customers or win their long-term loyalty. What’s happening here?
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 15, 2011
[Forrester] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
The panel featured some sluggers like Richard Margetic of Dell, Bill Parkes of nFusion, Zach Hofer-Shall of Forrester Research and Michael Spataro of Visible Technologies. by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge. Brands can’t scale talking to everyone talking about you out there,” Spataro said.
WINDMILL NETWORKING | FRIDAY, APRIL 11, 2014
[Forrester] The Future of Social Customer Service: Seamless Customer Experience
Social Media for Customer Support channels company Customer Customer experience customer service customers department Email Facebook Forrester Research Las Vegas manager media mobile platforms the social time Twitter view Website Customers need to … Continue Reading. Comments Is that all there is to this post? paragraph?
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 20, 2011
[Forrester] Measuring by Anecdote with SlideShare
Figuring viewers associate analyst firms with data collection, we ran our LeadShare campaign around a PowerPoint that accompanied a webinar on Revenue Performance Management conducted by Eloqua CMO Brian Kardon and Forrester analyst Suresh Vittal. by Joe Chernov | Tweet this. We don’t measure by anecdote,” is one of his winning aphorisms.
WINDMILL NETWORKING | MONDAY, FEBRUARY 7, 2011
[Forrester] Social Media Online Courses – Where are They?
This is consistent with Forrester Research ’s recent finding that more than 45% of all companies now use social media assets for product development in addition to customer engagement (83%), and indicates a sea change in the strategic value that CMOs place on social today. Surely strategy should be about strategy, no? Surprisingly nada.
FIFTH GEAR ANALYTICS | THURSDAY, JUNE 24, 2010
[Forrester] The Web Content Management Maturity Curve
In March 2010, Forrester Research released its survey results on the evolution of Web Content Management in the corporate enterprise. Forrester Research). Analytics CRM Customer Data Integration Marketing Strategy Marketing Technology Personalized Communication Chris Dewey content management forrester research web cmsDigg this!
SOCIAL MEDIA B2B | FRIDAY, JULY 23, 2010
[Forrester] Updated B2B Facebook Page Examples with Data
Forrester. Tags: Facebook Social Networks cdw cintas Cisco dell Ernst&Young Examples fan pages Forrester gartner Hubspot salesforce sodexho This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. That was just a tip I hope you caught. Dec 2009. July 2010. Increase. 51,183. 183,554. Cisco.
THE ROI GUY | SUNDAY, AUGUST 15, 2010
[Forrester] Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!
A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?
THE ROI GUY | WEDNESDAY, APRIL 2, 2014
[Forrester] Mind the Value Gap - Presentation from Qvidian Connect 2014
Alinean Financial Justification Forrester IDC Pisello Qvidian Sales Enablement Selling effectiveness SiriusDecisions Storytelling Value Gap Value Selling ValueStory visual storytelling Checkout the what we presented here: [link].
WINDMILL NETWORKING | TUESDAY, APRIL 12, 2011
[Forrester] 3 Winning Examples of B2B Blogs Done Right
Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy. Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. What are the common factors in a successful B2B blog?
CHRIS KOCH | FRIDAY, FEBRUARY 12, 2010
[Forrester] How to squander your leadership in social media
That’s why a change in the policies of perhaps the leading voice for social media, Forrester , has bigger implications than it may seem. The most powerful example of one of these personally branded blogs is Web Strategy by Jeremiah, by Jeremiah Owyang , an analyst who left Forrester prior to the policy change. Forrester loses IP.
TOM PISELLO | MONDAY, OCTOBER 11, 2010
[Forrester] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. For marketers, the news is good overall.
SOCIAL MEDIA B2B | FRIDAY, JULY 16, 2010
[Forrester] Some Recent Posts about B2B Social Media
by Peter O’Neil on Forrester Blog. Last week, I held my quarterly Forrester Teleconference and discussed my April report on how European tech buyers use social media. According To The 2009 Forrester Groundswell Awards B2B Social Media Is Still Mostly Tech Focused Since we started Social Media B2B we have spent a. Oh, Yes!
I-SCOOP | SUNDAY, FEBRUARY 24, 2013
[Forrester] How many content sources does your buyer consult?
B2B marketing Content marketing content marketing personas content sources Forrester Michael Gale PulsePoint Group People proactively look for information themselves. Depending on the sources, it seems that […].
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 9, 2011
[Forrester] How Can Customer Intelligence Deliver the Vision?
Two recent studies by Forrester Research highlight an interesting challenge for Customer Intelligence (CI) professionals and the business community that they support, shrinking the distance between the vision and reality. Similar to the findings in the Forrester reports, we embrace and recommend a strategy of incremental improvements
THE EFFECTIVE MARKETER | TUESDAY, MAY 3, 2011
[Forrester] The Challenges in Adoption of Marketing Technology « The Effective.
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 15, 2011
[Forrester] B2B Gets Yelp’d
According to a survey of high-tech of marketing executives at B2B companies by Forrester Research, only 3% of respondents claimed marketing was the most influential business function at their company. by Jesse Noyes | Tweet this. This article originally appeared on SocialTimes on May 6. Well, now it’s the B2B industry’s turn to get Yelp’d.
FOLLOW THE LEAD | FRIDAY, JANUARY 28, 2011
[Forrester] Key questions about social demand generation
Roughly 75% of all b2b buyers are active on the social Web, using social technologies at least once a month, according to a study released by Forrester Research. [.]. Guest Blog | Adam Metz The b2b community is guardedly optimistic about social media, and the economic results that are going to derive from it, in 2011.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 6, 2011
[Forrester] The End of Traditional Marketing
In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. It’s about the death of traditional marketing.
TYPE A COMMUNICATIONS | THURSDAY, OCTOBER 30, 2014
[Forrester] 31 Scary B2B Marketing Statistics
majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). 'October 28, 2014. Stein IAS). Stein IAS).
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 8, 2010
[Forrester] The Decline of Advertising and the Rise of Content Marketing
The folks over at Junta42 and Forrester had an interesting discussion. Here is Forrester’s take-away: “The most interesting takeaway from the research is that overall advertising budgets will decline.
TOM PISELLO | THURSDAY, JUNE 3, 2010
[Forrester] ROI conversations at the wrong time will get you nowhere
Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Certainly the need for personalized engagements is strong. to buy only what they need at the lowest possible price."
ACSELLERANT | THURSDAY, MARCH 13, 2014
[Forrester] Engaging Early with Video Stories
'Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals! Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions.
FIFTH GEAR ANALYTICS | THURSDAY, JUNE 17, 2010
[Forrester] A Hyper Digital World Still Leads to Offline Cash Register Sales.
According to Forrester’s Using Digital Channels to Create Breakthrough Multichannel Experiences : 53% of U.S. 68% of Forrester’s eBusiness panelists say that their organizations support a consistent cross-channel experience—but only 29% say their companies do it effectively. Forrester). Andrew Lucyszyn. Who cares!? Omniture).
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, DECEMBER 15, 2008
[Forrester] Brands that Tweet
There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!
B2B MARKETING INSIDER | TUESDAY, JULY 23, 2013
[Forrester] Is It A Good Time To Be CMO?
'The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. And it was straining traditional marketing strategy. 34% feel overwhelmed by the change occurring in B2B Marketing.
SALES INTELLIGENCE VIEW | FRIDAY, JUNE 7, 2013
[Forrester] Great Minds & A Great Time: Insider Summit 2013 Recap
In the second keynote of the morning, Scott Santucci of Forrester Research declared that the traditional four “P’s” of Marketing (Product, Price, Place and Promotion) have been replaced with “Problem, Patterns, Path and Proof.” We think it did a great job building off the momentum from last year’s first Summit. Coincidence?
B2B MARKETING INSIDER | MONDAY, APRIL 7, 2014
[Forrester] Content Marketing Must Focus On Customer Value
That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Building audiences as a core asset.
EMAGINE B2B BLOG | THURSDAY, JULY 8, 2010
[Forrester] Stymied by seeming roadblocks to social media? …try this Rx
By now, you’ve probably heard all the good reasons why your B2B should be using social media; maybe you even caught our recent post recapping research showing that that’s exactly where your early-stage buyers are doing much of their product/vendor short-listing these days. So you’re giving it a try …or maybe you’re committed to try, [.].
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 4, 2011
[Forrester] Is Customer Intelligence Delivering?
On a recent flight home, I had the opportunity to read a recent report by Forrester Research. The report, “CI Teams: Blocking and Tackling is Not Enough” caught my eye amongst the stack of reading that I’d brought along, and I didn’t get to the other papers. ll save them for another day.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, APRIL 13, 2011
[Forrester] Consolidate and Coordinate your Media
Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail.
INDUSTRIAL MARKETING TODAY | THURSDAY, NOVEMBER 14, 2013
[Forrester] Industrial Marketing in the Age of the Customer
'Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 24, 2010
[Forrester] Marketing Automation is like Skiing – need for Jumpstart
Forrester Research recently shared some interesting insights on marketing automation. The author observed that most companies who buy marketing automation load their house list into the software, then send out an email campaign.
VIEWPOINT | THURSDAY, MARCH 6, 2014
[Forrester] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.
PR MEETS MARKETING | WEDNESDAY, OCTOBER 6, 2010
[Forrester] Does Size Matter with Virtual Events?
Cisco GSX in 2009 with 19,000 attendees and AMD with 672,000 attendees in 2006 (Forrester Report, Market Many virtual events vendors and companies have touted that they have held the “largest virtual event.
FIFTH GEAR ANALYTICS | THURSDAY, JUNE 24, 2010
[Forrester] The Web Content Management Maturity Curve
INSIGHTIQ BLOG | MONDAY, MAY 7, 2012
[Forrester] Creating Your Marketing Technology Roadmap
If you didn’t attend the Forrester Customer Intelligence Forum held in Los Angeles on April 18 th and 19 th , you missed a great chance to hear William Band define the marketing technology roadmap. The good news is you can get an overview from Band’s blog on the Forrester website. Business capabilities needed to meet your strategies.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
[Forrester] It pays to provide Support with Social Media
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This! Share this on Facebook.
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
[Forrester] Is Multichannel Marketing Really “Dual-Channel” Marketing?
Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer. Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. Kenyon Blunt. Why is this important? Tweet This!
LEADER NETWORKS | SUNDAY, MAY 15, 2011
[Forrester] The Future Of Social Shopping
recent study by Forrester and GSI Commerce states that social media marketing rarely leads directly to online purchases; less than 2% of orders among the retailers surveyed were the result of shoppers coming from a social network, according to The Purchase Path of Online Buyers report 2010, Forrester Research and GSI Commerce. Hurray!
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 16, 2010
[Forrester] Unified Marketing: Buzzword or Bellwether?
Forrester’s research article titled Marketing Mandate: Connect the Dots , recently called out “integrated marketing as a good thing that rarely happens.” I often cite the statistic from Forrester that more data was created last year than in the history of the world up until now. Kenyon Blunt. And it is. What happens?
THE FORWARD OBSERVER | WEDNESDAY, NOVEMBER 13, 2013
[Forrester] Why B2B Companies Should Worry More About Customers Than Competitors
According to Forrester’s research study, “ Competitive Strategy in the Age of the Customer ,” companies that become obsessed with their customers will rise above their competitors. Forrester calls customers the “sole source of sustainable competitive advantage.”. They do little that is original and tend to be also-rans.
CEEKUE | MONDAY, AUGUST 16, 2010
[Forrester] 3 Reasons To Start Using Crowdsourcing In B2B Marketing
According to a report published last week by Forrester, US customers are willing to be co-creators. The question “Would you be interested in providing input to help design and build new products or improve current products? was answered with yes by 61% of the 3990 people interviewed.
THE ROI GUY | MONDAY, NOVEMBER 29, 2010
[Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before. Death of a Salesman? Death of a Salesman?
B2B LEAD BLOG | WEDNESDAY, FEBRUARY 23, 2011
[Forrester] What Exactly is a Nurture Campaign…?
According to Andre Pino over at Forrester Research, Lead nurturing is Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn't and in doing so I ran across some great content that helps to clarify things a bit and wanted to share.
BEYOND | TUESDAY, APRIL 21, 2009
[Forrester] Who is the social media voice for your business?
You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool.
ANNUITAS | TUESDAY, FEBRUARY 4, 2014
[Forrester] Why Organizations Should Stop Focusing on Lead Nurturing Campaigns
'The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Clearly, not best practice. Figure 1: Lack of Content Alignment to Buyers Purchase Pattern. The impact?
SAZBEAN | SATURDAY, MARCH 23, 2013
[Forrester] Top Internet strategy, marketing and technology links for the week of March 23, 2013
Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3) (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters (Search Engine Watch). News & Notes
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, AUGUST 27, 2009
[Forrester] Using Social Media to Deepen Customer Relations
recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. An obvious win for companies looking to jump into Social Media is in the Customer Support area. If that isn’t a wake up call for Technology Companies, I don’t know what is!
FEARLESS COMPETITOR | THURSDAY, APRIL 18, 2013
[Forrester] Help ITSMA with its Annual Marketing Performance Survey
ITSMA is partnered with VisionEdge Marketing and Forrester, By completing the study below, you will help in this research and get a copy of the final results. ' A Survey on Marketing Performance Management. Our friends at ITSMA are doing their annual survey on Marketing Performance Management and they need your help. ITSMA MPM Survey.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 3, 2015
[Forrester] Modern Marketing Lessons From PetRelocation [Webinar]
To learn more about PetRelocation’s content-driven marketing strategy from Caitlin Moore, as well as benchmark research from Forrester that highlights how you can adopt these practices, join us for the upcoming webinar, Tues, Mar. '“What’s the best airline for my bulldog?” Register now!
SOCIAL MARKETING FORUM | TUESDAY, MAY 10, 2011
[Forrester] Defining & Applying Social Media Intelligence
ve just been reading a whitepaper from Forrester titled: “Defining Social Media Intelligence” which lists in detail how social media intelligence can be applied in an organization. Yesterday I posted about how important it is to use social media to monitor the brand conversations going on out there.
THE POINT | TUESDAY, JANUARY 21, 2014
[Forrester] Campaign Makeover: Simple Changes Increase Email Response by 25 Percent
would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. few days later, Kevin responded with the results: “Based on your input, I made the following changes to the Forrester campaign: 1. What would you change?”.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 30, 2014
[Forrester] How Marketers Are Managing The Buyer Journey [Infographic]
In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. Branding does indeed matter in the B2B buying process.
SYNECORE | MONDAY, APRIL 22, 2013
[Forrester] The Whimsical Nature of Data Analytics
The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S. started with the Forrester one. The one thing I did know was that I was too cheap to pony up the $499 Forrester was asking to access the full study and clarify this question. ONLINE IS THE PLACE TO BE. Now wait just a minute here….
CRIMSON MARKETING | WEDNESDAY, JANUARY 7, 2015
[Forrester] Business in 2015: How the CMO and CIO Will Determine the Future
Forrester predicts that 60% of companies will experience a data breach in 2015, “with the worst and most-publicized examples destroying years of brand value.” Source: Forrester. 'The two executive roles that matter most for 2015 are the CIO and the CMO. Companies can expect competition to arrive from any angle. ” .
FEARLESS COMPETITOR | TUESDAY, APRIL 3, 2012
[Forrester] 6 in 10 Senior Marketers Say Social Media Key to Company Survival
59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to [pdf] a recently-released study commissioned by Facebook and conducted by Forrester Consulting. This article is based on a report by MarketingCharts. Read the original here.
INSIGHTIQ BLOG | MONDAY, APRIL 30, 2012
[Forrester] Use analytics for good, not evil.
or, what I learned at Forrester's Customer Intelligence Forum this year. Or perhaps you saw Stephen Colbert's take on the subject (hysterical, but alas, unavailable thanks to Hulu.but that's another story). Finished with the piece? That's what Target did quite well. But does it start to border on Big Brother? Consumers believe it does.
TYPE A COMMUNICATIONS | TUESDAY, JUNE 17, 2014
[Forrester] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
Forrester Research ). Forrester Research ). Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge ( Forrester Research ). Forrester Research ). Forrester Research ). 'June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. IDC ). Gartner ).
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 29, 2014
[Forrester] Introducing the Oracle Marketing Cloud
Forrester calls it customer obsession; others go so far as to call themselves customer companies. Forrester. 'by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. But, let’s step back and look at where we really are — and how far we still have to go. CMOs face a dilemma. That’s right, nada. Accenture.
E-STORM | MONDAY, NOVEMBER 28, 2011
[Forrester] Social Commerce Potential in Asia
Back in April 2011, Forrester Research declared that the “ability of the social network to drive revenue for e-commerce businesses continues to remain elusive.” ” Indeed, Forrester has placed paid search as the most effective channel while social as among the weakest. International Social Commerce Trends
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 14, 2011
[Forrester] 12 Tweetable Statistics Prove B2B Social Media ROCKS
FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester ( Source ) TWEET THIS. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Dispel the myth that social media isn’t for B2B and tweet the truth.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 7, 2011
[Forrester] Three Stats Prove B2B Social Media Set To Explode [Charts]
Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Social media isn’t just for B2C marketers.
SAZBEAN | TUESDAY, AUGUST 24, 2010
[Forrester] Social Media Must Align with Customer Service for Success
Augie Ray , from Forrester , recently had the following experience at the mall: Retailer One: I spent 15 minutes trying to find someone to offer assistance. – Forrester Blog. But, if your customer service doesn’t align with the expectations set by your social media interactions, your success will only be short term.
MI6 MARKETING AGENCY | THURSDAY, MAY 27, 2010
[Forrester] Mi6 Briefing #1: Inside the Mind of the B2B Tech Buyer
This briefing condensed research from Forrester, IDG, Information Technology Services Marketing Association (ITSMA) and The Society for New Communications Research (supported in part by SAP). Author: Chris Herbert, B2B Specialist & Founder of Mi6. Presentation. Inside the Mind of The B2B Tech Buyer. Slide Shift.
MODERN B2B MARKETING | TUESDAY, JULY 10, 2012
[Forrester] The Lead-To-Revenue Performance Framework Explained [Infographic]
This infographic, based on independent research from Forrester, gives a visual representation of how marketers can make the most of their L2RM investments by keeping a few things in mind: be honest about your marketing process maturity, identify what capabilities you really need, and develop a marketing automation road map.
ANNUITAS | TUESDAY, AUGUST 5, 2014
[Forrester] Buyers Don’t Care About Your Sales Funnel
of effectiveness mentioned above notwithstanding, Forrester also highlights the alternate reality in their July 2014 Study Compare Your B2B Content Marketing Maturity that shows 51% of those surveyed rated their Content Marketing Practice as mature, yet an overwhelming 85% say it is only somewhat effective. Pretty anemic! The 2.8%
B2B MARKETING INSIDER | THURSDAY, JUNE 14, 2012
[Forrester] The 30 Best Content Curation Resources for Marketers and Business Pros
Forrester (@ Forrester ) – top analysts firm covering business and marketing. When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Inc Magazine (@ Inc ).
IT'S ALL ABOUT REVENUE | WEDNESDAY, OCTOBER 8, 2014
[Forrester] How Marketers Can Decipher the Data Deluge
'Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. In fact, according to a report by the U.S.
KOMARKETING ASSOCIATES | MONDAY, MARCH 24, 2014
[Forrester] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
Forrester. Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. 'Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. to the masses.
FATHOM | TUESDAY, JANUARY 15, 2013
[Forrester] Keep More SaaS Customers With Lead Nurturing
It’s hard to believe when Forrester Research reported that the companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. More than half of B2B marketers have not established lead nurturing, according to MarketingSherpa. B2B Technology Industry lead nurturing SaaS
B2B MARKETING INSIDER | TUESDAY, JANUARY 7, 2014
[Forrester] Is This The Year Of Big Data For Marketing?
She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. My Take. What do you think?
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 14, 2010
[Forrester] The More B2B Marketing Changes, the More It Stays the Same
Here's a good recap about the Cisco Velocity event by Peter O'Neill at Forrester, " Cisco Continues To Accelerate Its Partners’ Marketing I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. It was a great experience for all of us.
FEARLESS COMPETITOR | WEDNESDAY, JULY 20, 2011
[Forrester] The Simple Guide to Lead Nurturing
Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 15, 2010
[Forrester] Customer Service is the New Marketing
It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[Forrester] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. 'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Solutions Used. We’ve been covering industry news (i.e.,
BIZNOLOGY | MONDAY, JANUARY 27, 2014
[Forrester] 11 reasons SEO is a science; 14 reasons it’s an art
If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That 1 reason people come to your website (source: Forrester ). 'Photo credit: Wikipedia. Is SEO a science or an art? Art is the conscious use of skill and creative imagination. You do.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 19, 2010
[Forrester] Social Customer Support delivers Strong ROI
Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.
SYNECORE | TUESDAY, DECEMBER 9, 2014
[Forrester] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
For those looking for social engagement data, the kind that makes even the stodgiest of C-suite execs see the value of social media, data from the aforementioned Forrester report relates how engagement rates on Instagram are 58X higher than Facebook and 120X higher than Twitter. Social Media Marketing: Either Or vs And And.
INSIGHTIQ BLOG | THURSDAY, FEBRUARY 9, 2012
[Forrester] Upcoming Webinar - Top Trends in Customer Intelligence
I hope you will join me and Fatemeh Khatibloo , Senior Analyst at Forrester Research on February 28th at 1pm ET, for an informative webinar to introduce Fatemeh's newest research on Customer Intelligence (CI) Services. hope you'll join us for this exciting event. Expect a lively discussion and some great insights you won't want to miss.
B2B MARKETING INSIDER | THURSDAY, AUGUST 23, 2012
[Forrester] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” According There are a few benefits of focusing on “B2B Marketing” as a topic.
B2B MARKETING TRACTION | THURSDAY, MAY 31, 2012
[Forrester] Thought Leadership is the New Black for B2B Marketers
According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Forrester created a four-step IDEA thought leadership creation model: 1.) The old way of marketing features and benefits no longer works for B2B marketing success.
E-STORM | WEDNESDAY, JULY 16, 2014
[Forrester] The Executive Guide to Programmatic Media Buying – Programmatic Simplified
For example a recent survey by ANA/Forrester shows that 41% of marketers don’t understand […]. 'Even though programmatic buying has been an industry buzzword for over 5 years, I have a feeling that many marketers are not completely clear on what this ‘new’ way of media buying is and what it really means for their business.