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  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 26, 2012
    [Forrester] How can marketers best make sense of database intelligence today?
    Business Intelligence Customer Data Integration Customer Intelligence Marketing Data Management customer data database marketing Digital Marketing forrester research marketing dataThe buzz amongst marketers is, “How can marketers best make sense of database intelligence today?” Join in and contribute your thoughts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 4, 2011
    [Forrester] The Revenue Performance Management Bandwagon
    We hosted webinars on RPM with Forrester Research. The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. by Brian Kardon | Tweet this. Trust me.”).
  • WEBBIQUITY  |  THURSDAY, DECEMBER 9, 2010
    [Forrester] Avoiding Stupid SEO Tricks
    As Forrest Gump noted, “Stupid is as stupid does.&#. Search Engine Optimization (SEO) backlinks blogging effective SEO tactics Forrest Gump free SEO evaluation link farms link spamming Scott Monty search engine submission SEO sleazebagsGood grief, why? Quick—name the fourth-largest search engine. Sure, you can buy cheap links.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Forrester] Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
    Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. Everyone talks about it. But the fact is: Very few sales and marketing team get along well. Obstacles to Alignment.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [Forrester] The Challenges in Adoption of Marketing Technology « The Effective.
    Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.
  • INSIGHTIQ BLOG  |  FRIDAY, MAY 27, 2011
    [Forrester] Reporting from Forrester's Marketing Forum
    Quaero recently sponsored Forrester's Marketing Forum 2011. Forrester's founder George Colony illuminated "What CEOs Want From Their CMOs." As an interesting twist, Colony solicited input for his session through Forrester's online community prior to the event. My biggest take-away from Forrester’s Marketing Forum?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Forrester] B2B Gets Yelp’d
    According to a survey of high-tech of marketing executives at B2B companies by Forrester Research, only 3% of respondents claimed marketing was the most influential business function at their company. by Jesse Noyes | Tweet this. This article originally appeared on SocialTimes on May 6. Well, now it’s the B2B industry’s turn to get Yelp’d.
  • TOM PISELLO  |  MONDAY, OCTOBER 11, 2010
    [Forrester] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
    According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. For marketers, the news is good overall.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 20, 2010
    [Forrester] Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.
    Wednesday, October 20, 2010 Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. trillion in 2011 and climb to $2.8 uptick.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Forrester] Forrester finds b2b marketers lagging with demand generation
    Jeff Ernst, Principal Analyst, Forrester Research. B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. Cambridge, Mass.—
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 21, 2010
    [Forrester] New Focus Needed for B2B Marketers
    This past Tuesday, Craig, Forrester analyst Peter Burris and I headed up a webinar where Peter outlined Forrester’s take on the key B2B challenges and paths for today’s B2B marketer. Forrester’s numbers from the same survey confirm the surge toward social where 85% of B2B buyers are using social to help make decisions. And few
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 7, 2011
    [Forrester] Social Media Online Courses – Where are They?
    This is consistent with Forrester Research ’s recent finding that more than 45% of all companies now use social media assets for product development in addition to customer engagement (83%), and indicates a sea change in the strategic value that CMOs place on social today. Surprisingly nada.  Where should you go to study?  pleasecomment.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 24, 2010
    [Forrester] The Web Content Management Maturity Curve
    In March 2010, Forrester Research released its survey results on the evolution of Web Content Management in the corporate enterprise.  Forrester Research). Analytics CRM Customer Data Integration Marketing Strategy Marketing Technology Personalized Communication Chris Dewey content management forrester research web cmsDigg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Forrester] Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
    Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 23, 2010
    [Forrester] Updated B2B Facebook Page Examples with Data
    Forrester. Tags: Facebook Social Networks cdw cintas Cisco dell Ernst&Young Examples fan pages Forrester gartner Hubspot salesforce sodexho This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. That was just a tip I hope you caught. Dec 2009. July 2010. Increase. 51,183. 183,554. Cisco.
  • INSIGHTIQ BLOG  |  THURSDAY, APRIL 12, 2012
    [Forrester] Forrester Forum + CI Readiness = Comfortable Shoes?
    Benchmarking is used to measure performance using a specific indicator resulting in a metric of performance that is then compared to others.  So in the spirit of the Forrester conference theme, how do you know how you compare to other marketers to create engagement in the age of the customer ? Campaign goals. Customer segmentation.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 16, 2010
    [Forrester] Some Recent Posts about B2B Social Media
    by Peter O’Neil on Forrester Blog. Last week, I held my quarterly Forrester Teleconference and discussed my April report on how European tech buyers use social media. According To The 2009 Forrester Groundswell Awards B2B Social Media Is Still Mostly Tech Focused Since we started Social Media B2B we have spent a. Oh, Yes!
  • MARKETING-GIMBAL  |  SUNDAY, FEBRUARY 7, 2010
    [Forrester] Forrester Consulting's Moronic Blogging Policy
    On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [Forrester] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    The panel featured some sluggers like Richard Margetic of Dell, Bill Parkes of nFusion, Zach Hofer-Shall of Forrester Research and Michael Spataro of Visible Technologies. by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge. Brands can’t scale talking to everyone talking about you out there,” Spataro said.
  • LOOPFUSE  |  WEDNESDAY, FEBRUARY 24, 2010
    [Forrester] Q&A with Laura Ramos of Forrester Research – Part 1: Defining the.
    Q&A with Laura Ramos of Forrester Research - Part 1: Defining the Market February 24th, 2010 by Sean Dwyer Without question, Laura Ramos of Forrester Research ( blog ) is an expert in the marketing automation space with a specific focus on the best practices in lead management.  Leave a Reply Click here to cancel reply.
  • THE ROI GUY  |  WEDNESDAY, APRIL 2, 2014
    [Forrester] Mind the Value Gap - Presentation from Qvidian Connect 2014
    Alinean Financial Justification Forrester IDC Pisello Qvidian Sales Enablement Selling effectiveness SiriusDecisions Storytelling Value Gap Value Selling ValueStory visual storytelling Checkout the what we presented here: [link].
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Forrester] ROI conversations at the wrong time will get you nowhere
    Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big. Certainly the need for personalized engagements is strong. CIO Priorities for 2011 Indicate Continued Frugaln.
  • VIDYARD  |  FRIDAY, JANUARY 16, 2015
    [Forrester] Free Forrester Report: Personalized Video can Help Increase CTRs by 985%
    According to a recent report by Forrester , personalized video has been shown to increase email engagement levels by 10x, raise CTRs by more than 985%, and offer a ten-fold improvement in ROI for companies like BT Global Services, Sass Global Travel, and AT&T. People are inherently selfish. Sorry, err no offense! It’s crazy really.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 8, 2010
    [Forrester] Stymied by seeming roadblocks to social media? …try this Rx
    By now, you’ve probably heard all the good reasons why your B2B should be using social media;  maybe you even caught our recent post recapping research showing that that’s exactly where your early-stage buyers are doing much of their product/vendor short-listing these days. So you’re giving it a try …or maybe you’re committed to try, [.].
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 7, 2013
    [Forrester] Great Minds & A Great Time: Insider Summit 2013 Recap
    The second annual Insider Summit was held a couple weeks ago on May 21-22 at the InterContinental Hotel in San Francisco. We think it did a great job building off the momentum from last year’s first Summit. This year we kicked it up a notch and hosted 26 sessions, 61 industry experts, and added a new track on account management. Coincidence?
  • VIDYARD  |  THURSDAY, APRIL 2, 2015
    [Forrester] What you Need to Know from Forrester and Lattice Engines’ Insanely Informative Discussion on Video Marketing
    “Many marketers are doing something with video online, but they’re really in their infancy, particularly when it comes to applying video for maximum effect.” – Philipp Karcher, Senior Analyst, Forrester. Watch the full webinar to see Philipp’s and Forrester’s list of recommended attributes for a video marketing platform.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 17, 2010
    [Forrester] A Hyper Digital World Still Leads to Offline Cash Register Sales.
    According to Forrester’s Using Digital Channels to Create Breakthrough Multichannel Experiences : 53% of U.S. 68% of Forrester’s eBusiness panelists say that their organizations support a consistent cross-channel experience—but only 29% say their companies do it effectively. Forrester). Andrew Lucyszyn. Who cares!? Omniture).
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Forrester] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    Forrester, a top-tier research firm, has released a new report that’s an industry first: it looks at the emerging and transformative power of video platforms for Sales and Marketing. This is just a taste of what the Forrester Report offers. It’s official. Trust us, you’re really going to want to read this. You can thank us later.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 24, 2010
    [Forrester] The Web Content Management Maturity Curve
  • MARKETING ACTION  |  FRIDAY, JANUARY 17, 2014
    [Forrester] New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2
    But as a result, according to a new Forrester Research, Inc. It’s the focus of today’s post, the second part of a 2-part series where we share key takeaways from Forrester’s December 2013 report, Gauging Your Progress and Success , written by Peter O’Neill and other leading analysts, that benchmarks what top-performing marketers do.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill,  Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. And it’s the focus of this 2-part series where we’ll share key takeaways from the Forrester report. The post Forrester Research, Inc.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 2, 2011
    [Forrester] Forrester find most companies still have small interactive marketing departments
    reported in BtoB magazine, (May 2, 2011), b2b marketers need to “significantly realign their organizations&# according to a new report from Forrester Research. Amen, Forrester! Lead Generation Companies | Companies struggle with small interactive marketing departments.
  • I-SCOOP  |  SUNDAY, FEBRUARY 24, 2013
    [Forrester] How many content sources does your buyer consult?
    B2B marketing Content marketing content marketing personas content sources Forrester Michael Gale PulsePoint Group People proactively look for information themselves. Depending on the sources, it seems that […].
  • WEBMARKETCENTRAL  |  TUESDAY, AUGUST 21, 2007
    [Forrester] The ROI of Website Redesigns per Forrester
    Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Total ROI varied from 70% to 500%.
  • MARKETING ACTION  |  THURSDAY, JANUARY 3, 2013
    [Forrester] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
    We recently commissioned Forrester Consulting to research how small and medium-sized businesses were adapting their marketing methods in response to the current economic uncertainty. What we came out with were some telling trends, and straight talk about how to become a Top Performer. SMBs believe in the personal touch. Just sayin’.).
  • THE ROI GUY  |  SUNDAY, AUGUST 15, 2010
    [Forrester] Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!
    A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 10, 2010
    [Forrester] Lead to Revenue Management with Andre Pino of Forrester Research
    I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. What we are recommending at Forrester is that organizations establish a lead to revenue model.
  • INSIGHTIQ BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Forrester] Cool or Critical? A Reflection on the Forrester ML & CI Forums
    I loved the theme of the Forrester Marketing Leadership & Customer Intelligence Forums last week in LA and believe the Forrester team delivered.  As I review my notes, I gravitate to a comment made by Cristina Bondolowski from The Coca-Cola Company.  Keeping customer strategy oriented and driven  from the top of the company.
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 16, 2012
    [Forrester] Forrester's Marketing Leadership & Customer Intelligence Forums 2012 - Stop By and Say Hello!
    What keeps a marketer up at night?  We’ll certainly find out this week at Forrester’s Marketing Leadership and Customer Intelligence Forums.  Scanning the agenda, there are some common themes: big data, the impact of digital, and the new age of customer control. . You can find me at Booth #210.  See you there
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 14, 2011
    [Forrester] Why You Should Attend Forrester’s Technology Sales Enablement Forum 2011
    Sales teams that converse effectively with clients about solving their problems and creating desirable business outcomes can sell higher in the organization, uncover new opportunities, and get ahead of the RFP — yet fewer than 15% of buyer executives tell Forrester that their interactions with vendor salespeople meet their expectations.
  • THE ROI GUY  |  MONDAY, NOVEMBER 29, 2010
    [Forrester] Five Reasons You May Not Be Spending Enough on Content Marketing
    Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before. Death of a Salesman? Death of a Salesman?
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 12, 2010
    [Forrester] How to squander your leadership in social media
    That’s why a change in the policies of perhaps the leading voice for social media, Forrester , has bigger implications than it may seem. The most powerful example of one of these personally branded blogs is Web Strategy by Jeremiah, by Jeremiah Owyang , an analyst who left Forrester prior to the policy change. Forrester loses IP.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Forrester] How Can Customer Intelligence Deliver the Vision?
    Two recent studies by Forrester Research highlight an interesting challenge for Customer Intelligence (CI) professionals and the business community that they support, shrinking the distance between the vision and reality. Similar to the findings in the Forrester reports, we embrace and recommend a strategy of incremental improvements
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Forrester] Content Marketing Must Focus On Customer Value
    That is according to a March 2014  report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Building audiences as a core asset.
  • FOLLOW THE LEAD  |  FRIDAY, JANUARY 28, 2011
    [Forrester] Key questions about social demand generation
    Roughly 75% of all b2b buyers are active on the social Web, using social technologies at least once a month, according to a study released by Forrester Research. [.]. Guest Blog | Adam Metz The b2b community is guardedly optimistic about social media, and the economic results that are going to derive from it, in 2011.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 6, 2011
    [Forrester] The End of Traditional Marketing
    In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. It’s about the death of traditional marketing.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 4, 2011
    [Forrester] Is Customer Intelligence Delivering?
    On a recent flight home, I had the opportunity to read a recent report by Forrester Research. The report, “CI Teams: Blocking and Tackling is Not Enough” caught my eye amongst the stack of reading that I’d brought along, and I didn’t get to the other papers. I’ll save them for another day.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 8, 2010
    [Forrester] The Decline of Advertising and the Rise of Content Marketing
    The folks over at Junta42 and Forrester had an interesting discussion. Here is Forrester’s take-away: “The most interesting takeaway from the research is that overall advertising budgets will decline. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 13, 2011
    [Forrester] Consolidate and Coordinate your Media
    Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail.
  • ACSELLERANT  |  THURSDAY, MARCH 13, 2014
    [Forrester] Engaging Early with Video Stories
    Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals! Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions.
  • TYPE A COMMUNICATIONS  |  THURSDAY, OCTOBER 30, 2014
    [Forrester] 31 Scary B2B Marketing Statistics
    majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). October 28, 2014. Stein IAS). Stein IAS).
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 15, 2008
    [Forrester] Brands that Tweet
    There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Forrester] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. And lastly, the range of rankings in the Forrester survey is extremely close, and may paint a picture of marketer satisfaction that doesn’t reflect reality.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 23, 2013
    [Forrester] Is It A Good Time To Be CMO?
    The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. And it was straining traditional marketing strategy. 34%  feel overwhelmed by the change occurring in B2B Marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 24, 2010
    [Forrester] Marketing Automation is like Skiing – need for Jumpstart
    Forrester Research recently shared some interesting insights on marketing automation. The author observed that most companies who buy marketing automation load their house list into the software, then send out an email campaign.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 14, 2013
    [Forrester] Industrial Marketing in the Age of the Customer
    Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • PR MEETS MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Forrester] Does Size Matter with Virtual Events?
    Cisco GSX in 2009 with 19,000 attendees and AMD with 672,000 attendees in 2006 (Forrester Report, Market Many virtual events vendors and companies have touted that they have held the “largest&# virtual event.
  • INSIGHTIQ BLOG  |  MONDAY, MAY 7, 2012
    [Forrester] Creating Your Marketing Technology Roadmap
    If you didn’t attend the Forrester Customer Intelligence Forum held in Los Angeles on April 18 th and 19 th , you missed a great chance to hear William Band define the marketing technology roadmap.  Do you already have a planning process and marketing technology roadmap that incorporates Forrester’s guidance?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 10, 2012
    [Forrester] The Lead-To-Revenue Performance Framework Explained [Infographic]
    This infographic, based on independent research from Forrester, gives a visual representation of how marketers can make the most of their L2RM investments by keeping a few things in mind: be honest about your marketing process maturity, identify what capabilities you really need, and develop a marketing automation road map.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Forrester] Business in 2015: How the CMO and CIO Will Determine the Future
    Forrester predicts that 60% of companies will experience a data breach in 2015, “with the worst and most-publicized examples destroying years of brand value.” Source: Forrester. The two executive roles that matter most for 2015 are the CIO and the CMO. Companies can expect competition to arrive from any angle. ”  .
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Forrester] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not be on the winning side of that equation. Tweet This!
  • LEADER NETWORKS  |  SUNDAY, MAY 15, 2011
    [Forrester] The Future Of Social Shopping
    recent study by Forrester and GSI Commerce states that social media marketing rarely leads directly to online purchases; less than 2% of orders among the retailers surveyed were the result of shoppers coming from a social network, according to The Purchase Path of Online Buyers report 2010, Forrester Research and GSI Commerce. Hurray!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, OCTOBER 7, 2010
    [Forrester] Is Multichannel Marketing Really “Dual-Channel” Marketing?
    Forrester estimates that “multichannel customers spend five times more on their in-store purchases alone, compared with the retailer’s average customer.&#   Also in the same Forrester study, “Seventy percent of US online consumers research products online and purchase them offline.”. Kenyon Blunt. Why is this important?  Tweet This!
  • THE POINT  |  TUESDAY, JANUARY 21, 2014
    [Forrester] Campaign Makeover: Simple Changes Increase Email Response by 25 Percent
    would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. What would you change?”.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [Forrester] Help ITSMA with its Annual Marketing Performance Survey
    ITSMA is partnered with VisionEdge Marketing and Forrester, By completing the study below, you will help in this research and get a copy of the final results.  A Survey on Marketing Performance Management. Our friends at ITSMA are doing  their annual survey on Marketing Performance Management and they need your help. ITSMA MPM Survey.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Forrester] Unified Marketing: Buzzword or Bellwether?
    Forrester’s research article titled Marketing Mandate:  Connect the Dots ,  recently called out “integrated marketing as a good thing that rarely happens.”  Resources: Forrester Research:   Marketing Mandates:  Connect the Dots. Forrester Research:   Organizing for Interactive Marketing. Kenyon Blunt. What happens? 
  • CEEKUE  |  MONDAY, AUGUST 16, 2010
    [Forrester] 3 Reasons To Start Using Crowdsourcing In B2B Marketing
    According to a report published last week by Forrester, US customers are willing to be co-creators. The question “Would you be interested in providing input to help design and build new products or improve current products?&# was answered with yes by 61% of the 3990 people interviewed.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Forrester] Why B2B Companies Should Worry More About Customers Than Competitors
    According to Forrester’s research study, “ Competitive Strategy in the Age of the Customer ,” companies that become obsessed with their customers will rise above their competitors. Forrester calls customers the “sole source of sustainable competitive advantage.”. They do little that is original and tend to be also-rans.
  • SOCIAL MARKETING FORUM  |  TUESDAY, MAY 10, 2011
    [Forrester] Defining & Applying Social Media Intelligence
    Yesterday I posted about how important it is to use social media to monitor the brand conversations going on out there. I’ve just been reading a whitepaper from Forrester titled: “Defining Social Media Intelligence” which lists in detail how social media intelligence can be applied in an organization.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 23, 2011
    [Forrester] What Exactly is a Nurture Campaign…?
    According to Andre Pino over at Forrester Research, Lead nurturing is Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn't and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. 
  • BEYOND  |  TUESDAY, APRIL 21, 2009
    [Forrester] Who is the social media voice for your business?
    You don't often hear phrases like "305% ROI" attached to discussions about social media, so I was delighted to read, via Kipp Bodnar , about Forrester's recent research into "live chat" as a sales tool.
  • FATHOM  |  TUESDAY, JANUARY 15, 2013
    [Forrester] Keep More SaaS Customers With Lead Nurturing
    It’s hard to believe when Forrester Research reported that the companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. More than half of B2B marketers have not established lead nurturing, according to MarketingSherpa. B2B Technology Industry lead nurturing SaaS
  • ANNUITAS  |  TUESDAY, FEBRUARY 4, 2014
    [Forrester] Why Organizations Should Stop Focusing on Lead Nurturing Campaigns
    The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information,  still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Clearly, not best practice. Figure 1:  Lack of Content Alignment to Buyers Purchase Pattern.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Forrester] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, AUGUST 27, 2009
    [Forrester] Using Social Media to Deepen Customer Relations
    recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. An obvious win for companies looking to jump into Social Media is in the Customer Support area. If that isn’t a wake up call for Technology Companies, I don’t know what is!
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 21, 2015
    [Forrester] 3 Early Bird Tactics to Uncover New Sales Opportunities
    Research shows that one of the best ways to do this is by being an early bird: Forrester Research discovered that the first vendor to reach a prospect and set the buying vision has a 74% close rate. Want to win more sales? Then you need to do everything you can to give yourself an unfair advantage over your competitors.
  • ANNUITAS  |  TUESDAY, AUGUST 5, 2014
    [Forrester] Buyers Don’t Care About Your Sales Funnel
    The 2.8% of effectiveness mentioned above notwithstanding, Forrester also highlights the alternate reality in their July 2014 Study Compare Your B2B Content Marketing Maturity that shows 51% of those surveyed rated their Content Marketing Practice as mature, yet an overwhelming 85% say it is only somewhat effective. Pretty anemic! 
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Forrester] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” According There are a few benefits of focusing on “B2B Marketing” as a topic.
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [Forrester] Changing the Sales Conversation [PowerViews LIVE Highlights]
    Quote from Forrester Research: “Only 15% of salespeople articulate how their solution is going to solve business problems.”. On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Forrester] Modern Marketing Lessons From PetRelocation [Webinar]
    To learn more about PetRelocation’s content-driven marketing strategy from Caitlin Moore, as well as benchmark research from Forrester that highlights how you can adopt these practices, join us for the upcoming webinar, Tues, Mar. “What’s the best airline for my bulldog?” Register now!
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Forrester] So, The Underdog is on Top Now?
    Yesterday’s release of Forrester Research, Inc.’s Click here to read the press release about Act-On’s standing in “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014”. It enables companies to make well-informed decisions without spending months conducting their own research. Is it our technology?
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Forrester] Yikes.Forrester Says 'Don't Dedicate a Paid Ad Budget for Facebook'
    In a study published earlier this week, Forrester says that digital marketers should avoid buying Facebook advertising. Forrester surveyed several hundred marketing executives and asked them to rate ROI for every single digital marketing strategy. Forrester even says that Facebook has becom ".reliant Facebook came in dead last.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 20, 2011
    [Forrester] The Simple Guide to Lead Nurturing
    Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Slideshare is a great place to post as it lets you put in keywords and links. The presentation is below.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 30, 2014
    [Forrester] How Marketers Are Managing The Buyer Journey [Infographic]
    In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. Branding does indeed matter in the B2B buying process.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 3, 2012
    [Forrester] 6 in 10 Senior Marketers Say Social Media Key to Company Survival
    59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to  [pdf] a recently-released study commissioned by Facebook and conducted by Forrester Consulting. This article is based on a report by MarketingCharts. Read the original here.
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 30, 2012
    [Forrester] Use analytics for good, not evil.
    or, what I learned at Forrester's Customer Intelligence Forum this year. Finished with the piece? Then stay for a moment and let's focus on the warning for marketers offered by this entertaining, but still alarming article: customer analytics can be a slippery slope. That's what Target did quite well. Consumers believe it does.
  • E-STORM  |  MONDAY, NOVEMBER 28, 2011
    [Forrester] Social Commerce Potential in Asia
    Back in April 2011, Forrester Research declared that the “ability of the social network to drive revenue for e-commerce businesses continues to remain elusive.” ” Indeed, Forrester has placed paid search as the most effective channel while social as among the weakest. International Social Commerce Trends
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Forrester] The Whimsical Nature of Data Analytics
    The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S. started with the Forrester one. The one thing I did know was that I was too cheap to pony up the $499 Forrester was asking to access the full study and clarify this question. ONLINE IS THE PLACE TO BE. Now wait just a minute here….
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Forrester] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester ( Source ) TWEET THIS. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Dispel the myth that social media isn’t for B2B and tweet the truth.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Forrester] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Social media isn’t just for B2C marketers.
  • SAZBEAN  |  TUESDAY, AUGUST 24, 2010
    [Forrester] Social Media Must Align with Customer Service for Success
    Augie Ray , from Forrester , recently had the following experience at the mall: Retailer One:  I spent 15 minutes trying to find someone to offer assistance.  – Forrester Blog. But, if your customer service doesn’t align with the expectations set by your social media interactions, your success will only be short term.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 31, 2012
    [Forrester] Thought Leadership is the New Black for B2B Marketers
    According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Forrester created a four-step IDEA thought leadership creation model: 1.) The old way of marketing features and benefits no longer works for B2B marketing success.
  • MI6 MARKETING AGENCY  |  THURSDAY, MAY 27, 2010
    [Forrester] Mi6 Briefing #1: Inside the Mind of the B2B Tech Buyer
    This briefing condensed research from Forrester, IDG, Information Technology Services Marketing Association (ITSMA) and The Society for New Communications Research (supported in part by SAP). Author: Chris Herbert, B2B Specialist & Founder of Mi6. Presentation. Inside the Mind of The B2B Tech Buyer. Slide Shift.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 15, 2012
    [Forrester] Are Sales and Marketing Chatting Enough? [CHART]
    On the left hand side of this chart, you can easily see the pain experienced by the 92% of companies who responded to Forrester’s survey as being less than tightly aligned.  by Egan Cheung | Tweet this Collaboration has been a big topic for us at Eloqua lately. Are you using social tools at your company?  Tell us your stories!
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 17, 2014
    [Forrester] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
    Forrester Research ). Forrester Research ). Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge ( Forrester Research ). Forrester Research ). Forrester Research ). June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. Gartner ). Hubspot ).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Forrester] Introducing the Oracle Marketing Cloud
    Forrester calls it customer obsession; others go so far as to call themselves customer companies. Forrester. • 70% of marketing projects don’t leverage big data and analytics. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. CMOs face a dilemma. That’s right, nada. Accenture. 2. Columbia. 3.
  • INBLURBS  |  TUESDAY, AUGUST 14, 2012
    [Forrester] VMAIL is the new EMAIL
    According to an August 2011 Forrester Research survey: 50% of interactive marketers believed that marketing’s effectiveness will increase with online video over the next 3 years; while 43% said it would with E-mail marketing. 5. VMail is the new Email. Extraordinary results can be achieved using this technology. Cisco  predict –.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Forrester] The New Market for Social Media Consultants
    Last year, Forrester Research predicted  that the enterprise social software market would grow to $6.4 Forrester has identified four critical attributes of an innovative culture. By Neicole Crepeau, Contibuting {grow}  Columnist. What is social collaboration? Think Yammer. billion in 2016, as companies added tools for internal use.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [Forrester] The 30 Best Content Curation Resources for Marketers and Business Pros
    Forrester  (@ Forrester ) – top analysts firm covering business and marketing. When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Inc Magazine  (@ Inc ).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Forrester] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    According to Forrester Research , on average, buyers are 90% of the way through their buying journey before they ever talk to sales. When was the last time you used a travel agent? This phenomenon – of doing our own research and evaluation without the help of an agent – is not unique to travel. Interactive content can help.
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