• SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 21, 2017
    [Forrester] Webinar Highlights: 4 Steps to Operationalize A Stellar ABM Program
    If you didn’t have a chance to attend our new webinar, Beyond The Basics of ABM: 4 Steps to Operationalize a Stellar ABM Program, you can view the replay here. The live webinar was packed with great questions, many of which we answered at the bottom of this blog. ABM continues to be a noisy topic […].
  • VIDYARD  |  TUESDAY, FEBRUARY 21, 2017
    [Forrester] Forrester Research Predicts Account-Based Everything in 2017
    According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.
  • BIZIBLE  |  MONDAY, FEBRUARY 20, 2017
    [Forrester] 82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]
    Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. With this context, she then discusses the findings of Forrester Consulting’s study conducted on behalf of Bizible, including an ROI of 734%, a net present value of over $4 million, and a payback period of less than one month.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Forrester] How Personalization Affects Lead Nurturing
    It’s hard to argue against a 50% increase in sales leads generated at a 33% lower cost per head, according to Forrester Research. The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. People now expect a level of relevance that goes beyond general interests and target market fit.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Forrester] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Forrester] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Forrester reports that 96% of CMOs say they are being asked to do things they never had to do before, while according to ANNUITAS, only 8% of B2B marketers say they are very effective. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Forrester] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Tongue in cheek B2B campaign' of the week. Just order a ‘surrogate’ to take your place (so long as Widerøe flies there).
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Forrester] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    In fact, fewer than one in ten companies say they have tight alignment between sales and marketing, according to Forrester. Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected, and sometimes even contentious relationship. The numbers tell the story:  .
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Forrester] Why You Should Question Most Video Marketing Stats You See
    That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. We all know the value of a good stat.
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Forrester] How Marketing Can Enable Sales To Use Video
    Forrester Report: B2B Buyers Mandate a New Charter for Marketing and Sales. With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? Although it may be easy to claim that these parts of your business work together like ‘peanut butter and jelly’, is there any truth to it? Why is alignment so tricky?
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 8, 2017
    [Forrester] Forrester : Marketing : Robots, AI Will Replace 7% Of US Jobs By 2025
    The post Forrester : Marketing : Robots, AI Will Replace 7% Of US Jobs By 2025 appeared first on Opentopic. Brands & Marketers
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 8, 2017
    [Forrester] Brand new MarTech agenda launched with 70+ talks and 100+ speakers
    Really over 70 sessions ?! Really over 100 speakers ?! Yes, and yes. Eyes bulging out of my head.). Logically, it shouldn’t be surprising. The field of marketing technology has grown tremendously over the past several years. But the gut-level impact, at least for me, transcends cerebral analysis. “Wow!” EXPERIENCE.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Forrester] Hit Your Channel Sales Goals with ROI Selling
    For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs. The obvious, is that your partners aren’t dedicated just to you.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 7, 2017
    [Forrester] CMOs Not Happy With the State of Cross Channel Marketing
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. CMO Corne
  • VIDYARD  |  TUESDAY, FEBRUARY 7, 2017
    [Forrester] Sales and Marketing Must Join Forces or Get Left Behind
    Recent research from Forrester found that 80% of marketers report their relationship with sales is “good” and 60% of sales people said the same. According to Forrester, companies that don’t fix this issue are going to be left behind. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales. But why?
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Forrester] 18 Productivity-Boosting Bots for Marketers
    Forrester reports that AI will eliminate 16% of U.S. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. jobs by 2025 , which understandably freaks some people out. Bots are becoming increasingly popular in this realm.
  • ACT-ON  |  MONDAY, FEBRUARY 6, 2017
    [Forrester] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    In a 2013 survey, Forrester Research asked  B2B marketing execs  about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.”. Conversion – now that’s where the action happens. Not quite.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Forrester] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. Development of Customer Profiles.
  • HG DATA  |  THURSDAY, FEBRUARY 2, 2017
    [Forrester] The Right Data Fuels the Artificial Intelligence Race
    Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Forrester] How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
    An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason. EST (8 a.m. PST, 4 p.m. Business Daily Promo
  • BIZIBLE  |  FRIDAY, JANUARY 27, 2017
    [Forrester] The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]
    The Total Economic Impact™ Study of Bizible is a commissioned study conducted by Forrester Consulting on behalf of Bizible in December 2016. Forrester interviewed Bizible customers and created a representative “composite organization” by averaging all the customers’ costs and benefits from over a three-year period.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Forrester] 2016’s Must-Read List for B2B Marketers
    Forrester Report: Customer Goodwill Is an Untapped Marketing Goldmine Influitive. According to Forrester, advocacy has never been more important in the success of B2B companies. Successful marketers are well-rounded. But staying informed about so many digital disciplines is challenging. And then, to do it better than the other guys?
  • THE ROI GUY  |  WEDNESDAY, JANUARY 25, 2017
    [Forrester] Engaging Earlier and Higher with Financial Peer Comparisons
    According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. A common mantra for many sales strategies is to "Engage earlier and higher". Come on, get higher?
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Forrester] Your Role on the Customer Journey
    Forrester Research describes customer journey this way: “The customer journey spans a variety of touch points by which the customer moves from awareness to engagement and purchase. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. It’s because I rely on instinct. But that’s another story.).
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 16, 2017
    [Forrester] 57% of US Marketers Say Predictive Analytics Will Be a Primary Martech Tool in 2017
    survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 As customers utilize more types of technology, marketing professionals are turning to their own resources to keep pace. Approximately 57 percent of U.S. Don’t let the disparities between U.S.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Forrester] How to simultaneously attract new prospects and retain loyal customers
    This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I recommend giving it a read.). One of the challenges business owners face is attracting new customers while trying to retain current customers. Sealed the deal. What could you improve?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Forrester] 9 Essential Tips for Researching Your Next Content Campaign
    Forrester. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. Marketo.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Forrester] 9 Essential Tips for Researching Your Next Content Campaign
    Forrester. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research.
  • BIZIBLE  |  TUESDAY, JANUARY 3, 2017
    [Forrester] B2B Companies Who Don’t Implement Multi-Touch Attribution Will Fall Behind in 2017
    Forrester’s Total Economic Impact study of Bizible’s multi-touch attribution solution found an ROI greater than 700%. According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system.
  • KAPOST  |  TUESDAY, JANUARY 3, 2017
    [Forrester] The Customer Experience Map
    Analyst Laura Ramos listed content as one of the four core imperatives in the Forrester report, “ Make Your B2B Marketing Thrive in the Age of the Customer.”. Disjointed customer experiences are limiting the growth of B2B companies. Understanding, Mapping, and Delivering an Effective Customer Experience. An Experience, Defined. White paper.
  • KAPOST  |  WEDNESDAY, DECEMBER 28, 2016
    [Forrester] Experience Interlock: The Missing Ingredient to Effective CX
    This is  what Forrester refers  to when discussing how “hard handoff points create jarring customer experiences as staff tosses buyers from one department to another.”. Regardless of industry or role, B2B marketers are focusing their attention—and budgets—on customer experience management. We call this experience interlock.
  • DISTRIBION  |  TUESDAY, DECEMBER 20, 2016
    [Forrester] 2017 Marketing Trends to Watch
    Forrester Research ). Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Marketing automation on the rise.
  • BRAINSHARK  |  TUESDAY, DECEMBER 20, 2016
    [Forrester] Do Channel Sales Partners Have a Competitive Advantage with Buyers? [Video]
    Executive buyers say more than 80% of sales meetings are “a complete waste of time,” according to research from Forrester. The reason? Buyers have rising expectations, and salespeople aren’t providing enough value
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Forrester] 5 Ways to Use AI Technology in Marketing In 2017
    In a survey conducted by Forrester Consulting and commissioned by Everstring, 41 percent of B2B marketers using predictive technology reported growth above the industry average compared to 14 percent of traditional B2B marketers. Algorithms can sift through more data in a second than humans can do in a month. Here are the top five. 1.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Forrester] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. While many familiar trends were mentioned, some new ones surfaced. Marketing automation. Personalization. Strategy.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Forrester] 10 Most Popular B2B Lead Blog Posts of 2016
    Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. The Biggest Contributor to B2B Revenue. Just to name a few.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Forrester] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., When Act-On was listed in Forrester’s 2014 report, our founder Raghu Raghavan called it an “ amazing milestone ” for the company. WIIFY? So, what’s in it for you?
  • I-SCOOP  |  SUNDAY, DECEMBER 11, 2016
    [Forrester] Wireless IoT connectivity: LPWAN forecasts and predictions 2017
    Research 3GPP 3GPP LPWAN Dale Ford Forrester IDC IHS Ingenu IoT Global Forecast & Analysis 2015-2025 LoRA LoRaWan Low Power Wide Ara Network LPWAN LPWAN services LTE-M LTE-NB LTE-NB1 M2M Machina Research MarketsandMarkets NB-IoT ON World Sigfox Weightless SIG Z-Wave ZigBeeThis is both the case for short-range protocols and standards (e.g.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Forrester] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. G2Crowd is disrupting the traditional analyst quadrants. Why Martech utilization is up. Love what you hear?
  • BRAINSHARK  |  TUESDAY, DECEMBER 6, 2016
    [Forrester] Brainshark Recognized as a Strong Performer in Forrester Wave for Sales Enablement Automation
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Forrester] B2B Marketing Automation Software for Fast Growing Companies
    According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. With this new worldview, what Forrester calls the Age of the Customer, you’re going to need more than just email, CRM and marketing automation software. One Check.
  • EARNEST ABOUT B2B  |  SUNDAY, DECEMBER 4, 2016
    [Forrester] This is the week that was in B2B: from customer objectification to invisible payments
    According to a recent Forrester study: “65% of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.” Food for thought of the week. Goes to Brian Carroll on his B2B Lead Blog. Brian cautions that we risk treating customers like objects rather than human beings in our bid to automate.
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Forrester] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    According to Forrester, just 1% of leads turn into revenue for the average company. Today I’m excited to announce that Bizible’s marketing measurement and reporting solution is now available to Microsoft Dynamics customers. Now we’re bringing that same advanced understanding of marketing performance management to even more marketing teams.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Forrester] Better Social Selling, an Interview with Jill Rowley
    literally just had this question, being interviewed for a Forrester research report on social selling. Have you ever wondered about how you can leverage social selling for better lead generation and business development? Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. Jill: Sure, Brian.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Forrester] Staffing Industry Sales: How Do Account Reps Spend their Time?
    ” In fact, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost, according to Forrester Research. Earlier this year,  we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? The Data: How Sales Reps Spend Their Time.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Forrester] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Forrester] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    ” On the other end of the spectrum, you’ve got these analyst firms, the Gartners, the Forresters, folks like that, who publish much less frequently. As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. You write a lot about the importance of strategy.
  • BRAINSHARK  |  THURSDAY, NOVEMBER 17, 2016
    [Forrester] B2B Sales Technology: How Are Tech Buyers Investing? – Forrester B2B Marketing 2016
    Last month, I was fortunate to attend Forrester’s B2B Marketing 2016 event in Miami
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Forrester] 4 Ways to Elevate Your Marketing with Great Content
    Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. So how do we rise above the noise? The first?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 10, 2016
    [Forrester] Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands
    Micro Moments In 2014, Julie Ask wrote "Micro-Moments Are the Next Frontier for Mobile" and coined the phrase "Mobile Micro-Moments” in a Forrester report : “Simple triggers spur consumers to take action, both on devices and in the real world. 80% of social media engagement happens on mobile ( comScore ).
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2016
    [Forrester] 14 key facts on website speed and 4 top tips when it ‘s slow
    Forrester ). 4 TOP TIPS WHEN IT’S SLOW. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization  (SEO). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Forrester] Why You Should Rethink the Purpose of Your Marketing Analytics
    In a survey about how analytics improve the bottom line, Forrester Research defined some useful language and research that marketers can use in these conversations. If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups. But what is lost in this shuffle? ” 4.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 5, 2016
    [Forrester] What Is Account-Based Marketing, and Will It Work for Your Brand?
    That’s been a more or less successful approach, but one plagued with inefficiency: As Forrester Research pointed out , less than one percent of leads turn into revenue-generating conversions. In the marketing world, the race for a competitive edge is endless. Where do you start? With a better understanding of what ABM actually does.
  • SNAPAPP  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Where to Place Interactive Elements in Your Marketing Videos
    Well, it depends, but according to Forrester research, interactive videos are found to have a 90% completion rate. With video becoming more and more a regular option in B2B marketing content (and an effective one ), the next evolutionary step is optimizing the medium to be even more impactful. People like video. And that reason is cat videos.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    Using third party content (a Forrester research report), our client showed proof that tech companies are unable to make the value connection despite major branding overhauls. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Notice the key word here: “specific.”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. Would you be able to do it? Bloodline To Emotional Engagement.
  • VIDYARD  |  TUESDAY, NOVEMBER 1, 2016
    [Forrester] How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
    To learn more about the state of the market and which video platforms are leading the pack, check out the Forrester Wave Report for Online Video Platforms for Sales and Marketing compliments of your friends at Vidyard! It was a simple idea but one that would change the world of digital media — and brand marketing — in a very significant way.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Forrester] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Forrester data shows that more than one-third of all time spent online is devoted to consuming video content. Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Forrester] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com. Press Releases
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Forrester] What The Top 4% of Account-Based Marketers Have in Common
    Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Forrester] What The Top 4% of Account-Based Marketers Have in Common
    Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.
  • OPENTOPIC  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the. The post Is Predictive Marketing Now Mainstream? appeared first on Opentopic. Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2016
    [Forrester] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    10% of marketers feel they are able to fully execute mature marketing automation strategies (Forrester). 80% of B2B marketers consider it a core requirement of their jobs to understand and use marketing technology (Forrester). The time of scattershot marketing, or even broadcast marketing, is long past. We are all guilty of this one.
  • VIDYARD  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Get These B2B Video Secrets – Before They Self-Destruct!
    But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office. swear, they’ll even buy things on the Internet. It’s going to happen!”. Consider the lowly email. In three days. Tone matters. Explain.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Forrester] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Author: Eric Lam Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second.
  • 6SENSE  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] 10 Tips to Own the Stage: The Best Public Speakers Don’t Practice, Talk Fast, Dance and Make the Audience Fall Madly in Love with Them
    Tuesday morning at 10 a.m., I took the stage in front of 750 B2B marketers at Forrester’s annual event in Miami. In fact, I think one of the Forrester analysts is doing a whole research piece on this topic. And truly kill it. At the risk of coming across as arrogant, I am confident in my speaking abilities. IN my skin. connected.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] The 5 Fundamentals of Account-Based Marketing You Need to Know
    According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. And the data proves it works: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. Sound too good to be true? It’s not. Or the Head of Sales?”).
  • OPENTOPIC  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Stop Segmenting; Start Individualizing
    According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. First impressions are already important. But in today’s customer-centric world, every impression counts. Brands & Marketers
  • RADIUS  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. This was originally published on Medium. Why CMOs Need Predictive.
  • RADIUS  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. This was originally published on Medium. Why CMOs Need Predictive.
  • RADIUS  |  MONDAY, OCTOBER 17, 2016
    [Forrester] 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
    Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively. If this is not the next big thing, I don’t know what is. Looking into the future.
  • RADIUS  |  MONDAY, OCTOBER 17, 2016
    [Forrester] 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
    Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively. “If this is not the next big thing, I don’t know what is.”. Looking into the future.
  • OPENTOPIC  |  MONDAY, OCTOBER 17, 2016
    [Forrester] Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
    So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). It’s about the top 15 developing technologies that will help businesses. Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2016
    [Forrester] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. Mobile DMP.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [Forrester] Stop Segmenting; Start Individualizing
    According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. First impressions are already important. But in today’s customer-centric world, every impression counts. Brands & Marketers
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [Forrester] Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
    So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). It’s about the top 15 developing technologies that will help businesses. Marketing - Financial Services
  • RADIUS  |  FRIDAY, OCTOBER 7, 2016
    [Forrester] Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects
    Learn how predictive improves B2B marketing outcomes by reading this Forrester report. Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization. businesses.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 6, 2016
    [Forrester] Open Lounge: The Millennial Impact
    “Right now, it’s the time of the Millennials,” said Mary Shea, Principal Analyst at Forrester Research and self-described “late Boomer,” as she kicked off the Open Lounge panel discussing the impact this new generation of workers, buyers, and sellers is having on B2B.
  • RADIUS  |  THURSDAY, OCTOBER 6, 2016
    [Forrester] Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects
    Learn how predictive improves B2B marketing outcomes by reading this Forrester report. Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization. businesses.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 5, 2016
    [Forrester] Open Lounge: Forrester’s Mary Shea Talks ABM, Millennials, and the Changing B2B Buyer
    Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing.
  • OPENTOPIC  |  TUESDAY, OCTOBER 4, 2016
    [Forrester] Forrester study: How marketing analytics increases business performance
    Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The post Forrester study: How marketing analytics increases business performance appeared first on Opentopic. Marketing - Financial Services
  • VIDYARD  |  TUESDAY, OCTOBER 4, 2016
    [Forrester] You Are What You Learn: The Best Marketing Conferences to End 2016
    Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2016
    [Forrester] How CMOs Can Make Sense of Today's Technology Landscape
    According to Forrester, 60% of all retail transactions are affected by digital interactions, including in-store transactions. Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? Overwhelming to say the least. The Shift Is Obvious. CMO Corner
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Forrester] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    In a study that Bulldog commissioned, Forrester Consulting found that less than half (43%) of responders counted themselves as customer-obsessed, even though such an obsession has proven to be a boon to businesses. If you’re thinking that four hours is a lot of time to sacrifice from your long list of to-dos, you’re right. Why is that?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Forrester] 50 Facts about online consumer behavior not to ignore
    Forrester ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Google ).
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Forrester] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    In a study by Forrester Research, video in email engages prospects by increasing click-through rates by over 200% compared to traditional email or article posting. What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? Not anymore!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Forrester] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true. Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? First, let’s talk about data.
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Forrester] Look-Alike Targeting Can Be Deceiving
    In fact, Forrester found that the top three data sources that marketers use for customer segmentation are manual inputs from sales reps, static list purchases, and manual inputs from contact forms. Customer segmentation is the bread-and-butter of B2B marketing. With the dawn of predictive analytics, there is a better way. Wrapping It Up.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Forrester] 7 Ways to Create More Interesting Content for Your Blog
    During this post, they highlight 12 B2B brands including players such as Intel, Cisco, and Forrester that are rocking the Twitter space. Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts.
  • VIDYARD  |  TUESDAY, SEPTEMBER 13, 2016
    [Forrester] Forrester Shows Marketing Needs to be More Helpful, Handy, and Human
    And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. The post Forrester Shows Marketing Needs to be More Helpful, Handy, and Human appeared first on Vidyard.
  • BRAINSHARK  |  MONDAY, SEPTEMBER 12, 2016
    [Forrester] Forrester: What Can Go-to-Market Leaders Do Differently to Drive Sales Productivity? [Video]
  • I-SCOOP  |  SUNDAY, SEPTEMBER 11, 2016
    [Forrester] Digital transformation failure recipes: the content and process integration deficit
    Business optimization Business process management Digital transformation Information management Research actionable data Alfresco BPM business process integration business processes content-centric Enterprise Content Management Forrester Consulting information capture information management information silos Thomas DeMeo Youbiquity Finance
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Forrester] Discover Where Your Competitors Are Beating You Online
    Get your Inbound Marketing Competitive Analysis now and learn more about how to beat your competition. [1] BIA/Kelsey. [2] Google ZMOT. [3] Forrester. [4] Forrester. [5] McMurry/TMG. [6] Kissmetrics. [7] Gartner. [8] HubSpot. [9] Business2Community. [10] HubSpot. Every company has competitors. Why is this so important? Forms. Busines
  • BRAINSHARK  |  TUESDAY, SEPTEMBER 6, 2016
    [Forrester] Forrester: How Can B2B Sales Leaders Engage with Millennials? [Video]
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 31, 2016
    [Forrester] Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine
    Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2016
    [Forrester] Smart Marketers Will Be At Forrester’s B2B Marketing Forum (And Use Our Discount Code!)
    forrester marketing Sales Intelligence sales productivity Smarketing sponsor technologiesThere’s no doubt B2B marketing is getting harder, especially when you see stats like these: 74% of business buyers conduct more than half of their research online before making an offline purchase. More and more, […].
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Forrester] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” 2. Marketing ROI
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Forrester] 3 Ways to Boost Your Sales With an ROI Calculator
    Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. What do those numbers mean to you ? Used cars?
  • BRAINSHARK  |  WEDNESDAY, AUGUST 24, 2016
    [Forrester] Forrester: How Can Content and Technology Empower B2B Sellers? [Video]
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