• BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Forrester] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    According to Forrester, just 1% of leads turn into revenue for the average company. Today I’m excited to announce that Bizible’s marketing measurement and reporting solution is now available to Microsoft Dynamics customers. Now we’re bringing that same advanced understanding of marketing performance management to even more marketing teams.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Forrester] Better Social Selling, an Interview with Jill Rowley
    literally just had this question, being interviewed for a Forrester research report on social selling. Have you ever wondered about how you can leverage social selling for better lead generation and business development? Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. Jill: Sure, Brian.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Forrester] Staffing Industry Sales: How Do Account Reps Spend their Time?
    ” In fact, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost, according to Forrester Research. Earlier this year,  we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? The Data: How Sales Reps Spend Their Time.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Forrester] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Forrester] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    ” On the other end of the spectrum, you’ve got these analyst firms, the Gartners, the Forresters, folks like that, who publish much less frequently. As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. You write a lot about the importance of strategy.
  • BRAINSHARK  |  THURSDAY, NOVEMBER 17, 2016
    [Forrester] B2B Sales Technology: How Are Tech Buyers Investing? – Forrester B2B Marketing 2016
    Last month, I was fortunate to attend Forrester’s B2B Marketing 2016 event in Miami
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Forrester] 4 Ways to Elevate Your Marketing with Great Content
    Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. So how do we rise above the noise? The first?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 10, 2016
    [Forrester] Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands
    Micro Moments In 2014, Julie Ask wrote "Micro-Moments Are the Next Frontier for Mobile" and coined the phrase "Mobile Micro-Moments” in a Forrester report : “Simple triggers spur consumers to take action, both on devices and in the real world. 80% of social media engagement happens on mobile ( comScore ).
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2016
    [Forrester] 14 key facts on website speed and 4 top tips when it ‘s slow
    Forrester ). 4 TOP TIPS WHEN IT’S SLOW. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization  (SEO). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Forrester] Why You Should Rethink the Purpose of Your Marketing Analytics
    In a survey about how analytics improve the bottom line, Forrester Research defined some useful language and research that marketers can use in these conversations. If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups. But what is lost in this shuffle? ” 4.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 5, 2016
    [Forrester] What Is Account-Based Marketing, and Will It Work for Your Brand?
    That’s been a more or less successful approach, but one plagued with inefficiency: As Forrester Research pointed out , less than one percent of leads turn into revenue-generating conversions. In the marketing world, the race for a competitive edge is endless. Where do you start? With a better understanding of what ABM actually does.
  • SNAPAPP  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Where to Place Interactive Elements in Your Marketing Videos
    Well, it depends, but according to Forrester research, interactive videos are found to have a 90% completion rate. With video becoming more and more a regular option in B2B marketing content (and an effective one ), the next evolutionary step is optimizing the medium to be even more impactful. People like video. And that reason is cat videos.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    Using third party content (a Forrester research report), our client showed proof that tech companies are unable to make the value connection despite major branding overhauls. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Notice the key word here: “specific.”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. Would you be able to do it? Bloodline To Emotional Engagement.
  • VIDYARD  |  TUESDAY, NOVEMBER 1, 2016
    [Forrester] How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
    To learn more about the state of the market and which video platforms are leading the pack, check out the Forrester Wave Report for Online Video Platforms for Sales and Marketing compliments of your friends at Vidyard! It was a simple idea but one that would change the world of digital media — and brand marketing — in a very significant way.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Forrester] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Forrester data shows that more than one-third of all time spent online is devoted to consuming video content. Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Forrester] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com. Press Releases
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Forrester] What The Top 4% of Account-Based Marketers Have in Common
    Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Forrester] What The Top 4% of Account-Based Marketers Have in Common
    Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.
  • OPENTOPIC  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the. The post Is Predictive Marketing Now Mainstream? appeared first on Opentopic. Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2016
    [Forrester] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    10% of marketers feel they are able to fully execute mature marketing automation strategies (Forrester). 80% of B2B marketers consider it a core requirement of their jobs to understand and use marketing technology (Forrester). The time of scattershot marketing, or even broadcast marketing, is long past. We are all guilty of this one.
  • VIDYARD  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Get These B2B Video Secrets – Before They Self-Destruct!
    But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office. swear, they’ll even buy things on the Internet. It’s going to happen!”. Consider the lowly email. In three days. Tone matters. Explain.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Forrester] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Author: Eric Lam Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second.
  • 6SENSE  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] 10 Tips to Own the Stage: The Best Public Speakers Don’t Practice, Talk Fast, Dance and Make the Audience Fall Madly in Love with Them
    Tuesday morning at 10 a.m., I took the stage in front of 750 B2B marketers at Forrester’s annual event in Miami. In fact, I think one of the Forrester analysts is doing a whole research piece on this topic. And truly kill it. At the risk of coming across as arrogant, I am confident in my speaking abilities. IN my skin. connected.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] The 5 Fundamentals of Account-Based Marketing You Need to Know
    According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. And the data proves it works: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. Sound too good to be true? It’s not. Or the Head of Sales?”).
  • OPENTOPIC  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Stop Segmenting; Start Individualizing
    According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. First impressions are already important. But in today’s customer-centric world, every impression counts. Brands & Marketers
  • RADIUS  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. This was originally published on Medium. Why CMOs Need Predictive.
  • RADIUS  |  MONDAY, OCTOBER 17, 2016
    [Forrester] 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
    Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively. “If this is not the next big thing, I don’t know what is.”. Looking into the future.
  • OPENTOPIC  |  MONDAY, OCTOBER 17, 2016
    [Forrester] Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
    So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). It’s about the top 15 developing technologies that will help businesses. Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2016
    [Forrester] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. Mobile DMP.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [Forrester] Stop Segmenting; Start Individualizing
    According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. First impressions are already important. But in today’s customer-centric world, every impression counts. Brands & Marketers
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [Forrester] Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
    So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). It’s about the top 15 developing technologies that will help businesses. Marketing - Financial Services
  • RADIUS  |  FRIDAY, OCTOBER 7, 2016
    [Forrester] Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects
    Learn how predictive improves B2B marketing outcomes by reading this Forrester report. Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization. businesses.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 6, 2016
    [Forrester] Open Lounge: The Millennial Impact
    “Right now, it’s the time of the Millennials,” said Mary Shea, Principal Analyst at Forrester Research and self-described “late Boomer,” as she kicked off the Open Lounge panel discussing the impact this new generation of workers, buyers, and sellers is having on B2B.
  • RADIUS  |  THURSDAY, OCTOBER 6, 2016
    [Forrester] Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects
    Learn how predictive improves B2B marketing outcomes by reading this Forrester report. Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization. businesses.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 5, 2016
    [Forrester] Open Lounge: Forrester’s Mary Shea Talks ABM, Millennials, and the Changing B2B Buyer
    Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing.
  • OPENTOPIC  |  TUESDAY, OCTOBER 4, 2016
    [Forrester] Forrester study: How marketing analytics increases business performance
    Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The post Forrester study: How marketing analytics increases business performance appeared first on Opentopic. Marketing - Financial Services
  • VIDYARD  |  TUESDAY, OCTOBER 4, 2016
    [Forrester] You Are What You Learn: The Best Marketing Conferences to End 2016
    Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2016
    [Forrester] How CMOs Can Make Sense of Today's Technology Landscape
    According to Forrester, 60% of all retail transactions are affected by digital interactions, including in-store transactions. Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? Overwhelming to say the least. The Shift Is Obvious. CMO Corner
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Forrester] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    In a study that Bulldog commissioned, Forrester Consulting found that less than half (43%) of responders counted themselves as customer-obsessed, even though such an obsession has proven to be a boon to businesses. If you’re thinking that four hours is a lot of time to sacrifice from your long list of to-dos, you’re right. Why is that?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Forrester] 50 Facts about online consumer behavior not to ignore
    Forrester ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Google ).
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Forrester] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    In a study by Forrester Research, video in email engages prospects by increasing click-through rates by over 200% compared to traditional email or article posting. What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? Not anymore!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Forrester] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true. Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? First, let’s talk about data.
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Forrester] Look-Alike Targeting Can Be Deceiving
    In fact, Forrester found that the top three data sources that marketers use for customer segmentation are manual inputs from sales reps, static list purchases, and manual inputs from contact forms. Customer segmentation is the bread-and-butter of B2B marketing. With the dawn of predictive analytics, there is a better way. Wrapping It Up.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Forrester] 7 Ways to Create More Interesting Content for Your Blog
    During this post, they highlight 12 B2B brands including players such as Intel, Cisco, and Forrester that are rocking the Twitter space. Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts.
  • VIDYARD  |  TUESDAY, SEPTEMBER 13, 2016
    [Forrester] Forrester Shows Marketing Needs to be More Helpful, Handy, and Human
    And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. The post Forrester Shows Marketing Needs to be More Helpful, Handy, and Human appeared first on Vidyard.
  • BRAINSHARK  |  MONDAY, SEPTEMBER 12, 2016
    [Forrester] Forrester: What Can Go-to-Market Leaders Do Differently to Drive Sales Productivity? [Video]
  • I-SCOOP  |  SUNDAY, SEPTEMBER 11, 2016
    [Forrester] Digital transformation failure recipes: the content and process integration deficit
    Business optimization Business process management Digital transformation Information management Research actionable data Alfresco BPM business process integration business processes content-centric Enterprise Content Management Forrester Consulting information capture information management information silos Thomas DeMeo Youbiquity Finance
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Forrester] Discover Where Your Competitors Are Beating You Online
    Get your Inbound Marketing Competitive Analysis now and learn more about how to beat your competition. [1] BIA/Kelsey. [2] Google ZMOT. [3] Forrester. [4] Forrester. [5] McMurry/TMG. [6] Kissmetrics. [7] Gartner. [8] HubSpot. [9] Business2Community. [10] HubSpot. Every company has competitors. Why is this so important? Forms. Busines
  • BRAINSHARK  |  TUESDAY, SEPTEMBER 6, 2016
    [Forrester] Forrester: How Can B2B Sales Leaders Engage with Millennials? [Video]
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 31, 2016
    [Forrester] Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine
    Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2016
    [Forrester] Smart Marketers Will Be At Forrester’s B2B Marketing Forum (And Use Our Discount Code!)
    forrester marketing Sales Intelligence sales productivity Smarketing sponsor technologiesThere’s no doubt B2B marketing is getting harder, especially when you see stats like these: 74% of business buyers conduct more than half of their research online before making an offline purchase. More and more, […].
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Forrester] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” 2. Marketing ROI
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Forrester] 3 Ways to Boost Your Sales With an ROI Calculator
    Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. What do those numbers mean to you ? Used cars?
  • BRAINSHARK  |  WEDNESDAY, AUGUST 24, 2016
    [Forrester] Forrester: How Can Content and Technology Empower B2B Sellers? [Video]
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Forrester] Feeding Sales Is a Process, Not a Project.
    In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. And now there’s a budget cut. Ingrates !"
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Forrester] One Third of CMOs Not Integrating Within Digital Channels
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. CMO Corne
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Forrester] Social Media Audiences Are Great, But Email Audiences Are Better
    The exact stats vary widely, but here’s what Forrester reported early last year. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. It’s not a whole lot better on Twitter or LinkedIn.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Forrester] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    Robert’s rant: Robert struggled to comprehend the conclusions drawn in this eMarketer article , in which a study by Forrester Consulting tries to correlate the automation of content creation with benefits like greater engagement, loyalty, and emotional impact. This week’s show. Recorded live on August 14, 2016; Length: 01:01:35).
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Forrester] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Author: Ashika Balani The days of telemarketers are long gone.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 18, 2016
    [Forrester] Consolidating point solutions with a hub in your marketing stack?
    The following is a guest opinion piece by Josh Dreller , VP of product marketing at 4C. Note that 4C could be characterized as a provider of “point solutions” themselves, so this opinion is aligned with their business. Which one is right for you? Just look at your standard multi-tool from a hardware store. It’s too bad. Software is hard.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2016
    [Forrester] How to Orchestrate and Personalize the Entire Customer Experience
    As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C.
  • BRAINSHARK  |  WEDNESDAY, AUGUST 17, 2016
    [Forrester] Forrester: What Sales Readiness Strategies Matter Most for B2B Sellers? [Video]
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Forrester] Should Social Marketing Still Get Your Vote?
    My point of view to this important question is an emphatic “ NO *.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer. traditional news outlets) doubled between 2010 and 2012 ( Pew Research Center ). However, these two views are in fact not oppositional. Getting to Yes.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2016
    [Forrester] CMOs fail to go beyond brand awareness on LinkedIn
    Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. B2B Marketing Social Media Marketing Social Media/PR Adrienne Weissman Clay Stobaugh Forrester G2 Crowd Inmails John Kenedy Kathy Keim linkedin Lithium marketing funnel MarketingLand.com ROI Shari Jones Slideshare Wiley Xerox XOJetRevenue.
  • BRAINSHARK  |  WEDNESDAY, AUGUST 10, 2016
    [Forrester] Forrester: How Can B2B Sellers Meet Today’s Buyer Expectations?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Forrester] Boost Your Business with Live Chat
    According to a survey conducted by Forrester Research , “around 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a web site can offer.”. What is live chat? How does live chat work? Why choose live chat? How to optimize your live chat.
  • BIZIBLE  |  TUESDAY, AUGUST 2, 2016
    [Forrester] Why Marketers Should Really Care About TOTAL Velocity, Not Just Sales Velocity
    In 2014, Forrester famously claimed that buyers now complete about 90% of the customer journey on their own before ever reaching out to a salesperson. When B2B organizations think about velocity, it is typically thought of as the time from the opportunity creation to opportunity closed (won or lost). It only includes the sales cycle.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Forrester] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve got to win on YouTube” is no way to approach decisions around video. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Forrester] 9 Companies Using Live Website Chat in a Creative Way
    Forrester data shows that 55% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question. Live chat technology has been around for a while. Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective. With 1.09
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Forrester] What’s the killer app in B2B marketing? Face-to-face events
    20% on average, according to Forrester.  I’ve seen companies that devote as much as 60% of their spend to face to face. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade showsIt’s not digital, except tangentially. Why is this the case, and what does that mean for us marketers?
  • INFER  |  THURSDAY, JULY 28, 2016
    [Forrester] Predictive Analytics: Why They Make Your Content More Impactful
    The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Step 2: Score the leads.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Forrester] Predictive Analytics: Why They Make Your Content More Impactful
    The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Step 2: Score the leads.
  • CONTENT STANDARD  |  MONDAY, JULY 25, 2016
    [Forrester] For B2B Mobile Marketing Strategies, Distraction Never Looked So Good
    According to Forrester , brands building out micro-moment strategies for smartphones today will be laying the groundwork for similar strategies on the wearables front—which will inevitably became a key point of emphasis for those companies. Mobile devices are windows through which retailers can engage consumers in new, exciting ways.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Forrester] Mi6 Agency’s Top Charts for July 2016
    Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. “ Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC. Week of July 4th. We love this chart about charts! Sources.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Forrester] Mi6 Agency’s Top Charts for July 2016
    Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. “Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC.” Week of July 4th. We love this chart about charts! Sources.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Forrester] Mi6 Agency’s Top Charts for July 2016
    Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. “Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC.” Week of July 4th. We love this chart about charts! Sources.
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Forrester] The Day of the Fish: B2B ESP 2016 Recap
    Continuing the trend, Forrester principal analyst Laura Ramos discussed the six ways predictive gives sales and marketing teams an unfair advantage and displayed a photo of a goldfish jumping from one bowl to another. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” Latest
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Forrester] How most Social Media experts are wrong about LinkedIn
    Those that have been following me know that I’m against using social media platforms like LinkedIn for brand awareness, as I have combated recent reports coming from Forrester. I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Like this post? Sign up for our emails here.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopi
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Forrester] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve got to win on YouTube” is no way to approach decisions around video. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Forrester] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Add this to the fact that as much as 90% of a buyer’s journey being self-directed, as reported in the Forrester Research report  “ Don’t Let Muddled Messaging Compromise Customer Experience,” published 2015, and the stakes have never been higher. Ease of Use. Low Burden to IT. But this isn’t scalable, is it? Vision.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • ANNUITAS  |  TUESDAY, JULY 19, 2016
    [Forrester] The (Almost) Lost Art of Listening in Demand Generation
    According to Forrester in B2B Prospecting Goes Digital In The Age Of The Customer, 72% of B2B marketers said engaging anonymous buyers before they self-identify is a major challenge. Marketers talk. A lot. Well, a lot of us do. There’s definitely a disconnect somewhere. Too often, content strategies aren’t based on buyers. Formats-.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  SUNDAY, JULY 17, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> employmentpipeline.com Fuel your intellectual curiosity and professional growth.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [Forrester] Industrial Content Marketing Fails to Engage with Target Audience
    Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Forrester] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Why Ask Why?
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Forrester] Is Marketing Automation Right For You?
    Lori Wizdo, Forrester’s VP and Principal Analyst has written that, “In our study, we found that companies who have implemented a marketing automation solution reported significantly higher levels of collaboration between sales and marketing, across a number of different dimensions.”. What are your current processes? Level of difficulty.
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 13, 2016
    [Forrester] Mobilize Your Marketing! Use Marketing Automation Software and Thrive
    recent 2016 Forrester Report outlined the biggest mobile and app trends of the year, all of which pointed to mobile marketing dominating the 2016 business world. Mobile marketing has never been more relevant. To stay ahead of competitors and remain connected with your customers, developing a mobile marketing strategy is key.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Forrester] Lead Change and Transform Communications with Nurture Marketing
    Forrester Research ). The times, they are a changin’. The prerequisites for a company to be successful have intensified. And the prerequisites for a marketing team to be successful are no different. Both of these topics, I believe, are essential for staying ahead in this tough environment. And the corresponding tool is marketing automation.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Forrester] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research. The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM). Yes, retargeting ads can be annoying. Content audit.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Forrester] Forrester report says content from agnostic industry experts best way to reach B2B buyers
    Opentopic blog >> b2bmarketing.net A new Forrester Research report reveals the best way to reach B2B buyers is with content written by unbiased third-party industry experts. Forrester also interviewed eight vendor companies, including. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  TUESDAY, JULY 5, 2016
    [Forrester] How To Optimize Your Event Strategy For Account-Based Marketing
    recent Forrester report finds that using events for lead generation isn’t effective: Our results show that marketers rely on events to find buyers but not to educate or persuade them.B2B marketers clearly aren’t treating event investments strategically; much of their money and effort here could be better spent. Focus on Quality Over Quantity.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Forrester] 25 Experts Share Top 3 Content Marketing Trends for 2017
    For example, when a company licenses a Forrester report (or an Aberdeen report <wink>) for a demand generation campaign, there are only two things that matter: the title and the fact that it comes from Forrester. We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Donna Moritz. F.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2016
    [Forrester] Are Three Quarters of CMOs Wrong About Customer Experience?
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. There is no denying the importance of delivering the optimal CX to every customer, every time. So Why Is This Wrong?
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