• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Forrester] Start engaging from the first click in the Customer Journey
    The Forrester Wave™: Cross-Channel Campaign. Forrester Research, Inc., Forrester Research, Inc., The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012 3. Forrester Research, Inc., The Forrester Wave™: Cross-Channel Campaign Management, Q4 2011 4. Forrester Research, Inc., It is by no means.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Forrester] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    An Open Letter to Mark Zuckerberg Forrester. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate. Increase.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Forrester] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    According to Forrester: “Even within marketing, silos inhibit. 1Frictionless B2B Creating a smoother customer journey in a world of. marketing potholes. 2Introduction Continuous. Effortless. Uneventful. Smooth. These are all synonyms for the word “frictionless.” They all mean. customers along their journey. Clever title, huh? center servers.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Forrester] The Ultimate Guide: Getting started with Social Selling
    opportunity for better alignment.” — Greg Forrest, Sr. united team to drive the business every day.” — Greg Forrest, Sr. The Ultimate Guide: Getting Started. with Social Selling INTRODUCTION Digital disruption has revolutionized. the sales and marketing landscape. In the traditional model, marketing tells a targeted group. They’re.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Forrester] Predictions 2014: Mobile Trends for Marketers
    Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it--and the strategies you need to gain a competitive edge
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Forrester] Forrester Report on Mobile Engagement
    Push notifications are no longer just about breaking news, weather, or traffic alerts. The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Forrester] Are marketers getting lost in the Dark Funnel?
    Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” By Krista LaRiviere, {grow} Community Member. Many marketers are now asking: Did this prospect know about us before coming to our site?
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Forrester] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    But getting to a state of persona nirvana is easier said than done. There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. Related reading: Why Personas Fail. Here are 17 things the top performers do really well.  Core attributes. 1.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Forrester] AEC Marketing: The Upcoming Elections Demand Change
    In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online. With the Iowa caucuses now behind us, we’re fully entrenched in the volatility between establishment candidates and the party disruptors. The one thing we know for sure, there will be a new president.
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Forrester] 29 Ways to Use Your Personas
    Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. You Built Personas, Now What? Creating buyer personas is only half the battle. Additionally, they leveraged them for sales training and demand generation to inform campaign decisions.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Forrester] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. Latest
  • VIDYARD  |  FRIDAY, JANUARY 22, 2016
    [Forrester] Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
    Remember the twinkling, light-hearted and touching music at the end of Forrest Gump, as the feather is floating away from Tom Hanks? Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that? It’s simple.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Forrester] Why You Won't Recognize SEO in Five Years
    According to Forrester , it turns out that 85% of the time we spend on phones is spent in apps -- really it's spent in just a handful of apps. As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. Not anymore. billion. How so?
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Forrester] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    We selected the 250 dead opportunities that made it furthest through the buying process to receive a direct piece of mail inviting them to check out BuyingIsScary.com , along with a printed copy of the new Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime to ease their advocate marketing worries.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Forrester] Four Trends Elevating Marketing as the Key Business Engine
    Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to a vendor,” according to Lori Wizdo, a principal analyst of Forrester Research. Marketing was staff, not line , so not a revenue generator, and so not particularly powerful. How things have changed! Consumerization of B2B.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 8, 2016
    [Forrester] Ultimate Marketing Automation Statistics and More Marketing Automation News
    According to a Forrester report, 58% of all top performing companies use marketing automation softwares to aid their marketing efforts. The term " marketing automation " is very much in vogue today among marketers the world over. So with that I give you this week's Friday Five : Marketing Automation. And for good reason, too.
  • VIDYARD  |  FRIDAY, JANUARY 8, 2016
    [Forrester] High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester
    And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and  B2B messaging.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Forrester] Omnichannel: A Fancy Word for Increasing Product Discoverability
    With the Fed recently raising interest rates, it is clear that consumer confidence is up. Shoppers have more money in their pockets and are willing to spend it. So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn. The Rise of Omnichannel. Let’s take a step back though.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Forrester] 5 Predictions for Influencer Marketing in 2016
    According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. Increased Focus on Employee Advocacy. REQUEST A FREE DEMO.
  • 6SENSE  |  WEDNESDAY, JANUARY 6, 2016
    [Forrester] 6sense Hits 3X Revenue Growth in 2015
    Positioned in top right quadrant as an “expert” among “predictive modelers” for data analysis in the July Forrester report. For B2B professionals, 2015 was the year of data-driven marketing. T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. Sign up for our newsletter.
  • BIZIBLE  |  TUESDAY, JANUARY 5, 2016
    [Forrester] Is Account-Based Marketing the Death of Inbound?
    According to Forrester , the waterfall marketing funnel looks like this for the average company: And this works to a degree, especially for smaller deal sizes. Most B2B businesses prescribe to the waterfall approach of marketing. The common funnel. That is, a little bit of prospects drop off at each stage of the funnel. CLICK TO TWEET.
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Forrester] 88 Expert Content Marketing Posts Worth Another Read
    Laura Ramos details fascinating findings from Forrester Research. As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. by Comms Axis.
  • THE ROI GUY  |  MONDAY, JANUARY 4, 2016
    [Forrester] Top 5 Articles of 2015 to Get You Ready for the New Year!
    Forrester says Yes (at least 1 in 5 at risk)! Death of a B2B Sales Rep Forrester Frugalnomics Frugalnomics Survival Guide Gartner IDC ROI SiriusDecisions TCO TCS Value Marketing Value SellingAs we look forward to a great 2016, what lessons can we learn from the past year? Why TCS is the new TCO. link].
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Forrester] It’s Show Time! 6 Sales Demo Tips from Stage Performers
    Like Forrest Gump, they see their goal in sight and just keep running. Author: Chris Gillespie As Shakespeare wrote, “All the world’s a stage, and all the men and women merely players.” ” Sales demos are like shows, with salespeople as the main cast. Haven’t seen too many of the latter? Modulate your tone.
  • SALESFUSION  |  THURSDAY, DECEMBER 17, 2015
    [Forrester] How to Avoid a Failed Marketing Automation Implementation
    For example, Forrester Research reports that B2B marketers who implement marketing automation increase their sales pipeline contributions by 10%, and organizations like the Cleveland Caveliers professional basketball team have used marketing automation to increase sales and enhance the customer experience while simultaneously reducing costs.
  • RADIUS  |  MONDAY, DECEMBER 14, 2015
    [Forrester] Should “Data Scientists” Really Be #1 on CMOs Wish List?
    This complements feedback that we collected in a survey commissioned through Forrester Consulting. A recent Forbes.com article shared that CMOs placed “data scientists” at the top of their 2015 holiday wish list. They want to know how to leverage the data in cool (not creepy) ways that drive commercial value.”.
  • VIDYARD  |  FRIDAY, DECEMBER 11, 2015
    [Forrester] Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers
    “If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.
  • ANNUITAS  |  TUESDAY, DECEMBER 8, 2015
    [Forrester] 5 Things That Need to Change in B2B Marketing 2016
    Additionally, in a recent Forrester report, 96% of CMOs responded by saying that “marketing is being asked to do things it has never had to do before.”. Every year around this time, I, along with many others think about how quickly this past year went by. In the document there are over 60 different technologies that this organization owns.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Forrester] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    This graphic from Forrester shows how the buyer now moves freely (and unpredictably) throughout the Buyer’s Journey. Image Source: Forrester). The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. Well … everything.
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Forrester] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). How many of you watch Shark Tank? Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. Start by focusing on these three areas: 1. Build a Business Case. Marketing Insights.
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Forrester] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). How many of you watch Shark Tank? Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. Start by focusing on these three areas: 1. Build a Business Case. Marketing Insights.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Forrester] Why You Should Invest In Inbound Marketing Before CRM Implementation
    Companies that excel at lead nurturing (a core part of the inbound methodology) generate 50% more sales ready leads at 33% lower costs ( source: Forrester Research ). Since the beginning of time, humanity has sought to answer unanswerable questions, like which came first, the chicken or the egg? The Purpose of CRM. Providing clear reporting.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Forrester] What three mistakes are you making with video marketing?
    I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). Per Forrester the days of “organic viral” videos have past. While the report was focused on B2C there are insightful points relevant for a B2B audience.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 22, 2015
    [Forrester] 7 Elements Of Customer Understanding The C-Suite Must Master
    According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. The yield on these promises, thus far, has been lacking.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Forrester] 52 MarTech and Marketing Ops Champions You Need to Follow
    VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast. Forrester VP analyst writing for and advising B2B CMOs | Speaker | Blogger | Passionate about marketing profession. Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 19, 2015
    [Forrester] Your Content Marketing Program Isn’t Perfect and Never Will Be
    My favorite part of monthly magazines is the Editor’s Letter. This is the page-long note at the beginning, before the feature story on service dogs, the gift guide for foodies, or the top five most practical uses for coffee cup sleeves. It’s meant to evolve, not be perfected. Start Somewhere. Find a Framework of G rowth (Not Perfection).
  • VIDYARD  |  MONDAY, NOVEMBER 16, 2015
    [Forrester] Video Marketing Success Starts with Distribution, says Forrester
    Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. Most marketers will need to pay to get preliminary traffic.
  • ION INTERACTIVE  |  FRIDAY, NOVEMBER 13, 2015
    [Forrester] Bring the Focus to your Customers with Brand New Quick Starts
    This Age of the Customer, according to Cliff Condon via Forrester, will be a “20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” This month, we’re making it all about YOUR customers. Not sure where to start?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Forrester] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. For marketing professionals, ‘the Joneses’ are everyone and everything from your customers, to your industry, to your competitors, to the latest developments in the marketing and media industries.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Why Lead Nurturing is Now Marketing’s Domain
    Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Why Lead Nurturing Is Now Marketing’s Domain
    Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch.
  • ACT-ON  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Dear CMO, Part 1: Why Your Content Misses the Mark
    Recent research by McKinsey, Forrester , and Gartner bolsters the importance of this conclusion, noting that consistency coupled with close and personal customer connectivity is the glue of long-term customer satisfaction. What we heard surprised us – and the group. First things first; what’s “content”? What do we mean by “content”?
  • NUSPARK  |  FRIDAY, NOVEMBER 6, 2015
    [Forrester] Why Marketing Automation Does Not Work
    Forrester Research). You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist. The result? No new leads.
  • BIZIBLE  |  FRIDAY, NOVEMBER 6, 2015
    [Forrester] B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
    But now, customers are completing two-thirds to 90 percent of the purchase decision before contact (according to Forrester). The advances in marketing technology are happening so frantically, many would say it’s headache inducing. For many B2B companies, however, it’s been a huge boon, and the rise of marketing ops is to thank for that.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 5, 2015
    [Forrester] From High Touch to Low Cost – A Disturbing Trend in B2B Selling?
    Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. On the heels of these forecasts, SiriusDecisions countered with research of their own. Will this work?
  • KAON  |  TUESDAY, NOVEMBER 3, 2015
    [Forrester] Face-to-Face Selling Is Still Effective
    Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Forrester] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Technology covers a wide range of stuff we use today. The smartphone in our pocket. The computer we’re using to read this post right now. It’s all technology, and we love to hate it so much. The Biggest Disruption, Obviously. But, hey, marketers.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 31, 2015
    [Forrester] Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
    Enterprise cloud software (SaaS) is one of the fastest growing segments in tech with Forrester forecasting companies projected to spend $106B on it in 2016. Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 28, 2015
    [Forrester] Are Industrial Distributors Missing Opportunities by Not Participating in E-commerce?
    According to Forrester Consulting, a 2014 study shows that 52% of business buyers expect at least 50% of their purchases to be made online in 3 year’s time. Forrester forecasts that B-to-B e-commerce will exceed $1.1 By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Shouldn’t that set the tone for the independents?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Forrester] How to Be More Likeable: 7 Tips Anyone Can Try
    How about when young Forrest Gump breaks free of his leg braces and escapes the bullies on bikes? It's hard not to let out a little, "Run, Forrest, run," while you're watching it, right? Have you ever watched a movie where you find yourself really rooting for the main character? Likeable people tend to have that effect on us. How rude.
  • RADIUS  |  TUESDAY, OCTOBER 27, 2015
    [Forrester] Top 3 Challenges in Reaching the BIG Small Business Market
    When we commissioned Forrester to conduct a survey of over 100 B2B marketing leaders  to understand their challenges and the technologies that they are turning to, 67 percent agreed that the problem is not lack of data, but rather being able to draw insight from that data. Furthermore, the U.S. This feedback wasn’t surprising. B2B Marketing
  • JUNTA 42  |  SATURDAY, OCTOBER 24, 2015
    [Forrester] This Week in Content Marketing: Can Content Save Advertising?
    also want to call attention to new research from Forrester , which says 47% of companies have raised their content marketing budgets by 20% or more. When I dug deeper, I discovered that the Forrester study was based on only 86 survey respondents – not very statistically accurate. This week’s show. Content marketing in the news.
  • SALESFUSION  |  FRIDAY, OCTOBER 23, 2015
    [Forrester] Marketing Automation 101 – Understanding the basics
    10% increase in marketing’s contribution to pipeline – Forrester 2014. According to David Raab only 10% of companies turning over $20-$500m and 5% of companies turning over $5-$20m have adopted marketing automation. higher than non-users – Aberdeen 2015. – Demand Gen Report. So why haven’t you adopted marketing automation?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Forrester] Why Your Content Lacks Substance (and How to Fix It)
    There’s also Forrester Research , which releases analysis and information on technology and marketing, and covers industries like healthcare, media and entertainment, and consumer electronics. Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Then it’s time to invest in developing stronger content.
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [Forrester] Forrester: Advocate Marketing Is Critical To B2B Success
    That’s what Forrester Vice President and Principal Analyst Laura Ramos  has found in  a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime.  . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 20, 2015
    [Forrester] Are marketers becoming redundant?
    Forrester projects that a quarter of the sales job will be eliminated in the next few years. Forrester projects that a quarter of the sales job will be eliminated in the next few years. There is no corporate function that has been transformed more quickly — and more dramatically — by technology than sales and marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Forrester] Adding fuel to the fire: How important is Facebook?
    To make matters even more confusing, in 2014, nearly half of 4,517 teenagers surveyed by Forrester Research  about social media use said they used Facebook more than a year earlier. A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. How important is Facebook? teens. teens.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Forrester] How to Perform a Social Media Audit: Measure What Matters
    And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. What is a “Social Media Audit?”.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 13, 2015
    [Forrester] Marketing’s Leadership Role in Driving Revenue
    Think about these stats from the Business Marketing Association and Forrester research: 21% of marketers say the skills for which they were hired are now obsolete. What does it take to make it all happen? While conversations around driving revenue usually turn to technology and tactics, this wasn’t that conversation. But here goes….
  • LEADERSHIP  |  FRIDAY, OCTOBER 9, 2015
    [Forrester] Predictive Analytics Takes CMOs From Survive to Thrive
    This infographic was created through a partnership between CustomerThink and Forrester, and is based on surveys and conversations with the CMOs of over 100 B2B companies over the course of 3 months. As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise.
  • TONY ZAMBITO  |  FRIDAY, OCTOBER 9, 2015
    [Forrester] The Telltale 8% Drop In Content Marketing Effectiveness
    Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content.  In the Forrester report, specific to Sales Enablement surveying over 300 business and IT decision-makers, it ironically proves to be a telltale state of the union about content marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 9, 2015
    [Forrester] How New Technology Is Changing the Way We Earn (And Retain) Customers Online
    Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old? One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye. What are they?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 8, 2015
    [Forrester] Facebook Integration a Win-Win for Consumers and Marketers
    According to research by Forrester, only 16% of marketers feel they have combined traditional transactional data with contextual data about their customers in one view. As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way.
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Forrester] Feeding Sales Is a Process, Not a Project.
    In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. And now there’s a budget cut. Ingrates !"
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Forrester] Say Hello to Personalized Video!
    Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%. Say hello to Personalized Video! Think about the last truly meaningful conversation you had. What was it about? Can you remember the details of one of those? But why?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Forrester] 2016 Marketing Events That Will Shine as Bright as Gold
    Forrester’s Forum for Marketing Leaders – April 26 th  – 27 th – New York, NY. Author: Michael Powers Last year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? loved it. May 2016.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 1, 2015
    [Forrester] Advocates and Influencers: Differences, Uses, and Red Flags
    In a recent study by Forrester, it was found that consumers trust influencers (those bloggers, pundits and celebrities) at a rate of only 18%.  On the other hand, a Nielsen study  found that consumers trust brand advocates (defined as “satisfied customers”) at a rate of 92% , which is at the same trust level as a friend or family member.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Forrester] Content marketing’s $40 billion miss
    Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.” Apparently little has changed in two years. Hopefully, they aren’t doing so anymore.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 29, 2015
    [Forrester] It’s Time to Kill Off Your Dreary Customer Reference Program
    As you start looking at your 2016 budgets, I suggest you pay particular attention to your customer reference program and make sure it’s doing more than keeping the lawn fertilized.  * Source: Forrester. We just aren’t good at it. Today I want to discuss a quiet backwater: The Flock of the Gruntled, also known as the customer reference pool.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [Forrester] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    To gather concrete evidence about the importance, impact and usage of predictive analytics, we commissioned Forrester Consulting to establish a definitive understanding of who’s using predictive, the ROI that adopters are experiencing and the marketing decisions and outcomes that are influenced by these advanced analytics. B2B Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 25, 2015
    [Forrester] Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing
    Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com. At best, marketers lose a revenue opportunity.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 25, 2015
    [Forrester] Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing
    Today, it’s my pleasure to share that Oracle’s Maxymiser was cited by Forrester Research as a leader in The Forrester Wave™: Online Testing Platforms, Q3 2015. Click here to download a copy of the Forrester report at Maxymiser.com. At best, marketers lose a revenue opportunity.
  • ION INTERACTIVE  |  THURSDAY, SEPTEMBER 24, 2015
    [Forrester] 7 Ways to Use Content to Facilitate Sales & Marketing Alignment
    Salesforce included a staggering stat in a recent blog post: “ According to a report from Forrester Research, just eight percent of B2B companies have achieved proper marketing-sales alignment, meaning 92 percent of companies are operating with poorly aligned, disjointed strategies, visions, and content. ” So how to we fix this?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 21, 2015
    [Forrester] Email Personalization Basics (+American Express Travelink’s Email Success Story)
    Spock, Forrest Gump, Tony Stark, Katniss) but broad audiences form a positive emotional bond with them. Dear {{First Name}}: “Personalization” is a broad term. For marketers, it’s an increasingly important tool for creating a customer experience that feels like it’s one-on-one. What is personalization? Start with explicit data. We sure did.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Forrester] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    Also, according to Forrester , Facebook owns 13% of all time spent on mobile devices. All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies. Plus, the average U.S. But what can you do to create better post engagement?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 14, 2015
    [Forrester] The overlooked role of emotion in brand experience
    Rationale and logic do indeed contribute to our decision making, but as Forrester Research stressed recently during their Customer Experience Forum in NYC, “customer experience doesn’t drive behavior that expands a brand, loyalty does.” Content Something we experience helps us look forward to some event or relationship. What makes us loyal?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 11, 2015
    [Forrester] Five Ways Marketing Can Drive Higher Online Commerce Revenue
    The bottom line in all of this is that according to Forrester, n early 70% of consumers purchase online regularly. Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. Improve Targeting By Building a Comprehensive Profile for Commerce and Marketing.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 10, 2015
    [Forrester] Growing Value: The Value Selling and Realization Summit
    Featured analysts include: Jim Ninivaggi (SiriusDecisions), Joe Galvin (CSO Insights / MHI Global), Scott Santucci (Alexander Group / Forrester), Bill Kirwin (Gartner / Father of TCO), Randy Perry (IDC) and our own Tom Pisello (the ROI Guy / ex-Gartner). Did you know …. Yet, only 7% of buyers say your content and sales reps as value-focused.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Forrester] 5 Myths of Social Media Marketing
    2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Have you tied your social media efforts to a positive ROI? Myth #1: Social Media is Only for B2C Companies. adult.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Forrester] The Good, The Bad and The Ugly of eCommerce
    The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. Let's cut right to the chase. The Good : Nearly 70% of consumers purchase online regularly. In other words: SILO. Yes that four letter word - literally and figuratively, is at the heart of the matter and root of the cause.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 26, 2015
    [Forrester] TCO is So 1990: TCS is the new TCO
    Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure.
  • SALES ENGINE  |  MONDAY, AUGUST 24, 2015
    [Forrester] Content is the new currency—and your invitation to the dance.
    Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. Now it’s not that way. Yes, it helps you build credibility.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Forrester] Branding as a full funnel journey
    According to Forrester Research, “customer experience doesn’t drive behavior, customer loyalty does.” Content Marketing Digital Marketing Market Research Organic Search Reputation Management Traditional Marketing Consumer Customer experience Forrester Research funnel branding marketing Online shoppingLike this post?
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 21, 2015
    [Forrester] Why CMOs Need To Embrace Goal-Directed Customer Engagement
    The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. Customer Engagement: The Primary Driver Of Growth. The Future.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Forrester] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    According to Forrester Research , 100% of B2B decision makers use social media for work. Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. So first, how do you drive more traffic to your site through social channels? Actionable Content. Webinars.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Forrester] 9 Things Your Online Store Should Have To Keep Customers Happy
    In fact, according to a report by Forrester , 55 percent of adult customers are likely to abandon their online purchase if they can’t find a quick answer to their question. Is your online store as customer-friendly as it could be? If your website isn’t up to par , you could be losing customers. Social media icons. search function.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 18, 2015
    [Forrester] 3 Examples Of Companies Being Customer-Centric
    Now, in 2015, we are operating within a new age – the Age of the Customer , according to Forrester Research, one that has changed the expectation buyers have from vendors. I can’t believe Jurassic World is out again in theatres. I saw a great meme recently that asked “What year is it!?” Re-living the Age of the Dinosaurs? from the audience.)
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 14, 2015
    [Forrester] How To Plan Your B2B Lead Generation Content Over Three Martinis
    Forrester illustrated the chaos of the buyer’s journey in this image. Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? It's nothing a stiff drink can't cure. Many Great Ideas Started Over Drinks In A Bar The. United States Marine Corps , Southwest Airlines and. Or create content.
  • LEADERSHIP  |  THURSDAY, AUGUST 13, 2015
    [Forrester] 7 Essentials of Your B2B Customer Self-Service Strategy
    Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. “By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014, this was 55% of the interactions.”  . That is a prediction 1 by analysts at Gartner, Inc.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 12, 2015
    [Forrester] How to Harness the Power of Your Owned Media
    Here are some of the main benefits of owned media , according to Forrester Research: Control. Which is more powerful, earned or owned media ? While many argue that earned media is more valuable because of its organic generation, publishing on owned channels is making a comeback. So how do you capitalize on your owned media? Cost efficiency.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Forrester] 5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1
    Forrester. – Forrester. According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a fantasy world." " The phrase "get real" is incredibly apropos given the five stats I will share with you below.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 11, 2015
    [Forrester] You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016
    Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Why Customers? Why Now? So where does this prediction (or perhaps dread) related to the need for buyer understanding come from?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Forrester] 7 Must-Read Tips To Simplify Content Marketing Planning
    Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Forrester] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey. Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. What is B2B Tech Yelpification?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Forrester] 8 Tips to Jump Start Your Account-based Marketing
    Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research, where he helped turn the brand into a leader in the technology research sector. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Ask yourself a few things before you decide about ABM.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Forrester] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. Bottom line: mobile is everywhere, and it’s time for marketers to get on board.
  • THE ROI GUY  |  FRIDAY, JULY 24, 2015
    [Forrester] Death of the B2B Sales Rep? An Interview with SiriusDecisions
    Alinean b2b selling CEB Dan Sixsmith Death of a B2B Sales Rep Forrester Frugalnomics Jim Ninivaggi Pisello SiriusDecisionsSeveral analyst firms have predicted the "Death of the B2B Sales Rep", with their research indicating how sales reps are engaging later and later in the sales cycle and are being replaced by digital.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Forrester] 12 About Us Page Examples That Are Probably Better Than Yours
    million words, according to Forrester Research's Dr. James McQuivey. When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Forrester] The Content-Ready Buyer Persona
    What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester). Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. Objectives. Problems.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [Forrester] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Alinean CEB Forrester Frugalnomics Frugalnomics Survival Guide Jim Ninivaggi Pisello Sales Enablement Sales Enablement Lab SiriusDecisions Value SellingHerwijnen. Indeed.
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