• BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Forrester] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    In a study that Bulldog commissioned, Forrester Consulting found that less than half (43%) of responders counted themselves as customer-obsessed, even though such an obsession has proven to be a boon to businesses. If you’re thinking that four hours is a lot of time to sacrifice from your long list of to-dos, you’re right. Why is that?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Forrester] 50 Facts about online consumer behavior not to ignore
    Forrester ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Google ).
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Forrester] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    In a study by Forrester Research, video in email engages prospects by increasing click-through rates by over 200% compared to traditional email or article posting. What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? Not anymore!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Forrester] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    The often quoted statistic from Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” that as much as 90% of a buyer’s journey is self-directed is unequivocally true. Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? First, let’s talk about data.
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Forrester] Look-Alike Targeting Can Be Deceiving
    In fact, Forrester found that the top three data sources that marketers use for customer segmentation are manual inputs from sales reps, static list purchases, and manual inputs from contact forms. Customer segmentation is the bread-and-butter of B2B marketing. With the dawn of predictive analytics, there is a better way. Wrapping It Up.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Forrester] 7 Ways to Create More Interesting Content for Your Blog
    During this post, they highlight 12 B2B brands including players such as Intel, Cisco, and Forrester that are rocking the Twitter space. Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts.
  • VIDYARD  |  TUESDAY, SEPTEMBER 13, 2016
    [Forrester] Forrester Shows Marketing Needs to be More Helpful, Handy, and Human
    And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. The post Forrester Shows Marketing Needs to be More Helpful, Handy, and Human appeared first on Vidyard.
  • BRAINSHARK  |  MONDAY, SEPTEMBER 12, 2016
    [Forrester] Forrester: What Can Go-to-Market Leaders Do Differently to Drive Sales Productivity? [Video]
  • I-SCOOP  |  SUNDAY, SEPTEMBER 11, 2016
    [Forrester] Digital transformation failure recipes: the content and process integration deficit
    Business optimization Business process management Digital transformation Information management Research actionable data Alfresco BPM business process integration business processes content-centric Enterprise Content Management Forrester Consulting information capture information management information silos Thomas DeMeo Youbiquity Finance
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Forrester] Discover Where Your Competitors Are Beating You Online
    Get your Inbound Marketing Competitive Analysis now and learn more about how to beat your competition. [1] BIA/Kelsey. [2] Google ZMOT. [3] Forrester. [4] Forrester. [5] McMurry/TMG. [6] Kissmetrics. [7] Gartner. [8] HubSpot. [9] Business2Community. [10] HubSpot. Every company has competitors. Why is this so important? Forms. Busines
  • BRAINSHARK  |  TUESDAY, SEPTEMBER 6, 2016
    [Forrester] Forrester: How Can B2B Sales Leaders Engage with Millennials? [Video]
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 31, 2016
    [Forrester] Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine
    Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2016
    [Forrester] Smart Marketers Will Be At Forrester’s B2B Marketing Forum (And Use Our Discount Code!)
    forrester marketing Sales Intelligence sales productivity Smarketing sponsor technologiesThere’s no doubt B2B marketing is getting harder, especially when you see stats like these: 74% of business buyers conduct more than half of their research online before making an offline purchase. More and more, […].
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Forrester] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” 2. Marketing ROI
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Forrester] 3 Ways to Boost Your Sales With an ROI Calculator
    Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. What do those numbers mean to you ? Used cars?
  • BRAINSHARK  |  WEDNESDAY, AUGUST 24, 2016
    [Forrester] Forrester: How Can Content and Technology Empower B2B Sellers? [Video]
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Forrester] Feeding Sales Is a Process, Not a Project.
    In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. And now there’s a budget cut. Ingrates !"
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Forrester] One Third of CMOs Not Integrating Within Digital Channels
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. CMO Corne
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Forrester] Social Media Audiences Are Great, But Email Audiences Are Better
    The exact stats vary widely, but here’s what Forrester reported early last year. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Choose carefully … it’s a trick question. It’s a trick question because I bet you know the answer. It’s not a whole lot better on Twitter or LinkedIn.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Forrester] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    Robert’s rant: Robert struggled to comprehend the conclusions drawn in this eMarketer article , in which a study by Forrester Consulting tries to correlate the automation of content creation with benefits like greater engagement, loyalty, and emotional impact. This week’s show. Recorded live on August 14, 2016; Length: 01:01:35).
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Forrester] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Author: Ashika Balani The days of telemarketers are long gone.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 18, 2016
    [Forrester] Consolidating point solutions with a hub in your marketing stack?
    The following is a guest opinion piece by Josh Dreller , VP of product marketing at 4C. Note that 4C could be characterized as a provider of “point solutions” themselves, so this opinion is aligned with their business. Which one is right for you? Just look at your standard multi-tool from a hardware store. It’s too bad. Software is hard.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2016
    [Forrester] How to Orchestrate and Personalize the Entire Customer Experience
    As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession." Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C.
  • BRAINSHARK  |  WEDNESDAY, AUGUST 17, 2016
    [Forrester] Forrester: What Sales Readiness Strategies Matter Most for B2B Sellers? [Video]
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Forrester] Should Social Marketing Still Get Your Vote?
    My point of view to this important question is an emphatic “ NO *.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer. traditional news outlets) doubled between 2010 and 2012 ( Pew Research Center ). However, these two views are in fact not oppositional. Getting to Yes.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2016
    [Forrester] CMOs fail to go beyond brand awareness on LinkedIn
    Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. B2B Marketing Social Media Marketing Social Media/PR Adrienne Weissman Clay Stobaugh Forrester G2 Crowd Inmails John Kenedy Kathy Keim linkedin Lithium marketing funnel MarketingLand.com ROI Shari Jones Slideshare Wiley Xerox XOJetRevenue.
  • BRAINSHARK  |  WEDNESDAY, AUGUST 10, 2016
    [Forrester] Forrester: How Can B2B Sellers Meet Today’s Buyer Expectations?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Forrester] Boost Your Business with Live Chat
    According to a survey conducted by Forrester Research , “around 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a web site can offer.”. What is live chat? How does live chat work? Why choose live chat? How to optimize your live chat.
  • BIZIBLE  |  TUESDAY, AUGUST 2, 2016
    [Forrester] Why Marketers Should Really Care About TOTAL Velocity, Not Just Sales Velocity
    In 2014, Forrester famously claimed that buyers now complete about 90% of the customer journey on their own before ever reaching out to a salesperson. When B2B organizations think about velocity, it is typically thought of as the time from the opportunity creation to opportunity closed (won or lost). It only includes the sales cycle.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Forrester] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve got to win on YouTube” is no way to approach decisions around video. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Forrester] 9 Companies Using Live Website Chat in a Creative Way
    Forrester data shows that 55% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question. Live chat technology has been around for a while. Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective. With 1.09
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Forrester] What’s the killer app in B2B marketing? Face-to-face events
    20% on average, according to Forrester.  I’ve seen companies that devote as much as 60% of their spend to face to face. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade showsIt’s not digital, except tangentially. Why is this the case, and what does that mean for us marketers?
  • INFER  |  THURSDAY, JULY 28, 2016
    [Forrester] Predictive Analytics: Why They Make Your Content More Impactful
    The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Step 2: Score the leads.
  • INFER  |  THURSDAY, JULY 28, 2016
    [Forrester] Predictive Analytics: Why They Make Your Content More Impactful
    The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Step 2: Score the leads.
  • CONTENT STANDARD  |  MONDAY, JULY 25, 2016
    [Forrester] For B2B Mobile Marketing Strategies, Distraction Never Looked So Good
    According to Forrester , brands building out micro-moment strategies for smartphones today will be laying the groundwork for similar strategies on the wearables front—which will inevitably became a key point of emphasis for those companies. Mobile devices are windows through which retailers can engage consumers in new, exciting ways.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Forrester] Mi6 Agency’s Top Charts for July 2016
    Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. “ Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC. Week of July 4th. We love this chart about charts! Sources.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Forrester] Mi6 Agency’s Top Charts for July 2016
    Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. “Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC.” Week of July 4th. We love this chart about charts! Sources.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Forrester] Mi6 Agency’s Top Charts for July 2016
    Forrester’s predictions on the trajectory of success for the Internet of Things (IoT) in this chart show some interesting trends around what are still immature technologies. “Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC.” Week of July 4th. We love this chart about charts! Sources.
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Forrester] The Day of the Fish: B2B ESP 2016 Recap
    Continuing the trend, Forrester principal analyst Laura Ramos discussed the six ways predictive gives sales and marketing teams an unfair advantage and displayed a photo of a goldfish jumping from one bowl to another. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” Latest
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Forrester] How most Social Media experts are wrong about LinkedIn
    Those that have been following me know that I’m against using social media platforms like LinkedIn for brand awareness, as I have combated recent reports coming from Forrester. I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Like this post? Sign up for our emails here.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopi
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • VIDYARD  |  WEDNESDAY, JULY 20, 2016
    [Forrester] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And most marketers aren’t doing this, according to Forrester’s latest research report, “ Take This Four-Step Approach to Branded Video ”. “We’ve got to win on YouTube” is no way to approach decisions around video. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Forrester] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Add this to the fact that as much as 90% of a buyer’s journey being self-directed, as reported in the Forrester Research report  “ Don’t Let Muddled Messaging Compromise Customer Experience,” published 2015, and the stakes have never been higher. Ease of Use. Low Burden to IT. But this isn’t scalable, is it? Vision.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • ANNUITAS  |  TUESDAY, JULY 19, 2016
    [Forrester] The (Almost) Lost Art of Listening in Demand Generation
    According to Forrester in B2B Prospecting Goes Digital In The Age Of The Customer, 72% of B2B marketers said engaging anonymous buyers before they self-identify is a major challenge. Marketers talk. A lot. Well, a lot of us do. There’s definitely a disconnect somewhere. Too often, content strategies aren’t based on buyers. Formats-.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  SUNDAY, JULY 17, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [Forrester] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline
    Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. At Forrester, you’ll work with. Opentopic blog >> employmentpipeline.com Fuel your intellectual curiosity and professional growth.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [Forrester] Industrial Content Marketing Fails to Engage with Target Audience
    Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Forrester] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Why Ask Why?
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Forrester] Is Marketing Automation Right For You?
    Lori Wizdo, Forrester’s VP and Principal Analyst has written that, “In our study, we found that companies who have implemented a marketing automation solution reported significantly higher levels of collaboration between sales and marketing, across a number of different dimensions.”. What are your current processes? Level of difficulty.
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 13, 2016
    [Forrester] Mobilize Your Marketing! Use Marketing Automation Software and Thrive
    recent 2016 Forrester Report outlined the biggest mobile and app trends of the year, all of which pointed to mobile marketing dominating the 2016 business world. Mobile marketing has never been more relevant. To stay ahead of competitors and remain connected with your customers, developing a mobile marketing strategy is key.
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Forrester] Lead Change and Transform Communications with Nurture Marketing
    Forrester Research ). The times, they are a changin’. The prerequisites for a company to be successful have intensified. And the prerequisites for a marketing team to be successful are no different. Both of these topics, I believe, are essential for staying ahead in this tough environment. And the corresponding tool is marketing automation.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Forrester] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research. The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM). Yes, retargeting ads can be annoying. Content audit.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Forrester] Forrester report says content from agnostic industry experts best way to reach B2B buyers
    Opentopic blog >> b2bmarketing.net A new Forrester Research report reveals the best way to reach B2B buyers is with content written by unbiased third-party industry experts. Forrester also interviewed eight vendor companies, including. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  TUESDAY, JULY 5, 2016
    [Forrester] How To Optimize Your Event Strategy For Account-Based Marketing
    recent Forrester report finds that using events for lead generation isn’t effective: Our results show that marketers rely on events to find buyers but not to educate or persuade them.B2B marketers clearly aren’t treating event investments strategically; much of their money and effort here could be better spent. Focus on Quality Over Quantity.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Forrester] 25 Experts Share Top 3 Content Marketing Trends for 2017
    For example, when a company licenses a Forrester report (or an Aberdeen report <wink>) for a demand generation campaign, there are only two things that matter: the title and the fact that it comes from Forrester. We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Donna Moritz. F.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2016
    [Forrester] Are Three Quarters of CMOs Wrong About Customer Experience?
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. There is no denying the importance of delivering the optimal CX to every customer, every time. So Why Is This Wrong?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2016
    [Forrester] More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation
    In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. More leads? You bet! The action here?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 28, 2016
    [Forrester] Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
    Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? believe this is giving marketing a false sense of LinkedIn success or failure. Here […].
  • DISCOVERORG  |  FRIDAY, JUNE 24, 2016
    [Forrester] Are You Mobile-Responsive or Mobile-Complacent?
    All in all, Forrester reports that U.S. As part of the sales and marketing engine, you put in serious effort to connect with your prospects. It takes hard work and a very specific type of talent to sell something to a virtual stranger. More importantly, it takes time. But time is something your customers have less and less of.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Forrester] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Forrester estimates that a 60-second video has the same value as 1.8 If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Now it’s time for more companies to follow suit. Related: How to Build Video Into Your Content Marketing Strategy. million words. The Avengers?  Simple.
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Forrester] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    Here is a sneak peak of what you’ll see at B2B ESP: ABM in A Data-Driven World – Laura Ramos, VP at Forrester. Forrester’s research shows that “businesses who are the first to help customers solve their challenges outdistance their competition by a factor of 3:1.”. B2B ESP Summit is returning to the Four Seasons in San Francisco!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Forrester] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    ” Well, the data is in and according to Forrester , businesses that put nurturing at the forefront of their lead generation strategies produce 50% more leads while slashing costs by 30%. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Forrester] OfferUp offers an addictive new app for eCommerce
    Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Some of the other options are obvious: Snapchat, for one, has surged in popularity since the Forrester research was completed. Snapchat? Facebook Messenger? Whaaaat?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 21, 2016
    [Forrester] Highlights from InsideView Drive 2016
    Events insideview boston insideview chicago insideview drive insideview events insideview forrester insideview lead to revenue insideview mary shea insideview new york insideview NYC insideview road show insideview roadshow lead to revenue thought leadership sales and marketing alignment events sales and marketing thought leadership
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 21, 2016
    [Forrester] You Won't Believe How Many CMOs Don't Use Testing and Personalization
    And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue. From there I knew where I needed to improve and so on. Not So Personal.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Forrester] Deliver More Sales Qualified Leads Using Predictive Intelligence
    It’s depressing, but Forrester found that only 10% of B2B organizations said they were using data analytics effectively to improve how they market to customers. One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). Why leads aren’t qualified. How predictive can help. How does it work?
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> finance.yahoo.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi undefined
  • KEO MARKETING  |  THURSDAY, JUNE 16, 2016
    [Forrester] Customer-Connected Branding in 2016
    According to Forrester Research, the customer experience will be among the top 10 critical success factors determining who will win and who will fail in 2016. In 2016 brands will be striving to connect more deeply with customers. Here are three attributes that brands must embrace in 2016. Customer Experience. Authenticity. Strong Ethics.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    May 2016 reports, The Forrester WaveTM: …and more » Step up. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Forrester] Guide Your Buyers Through the Customer Journey with Social Media
    With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed. Be authentic.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JUNE 16, 2016
    [Forrester] 7 Elements of Customer Understanding the C-Suite Must Master
    According to recent surveys by PWC, Forrester, IBM, and. June 16, 2016 by Tony Zambito Changes in customer and buying behaviors continue to rock the very foundations of many industries. read more. B2B Marketing Customer Experience Personas content marketing strategy Customer Journey Tony Zambito
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Forrester] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    Forrester represented this new buyer’s journey in an interesting graphic back in 2012: This non-linear and multi-user journey is exactly why account-based marketing (ABM) has seen such a tremendous increase in interest, and why trying to draw out the most signal from this buyer’s journey becomes critical. Now Acme Inc. Bingo! Or Or is it?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Forrester] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation. Understand Customer Behavior. Personalization!
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Forrester] Marketers need to play a stronger sales enablement role on LinkedIn
    This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process. Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. You can’t! Like this post?
  • VIDYARD  |  THURSDAY, JUNE 9, 2016
    [Forrester] Forrester Weighs in on the Top Video Platforms for Marketing and Sales
    Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Forrester] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Image Credit: Forrester Research. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.
  • RADIUS  |  TUESDAY, JUNE 7, 2016
    [Forrester] Top 25 B2B Influencers Share Revenue Driving Tips
    Laura Ramos, Vice President, Principal Analyst, Forrester Research. There is one common goal that all B2B marketers share: the need to drive revenue. Though marketing techniques and campaigns vary, all marketing efforts are an attempt to aid Sales in reaching optimal revenue. On May 19, we launched our #RevenueDriver campaign. radius. radius.
  • TONY ZAMBITO  |  SUNDAY, JUNE 5, 2016
    [Forrester] Use Buyer Persona Research To Improve B2B Customer Experience
    These findings coincide with others (Forrester, IBM, Regalix, and others) that all point to challenges in providing stellar B2B customer experiences. by Creative Stall. Customer experience has been and will continue to be one of the major influences on how buyers make choices.  These findings are consistent with others over the years. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Forrester] Forrester Research Names Oracle Marketing Cloud a Leader
    That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. Product News
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Forrester] PRMM Interview 21 with Scott Lum on content and social media marketing
    Forrester talks about the development of the chief customer officer. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Enjoy the Video! What should I do?”.
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Forrester] How Content Becomes a Sales Conversation
    Unfortunately, this approach is not efficient or scalable, and according to Forrester, is less than 20% of sellers are even capable of it. With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Forrester] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    And according to Forrester’s B2B Social Technographics , fully 100% of business decision-makers use social media for work purposes. Demand generation, aka “demand gen,” isn’t just about leads. Demand gen is about creating high quality leads that engage with your brand – and eventually turn into revenue. That’s where demand gen comes in.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Forrester] Myth Busters: 4 Misconceptions About Predictive Intelligence
    Forrester represented the modern buyer’s journey this way: This change in the B2B buyer’s journey robbed company firmographic and contact demographic data of a lot their usefulness. I hope you find the below post useful. If you want to talk more, stop by the 6sense booth at the SiriusDecisions Summit and ask for Amar Doshi ! Now Acme Inc.
  • THE ROI GUY  |  THURSDAY, MAY 19, 2016
    [Forrester] On-Demand Webinar - From an ROI Business Case to a Value-centric Case for Change
    Alinean business case CSO Insights Forrester Frugalnomics IDC Pisello ROI Calculator ROI Selling Sales Enablement SiriusDecisions ValueStory VSR Council VSR SummitThe Traditional ROI Business Case is often too inside-out (vendor-centric), focused too much on the solution and what it can do. RCID=57f44396c0864b078bcf6282b01a68f8.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Forrester] Lead Generation Tweaks for Building a Better Sales Pipeline
    Get educated:  Forrester tells us that 77% of executive buyers claim salespeople don’t understand their problems or how they can help. Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales. 30% are not decision-makers.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Forrester] Lead Generation Tweaks for Building a Better Sales Pipeline
    Get educated:  Forrester tells us that 77% of executive buyers claim salespeople don’t understand their problems or how they can help. Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales. 30% are not decision-makers.
  • KEO MARKETING  |  TUESDAY, MAY 17, 2016
    [Forrester] The Advanced Guide to Content Marketing for 2016
    Research by Forrester shows that 4.8 With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention.  But now it is almost too much. Interactive Content. Disruptive Content. Mobile Content. Content Marketing
  • LATTICE  |  TUESDAY, MAY 17, 2016
    [Forrester] Marketing’s Role in the Age of the Customer
    In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer.
  • VIDYARD  |  TUESDAY, MAY 17, 2016
    [Forrester] Everything You Need to Generate, Score, and Nurture Leads with Video
    In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. We know.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Forrester] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    In fact, Forrester predicts that by 2020, most boards will want to see a trust metric. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Getting Students Engaged.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Forrester] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    In fact, Forrester predicts that by 2020, most boards will want to see a trust metric. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Getting Students Engaged.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2016
    [Forrester] Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity
    One of today’s breakout sessions came from Rusty Warner, Principal Analyst at Forrester. Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. Marketers from across the globe are in Las Vegas, Nevada to join the brain power of 5,300 marketers and peers. And, it’s already begun. The Nation Talks.
  • LATTICE  |  TUESDAY, MAY 10, 2016
    [Forrester] Why Shared Data is Leading to Better Marketing and Sales Experiences
    Watch this video to learn why Forrester analyst Laura Ramos says believes it’s not just about throwing data over the wall at sales, that marketing needs to make sure sales understands what action can be taken, based on the data. The post Why Shared Data is Leading to Better Marketing and Sales Experiences appeared first on Lattice Engines.
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