• REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Forrester] Predictions 2014: Mobile Trends for Marketers
    Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it--and the strategies you need to gain a competitive edge
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Forrester] Forrester Report on Mobile Engagement
    Push notifications are no longer just about breaking news, weather, or traffic alerts. The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Forrester] Start engaging from the first click in the Customer Journey
    The Forrester Wave™: Cross-Channel Campaign. Forrester Research, Inc., Forrester Research, Inc., The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012 3. Forrester Research, Inc., The Forrester Wave™: Cross-Channel Campaign Management, Q4 2011 4. Forrester Research, Inc., It is by no means.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 3, 2016
    [Forrester] E-Commerce: Why is the Independent Distributor Missing a Great Opportunity?
    According to Forrester Consulting, a 2014 study shows that  52% of business buyers expect at least 50% of their purchases to be made online in 3 years’ time. Forrester forecasts that B-to-B e-commerce will exceed $1.1 By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Shouldn’t that set the tone for the independents?
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Forrester] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    And a Forrester report from a few years ago found that baby boomers spend twice as much money online as younger demographics. Contently Case Stories is a series highlighting some of Contently’s most successful clients. At times, people over the age of 50 are unfairly portrayed as inactive and indolent as they head toward retirement.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Forrester] Video is Killing the Written Content Star
    According to Forrester Research ‘s Dr. James McQuivey, “a minute of video is worth 1.8 According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. This number is substantially higher than the 64% of internet video traffic in 2014. As such, 2016 has been dubbed ‘The Year of Video’.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Forrester] Five Steps to Thriving in the Age of the Customer – Part 5
    I'm ready for the ‘what now.’" We have spent almost a month now looking at the findings from our Forrester study * on thriving in the age of the customer. Forrester, “Marketing-Led Organizations Survive and Thrive in The Age of The Customer,” October 2015. He said, "I get the ‘what.’ I even understand the ‘so what.’
  • LATTICE  |  WEDNESDAY, APRIL 27, 2016
    [Forrester] Why Scaling Account-Based Marketing is So Important
    ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business. The post Why Scaling Account-Based Marketing is So Important appeared first on Lattice Engines. account-based marketing
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Forrester] Marketing-Led Companies Outperform Their Peers – Part 4
    And even though we established that we’ve been living in the age of the customer for over six years, our research with Forrester surprised us by showing that less than half (43 percent) of respondents fit the build of “customer focused.”. Forrester, “Marketing-Led Organizations Survive and Thrive in The Age of The Customer,” October 2015.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Forrester] The Customer Service Arms Race
    New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers. Chat with us.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Forrester] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. by icon 54. The percentages of marketers indicating this as their top challenge are not measly either. 
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 14, 2016
    [Forrester] Customer Obsession Relies on Marketing – Part 3
    That's right, this cycle Forrester deemed the age of the customer started in 2010 and has been going strong for over six years now—and it’s really beginning to pick up speed. Source: Forrester Research, Inc. First, let's recap the top three findings from our research with Forrester:*. But, we have good news. Organization Desig
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Forrester] How a Knowledge Discovery Program Elevates Your Content Curation
    Premium subscriptions - Paid access to premium content (Forrester and Gartner). Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. strong marketer is equipped with the content ammo they need to excel. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Forrester] The Benefits of a Partner Ecosystem
    ISVs in particular are very open partnerships—as per the findings of a Forrester study which showed that "66% of surveyed companies indicating that channel partners are strategically important to growing revenues from their SaaS products.” But that’s another story for another time.) Oracle Marketing Cloud
  • LATTICE  |  WEDNESDAY, APRIL 13, 2016
    [Forrester] Are you reaching your decision makers in real-time?
    In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. Content that engages prospects with current customers.
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Forrester] Forrester Sounds the Digital Marketing Alarm
    The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. But has spending? Get the Report. Get the Report.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Forrester] Agencies Under Pressure to be More Digital
    2015 Forrester survey found that “37 percent of firms place ownership of digital strategy at the ‘C’ level, with a further 44 percent looking to a senior vice president (SVP), executive vice president (EVP), or similar role to direct digital plans.”. Marketing has changed more in the past five years than in the past 50. over 2015.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Forrester] Abandoning the Marketing Campaign: How to Think Long Term
    Recent Forrester research found that only 27% of consumers reporting having ‘good’ or ‘excellent’ experiences with brands in 2015, but 75% of brands thought their consumers had ‘good’ or ‘excellent’ experiences with them. The marketing campaign has been dying a slow death for awhile now. In fact, as an Inc. Read on to find out. Conclusion.
  • KAPOST  |  MONDAY, APRIL 11, 2016
    [Forrester] Taking Action to Turn Content Into Revenue
    Research conducted by Forrester sums it up. B2B content marketers are under the gun to prove that content marketing performance is tied to business value—namely revenue. This has been difficult to achieve, however, likely because of a few misconceptions about content marketing. Myths About Content Marketing. Problem #1: Content Relevance.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Forrester] Customer Obsession Is Now Essential – Part 2
    Forrester defines the age of the customer as a “20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” and it is also what caused us to commission this Forrester research project to begin with. Stay tuned! Organization Design
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Forrester] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    This pain point is echoed in research that we commissioned through Forrester Consulting , when B2B marketing leaders shared that “difficulty measuring marketing ROI/campaign success” is one of the top 5 challenges they face in making strategic decisions. Users can now easily visualize and measure top-performing segments in real-time.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Forrester] Why You Should Consider Using Twitter for B2B Leads
    Forrester , 2013. Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Whether you turn these moments of opportunity into high-quality leads is up to you. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. – Social Media Today , 2014. Connect.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Forrester] Two Thirds of Marketers Cannot Measure Mobile
    Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. It's Friday Five time. This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Read the full story on Inquisitr.
  • SALES ENGINE  |  THURSDAY, MARCH 31, 2016
    [Forrester] How important is contextual content in the B2B sales process?
    You have to build what Forrester calls a contextual marketing engine. As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. What is Contextual Content? Delete. Content Strateg
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Forrester] Who Survives and Thrives in the Age of the Customer? – Part 1
    So, in August of 2015, we partnered with Forrester Research to learn more about the role B2B marketing plays in propelling businesses to drive success and thrive. Forrester surveyed 300 North American B2B marketers, and, voila, we learned a lot more about how organizations can thrive in the age of the customer. Marketing Planning
  • JUNTA 42  |  SATURDAY, MARCH 26, 2016
    [Forrester] This Week in Content Marketing: FTC to Brands — It’s All on You
    It means Instagram users organically following brands may miss those brands’ organic posts, warns Forrester. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include the death of social content and L’Oreal’s launch of an unbranded fashion website. Sponsor (36:38).
  • 3D2B  |  TUESDAY, MARCH 22, 2016
    [Forrester] 6 Changes You Can Make to Optimize B2B Demand Generation
    According to Forrester Research, businesses that nurture and qualify the leads have 50% more sales–ready leads than those that do not. “When you’re finished changing, you’re finished,” said Ben Franklin. And in a business world that seems to change more rapidly than ever, his words are still relevant. Here are six ideas that can pay off.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Forrester] Top Instagram Influencers
    Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. Why Instagram? All signs of approval (e.g., Adam Braun.
  • LATTICE  |  WEDNESDAY, MARCH 16, 2016
    [Forrester] Enriching Your Account Universe: Turn Data into Revenue
    There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. industry, revenue, employee band). Figure 1. Figure 2.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Forrester] 7 Amazingly Effective Lead Nurturing Tactics
    Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). So you are probably wondering….
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Forrester] 16 Enigmatic Business Blogging and Other Marketing Stats
    But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not. Meghan M. ClickZ ).
  • 6SENSE  |  MONDAY, MARCH 14, 2016
    [Forrester] 5 Reasons You Can’t Miss This Year’s B2B ESP Summit
    You’ll hear from organizations like Cisco, Forrester and Brocade. This year 6sense is going back to the iconic San Francisco Four Seasons Hotel to host our annual predictive intelligence summit, B2B ESP , but that doesn’t mean we’ll be covering old ground. Here are 5 reasons you won’t want to miss this year’s B2B ESP Summit. Network in Style.
  • VIDYARD  |  FRIDAY, MARCH 11, 2016
    [Forrester] No marketing tactic works well Forrester says, it’s all about strong content
    Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Content marketing has cut itself a lion’s share in the marketing world. Blog Content Marketing
  • CINTELL  |  THURSDAY, MARCH 10, 2016
    [Forrester] 38 Handy Stats to Prove the Value of Personas
    Using Personas increases email open rate 2-5 times (Forrester). We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. But empathy is hard to put a dollar value to. We need ROI.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Forrester] The Beginner's Guide To B2B Marketing Attribution
    And with so much information at every buyer’s fingertips, Forrester says that 90% of the B2B buying process happens before the customer ever reaches out to a salesperson. The B2B customer journey is more complicated today than ever before. accurately capturing the complete journey requires a number of technologies and integrations.
  • KEO MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Forrester] Predictive Analytics a Valuable Tool for B2B Marketers
    Forrester Consulting recently released a paper entitled, “ How Predictive Marketing Analytics Boosts B2B Business Performance.” As the name implies, predictive analytics involves using detailed data to identify trends and customer behavior patterns, which can then help you determine the best ways to motivate a lead to take a desired action.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2016
    [Forrester] The Two Paths CMOs Must Pursue When Planning Their Technology Roadmap
    In a new report, Take Two Technology Roads To Digital Experience Success, Road Map: The Digital Experience Delivery Playbook , Forrester analyst Ted Schadler lays out the two paths CMOs not only must pursue when planning their technology roadmap, but do so at the same time. It is not an understatement to say this is paramount for success.
  • THE ROI GUY  |  MONDAY, MARCH 7, 2016
    [Forrester] Value Summit Keynote - The Importance of Getting Value Selling Right
    Alinean Death of a B2B Sales Rep Financial Justification Forrester Gartner IDC Jim Ninivaggi Pisello ROI SiriusDecisions Value Selling Value Summit VSR Council VSR SummitHow buyers have changed and trends are driving more involvement from vendors to better communicate and quantify unique value.
  • RADIUS  |  WEDNESDAY, MARCH 2, 2016
    [Forrester] 5 Ways to Get Your Executive Team on Board With Predictive
    SiriusDecisions, Forrester, Gartner, and TOPO are all experts in the new, emerging space. View Forrester’s Predictive Report >> 3. Marketing and Sales teams are well aware of a transformation that is taking place in the Marketing world: the shift to Predictive to redefine data and insights for Marketing strategy. Case Studies .
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Forrester] 4 Account-Based Marketing Lessons from the Field
    Forrester Research states that less than 1% of leads turn into revenue generating customers. Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? They talk about account-based marketing (ABM), of course! The Funnel Must Be Flipped. Gone are the broad-based marketing days. What does that mean?
  • 3D2B  |  TUESDAY, MARCH 1, 2016
    [Forrester] Back to the Future: Why Outbound B2B Marketing Is Back in Style
    Because, according to Forrester Research, buyers don’t always know what they need. The funeral for outbound marketing took place several years ago. Friends and relatives celebrated its life and moved on, letting inbound marketing fill the void. But now, what was old is new again. Outbound marketing is coming back to life. The result?
  • THE ROI GUY  |  TUESDAY, MARCH 1, 2016
    [Forrester] Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Why Your Solutions?– Percent in 2014 Gartner Forecasts 3.1%
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Forrester] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    According to Forrester, today’s customers distrust and resent one off campaigns that interrupt or intercept them—which is why your marketing should feel like a natural conversation with your customer. Before I realized it, I had already scrolled through hundreds of posts, without batting an eye. So what’s a marketer to do?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 17, 2016
    [Forrester] New from Forrester: Building a Predictable Lead-To-Revenue System
    Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. Get the Report. Get the Report. Blog Marketing ROI
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Forrester] The Role of MarTech in Customer Service — The New Marketing
    According to Kate Leggett, principal analyst at Forrester Research, self-service increases customer satisfaction and lowers costs for the business. Forrester found that 72 percent of consumers prefer using a company’s website to answer their questions. Terrific food for thought. Customer service is the new marketing. Sachdev asks.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Forrester] Master These 10 Content Marketing Skills to Become an All-Star
    Listening. “87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. But, what kinds of skills are needed to become a content marketing all-star?
  • ION INTERACTIVE  |  FRIDAY, FEBRUARY 12, 2016
    [Forrester] Monday is the day! What We’re Most Excited for at Content2Conversion
    It’s About The Content Experience! 4:20 PM You have got to be authentic and Forrester's Laura Ramos tells us how with Your New Source of Impactful and Authentic Content 6:00 PM Day Two is in the books! The B2B Content2Conversion Conference starts on Monday and ion is thrilled to be a part of it. Don’t forget! You won’t miss them!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Forrester] Are marketers getting lost in the Dark Funnel?
    Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” By Krista LaRiviere, {grow} Community Member. Many marketers are now asking: Did this prospect know about us before coming to our site?
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Forrester] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    But getting to a state of persona nirvana is easier said than done. There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. Related reading: Why Personas Fail. Here are 17 things the top performers do really well.  Core attributes. 1.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Forrester] AEC Marketing: The Upcoming Elections Demand Change
    In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online. With the Iowa caucuses now behind us, we’re fully entrenched in the volatility between establishment candidates and the party disruptors. The one thing we know for sure, there will be a new president.
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Forrester] 29 Ways to Use Your Personas
    Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. You Built Personas, Now What? Creating buyer personas is only half the battle. Additionally, they leveraged them for sales training and demand generation to inform campaign decisions.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Forrester] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. Latest
  • VIDYARD  |  FRIDAY, JANUARY 22, 2016
    [Forrester] Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience
    Remember the twinkling, light-hearted and touching music at the end of Forrest Gump, as the feather is floating away from Tom Hanks? Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that? It’s simple.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Forrester] Why You Won't Recognize SEO in Five Years
    According to Forrester , it turns out that 85% of the time we spend on phones is spent in apps -- really it's spent in just a handful of apps. As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. Not anymore. billion. How so?
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Forrester] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    We selected the 250 dead opportunities that made it furthest through the buying process to receive a direct piece of mail inviting them to check out BuyingIsScary.com , along with a printed copy of the new Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime to ease their advocate marketing worries.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Forrester] Four Trends Elevating Marketing as the Key Business Engine
    Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to a vendor,” according to Lori Wizdo, a principal analyst of Forrester Research. Marketing was staff, not line , so not a revenue generator, and so not particularly powerful. How things have changed! Consumerization of B2B.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 8, 2016
    [Forrester] Ultimate Marketing Automation Statistics and More Marketing Automation News
    According to a Forrester report, 58% of all top performing companies use marketing automation softwares to aid their marketing efforts. The term " marketing automation " is very much in vogue today among marketers the world over. So with that I give you this week's Friday Five : Marketing Automation. And for good reason, too.
  • VIDYARD  |  FRIDAY, JANUARY 8, 2016
    [Forrester] High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester
    And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and  B2B messaging.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Forrester] Omnichannel: A Fancy Word for Increasing Product Discoverability
    With the Fed recently raising interest rates, it is clear that consumer confidence is up. Shoppers have more money in their pockets and are willing to spend it. So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn. The Rise of Omnichannel. Let’s take a step back though.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Forrester] 5 Predictions for Influencer Marketing in 2016
    According to Forrester’s recent report by Nate Elliott entitled Vendor Lanscape: Word-Of-Mouth Platforms , there are 3 distinct focuses for tools in the word-of-mouth category: customer advocacy platforms, employee advocacy platforms and category influencer platforms. Increased Focus on Employee Advocacy. REQUEST A FREE DEMO.
  • 6SENSE  |  WEDNESDAY, JANUARY 6, 2016
    [Forrester] 6sense Hits 3X Revenue Growth in 2015
    Positioned in top right quadrant as an “expert” among “predictive modelers” for data analysis in the July Forrester report. For B2B professionals, 2015 was the year of data-driven marketing. T2D3 was the growth path for market-leading SaaS organizations like Salesforce, Marketo and Netsuite. Sign up for our newsletter.
  • BIZIBLE  |  TUESDAY, JANUARY 5, 2016
    [Forrester] Is Account-Based Marketing the Death of Inbound?
    According to Forrester , the waterfall marketing funnel looks like this for the average company: And this works to a degree, especially for smaller deal sizes. Most B2B businesses prescribe to the waterfall approach of marketing. The common funnel. That is, a little bit of prospects drop off at each stage of the funnel. CLICK TO TWEET.
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Forrester] 88 Expert Content Marketing Posts Worth Another Read
    Laura Ramos details fascinating findings from Forrester Research. As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. by Comms Axis.
  • THE ROI GUY  |  MONDAY, JANUARY 4, 2016
    [Forrester] Top 5 Articles of 2015 to Get You Ready for the New Year!
    Forrester says Yes (at least 1 in 5 at risk)! Death of a B2B Sales Rep Forrester Frugalnomics Frugalnomics Survival Guide Gartner IDC ROI SiriusDecisions TCO TCS Value Marketing Value SellingAs we look forward to a great 2016, what lessons can we learn from the past year? Why TCS is the new TCO. link].
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Forrester] It’s Show Time! 6 Sales Demo Tips from Stage Performers
    Like Forrest Gump, they see their goal in sight and just keep running. Author: Chris Gillespie As Shakespeare wrote, “All the world’s a stage, and all the men and women merely players.” ” Sales demos are like shows, with salespeople as the main cast. Haven’t seen too many of the latter? Modulate your tone.
  • SALESFUSION  |  THURSDAY, DECEMBER 17, 2015
    [Forrester] How to Avoid a Failed Marketing Automation Implementation
    For example, Forrester Research reports that B2B marketers who implement marketing automation increase their sales pipeline contributions by 10%, and organizations like the Cleveland Caveliers professional basketball team have used marketing automation to increase sales and enhance the customer experience while simultaneously reducing costs.
  • RADIUS  |  MONDAY, DECEMBER 14, 2015
    [Forrester] Should “Data Scientists” Really Be #1 on CMOs Wish List?
    This complements feedback that we collected in a survey commissioned through Forrester Consulting. A recent Forbes.com article shared that CMOs placed “data scientists” at the top of their 2015 holiday wish list. They want to know how to leverage the data in cool (not creepy) ways that drive commercial value.”.
  • VIDYARD  |  FRIDAY, DECEMBER 11, 2015
    [Forrester] Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers
    “If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.
  • ANNUITAS  |  TUESDAY, DECEMBER 8, 2015
    [Forrester] 5 Things That Need to Change in B2B Marketing 2016
    Additionally, in a recent Forrester report, 96% of CMOs responded by saying that “marketing is being asked to do things it has never had to do before.”. Every year around this time, I, along with many others think about how quickly this past year went by. In the document there are over 60 different technologies that this organization owns.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Forrester] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    This graphic from Forrester shows how the buyer now moves freely (and unpredictably) throughout the Buyer’s Journey. Image Source: Forrester). The Internet analytics company comScore reported that Cyber Monday 2015 set a record as the biggest US shopping day of all time, with sales topping more than $3 billion. Well … everything.
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Forrester] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). How many of you watch Shark Tank? Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. Start by focusing on these three areas: 1. Build a Business Case. Marketing Insights.
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Forrester] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). How many of you watch Shark Tank? Gaining executive buy-in for any new technology is not unlike pitching an idea in the shark tank. Start by focusing on these three areas: 1. Build a Business Case. Marketing Insights.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Forrester] Why You Should Invest In Inbound Marketing Before CRM Implementation
    Companies that excel at lead nurturing (a core part of the inbound methodology) generate 50% more sales ready leads at 33% lower costs ( source: Forrester Research ). Since the beginning of time, humanity has sought to answer unanswerable questions, like which came first, the chicken or the egg? The Purpose of CRM. Providing clear reporting.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Forrester] What three mistakes are you making with video marketing?
    I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). Per Forrester the days of “organic viral” videos have past. While the report was focused on B2C there are insightful points relevant for a B2B audience.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 22, 2015
    [Forrester] 7 Elements Of Customer Understanding The C-Suite Must Master
    According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. The yield on these promises, thus far, has been lacking.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Forrester] 52 MarTech and Marketing Ops Champions You Need to Follow
    VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast. Forrester VP analyst writing for and advising B2B CMOs | Speaker | Blogger | Passionate about marketing profession. Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett.
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 19, 2015
    [Forrester] Your Content Marketing Program Isn’t Perfect and Never Will Be
    My favorite part of monthly magazines is the Editor’s Letter. This is the page-long note at the beginning, before the feature story on service dogs, the gift guide for foodies, or the top five most practical uses for coffee cup sleeves. It’s meant to evolve, not be perfected. Start Somewhere. Find a Framework of G rowth (Not Perfection).
  • VIDYARD  |  MONDAY, NOVEMBER 16, 2015
    [Forrester] Video Marketing Success Starts with Distribution, says Forrester
    Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. Most marketers will need to pay to get preliminary traffic.
  • ION INTERACTIVE  |  FRIDAY, NOVEMBER 13, 2015
    [Forrester] Bring the Focus to your Customers with Brand New Quick Starts
    This Age of the Customer, according to Cliff Condon via Forrester, will be a “20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” This month, we’re making it all about YOUR customers. Not sure where to start?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Forrester] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. For marketing professionals, ‘the Joneses’ are everyone and everything from your customers, to your industry, to your competitors, to the latest developments in the marketing and media industries.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Why Lead Nurturing is Now Marketing’s Domain
    Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Why Lead Nurturing Is Now Marketing’s Domain
    Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch.
  • ACT-ON  |  MONDAY, NOVEMBER 9, 2015
    [Forrester] Dear CMO, Part 1: Why Your Content Misses the Mark
    Recent research by McKinsey, Forrester , and Gartner bolsters the importance of this conclusion, noting that consistency coupled with close and personal customer connectivity is the glue of long-term customer satisfaction. What we heard surprised us – and the group. First things first; what’s “content”? What do we mean by “content”?
  • NUSPARK  |  FRIDAY, NOVEMBER 6, 2015
    [Forrester] Why Marketing Automation Does Not Work
    Forrester Research). You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist. The result? No new leads.
  • BIZIBLE  |  FRIDAY, NOVEMBER 6, 2015
    [Forrester] B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
    But now, customers are completing two-thirds to 90 percent of the purchase decision before contact (according to Forrester). The advances in marketing technology are happening so frantically, many would say it’s headache inducing. For many B2B companies, however, it’s been a huge boon, and the rise of marketing ops is to thank for that.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 5, 2015
    [Forrester] From High Touch to Low Cost – A Disturbing Trend in B2B Selling?
    Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. On the heels of these forecasts, SiriusDecisions countered with research of their own. Will this work?
  • SNAPAPP  |  THURSDAY, NOVEMBER 5, 2015
    [Forrester] CEB Sales and Marketing Summit: Throw Away What You Know
    We all know the statistic from Forrester that says that buyers do most of their research before they reach out to sales – but have we taken in what that means? I recently returned from the CEB Sales and Marketing Summit in Las Vegas and let me tell you: I was blown away. We’re Doing It Wrong. Companies are doing sales and marketing wrong.
  • KAON  |  TUESDAY, NOVEMBER 3, 2015
    [Forrester] Face-to-Face Selling Is Still Effective
    Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Forrester] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Technology covers a wide range of stuff we use today. The smartphone in our pocket. The computer we’re using to read this post right now. It’s all technology, and we love to hate it so much. The Biggest Disruption, Obviously. But, hey, marketers.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 31, 2015
    [Forrester] Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
    Enterprise cloud software (SaaS) is one of the fastest growing segments in tech with Forrester forecasting companies projected to spend $106B on it in 2016. Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 28, 2015
    [Forrester] Are Industrial Distributors Missing Opportunities by Not Participating in E-commerce?
    According to Forrester Consulting, a 2014 study shows that 52% of business buyers expect at least 50% of their purchases to be made online in 3 year’s time. Forrester forecasts that B-to-B e-commerce will exceed $1.1 By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Shouldn’t that set the tone for the independents?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Forrester] How to Be More Likeable: 7 Tips Anyone Can Try
    How about when young Forrest Gump breaks free of his leg braces and escapes the bullies on bikes? It's hard not to let out a little, "Run, Forrest, run," while you're watching it, right? Have you ever watched a movie where you find yourself really rooting for the main character? Likeable people tend to have that effect on us. How rude.
  • RADIUS  |  TUESDAY, OCTOBER 27, 2015
    [Forrester] Top 3 Challenges in Reaching the BIG Small Business Market
    When we commissioned Forrester to conduct a survey of over 100 B2B marketing leaders  to understand their challenges and the technologies that they are turning to, 67 percent agreed that the problem is not lack of data, but rather being able to draw insight from that data. Furthermore, the U.S. This feedback wasn’t surprising. B2B Marketing
  • JUNTA 42  |  SATURDAY, OCTOBER 24, 2015
    [Forrester] This Week in Content Marketing: Can Content Save Advertising?
    also want to call attention to new research from Forrester , which says 47% of companies have raised their content marketing budgets by 20% or more. When I dug deeper, I discovered that the Forrester study was based on only 86 survey respondents – not very statistically accurate. This week’s show. Content marketing in the news.
  • SALESFUSION  |  FRIDAY, OCTOBER 23, 2015
    [Forrester] Marketing Automation 101 – Understanding the basics
    10% increase in marketing’s contribution to pipeline – Forrester 2014. According to David Raab only 10% of companies turning over $20-$500m and 5% of companies turning over $5-$20m have adopted marketing automation. higher than non-users – Aberdeen 2015. – Demand Gen Report. So why haven’t you adopted marketing automation?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 23, 2015
    [Forrester] Why Your Content Lacks Substance (and How to Fix It)
    There’s also Forrester Research , which releases analysis and information on technology and marketing, and covers industries like healthcare, media and entertainment, and consumer electronics. Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Then it’s time to invest in developing stronger content.
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [Forrester] Forrester: Advocate Marketing Is Critical To B2B Success
    That’s what Forrester Vice President and Principal Analyst Laura Ramos  has found in  a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime.  . Download the Forrester report to learn more about advocate marketing’s growing role in creating customer relationships that deliver long-term value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 20, 2015
    [Forrester] Are marketers becoming redundant?
    Forrester projects that a quarter of the sales job will be eliminated in the next few years. Forrester projects that a quarter of the sales job will be eliminated in the next few years. There is no corporate function that has been transformed more quickly — and more dramatically — by technology than sales and marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Forrester] Adding fuel to the fire: How important is Facebook?
    To make matters even more confusing, in 2014, nearly half of 4,517 teenagers surveyed by Forrester Research  about social media use said they used Facebook more than a year earlier. A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. How important is Facebook? teens. teens.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Forrester] How to Perform a Social Media Audit: Measure What Matters
    And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. What is a “Social Media Audit?”.
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