• INFLUITIVE B2B WHITE PAPERS  |  FRIDAY, JULY 1, 2016
    [Forrester] Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
    212 6 14 © 2015 Forrester Research, inc. Forrester®, technographics®, Forrester Wave, RoleView, techRadar, and total economic impact are trademarks of Forrester. Advocate Marketing Flourish Supplemental Material notes & Resources Forrester interviewed 26 vendor and user. Forrester analyst will help you put it into.
  • SALESFUSION B2B WHITE PAPERS  |  FRIDAY, JULY 1, 2016
    [Forrester] Marketing Technology: 3 Solutions You Can't Live Without
    while Forrester Research finds that B2B marketers who implement marketing. February 28, 2013. 7 The Forrester Wave Lead-To-Revenue Management Platform Vendors.” Forrester Research, Inc. February 28, 2013. 7 The Forrester Wave Lead-To-Revenue Management Platform Vendors.” Forrester Research, Inc. Whether. Its CRM.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 28, 2016
    [Forrester] Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
    Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? believe this is giving marketing a false sense of LinkedIn success or failure. Here […].
  • DISCOVERORG  |  FRIDAY, JUNE 24, 2016
    [Forrester] Are You Mobile-Responsive or Mobile-Complacent?
    All in all, Forrester reports that U.S. As part of the sales and marketing engine, you put in serious effort to connect with your prospects. It takes hard work and a very specific type of talent to sell something to a virtual stranger. More importantly, it takes time. But time is something your customers have less and less of.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Forrester] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Forrester estimates that a 60-second video has the same value as 1.8 If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Now it’s time for more companies to follow suit. Related: How to Build Video Into Your Content Marketing Strategy. million words. The Avengers?  Simple.
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Forrester] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    Here is a sneak peak of what you’ll see at B2B ESP: ABM in A Data-Driven World – Laura Ramos, VP at Forrester. Forrester’s research shows that “businesses who are the first to help customers solve their challenges outdistance their competition by a factor of 3:1.”. B2B ESP Summit is returning to the Four Seasons in San Francisco!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Forrester] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    ” Well, the data is in and according to Forrester , businesses that put nurturing at the forefront of their lead generation strategies produce 50% more leads while slashing costs by 30%. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Forrester] OfferUp offers an addictive new app for eCommerce
    Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Some of the other options are obvious: Snapchat, for one, has surged in popularity since the Forrester research was completed. Snapchat? Facebook Messenger? Whaaaat?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 21, 2016
    [Forrester] Highlights from InsideView Drive 2016
    Events insideview boston insideview chicago insideview drive insideview events insideview forrester insideview lead to revenue insideview mary shea insideview new york insideview NYC insideview road show insideview roadshow lead to revenue thought leadership sales and marketing alignment events sales and marketing thought leadership
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 21, 2016
    [Forrester] You Won't Believe How Many CMOs Don't Use Testing and Personalization
    And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue. From there I knew where I needed to improve and so on. Not So Personal.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Forrester] Deliver More Sales Qualified Leads Using Predictive Intelligence
    It’s depressing, but Forrester found that only 10% of B2B organizations said they were using data analytics effectively to improve how they market to customers. One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). Why leads aren’t qualified. How predictive can help. How does it work?
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> opentopic.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    Opentopic blog >> finance.yahoo.com NEW YORK, June 15, 2016 /PRNewswire/ — Experian Marketing Services, a recognized leader in data-driven marketing, today announced it was named a Strong Performer in the Forrester Research, Inc., The CCCM report evaluated 15 vendors. Marketing ROI Cmo marketing roi undefined
  • KEO MARKETING  |  THURSDAY, JUNE 16, 2016
    [Forrester] Customer-Connected Branding in 2016
    According to Forrester Research, the customer experience will be among the top 10 critical success factors determining who will win and who will fail in 2016. In 2016 brands will be striving to connect more deeply with customers. Here are three attributes that brands must embrace in 2016. Customer Experience. Authenticity. Strong Ethics.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Forrester] Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations
    May 2016 reports, The Forrester WaveTM: …and more » Step up. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Forrester] Guide Your Buyers Through the Customer Journey with Social Media
    With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed. Be authentic.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JUNE 16, 2016
    [Forrester] 7 Elements of Customer Understanding the C-Suite Must Master
    According to recent surveys by PWC, Forrester, IBM, and. June 16, 2016 by Tony Zambito Changes in customer and buying behaviors continue to rock the very foundations of many industries. read more. B2B Marketing Customer Experience Personas content marketing strategy Customer Journey Tony Zambito
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Forrester] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    Forrester represented this new buyer’s journey in an interesting graphic back in 2012: This non-linear and multi-user journey is exactly why account-based marketing (ABM) has seen such a tremendous increase in interest, and why trying to draw out the most signal from this buyer’s journey becomes critical. Now Acme Inc. Bingo! Or Or is it?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Forrester] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation. Understand Customer Behavior. Personalization!
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Forrester] Marketers need to play a stronger sales enablement role on LinkedIn
    This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process. Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. You can’t! Like this post?
  • VIDYARD  |  THURSDAY, JUNE 9, 2016
    [Forrester] Forrester Weighs in on the Top Video Platforms for Marketing and Sales
    Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Forrester] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Image Credit: Forrester Research. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.
  • RADIUS  |  TUESDAY, JUNE 7, 2016
    [Forrester] Top 25 B2B Influencers Share Revenue Driving Tips
    Laura Ramos, Vice President, Principal Analyst, Forrester Research. There is one common goal that all B2B marketers share: the need to drive revenue. Though marketing techniques and campaigns vary, all marketing efforts are an attempt to aid Sales in reaching optimal revenue. On May 19, we launched our #RevenueDriver campaign. radius. radius.
  • TONY ZAMBITO  |  SUNDAY, JUNE 5, 2016
    [Forrester] Use Buyer Persona Research To Improve B2B Customer Experience
    These findings coincide with others (Forrester, IBM, Regalix, and others) that all point to challenges in providing stellar B2B customer experiences. by Creative Stall. Customer experience has been and will continue to be one of the major influences on how buyers make choices.  These findings are consistent with others over the years. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Forrester] Forrester Research Names Oracle Marketing Cloud a Leader
    That’s according to Forrester Research’s newest Enterprise Marketing Software Suite (EMSS) Wave, a market assessment that looks at vendors who compete in the “marketing cloud” landscape. This year, we’re proud to share that Oracle Marketing Cloud was a leader in their assessment. Product News
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Forrester] PRMM Interview 21 with Scott Lum on content and social media marketing
    Forrester talks about the development of the chief customer officer. This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Enjoy the Video! What should I do?”.
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Forrester] How Content Becomes a Sales Conversation
    Unfortunately, this approach is not efficient or scalable, and according to Forrester, is less than 20% of sellers are even capable of it. With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Forrester] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    And according to Forrester’s B2B Social Technographics , fully 100% of business decision-makers use social media for work purposes. Demand generation, aka “demand gen,” isn’t just about leads. Demand gen is about creating high quality leads that engage with your brand – and eventually turn into revenue. That’s where demand gen comes in.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Forrester] Myth Busters: 4 Misconceptions About Predictive Intelligence
    Forrester represented the modern buyer’s journey this way: This change in the B2B buyer’s journey robbed company firmographic and contact demographic data of a lot their usefulness. I hope you find the below post useful. If you want to talk more, stop by the 6sense booth at the SiriusDecisions Summit and ask for Amar Doshi ! Now Acme Inc.
  • THE ROI GUY  |  THURSDAY, MAY 19, 2016
    [Forrester] On-Demand Webinar - From an ROI Business Case to a Value-centric Case for Change
    Alinean business case CSO Insights Forrester Frugalnomics IDC Pisello ROI Calculator ROI Selling Sales Enablement SiriusDecisions ValueStory VSR Council VSR SummitThe Traditional ROI Business Case is often too inside-out (vendor-centric), focused too much on the solution and what it can do. RCID=57f44396c0864b078bcf6282b01a68f8.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Forrester] Lead Generation Tweaks for Building a Better Sales Pipeline
    Get educated:  Forrester tells us that 77% of executive buyers claim salespeople don’t understand their problems or how they can help. Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales. 30% are not decision-makers.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Forrester] Lead Generation Tweaks for Building a Better Sales Pipeline
    Get educated:  Forrester tells us that 77% of executive buyers claim salespeople don’t understand their problems or how they can help. Every business wants the most efficient sales process. From the most productive sales reps and the most streamlined sales funnel, we all want a veritable machine that drives sales. 30% are not decision-makers.
  • KEO MARKETING  |  TUESDAY, MAY 17, 2016
    [Forrester] The Advanced Guide to Content Marketing for 2016
    Research by Forrester shows that 4.8 With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention.  But now it is almost too much. Interactive Content. Disruptive Content. Mobile Content. Content Marketing
  • LATTICE  |  TUESDAY, MAY 17, 2016
    [Forrester] Marketing’s Role in the Age of the Customer
    In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer.
  • VIDYARD  |  TUESDAY, MAY 17, 2016
    [Forrester] Everything You Need to Generate, Score, and Nurture Leads with Video
    In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. We know.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Forrester] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    In fact, Forrester predicts that by 2020, most boards will want to see a trust metric. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Getting Students Engaged.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Forrester] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    In fact, Forrester predicts that by 2020, most boards will want to see a trust metric. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Getting Students Engaged.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2016
    [Forrester] Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity
    One of today’s breakout sessions came from Rusty Warner, Principal Analyst at Forrester. Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. Marketers from across the globe are in Las Vegas, Nevada to join the brain power of 5,300 marketers and peers. And, it’s already begun. The Nation Talks.
  • LATTICE  |  TUESDAY, MAY 10, 2016
    [Forrester] Why Shared Data is Leading to Better Marketing and Sales Experiences
    Watch this video to learn why Forrester analyst Laura Ramos says believes it’s not just about throwing data over the wall at sales, that marketing needs to make sure sales understands what action can be taken, based on the data. The post Why Shared Data is Leading to Better Marketing and Sales Experiences appeared first on Lattice Engines.
  • FATHOM  |  MONDAY, MAY 9, 2016
    [Forrester] Why You’ll Never Reach Your Audience Unless You’re an Anti-Channel Marketer
    Forrester has estimated that less than 4% of businesses are in a place that will allow them to take advantage of the growing opportunities in mobile, though. Even the laws of nature support this—when you combine all colors in the light spectrum you get transparent white light. Marketing Daily ). The options were relatively limited, though.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2016
    [Forrester] Marketing Automation Technology and What Marketers Need to Look For
    Forrester. Since marketers love a good stat, let's start this post off with one: 2567%. That percentage represents the increase in the number of martech vendors from 2011 to today. – Aberdeen Group. Rest assured there are many more such stats that support the need for marketing automation. Campaign Management.
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Forrester] Essential Mobile Marketing for your 2016 Plan
    Owners of mobile devices use them 150 – 200 times per day (Forrester research). When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. More people spend time online through their mobile devices than spend time on desktop. hours. 25 – 34. hours.
  • ANNUITAS  |  THURSDAY, MAY 5, 2016
    [Forrester] 3 Common Mistakes in Demand Generation
    Engaged to Opportunity rate, which is higher than the mean cited by both Forrester and Sirius Decisions. “Hold the vision; trust the process.”. — Author unknown. Marketers are often eager to get started on the road to Demand Process Transformation℠. It also may require a few leaps of faith. However, know that there are rewards.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Forrester] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    According to Forrester, acquiring a new customer costs a business six times more than satisfying and retaining a current customer. As the Forrester data shows, these existing relationships with current customers yield more predictable and more reliable revenue than just acquiring new customers. Why is this so important? Why marketers?
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Forrester] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    According to Forrester, acquiring a new customer costs a business six times more than satisfying and retaining a current customer. As the Forrester data shows, these existing relationships with current customers yield more predictable and more reliable revenue than just acquiring new customers. Why is this so important? Why marketers?
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Forrester] 15 Facts to Know About Bottom of the Funnel Marketing
    Forrester. 4. The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. Are there remaining questions that need answered?
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Forrester] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    And a Forrester report from a few years ago found that baby boomers spend twice as much money online as younger demographics. Contently Case Stories is a series highlighting some of Contently’s most successful clients. At times, people over the age of 50 are unfairly portrayed as inactive and indolent as they head toward retirement.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Forrester] Video is Killing the Written Content Star
    According to Forrester Research ‘s Dr. James McQuivey, “a minute of video is worth 1.8 According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. This number is substantially higher than the 64% of internet video traffic in 2014. As such, 2016 has been dubbed ‘The Year of Video’.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Forrester] Five Steps to Thriving in the Age of the Customer – Part 5
    I'm ready for the ‘what now.’" We have spent almost a month now looking at the findings from our Forrester study * on thriving in the age of the customer. Forrester, “Marketing-Led Organizations Survive and Thrive in The Age of The Customer,” October 2015. He said, "I get the ‘what.’ I even understand the ‘so what.’
  • LATTICE  |  WEDNESDAY, APRIL 27, 2016
    [Forrester] Why Scaling Account-Based Marketing is So Important
    ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business. The post Why Scaling Account-Based Marketing is So Important appeared first on Lattice Engines. account-based marketing
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Forrester] Marketing-Led Companies Outperform Their Peers – Part 4
    And even though we established that we’ve been living in the age of the customer for over six years, our research with Forrester surprised us by showing that less than half (43 percent) of respondents fit the build of “customer focused.”. Forrester, “Marketing-Led Organizations Survive and Thrive in The Age of The Customer,” October 2015.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Forrester] The Customer Service Arms Race
    New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers. Chat with us.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Forrester] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. by icon 54. The percentages of marketers indicating this as their top challenge are not measly either. 
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 14, 2016
    [Forrester] Customer Obsession Relies on Marketing – Part 3
    That's right, this cycle Forrester deemed the age of the customer started in 2010 and has been going strong for over six years now—and it’s really beginning to pick up speed. Source: Forrester Research, Inc. First, let's recap the top three findings from our research with Forrester:*. But, we have good news. Organization Desig
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Forrester] How a Knowledge Discovery Program Elevates Your Content Curation
    Premium subscriptions - Paid access to premium content (Forrester and Gartner). Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. strong marketer is equipped with the content ammo they need to excel. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Forrester] The Benefits of a Partner Ecosystem
    ISVs in particular are very open partnerships—as per the findings of a Forrester study which showed that "66% of surveyed companies indicating that channel partners are strategically important to growing revenues from their SaaS products.” But that’s another story for another time.) Oracle Marketing Cloud
  • LATTICE  |  WEDNESDAY, APRIL 13, 2016
    [Forrester] Are you reaching your decision makers in real-time?
    In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. Content that engages prospects with current customers.
  • VIDYARD  |  TUESDAY, APRIL 12, 2016
    [Forrester] Forrester Sounds the Digital Marketing Alarm
    The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. But has spending? Get the Report. Get the Report.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Forrester] Agencies Under Pressure to be More Digital
    2015 Forrester survey found that “37 percent of firms place ownership of digital strategy at the ‘C’ level, with a further 44 percent looking to a senior vice president (SVP), executive vice president (EVP), or similar role to direct digital plans.”. Marketing has changed more in the past five years than in the past 50. over 2015.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Forrester] Agencies Under Pressure to be More Digital
    2015 Forrester survey found that “37 percent of firms place ownership of digital strategy at the ‘C’ level, with a further 44 percent looking to a senior vice president (SVP), executive vice president (EVP), or similar role to direct digital plans.”. Marketing has changed more in the past five years than in the past 50. over 2015.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Forrester] Abandoning the Marketing Campaign: How to Think Long Term
    Recent Forrester research found that only 27% of consumers reporting having ‘good’ or ‘excellent’ experiences with brands in 2015, but 75% of brands thought their consumers had ‘good’ or ‘excellent’ experiences with them. The marketing campaign has been dying a slow death for awhile now. In fact, as an Inc. Read on to find out. Conclusion.
  • KAPOST  |  MONDAY, APRIL 11, 2016
    [Forrester] Taking Action to Turn Content Into Revenue
    Research conducted by Forrester sums it up. B2B content marketers are under the gun to prove that content marketing performance is tied to business value—namely revenue. This has been difficult to achieve, however, likely because of a few misconceptions about content marketing. Myths About Content Marketing. Problem #1: Content Relevance.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Forrester] Customer Obsession Is Now Essential – Part 2
    Forrester defines the age of the customer as a “20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” and it is also what caused us to commission this Forrester research project to begin with. Stay tuned! Organization Design
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Forrester] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    This pain point is echoed in research that we commissioned through Forrester Consulting , when B2B marketing leaders shared that “difficulty measuring marketing ROI/campaign success” is one of the top 5 challenges they face in making strategic decisions. Users can now easily visualize and measure top-performing segments in real-time.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Forrester] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    This pain point is echoed in research that we commissioned through Forrester Consulting , when B2B marketing leaders shared that “difficulty measuring marketing ROI/campaign success” is one of the top 5 challenges they face in making strategic decisions. Users can now easily visualize and measure top-performing segments in real-time.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Forrester] Why You Should Consider Using Twitter for B2B Leads
    Forrester , 2013. Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Whether you turn these moments of opportunity into high-quality leads is up to you. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. – Social Media Today , 2014. Connect.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Forrester] Why You Should Consider Using Twitter for B2B Leads
    Forrester , 2013. Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Whether you turn these moments of opportunity into high-quality leads is up to you. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. – Social Media Today , 2014. Connect.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Forrester] Two Thirds of Marketers Cannot Measure Mobile
    Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. It's Friday Five time. This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Read the full story on Inquisitr.
  • SALES ENGINE  |  THURSDAY, MARCH 31, 2016
    [Forrester] How important is contextual content in the B2B sales process?
    You have to build what Forrester calls a contextual marketing engine. As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. What is Contextual Content? Delete. Content Strateg
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Forrester] Who Survives and Thrives in the Age of the Customer? – Part 1
    So, in August of 2015, we partnered with Forrester Research to learn more about the role B2B marketing plays in propelling businesses to drive success and thrive. Forrester surveyed 300 North American B2B marketers, and, voila, we learned a lot more about how organizations can thrive in the age of the customer. Marketing Planning
  • JUNTA 42  |  SATURDAY, MARCH 26, 2016
    [Forrester] This Week in Content Marketing: FTC to Brands — It’s All on You
    It means Instagram users organically following brands may miss those brands’ organic posts, warns Forrester. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include the death of social content and L’Oreal’s launch of an unbranded fashion website. Sponsor (36:38).
  • 3D2B  |  TUESDAY, MARCH 22, 2016
    [Forrester] 6 Changes You Can Make to Optimize B2B Demand Generation
    According to Forrester Research, businesses that nurture and qualify the leads have 50% more sales–ready leads than those that do not. “When you’re finished changing, you’re finished,” said Ben Franklin. And in a business world that seems to change more rapidly than ever, his words are still relevant. Here are six ideas that can pay off.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Forrester] Top Instagram Influencers
    Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power. Why Instagram? All signs of approval (e.g., Adam Braun.
  • LATTICE  |  WEDNESDAY, MARCH 16, 2016
    [Forrester] Enriching Your Account Universe: Turn Data into Revenue
    There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. industry, revenue, employee band). Figure 1. Figure 2.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Forrester] 7 Amazingly Effective Lead Nurturing Tactics
    Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). So you are probably wondering….
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Forrester] 16 Enigmatic Business Blogging and Other Marketing Stats
    But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not. Meghan M. ClickZ ).
  • 6SENSE  |  MONDAY, MARCH 14, 2016
    [Forrester] 5 Reasons You Can’t Miss This Year’s B2B ESP Summit
    You’ll hear from organizations like Cisco, Forrester and Brocade. This year 6sense is going back to the iconic San Francisco Four Seasons Hotel to host our annual predictive intelligence summit, B2B ESP , but that doesn’t mean we’ll be covering old ground. Here are 5 reasons you won’t want to miss this year’s B2B ESP Summit. Network in Style.
  • VIDYARD  |  FRIDAY, MARCH 11, 2016
    [Forrester] No marketing tactic works well Forrester says, it’s all about strong content
    Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Content marketing has cut itself a lion’s share in the marketing world. Blog Content Marketing
  • CINTELL  |  THURSDAY, MARCH 10, 2016
    [Forrester] 38 Handy Stats to Prove the Value of Personas
    Using Personas increases email open rate 2-5 times (Forrester). We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. But empathy is hard to put a dollar value to. We need ROI.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Forrester] The Beginner's Guide To B2B Marketing Attribution
    And with so much information at every buyer’s fingertips, Forrester says that 90% of the B2B buying process happens before the customer ever reaches out to a salesperson. The B2B customer journey is more complicated today than ever before. accurately capturing the complete journey requires a number of technologies and integrations.
  • KEO MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Forrester] Predictive Analytics a Valuable Tool for B2B Marketers
    Forrester Consulting recently released a paper entitled, “ How Predictive Marketing Analytics Boosts B2B Business Performance.” As the name implies, predictive analytics involves using detailed data to identify trends and customer behavior patterns, which can then help you determine the best ways to motivate a lead to take a desired action.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2016
    [Forrester] The Two Paths CMOs Must Pursue When Planning Their Technology Roadmap
    In a new report, Take Two Technology Roads To Digital Experience Success, Road Map: The Digital Experience Delivery Playbook , Forrester analyst Ted Schadler lays out the two paths CMOs not only must pursue when planning their technology roadmap, but do so at the same time. It is not an understatement to say this is paramount for success.
  • THE ROI GUY  |  MONDAY, MARCH 7, 2016
    [Forrester] Value Summit Keynote - The Importance of Getting Value Selling Right
    Alinean Death of a B2B Sales Rep Financial Justification Forrester Gartner IDC Jim Ninivaggi Pisello ROI SiriusDecisions Value Selling Value Summit VSR Council VSR SummitHow buyers have changed and trends are driving more involvement from vendors to better communicate and quantify unique value.
  • RADIUS  |  WEDNESDAY, MARCH 2, 2016
    [Forrester] 5 Ways to Get Your Executive Team on Board With Predictive
    SiriusDecisions, Forrester, Gartner, and TOPO are all experts in the new, emerging space. View Forrester’s Predictive Report >> 3. Marketing and Sales teams are well aware of a transformation that is taking place in the Marketing world: the shift to Predictive to redefine data and insights for Marketing strategy. Case Studies .
  • RADIUS  |  WEDNESDAY, MARCH 2, 2016
    [Forrester] 5 Ways to Get Your Executive Team on Board With Predictive
    SiriusDecisions, Forrester, Gartner, and TOPO are all experts in the new, emerging space. View Forrester’s Predictive Report >> 3. Marketing and Sales teams are well aware of a transformation that is taking place in the Marketing world: the shift to Predictive to redefine data and insights for Marketing strategy. Case Studies .
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Forrester] 4 Account-Based Marketing Lessons from the Field
    Forrester Research states that less than 1% of leads turn into revenue generating customers. Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? They talk about account-based marketing (ABM), of course! The Funnel Must Be Flipped. Gone are the broad-based marketing days. What does that mean?
  • 3D2B  |  TUESDAY, MARCH 1, 2016
    [Forrester] Back to the Future: Why Outbound B2B Marketing Is Back in Style
    Because, according to Forrester Research, buyers don’t always know what they need. The funeral for outbound marketing took place several years ago. Friends and relatives celebrated its life and moved on, letting inbound marketing fill the void. But now, what was old is new again. Outbound marketing is coming back to life. The result?
  • THE ROI GUY  |  TUESDAY, MARCH 1, 2016
    [Forrester] Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Why Your Solutions?– Percent in 2014 Gartner Forecasts 3.1%
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Forrester] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    According to Forrester, today’s customers distrust and resent one off campaigns that interrupt or intercept them—which is why your marketing should feel like a natural conversation with your customer. Before I realized it, I had already scrolled through hundreds of posts, without batting an eye. So what’s a marketer to do?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 17, 2016
    [Forrester] New from Forrester: Building a Predictable Lead-To-Revenue System
    Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. Get the Report. Get the Report. Blog Marketing ROI
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 16, 2016
    [Forrester] The Role of MarTech in Customer Service — The New Marketing
    According to Kate Leggett, principal analyst at Forrester Research, self-service increases customer satisfaction and lowers costs for the business. Forrester found that 72 percent of consumers prefer using a company’s website to answer their questions. Terrific food for thought. Customer service is the new marketing. Sachdev asks.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Forrester] Master These 10 Content Marketing Skills to Become an All-Star
    Listening. “87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend. But, what kinds of skills are needed to become a content marketing all-star?
  • ION INTERACTIVE  |  FRIDAY, FEBRUARY 12, 2016
    [Forrester] Monday is the day! What We’re Most Excited for at Content2Conversion
    It’s About The Content Experience! 4:20 PM You have got to be authentic and Forrester's Laura Ramos tells us how with Your New Source of Impactful and Authentic Content 6:00 PM Day Two is in the books! The B2B Content2Conversion Conference starts on Monday and ion is thrilled to be a part of it. Don’t forget! You won’t miss them!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Forrester] Are marketers getting lost in the Dark Funnel?
    Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” By Krista LaRiviere, {grow} Community Member. Many marketers are now asking: Did this prospect know about us before coming to our site?
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Forrester] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    But getting to a state of persona nirvana is easier said than done. There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. Related reading: Why Personas Fail. Here are 17 things the top performers do really well.  Core attributes. 1.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Forrester] AEC Marketing: The Upcoming Elections Demand Change
    In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online. With the Iowa caucuses now behind us, we’re fully entrenched in the volatility between establishment candidates and the party disruptors. The one thing we know for sure, there will be a new president.
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Forrester] 29 Ways to Use Your Personas
    Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. You Built Personas, Now What? Creating buyer personas is only half the battle. Additionally, they leveraged them for sales training and demand generation to inform campaign decisions.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Forrester] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation. Latest
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