• FATHOM  |  TUESDAY, APRIL 15, 2014
    [Forrester] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Fast-forward to today: Buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they contact the vendor  (Forrester). 'Retooling Your Marketing for Exponential Growth & Profitability. You’ll walk away with a concrete plan for growing your company in the age of the self-directed buyer. 00 p.m.).
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Forrester] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    And research from Forrester indicates that the late engagement could have serious impacts on win rates? Indeed, Forrester surveyed buyers, and they quickly indicated that only 10% of sales reps sell with a value-focused approach - selling with insights, diagnostics, financial justification and value differentiation. Indeed.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Forrester] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Along with the trust and confidence of our customers, Act-On has earned high approval ratings from industry analysts: We were named a leader in the Q1 2014 Forrester Wave™ report on lead-to-revenue management platform vendors, and received the Frost & Sullivan 2014 Entrepreneurial Company of the Year award. The timing is excellent.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Forrester] The Future of Social Customer Service: Seamless Customer Experience
    Social Media for Customer Support channels company Customer Customer experience customer service customers department Email Facebook Forrester Research Las Vegas manager media mobile platforms the social time Twitter view Website Customers need to … Continue Reading. Comments Is that all there is to this post? paragraph?
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [Forrester] 5 Mistakes Companies Make When Automating Their Marketing
    recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. '*This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc. billion. So where is the disconnect? Taking a tactical versus strategic approach.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Forrester] How to Avoid the Black Hole of Sales Leads
    recent Forrester Research study confirms that companies that actively qualify and nurture leads will have 50 percent more prospects that are “sales-ready,” and their cost-per-lead will be 33% lower. 'Are Sales Driven by Numbers or Quality? But choose the wrong metaphor and you can be headed for trouble. Is it simply lost?”.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Forrester] Needs-Based Marketing for Executive Buyers Today
    According to a Forrester research, executive buyers today are frustrated by “product-focused” salespeople. It’s no secret that the buyer’s journey has changed. There have been countless articles written in attempts to coach organizations on how to get into the decision-making process earlier and earlier. 1) Focus on the right market.
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Forrester] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 IDC 2013 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2013. 'According to Gartner, worldwide IT spending is on pace to reach $3.8
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Forrester] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    An estimated 2 million Americans work from home, up 61% from 2005 ( Forrester ). 'While call center operations may seem pretty straightforward, there is always room for improvement. In fact, did you know a mere 2% increase in customer retention has the same financial impact on a company as a 10% reduction in cost? Well, it’s true! Ping Me.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Forrester] Google Penalties – All You Need to Know
    Duane Forrester of Bing says they really don’t penalize sites unless they’re doing some “really bad stuff, like hacking, malware and things like that.” 'Penalties from search engines, mainly Google, have become more and more common in the past few years. What is a penalty? How did you get a penalty?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Forrester] Rise of the Marketing Platform
    Nearly half of the online adults globally are always addressable, and they expect marketers to meet their specific needs — always and everywhere — according to Forrester’s 2013 Interactive Marketing Predictions report. We have what Forrester calls “an ever-widening aperture of customer context” at our fingertips. Ready for it? Why Now?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). It’s from 2009.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Forrester] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    Peter O’Neill of Forrester kicked off the day by explaining how consumers researching products and services online and expecting a joined up customer experience across all marketing channels is driving marketing today. 'by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. love it.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Forrester] B2B Websites: How To Generate More Leads
    According to Forrester , buyers can be anywhere from two-thirds to 90% through their purchase before first contacting the seller. recent Forrester survey found that only 20% of buyers believe what a brand says about itself, because people view any brand-to-buyer communication as an advertisement. Don''t be. But there’s a catch.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Forrester] Content Marketing Must Focus On Customer Value
    That is according to a March 2014  report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Building audiences as a core asset.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Forrester] Internet Marketing Strategy Articles for the Week of March 31, 2014
    Why Every Marketer Should Use Google Plus (Forrester). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}). How the Inc.
  • THE ROI GUY  |  THURSDAY, APRIL 3, 2014
    [Forrester] A Failure to Communicate Value
    If you allow your competitors to drive the value conversation they will frame the value to their advantage, as Forrester indicates 3 in 4 deals going to the vendor establishing the buying agenda and value framework (as opposed to 1 in 4 to the vendor winning the “bake-off”). So be provocative. But if you don’t take the challenge, who will?
  • THE ROI GUY  |  WEDNESDAY, APRIL 2, 2014
    [Forrester] Mind the Value Gap - Presentation from Qvidian Connect 2014
    Alinean Financial Justification Forrester IDC Pisello Qvidian Sales Enablement Selling effectiveness SiriusDecisions Storytelling Value Gap Value Selling ValueStory visual storytelling Checkout the what we presented here: [link].
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Forrester] New Research Firms Harness Wisdom of Crowds
    But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. 'The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide."
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Forrester] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Forrester. Twitter Profile:  @Forrester. Why It’s Notable : Forrester is well-known  as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. 'Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. to the masses.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Forrester] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    Reporting that “A Forrester Research study revealed that 70% of consumers trust brand recommendations from friends, only 10% trust advertising,” Ray Hiltz notes that still, “the majority of companies remain in their Mad Men rut and give no serious attention to building relationships with their market.” Simple, really.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 14, 2014
    [Forrester] Forrester Report on Mobile Engagement
    Push notifications are no longer just about breaking news, weather, or traffic alerts. The newest--and arguably fastest-growing--channel for directly reaching customers has the potential to benefit both consumers and marketers
  • ACSELLERANT  |  THURSDAY, MARCH 13, 2014
    [Forrester] Engaging Early with Video Stories
    'Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals! Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Forrester] CMOs Win When High-Value Customers Are Treated Personally Online
    According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Forrester] Is "Nurture" Code for "Neglect"?
    As a matter of fact, Forrester Research says companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost -- that means you can achieve big wins by preventing good leads from going dark. 'Do you ever wonder how much hidden potential is buried in your lead nurturing pile? The CMO Opportunity.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Forrester] Social Media is a life sentence
    Washing out because they burst out of the block in a sprint when what they need to do is take it easy because social media is even longer than an ultramarathon, it’s more like the run that Forrest Gump took , covering 19,024 miles over 1,169 days with an average of 16-miles-per-day. Every day. Don’t’ Freak Out.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Forrester] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Forrester] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    Did you know: Forrester recently identified Act-On as the only leader for both SMBs and large enterprises? Download the full Forrester Wave Report ». 'I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive plastic orb. To which Magic 8 Ball replied: Answer 1:  It is certain. license.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Forrester] The CMO's Guide to Marketing Org Structures [SlideShare]
    We received generous contributions from top executives at Forrester Research, ZenDesk, Atlassian, GitHub, and Rue La La, as well as Jascha and HubSpot CMO Mike Volpe. 'The old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before. Inbound Marketing
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Forrester] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. 'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Forrester] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    As we already know, consumers trust Don Draper about as far as they can throw him – recent stats from Forrester indicate that only 10% of adult US internet users trust online advertisements, and 95% of millennials told Social Chorus that they consider their friends to be the most trusted source of information about products. Mac versus PC.
  • 3D2B  |  THURSDAY, FEBRUARY 27, 2014
    [Forrester] The Proven Technique for Generating 50% More Qualified B2B Leads
    'According to a Forrester Research study, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead. Also, Marketing Sherpa’s research shows that marketing departments with lead nurturing in place generate a 45% higher return on investment than those that lack such a program.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Forrester] Even Content Marketing Should Be Measured
    study from Forrester explained customers typically spend the first 60-70% of the sales lifecycle reading through research on a company, product, or service. 'Interesting tidbit alert! The average human attention span in 2013 was 8 seconds, according to StaticBrain , while the attention span of a goldfish is a whopping 9 seconds.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 25, 2014
    [Forrester] 3 Strategies You Need for Social Selling: The Non-Creepy Solution to Your Tedious Investigative Past
    Afterall, 82% of consumers trust a company more if they are involved with social media (source:  Forbes ) and 70% of B2B decision makers use social media to help make their decisions (source: Forrester ). 'Customer research used to be a time-consuming task for salespeople. If Using Dynamic Social Insights to Power Your Conversations.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 25, 2014
    [Forrester] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
    JANELLE:      According to Forrester Research, the typical buyer is anywhere from two thirds to 90 percent of the way through the buying process before even agreeing to engage with the sales rep. JAY:    I’m this buyer that Forrester is talking about. What follows below is Part 1 of the transcript of the Conversation.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Forrester] 11 tips and tools to jump-start your SEO
    54% of people come to a website from a search engine (source:  Forrester ). 'Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Forrester] Digital Marketing Glossary, Part 2
    This is done through a mix of content marketing , search engine optimization, social media, and other tactics designed to attract attention, which Forrester Research has called “the fine art of being found.” According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Forrester] The Secret To A Better Customer Experience
    SAP recently commissioned  a new paper with Forrester called Delivering New Levels Of Personalization In Consumer Engagement   in order to highlight the importance of personalization. More than 70% of the executives Forrester interviewed believed that personalization was of strategic importance to their business. Better conversions.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Forrester] Digital Marketing Glossary, Part 1
    But buying patterns have changed: According to Forrester Research , the typical buyer is anywhere from two-thirds to 90 percent of the way through the buying process before agreeing to engage with sales. 'Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” that have value.
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Forrester] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Forrester] Don’t Blink: Here Comes Ephemeral Marketing!
    'You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). If it sounds a bit silly or gimmicky, better think again. Marketing with Snapchat. Follow @chrshorton.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Forrester] Guest Post: 3 Paths to Messaging You Must Manage
    Forrester estimates that nearly two-thirds of buyers think their vendors don’t add value in a sales engagement.  'The following post is authored by Peter Mollins, vice president of  KnowledgeTree , the world’s first Content Selling solution. And it’s no surprise why this is true.  Buyers are more savvy than ever before. 
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Forrester] 6 Social Media Marketing Myths to Avoid
    And if you’re a B2B marketer, Forrester tells us all business decision makers use social media, regardless of age. 'Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. Social Media Will Let Me Reach Only Younger Customers. Social Media Efforts Must Go Viral to Be Useful.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Forrester] Research Proves the Early Bird Catch the Worm?
    At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. Sources: ToWin Against Increasing Competition, Equip Your Salespeople With A Deeper Understanding Of Your Buyers - Mark Lindwall, Forrester, Jan 2014 On-DemandWebcast: Scary late.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Forrester] Hinge’s Fab Five: January 2014
    By: Nate Elliott, Forrester. 'Top Professional Services Marketing Content from January 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Why You Should Schedule Your Paid Search Ads. By: Ashley R. Cummings, OrangeSoda.
  • ANNUITAS GROUP  |  TUESDAY, FEBRUARY 4, 2014
    [Forrester] Why Organizations Should Stop Focusing on Lead Nurturing Campaigns
    'The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information,  still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Clearly, not best practice. Figure 1:  Lack of Content Alignment to Buyers Purchase Pattern. The impact?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Forrester] 4 Key Marketing Technology Takeaways From A Forrester Wave
    Savvy B2B marketing leaders are “re-engineering their lead-to-revenue process to transform marketing — from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle” according to the recently released Forrester Research, Inc.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Forrester] Marketing Leadership: 5 Steps To Learning Agility
    Following that conference, I  covered research  released at the show from Forrester and the Business Marketing Association that presented evidence that it is a good time to be in marketing, despite all these challenges: 88% of respondents said their peers turn to them more often for data and insight needed to strategize and plan. Strategy
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 2, 2014
    [Forrester] 8 Takeaways From MediaPost’s Social Media Insider Summit
    Read this “ How to Build and Interactive Brand Ecosystem ” blog post from Nate Elliott of Forrester Research, Inc. 'by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Cloudy skies and rain are certainly not welcome at a seaside resort.  Make all your engagements count but try getting creative in 6 seconds.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 30, 2014
    [Forrester] How Marketers Are Managing The Buyer Journey [Infographic]
    In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. Branding does indeed matter in the B2B buying process.
  • MARKETING ACTION  |  TUESDAY, JANUARY 28, 2014
    [Forrester] Important Considerations Before You Invest in Marketing Automation
    Read the just-published Forrester Research, Inc. report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014.”. Read the full Forrester Research Q1 2014 Wave Report. '2014 should be a great year for marketing automation; frankly, the last two years have been great years for marketing automation.
  • BIZNOLOGY  |  MONDAY, JANUARY 27, 2014
    [Forrester] 11 reasons SEO is a science; 14 reasons it’s an art
    If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That 1 reason people come to your website (source:  Forrester ). 'Photo credit: Wikipedia. Is SEO a science or an art? Art is the conscious use of skill and creative imagination. You do.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Forrester] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). 'Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn for Recruiting. Grow your following.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Forrester] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 'Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Hope you enjoy!
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 22, 2014
    [Forrester] So, The Underdog is on Top Now?
    'Yesterday’s release of Forrester Research, Inc.’s report: “The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q1 2014” is, in our opinion, an amazing milestone for this company – an objective validation of our status as a true leader in marketing automation. This moment is very gratifying for me personally.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 22, 2014
    [Forrester] 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014
    Jenny Wise , Mobile Marketing Analyst, Forrester Research. 'by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. By now you’ve likely seen a bunch of forecast-related content , which highlight predictions from notable subject matter experts. Is 1:some actually fine?
  • THE POINT  |  TUESDAY, JANUARY 21, 2014
    [Forrester] Campaign Makeover: Simple Changes Increase Email Response by 25 Percent
    would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. few days later, Kevin responded with the results: “Based on your input, I made the following changes to the Forrester campaign: 1. What would you change?”.
  • MARKETING ACTION  |  FRIDAY, JANUARY 17, 2014
    [Forrester] New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2
    But as a result, according to a new Forrester Research, Inc. It’s the focus of today’s post, the second part of a 2-part series where we share key takeaways from Forrester’s December 2013 report, Gauging Your Progress and Success , written by Peter O’Neill and other leading analysts, that benchmarks what top-performing marketers do.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Online Video is The Future of Content Marketing
    million, so say Forrester’s researchers. '“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” ” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. The future of content marketing lies in the video. Share your thoughts below!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. 'The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014
    Forrester’s Forum for Marketing Leaders EMEA  (May 13) – London, UK. 'Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. March. April. October.
  • THE ROI GUY  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!
    According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Trillion in 2013 • IDC 2013 Buyer Experience Study (Oct) • Forrester Sales Enablement Conference 2013 • SiriusDecisions SiriusIndex, results from 2011 – 2013. for 2014. for the year. In 2012, initial rosy predictions of 3.7%
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Forrester] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill,  Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. And it’s the focus of this 2-part series where we’ll share key takeaways from the Forrester report. The post Forrester Research, Inc.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Forrester] The Definitive Guide to Lead Generation
    According to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they contact the vendor, making it difficult to influence the buyer’s decisions. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 14, 2014
    [Forrester] Insights Drive Better Customer Experience
    During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. 'We recently launched an e-book on slideshare covering  The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on  #custexp.
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Forrester] How To Use Increasing Digital Marketing Budgets
    And in prolonged sales cycles, where 4 or more nurturing interactions are required to mature a lead to sales-qualified status ( Forrester Research ), don’t you want to be communicating efficiently? 'So, you have more digital-marketing budget this year. Congratulations! Here’s hoping you’re one of the lucky ones. Enough said.
  • THE ROI GUY  |  TUESDAY, JANUARY 7, 2014
    [Forrester] Top 3: Key Research to Drive Your New Year Success
    To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps More Training More Traditional Content But research from SiriusDecisions and Forrester indicate that these well intentioned investments may not deliver expected returns. link].
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Forrester] Is This The Year Of Big Data For Marketing?
    She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. My Take. What do you think?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Forrester] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. What is “Customer Obsession”?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Forrester] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed. What is “Customer Obsession”?
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Forrester] Buying Online Display; Click-through Rate & Conversion Considerations
    similar report from Forrester also shows how display spending continues to grow significantly. 'Have you clicked on a banner ad recently?  Has the message engaged you?  The online display industry has gone through significant changes over the years.  The mighty click through rate. Thus, display can be considered a branding medium.  Summary.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Forrester] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. Sales Operations Sales-Marketing Alignment Forrester L2RM Lead to Revenue Management
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Forrester] Business Software Reviews: Recap of G2 Crowd Webinar
    If a company wants to be mentioned in a Forrester or Gartner report, that company better have a ton of cash.like $20,000 or more. 'Last Thursday we hosted a webinar with Matt Gorniak, Co-Founder of G2 Crowd. If you''re not familiar with G2 Crowd, they''re the Yelp of business software (they might not like that comparison, not sure).
  • MARKETING ACTION  |  MONDAY, DECEMBER 16, 2013
    [Forrester] 6 Social Media Predictions for 2014
    Forrester gives social even more weight, declaring that fully 100% of business decision-makers use social media for work purposes. 'A lot can happen in a year’s time, which is why a tried and tested plan can go a long way to keeping your wits intact and your head above water. An emphasis on multi-media before written copy. The bottom line.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] 47 Stats to Supercharge Your Holiday Marketing [SlideShare]
    With that being said, we’ve compiled a list of some of the best holiday marketing statistics from our friends at Forrester Research, the National Retail Federation, and Deloitte (among others). 'It’s official: We’re finally in the midst of the holiday season. Oh yeah -- and happy holidays! inbound marketing
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    However, in more complex selling environments, Forrester’s Scott Santucci says it can take much longer, as much as 36 months to achieve effectiveness, particularly for technology / business service sales reps. Revenue growth is a requirement, and the primary strategy Sales Execs are executing to grow in 2014 is to add more sales reps.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 13, 2013
    [Forrester] B2B Webinar: Why Customer Retention Matters More Than Acquisition
    According to Forrester Research VP and principal analyst, Laura Ramos, the answer is “not enough” and it’s the focus of a new on-demand webinar hosted by our own CMO, Atri Chatterjee: Marketing Automation – Beyond Customer Acquisition. She follows up by providing a sneak peek at data results from an upcoming and unpublished Forrester report.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Forrester] Content Retargeting: A Marketer's Guide to Getting Started
    Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. 'Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. Very low conversion rate ( under 2% ). or higher).
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 11, 2013
    [Forrester] 18 of the Best Content Marketing Strategy Guides of 2013
    Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. But where does one begin? Content Marketing Strategy Guides. by GO Marketing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] Inside Sales Reps: Why Everything IS in Your Control
    Forrest Gump traveled across the country on foot and ran through a big pile of “It”… It happens. 'I use Facebook. So do you. Your dog, or one of your friend’s dogs, probably has its own account. don’t really know why I keep using it. Does anyone really know, though? My favorites are the self-pity posts. work in sales and you probably do too.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 10, 2013
    [Forrester] The Best Marketing Conferences In 2014
    Forrester Forum For Marketing Leaders. 'Which marketing conferences are you attending this year? think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. attended a few. Spoke at a few. VIEWS.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 4, 2013
    [Forrester] B2B Marketers: Is Your Online Brand Working?
    'According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Forrester] 5 Marketing Stats for New Business in 2014
    89% of marketers say email is their primary channel for lead-generation (Forrester Research). 'OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. Please forgive me. Fostering customer relationships.
  • THE ROI GUY  |  FRIDAY, NOVEMBER 22, 2013
    [Forrester] Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results
    Worse, according to Forrester, up to 3 years for complex selling like for technology sales reps, medical equipment and many more. Each sales rep costs as much as $135,000 in additional costs beyond salary and incentives according to Forrester, including costs for training, CRM, sales enablement, content and leads. Why is this?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Forrester] Is Your Social Media Strategy Dynamic?
    According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. According to a Forrester report , 81% of B2B decision-makers use LinkedIn, with 26% using it primarily for business and 48% using it for both personal and business purposes. So there they are.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 14, 2013
    [Forrester] Industrial Marketing in the Age of the Customer
    'Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Forrester] Why B2B Companies Should Worry More About Customers Than Competitors
    According to Forrester’s research study, “ Competitive Strategy in the Age of the Customer ,” companies that become obsessed with their customers will rise above their competitors. Forrester calls customers the “sole source of sustainable competitive advantage.”. They do little that is original and tend to be also-rans.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Forrester] Managing Marketing Content Across the Customer Life Cycle
    Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Content delivered in the right channel at the wrong time can be a wasted touch point. .
  • THE ROI GUY  |  TUESDAY, NOVEMBER 12, 2013
    [Forrester] ValueStory Named as Best Calculator App by TabTimes
    The latest version includes ROI calculators for Sales and Marketing Productivity (based on cutting edge research from Scott Santucci / Forrester), Marketing, Selling Effectiveness, Mobility and BYOD and Downtime. 'TabTimes has recommended Alinean''s ValueStory as one of its top Calculator Apps in their latest roundup review.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 12, 2013
    [Forrester] Why research firms are screwing up content marketing
    Companies like Forrester and Gartner — who used to make their money providing expensive and exclusive research reports — are finding it impossible to “contain” the data. 'An early Google Pants sighting. If somebody buys just one report, it’s likely to very soon be distributed widely on the web for free.
  • VIDYARD  |  MONDAY, NOVEMBER 11, 2013
    [Forrester] The Future of Video Marketing: My Top 10 Predictions
    Ever read a Forrester report and find that the suggested content seems really really relevant, and then you click it? 'Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Forrester] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. 'Posted in Innovation. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. Take, for example, a global footwear brand. Not much.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Forrester] Innovators Wanted: Marketing to Generation Live
    According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. ” Some other attributes of Generation Live, according to Forrester: 84% multitask in front of the TV with an internet connected device – an average of 1.5
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 5, 2013
    [Forrester] The CEO – CMO Conundrum: How to make the leap from CMO to CEO
    As  David Cooperstein , VP at Forrester Research asserts, “CMOs need to invest their time in understanding the other departments they interact with and act like a company wide leader. 'It was way back in 1546 when English writer John Heywood conceived the oft-quoted proverb, ‘You cannot see the wood for the trees’. Agree or disagree?
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 5, 2013
    [Forrester] The CEO-CMO Conundrum: How to make the leap from CMO to CEO
    As David Cooperstein , VP at Forrester Research asserts, “CMOs need to invest their time in understanding the other departments they interact with and act like a company wide leader. 'As the role of the CMO shifts, how can they make the leap upwards within their organisation? Sticking point 3: Not working closely enough with the CEO.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 4, 2013
    [Forrester] Hindsight 20/20 Series: 1. Your choice of social platform does matter
    Forrester, Gartner, McKinsey, Deloitte, IDC and many other organizations provide plenty of research papers covering the areas of Social Collaboration, Social Business and Enterprise Social Networking. 'Choices (Photo credit: emilio labrador). Let’s start with the cynical view. Features versus Use Cases. Test drive. Go for a test drive.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Forrester] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    Branding Communities eCommerce Interactive Marketing Mobile Optimization Age of the Customer Apple CMO CMOs Customer Experience Forrester Google Mobile Commerce 'Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline.
  • WRITTENT  |  FRIDAY, NOVEMBER 1, 2013
    [Forrester] The 6 Most Shocking Online Marketing News Headlines of October
    Forrest Research Declares Content Distribution is Queen. recent study by Forrester confirms this fact, stating that only 36% of marketers feel they’re distributing correctly. 'Do you think October was a quiet month for online marketing news? Quite the opposite, actually. Except among teens in the US. Image Credit: MailOnline.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 1, 2013
    [Forrester] Facebook is an Ad Platform, Not a Social Media Platform
    'Earlier this week, Forrester issued an open letter to Facebook CEO Mark Zuckerberg that dissed the social network for “failing” marketers. B2B Social Media Facebook Forrester According to its research, Facebook came in dead last in terms of how satisfied marketers are with it and other marketing channels. So cool.).
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