• ETRIGUE  |  TUESDAY, MARCH 28, 2017
    [Forrester] 5 Tips for Building Your First Drip Campaign
    You’ve probabbly heard the Forrester stat by now: companies that excel at lead nurturing (i.e. By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture your leads or strengthen existing client relationships.
  • RADIUS  |  TUESDAY, MARCH 28, 2017
    [Forrester] The Era of Paying for B2B Data is Over – Introducing Unlimited Data Access
    TechRadar™: B2B Marketing Technologies, August 2016, Forrester. You can learn more by joining Forrester VP, Principal Analyst Laura Ramos and Sr. Bad data is a commodity, but good data is priceless. To me, the statement above is more than just a soundbite. It’s the foundation that Radius was built on.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Forrester] Storytelling Is Not a Strategy
    And one Forrester analyst estimated that global content spend topped $40 billion last year. At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
  • RADIUS  |  MONDAY, MARCH 20, 2017
    [Forrester] Marketing & Sales Leaders: How To Leverage Data To Gain An Unfair Advantage
    That’s why we’re hosting a webinar on March 30th guided by Guest Speaker, Forrester VP and Principal Analyst, Laura Ramos and featuring Radius’ very own John Hurley , Director of Demand Gen & Content. We invite you to join Radius and our guest from Forrester to hear how winners play by a new set of rules, including: Shift from a vendor-driven to a customer-lead strategy. B2B Marketing Data network effects Forrester webinar Leverage Data Marketing and Sales
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Forrester] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    We aren’t the only ones who came to this realization— Forrester explains that data-centric, behavioral messaging is a big part of mobile marketing today. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Forrester] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Forrester] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!
  • VIDYARD  |  TUESDAY, MARCH 14, 2017
    [Forrester] Forrester Finds the Future of Video May Not Be Television
    Forrester Research has bad news for marketers. Well, thankfully Forrester has some answers on that as well. In Video Strategy for the Post-Digital Age , Forrester outlines three strategies for building engagement, whether your prospects are looking to buy, or just casually consuming content. The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. Remember commercials?
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Forrester] Mastering modern marketing technology leadership over 2 intense days
    The last double-header in this track will start with The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World by Joe Stanhope , vice president and principal analyst at Forrester Research. He’ll be followed by Julie Ask , vice president and principal analyst at Forrester Research , who will give a talk on The Future of Customer Experiences and Emerging Technology: Moving from Silos to Connected Ecosystems.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Forrester] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    In Embrace Customer-Centric Measurement to Optimize Business Performance, Rusty Warner , Principal Analyst at Forrester, will explore how the evolution from campaigns to customer context enables brands to improve relevance and build sustainable competitive advantage. Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content.
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Forrester] What Is Customer Marketing?
    I love this quote from the Forrester Research in the B2B Loyalty the B2C Way report” said Schleifer. B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers and their more likely to renew with you.
  • TONY ZAMBITO  |  SUNDAY, MARCH 12, 2017
    [Forrester] Reboot Buyer Insights To Drive B2B Growth
    Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Illustration by Gregory Cresnar. B2B companies are faced with the most transformative era in business history.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Forrester] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    This comes after the company was also named a leader in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [Forrester] Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors
    Recently, Vidyard was named a leader by The Forrester Wave™ Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Forrester] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Forrester] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    A Forrester report, “The Future of Jobs, 2025: Working Side-By-Side With Robots,” suggests that by 2019, 25% of all job tasks will be offloaded to software robots, physical robots, or customer self-service automation. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”. New technologies are emerging and showing up in our everyday lives at a rapid rate.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 2, 2017
    [Forrester] 14 Visualizations Mapping The B2B Buyer Journey
    In mid 2015, Forrester Analyst Lori Wizdo wrote an article highlighting the B2B buyer journey and the various channels and vehicles prospective buyers seek information. The graphic above was likely created based on findings from Forrester survey data that showed 74% of business buyers conduct more than half of their research online before making an offline purchase. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Forrester] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    I had lunch with Laura Ramos, she’s the VP of research, analyst at Forrester. Michelle: There was a recent Forrester report that revealed 25 percent of non-high tech companies have even implemented marketing automation. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Jill is a social selling evangelist and start-up advisor.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 28, 2017
    [Forrester] Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue
    That was the overall finding of a recently-released Forrester report entitled " Drive Revenue With Great Customer Experience, 2017 " which reveals the connection between customer experience quality and revenue growth across 13 different industries. Sorry, I could not help myself with the "alternative fact" reference in the title.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Forrester] Top Webinars You Should Watch For Marketing Success in 2017
    And it’s been exciting to hear all the buzz around it lately, with recent reports from Forrester, Gartner, and other firms reporting that predictive is topping the charts and is a rising category poised to become mainstream over the next few years. TechRadar TM : B2B Marketing Technologies, August 2016, Forrester. It’s that time of year again for marketers – where we take a look at our past efforts, reminisce on the wins, and think about what’s next.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 21, 2017
    [Forrester] Webinar Highlights: 4 Steps to Operationalize A Stellar ABM Program
    Market Intelligence Marketing Sales Sales & Marketing Alignment Targeting Intelligence Thought Leadership Tips & Tricks ABM ABM webinar ABSD account based marketing account based sales development forrester ABM forrester account based marketing insideview forrester webinar insideview laura ramos webinar insideview webinar laura ramos ABM laura ramos webinar
  • VIDYARD  |  TUESDAY, FEBRUARY 21, 2017
    [Forrester] Forrester Research Predicts Account-Based Everything in 2017
    According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. Discover why Forrester is predicting skyrocketing usage of account-based marketing in 2017 in their new report Predictions 2017: ABM Boosts B2B Marketing’s Customer Obsession IQ !
  • BIZIBLE  |  MONDAY, FEBRUARY 20, 2017
    [Forrester] 82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]
    Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. With this context, she then discusses the findings of Forrester Consulting’s study conducted on behalf of Bizible, including an ROI of 734%, a net present value of over $4 million, and a payback period of less than one month. What does the marketing performance management space look like in 2017?
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Forrester] How Personalization Affects Lead Nurturing
    It’s hard to argue against a 50% increase in sales leads generated at a 33% lower cost per head, according to Forrester Research. The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. Proper execution requires knowing what to send when and ensuring that you’re adequately meeting your target market’s needs.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Forrester] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Interactive experiences on websites, smartphones and tablets are everywhere we turn these days. And now we are about to be driven by immersive experiences.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Forrester] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Forrester reports that 96% of CMOs say they are being asked to do things they never had to do before, while according to ANNUITAS, only 8% of B2B marketers say they are very effective. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. So it is no surprise that when we asked global marketing experts about marketing in 2017, many of them came back with predictions about data-driven marketing.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Forrester] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. You know that meeting you just don’t want to go to, well you don’t have to anymore.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Forrester] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    In fact, fewer than one in ten companies say they have tight alignment between sales and marketing, according to Forrester. Oil and water. Fire and ice. Cats and dogs. Too often, companies’ sales and marketing teams have a complex, disconnected, and sometimes even contentious relationship. On one hand, both sides realize that they need to work together in order to meet overarching company goals.
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Forrester] Why You Should Question Most Video Marketing Stats You See
    That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. Nevertheless, given the nature of the study and caliber of Forrester, it’s safe to assume that the 1.8 We all know the value of a good stat.
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Forrester] How Marketing Can Enable Sales To Use Video
    Forrester Report: B2B Buyers Mandate a New Charter for Marketing and Sales. With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? Although it may be easy to claim that these parts of your business work together like ‘peanut butter and jelly’, is there any truth to it? For the majority of businesses I would argue this is in fact a falsehood.
  • OPENTOPIC  |  WEDNESDAY, FEBRUARY 8, 2017
    [Forrester] Forrester : Marketing : Robots, AI Will Replace 7% Of US Jobs By 2025
    Read the original article: forrester.com – Forrester forecasts that cognitive technologies such as robots, artificial intelligence (AI), machine learning, and automation will replace 7% of US jobs by 2025. The post Forrester : Marketing : Robots, AI Will Replace 7% Of US Jobs By 2025 appeared first on Opentopic.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 8, 2017
    [Forrester] Brand new MarTech agenda launched with 70+ talks and 100+ speakers
    In the years that I’ve worked on the marketing technology landscape , I have often been surprised at the end of each iteration by the sheer scale of the thing. I’ll sit back, typically with a glass of wine at that point, and reflect in awe at just how big this space has become — and in such a short time. I’m experiencing that same sensation of awe now that we’ve launched the agenda for the next MarTech conference in San Francisco, May 9-11.
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Forrester] Hit Your Channel Sales Goals with ROI Selling
    For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs. 2112 Group Accenture Alinean Assessment tools Channel Partners Forrester Microsoft Windows 10 Partner Enablement Pisello ROI Selling ROI tools ShoreTel Value Marketing Value Selling
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 7, 2017
    [Forrester] CMOs Not Happy With the State of Cross Channel Marketing
    Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. How much growth?
  • VIDYARD  |  TUESDAY, FEBRUARY 7, 2017
    [Forrester] Sales and Marketing Must Join Forces or Get Left Behind
    Recent research from Forrester found that 80% of marketers report their relationship with sales is “good” and 60% of sales people said the same. According to Forrester, companies that don’t fix this issue are going to be left behind. Get the Forrester report B2B Buyers Mandate A New Charter For Marketing And Sales. How often does your marketing team sit in on sales calls? Or vice-versa, how much feedback does your sales team pass over to marketing about lead quality?
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Forrester] 18 Productivity-Boosting Bots for Marketers
    Forrester reports that AI will eliminate 16% of U.S. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. jobs by 2025 , which understandably freaks some people out. But that same report also says it will provide some job creation, so the news isn't all bad.
  • ACT-ON  |  MONDAY, FEBRUARY 6, 2017
    [Forrester] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    In a 2013 survey, Forrester Research asked B2B marketing execs about the quality of collaboration between sales and marketing, and 57% reported weak or mixed collaboration with sales when “defining lead qualification criteria” and “administering leads and lead pipelines.”. This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. .
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Forrester] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for.
  • HG DATA  |  THURSDAY, FEBRUARY 2, 2017
    [Forrester] The Right Data Fuels the Artificial Intelligence Race
    Given the growing demand for better insights and faster decision-making, Forrester expects investments in AI to grow more than 300% over the 2016 numbers. In 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. In other words, “garbage in, garbage out.”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Forrester] How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
    An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason. In 2016 alone, at least 40 AI companies were acquired. The increasing sophistication of AI is also predicted to change the work force.
  • BIZIBLE  |  FRIDAY, JANUARY 27, 2017
    [Forrester] The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]
    The Total Economic Impact™ Study of Bizible is a commissioned study conducted by Forrester Consulting on behalf of Bizible in December 2016. Forrester interviewed Bizible customers and created a representative “composite organization” by averaging all the customers’ costs and benefits from over a three-year period.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Forrester] 2016’s Must-Read List for B2B Marketers
    Forrester Report: Customer Goodwill Is an Untapped Marketing Goldmine Influitive. According to Forrester, advocacy has never been more important in the success of B2B companies. In this blog, Influitive summarizes some key points from a recent Forrester report that outlines how to identify four advocate marketing personality types and the common pitfalls marketers face when trying to build advocacy programs. Successful marketers are well-rounded.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Forrester] 2016’s Must-Read List for B2B Marketers
    Forrester Report: Customer Goodwill Is an Untapped Marketing Goldmine Influitive. According to Forrester, advocacy has never been more important in the success of B2B companies. In this blog, Influitive summarizes some key points from a recent Forrester report that outlines how to identify four advocate marketing personality types and the common pitfalls marketers face when trying to build advocacy programs. Successful marketers are well-rounded.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 25, 2017
    [Forrester] Engaging Earlier and Higher with Financial Peer Comparisons
    According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. According to this research from Forrester, 62% of salespeople who call on them are knowledgeable about their products and services, but only 42% are knowledgeable about the business and 24% understand their business issues.
  • ACT-ON  |  THURSDAY, JANUARY 19, 2017
    [Forrester] Your Role on the Customer Journey
    Forrester Research describes customer journey this way: “The customer journey spans a variety of touch points by which the customer moves from awareness to engagement and purchase. Do you get lost? I do. I’m infamous for my 180-degree wrong sense of direction. Come to an intersection and I will invariably go left when I should go right, north when I should go south, and so on. It’s because I rely on instinct.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 16, 2017
    [Forrester] 57% of US Marketers Say Predictive Analytics Will Be a Primary Martech Tool in 2017
    A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 As customers utilize more types of technology, marketing professionals are turning to their own resources to keep pace. Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. Approximately 57 percent of U.S.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Forrester] How to simultaneously attract new prospects and retain loyal customers
    This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on attracting new customers than retaining current customers.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Forrester] 9 Essential Tips for Researching Your Next Content Campaign
    Forrester. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Forrester] 9 Essential Tips for Researching Your Next Content Campaign
    Forrester. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .
  • BIZIBLE  |  TUESDAY, JANUARY 3, 2017
    [Forrester] B2B Companies Who Don’t Implement Multi-Touch Attribution Will Fall Behind in 2017
    Forrester’s Total Economic Impact study of Bizible’s multi-touch attribution solution found an ROI greater than 700%. According to data from the State of Pipeline Marketing Survey 2016, 83.3% of marketers who are using single-touch attribution are doing so because it’s easy to implement or because it is the legacy system. Essentially, they’re not using it because it gives them an accurate representation of marketing’s impact on revenue, but because it is the status quo.
  • KAPOST  |  TUESDAY, JANUARY 3, 2017
    [Forrester] The Customer Experience Map
    Analyst Laura Ramos listed content as one of the four core imperatives in the Forrester report, “ Make Your B2B Marketing Thrive in the Age of the Customer.”. Disjointed customer experiences are limiting the growth of B2B companies. Across the B2B landscape we see content being produced in an uncoordinated way, managed by different, siloed teams.
  • KAPOST  |  WEDNESDAY, DECEMBER 28, 2016
    [Forrester] Experience Interlock: The Missing Ingredient to Effective CX
    This is what Forrester refers to when discussing how “hard handoff points create jarring customer experiences as staff tosses buyers from one department to another.”. Regardless of industry or role, B2B marketers are focusing their attention—and budgets—on customer experience management. The proof is in the numbers , further supported by marketing analysts discussing the need to prioritize consistency and the revenue impact of effective customer experience (CX ).
  • DISTRIBION  |  TUESDAY, DECEMBER 20, 2016
    [Forrester] 2017 Marketing Trends to Watch
    Forrester Research ). Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. Marketing automation on the rise. Increase marketing efficiency while achieving better results with automation. Did you know?
  • BRAINSHARK  |  TUESDAY, DECEMBER 20, 2016
    [Forrester] Do Channel Sales Partners Have a Competitive Advantage with Buyers? [Video]
    Executive buyers say more than 80% of sales meetings are “a complete waste of time,” according to research from Forrester. The reason? Buyers have rising expectations, and salespeople aren’t providing enough value
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Forrester] 5 Ways to Use AI Technology in Marketing In 2017
    In a survey conducted by Forrester Consulting and commissioned by Everstring, 41 percent of B2B marketers using predictive technology reported growth above the industry average compared to 14 percent of traditional B2B marketers. Artificial technology is not a new concept, but its use in marketing and other industries has expanded greatly due to increased sophistication. Algorithms can sift through more data in a second than humans can do in a month.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Forrester] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Forrester] 10 Most Popular B2B Lead Blog Posts of 2016
    Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Forrester] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. The Forrester Wave™ research process is rigorous, objective, and transparent.
  • I-SCOOP  |  SUNDAY, DECEMBER 11, 2016
    [Forrester] Wireless IoT connectivity: LPWAN forecasts and predictions 2017
    Research 3GPP 3GPP LPWAN Dale Ford Forrester IDC IHS Ingenu IoT Global Forecast & Analysis 2015-2025 LoRA LoRaWan Low Power Wide Ara Network LPWAN LPWAN services LTE-M LTE-NB LTE-NB1 M2M Machina Research MarketsandMarkets NB-IoT ON World Sigfox Weightless SIG Z-Wave ZigBeeConnectivity is one of the areas where there is still a lot of movement, uncertainty and evolution in the broader Internet of Things strategy context, certainly in the wireless connectivity space.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Forrester] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. G2Crowd is disrupting the traditional analyst quadrants.
  • BRAINSHARK  |  TUESDAY, DECEMBER 6, 2016
    [Forrester] Brainshark Recognized as a Strong Performer in Forrester Wave for Sales Enablement Automation
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Forrester] B2B Marketing Automation Software for Fast Growing Companies
    According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research. But as Forrester points out, tomorrow’s successful marketer will be spending less time sending mass emails using purchased lists, and more time mining social intelligence or taking advantage of predictive modeling and then incorporating that into account-based marketing.
  • EARNEST ABOUT B2B  |  SUNDAY, DECEMBER 4, 2016
    [Forrester] This is the week that was in B2B: from customer objectification to invisible payments
    According to a recent Forrester study: “65% of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.” In the week that Castro smoked his last cuban cigar, Apple reveale d it is investing in self-drive cars and we had our first viral VR injury , there was much to talk about in the world of B2B and beyond. Food for thought of the week. Goes to Brian Carroll on his B2B Lead Blog.
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Forrester] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    According to Forrester, just 1% of leads turn into revenue for the average company. Today I’m excited to announce that Bizible’s marketing measurement and reporting solution is now available to Microsoft Dynamics customers. Over 250 customers are already using Bizible to confidently make the best marketing decisions that drive sales, including industry leaders like Optimizely, ADP, and The University of Vermont.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Forrester] Better Social Selling, an Interview with Jill Rowley
    I literally just had this question, being interviewed for a Forrester research report on social selling. Have you ever wondered about how you can leverage social selling for better lead generation and business development? In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that. I’ve known Jill for years, and she’s made a huge impact in the marketing automation community.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Forrester] Staffing Industry Sales: How Do Account Reps Spend their Time?
    ” In fact, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost, according to Forrester Research. Earlier this year, we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? Today, I’m continuing our series of posts that breaks down the data we collected and provides practical takeaways your staffing firm can use.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Forrester] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Forrester Research recently evaluated 11 lead-to-revenue management (L2RM) platform vendors including Act-On, Adobe, bpm’online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion against 36 criteria. According to Forrester, a L2RM business system includes integrated goals, processes, and metrics that reshape marketing practices to drive effective customer engagement across the entire customer life cycle — from awareness to advocacy.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Forrester] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    ” On the other end of the spectrum, you’ve got these analyst firms, the Gartners, the Forresters, folks like that, who publish much less frequently. As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. The marketing technology industry has exploded, which has disrupted traditional notions about the role of the marketer at an exponential rate.
  • BRAINSHARK  |  THURSDAY, NOVEMBER 17, 2016
    [Forrester] B2B Sales Technology: How Are Tech Buyers Investing? – Forrester B2B Marketing 2016
    Last month, I was fortunate to attend Forrester’s B2B Marketing 2016 event in Miami
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Forrester] 4 Ways to Elevate Your Marketing with Great Content
    Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 10, 2016
    [Forrester] Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands
    Micro Moments In 2014, Julie Ask wrote "Micro-Moments Are the Next Frontier for Mobile" and coined the phrase "Mobile Micro-Moments” in a Forrester report : “Simple triggers spur consumers to take action, both on devices and in the real world. A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 9, 2016
    [Forrester] 14 key facts on website speed and 4 top tips when it ‘s slow
    Forrester ). Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. And that it even more important than search rank because search engines don’t buy products, people do. Is website speed a concern for your site? If it is, what can you do about it?
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 8, 2016
    [Forrester] Why You Should Rethink the Purpose of Your Marketing Analytics
    In a survey about how analytics improve the bottom line, Forrester Research defined some useful language and research that marketers can use in these conversations. In the survey, Forrester delineated between companies with basic versus built-out analytics using the language of “sophisticated marketers” as opposed to the rest of industry. If there is a marketing hell, and if there is a road that leads to it, that road is paved with the best intentions of startups.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 5, 2016
    [Forrester] What Is Account-Based Marketing, and Will It Work for Your Brand?
    That’s been a more or less successful approach, but one plagued with inefficiency: As Forrester Research pointed out , less than one percent of leads turn into revenue-generating conversions. In the marketing world, the race for a competitive edge is endless. Inbound marketing has been a cornerstone of effective digital marketing for quite some time. But in 2016, it’s nearly a universal practice—so these efforts largely cancel one another out.
  • SNAPAPP  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Where to Place Interactive Elements in Your Marketing Videos
    Well, it depends, but according to Forrester research, interactive videos are found to have a 90% completion rate. With video becoming more and more a regular option in B2B marketing content (and an effective one ), the next evolutionary step is optimizing the medium to be even more impactful. People like video. It’s easy, familiar, visual, and can pack a lot of information into a short amount of time.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    Using third party content (a Forrester research report), our client showed proof that tech companies are unable to make the value connection despite major branding overhauls. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Forrester] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different touch points, built out a sequence of messages, and you know what type of action you want your audience to take as a result.
  • VIDYARD  |  TUESDAY, NOVEMBER 1, 2016
    [Forrester] How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
    A new research report from Forrester Research analyzed the state of the market for Online Video Platforms (OVPs) for Sales and Marketing, offering new insights into how business requirements are changing and what the new breed of OVPs are offering to help businesses be wildly successful with video. In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Forrester] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Forrester data shows that more than one-third of all time spent online is devoted to consuming video content. Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. So how do you know which places are right for your organization? Testing, testing, and more testing.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Forrester] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Forrester] What The Top 4% of Account-Based Marketers Have in Common
    Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.”
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [Forrester] What The Top 4% of Account-Based Marketers Have in Common
    Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.”
  • OPENTOPIC  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 24, 2016
    [Forrester] These 6 Marketing Automation Statistics Show Where Marketers Really Are
    10% of marketers feel they are able to fully execute mature marketing automation strategies (Forrester). 80% of B2B marketers consider it a core requirement of their jobs to understand and use marketing technology (Forrester). Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past.
  • VIDYARD  |  MONDAY, OCTOBER 24, 2016
    [Forrester] Get These B2B Video Secrets – Before They Self-Destruct!
    But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. Just before the first big tech bubble burst in the early 2000s, my co-founder, Bill Wittenberg of Humongous Media, started a different business, one that had an unintended side-effect: whenever he described his new enterprise, it made everybody laugh. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Forrester] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Author: Eric Lam Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second. What exactly is it again?
  • 6SENSE  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] 10 Tips to Own the Stage: The Best Public Speakers Don’t Practice, Talk Fast, Dance and Make the Audience Fall Madly in Love with Them
    I took the stage in front of 750 B2B marketers at Forrester’s annual event in Miami. In fact, I think one of the Forrester analysts is doing a whole research piece on this topic. On the heels of 36 speaking engagements in 2016…including a Dreamforce keynote…I had a profound realization of what it takes to OWN the stage. And truly kill it. At the risk of coming across as arrogant, I am confident in my speaking abilities. As a CEO, it is a gift I am incredibly grateful for.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2016
    [Forrester] The 5 Fundamentals of Account-Based Marketing You Need to Know
    According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. With that kind of lackluster return, B2B marketers, in particular, are increasingly searching for new tactics that will help them reach the right prospects at the right time with the right messaging.
  • OPENTOPIC  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Stop Segmenting; Start Individualizing
    According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. First impressions are already important. But in today’s customer-centric world, every impression counts. And they’re not just pinning direct competitors against each other, either.
  • RADIUS  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Fortune 500’s are adopting Predictive marketing platforms by the day and that’s not only apparent to analysts like Gartner and Forrester, it’s also apparent to us at Radius. This was originally published on Medium.
  • RADIUS  |  TUESDAY, OCTOBER 18, 2016
    [Forrester] Is Predictive Marketing Now Mainstream?
    At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Fortune 500’s are adopting Predictive marketing platforms by the day and that’s not only apparent to analysts like Gartner and Forrester, it’s also apparent to us at Radius. This was originally published on Medium.
  • RADIUS  |  MONDAY, OCTOBER 17, 2016
    [Forrester] 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
    Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively. If this is not the next big thing, I don’t know what is. When the CEO of a $50 billion company says those words, you listen.
  • RADIUS  |  MONDAY, OCTOBER 17, 2016
    [Forrester] 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
    Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively. “If this is not the next big thing, I don’t know what is.”. When the CEO of a $50 billion company says those words, you listen.
  • OPENTOPIC  |  MONDAY, OCTOBER 17, 2016
    [Forrester] Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
    So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). The post Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers appeared first on Opentopic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 13, 2016
    [Forrester] 3 Mobile Marketing Trends You Can't Afford To Ignore
    Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [Forrester] Stop Segmenting; Start Individualizing
    According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. First impressions are already important. But in today’s customer-centric world, every impression counts. And they’re not just pinning direct competitors against each other, either.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 12, 2016
    [Forrester] Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
    So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). The post Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers appeared first on Opentopic.
  • RADIUS  |  FRIDAY, OCTOBER 7, 2016
    [Forrester] Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects
    Learn how predictive improves B2B marketing outcomes by reading this Forrester report. Once upon a time, marketers got their prospects the low-tech way, buying quickly outdated lists, running expensive, scattershot campaigns, and sending generic messaging to prospects who could have been won with thoughtful personalization. Those days are over. Enter predictive acquisition.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 6, 2016
    [Forrester] Open Lounge: The Millennial Impact
    “Right now, it’s the time of the Millennials,” said Mary Shea, Principal Analyst at Forrester Research and self-described “late Boomer,” as she kicked off the Open Lounge panel discussing the impact this new generation of workers, buyers, and sellers is having on B2B.
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