Paul Gillin

MARCH 13, 2012

Frank Gens (photo by Jeff Ballard via Twitter @jballard). IDC forecasts a five-fold increase in annual apps downloads to 137 billion by 2016. Gens, who has tracked the computer industry since the days when mainframes ruled the earth, outlined a dramatically new economic structure that will emerge as economies of scale take hold.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 5, 2011

Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. Dump the Junk. And I do, nearly every day.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

NOVEMBER 24, 2010

Twitter, social networking sites). This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, security, policy, management, operating units, and potential acquisitions, that have not been made public.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Twitter, social networking sites). This includes nonpublic financial information such as future revenue, earnings, and other financial forecasts, and anything related to Oracle strategy, sales, products, policy, management, operating units, and potential acquisitions, that have not been made public.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 24, 2010

These are two simple examples, but they both require confident forecasting based upon accurate historical data. And then there are unforeseen circumstances: The bankruptcy of a major competitor could move that revenue goal higher, while the emergence of new competition might force us to trim our forecasts.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

Improve forecasting effectiveness. Users can view a stream of user comments in a Twitter-like view. IBM’s internal think tank, the Institute on Business Value, discovered that collective intelligence delivers three major benefits: Discover new ideas. Leverage skills and distribute workload. Alistair Rennie at Lotusphere 2012.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50