Have You Tried Performance Video in Your 2020 Content Marketing Plan
Marketing Insider Group
APRIL 21, 2020
Goldman Sachs forecasts a 34 percent contraction to U.S. That’s a clear advantage over mass media tactics, like television and print ads. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” The ads were designed as YouTube bumpers, so they’re short and sweet, at just six seconds each.
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