Remove forecast television
article thumbnail

Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

Goldman Sachs forecasts a 34 percent contraction to U.S. That’s a clear advantage over mass media tactics, like television and print ads. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” The ads were designed as YouTube bumpers, so they’re short and sweet, at just six seconds each.

Planning 281
article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CTV is where the viewers go and advertisers should follow

ClickZ

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Ad platforms support the optimistic forecast with their own data. That was then.

article thumbnail

From the Ashes of Advertising a Creative Renaissance Is Born

Content Standard

Apple Music recently launched, and analysts forecast it may end its first year of operation with 100 million global subscribers, all listening to music without interruption. Even ad-centric stalwarts YouTube and Hulu have changed their tune. Spotify premium has 20 million ad-free subscribers. Why Brand Storytelling Is Different.

article thumbnail

The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

While most trend reports end up disappearing into some small corner of the internet, Meeker’s report packs insightful analysis, astute observations, and data-driven forecasts into one monster annual SlideShare, making her presentation a veritable must-read for anyone using the internet to do business (ahem, that’s all of us).

article thumbnail

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

In the past he’s been the editor of the BMJ, chief executive of the BMJ Publishing Group and UnitedHealth Europe, a doctor of sorts, and a television doctor. What about an online equivalent of the House television show in which Internet users are given medical cases to solve/diagnose? He loves making soup, trouble, and marmalade.

Web 2.0 100
article thumbnail

B2B Global Digital Marketing: 7 Key Takeaways for 2021

KoMarketing Associates

Here’s what the data forecasts: Internet Usage is Increasingly Mobile. Television Ads. What does the online environment look like for B2B global digital marketing, digital usage, and social media activity across the globe? Fortunately, we have enough data to be reasonably sure about several aspects of 2021 already. via mobile phones.