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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. 3 trend forecasting tips for retail brands.

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New Forecast Predicts Increase in Spend on Paid Search & Social Media Marketing

KoMarketing Associates

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward. In addition, total spending on social media between this time period is expected to increase from $48 billion to $76 billion. Marketers and Social Media Spend.

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Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

Nutanix ‘The Forecast’ Background. That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast Delivers Business Growth. Change and uncertainty are certainly keeping us on our toes.

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Key Trends in Content Marketing 2024: 67 Predictions

Content Marketing Institute

Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways.

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Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

KoMarketing Associates

This comes as they look toward maintaining their present success, rather than forecasting future outcomes. Most respondents claim that they use marketing automation tools for social media management (29%), paid advertising (29%), and email marketing (28%).

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82% of B2B Marketers Cite Social Media as Top Growing Channel

KoMarketing Associates

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. Marketers to Continue Investment in Social Media. This was followed by SEO (16%) and search (16%).

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HubSpot’s August 2023 releases: The manager’s guide

Martech

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools.